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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and caring attitude. Consumers appreciate the efficient and clear communication they receive when their requests are addressed. People feel supported throughout their interactions, with many highlighting the representatives' patience and willingness to go the extra mile to resolve issues. The customer service is frequently described as outstanding, simple, and effective. Reviewers are impressed by the speed and ease with which their needs are met. The level of support is so high that many reviewers specifically recommend the company. The overall sentiment indicates a strong consensus that the service provided is exceptional.

Based on these reviews

Rated 4 out of 5 stars
Invited

I like the principle of Vitality rewarding you to keep active and the direct benefits when you renew your membership. Not so sure about the weekly pick and prizes seems to have little influence on me... See more

Company replied

Rated 4 out of 5 stars
Invited

Helpful customer service in explaining policy options for potential claim. Proactive in checking if my preferred physio was registered with them - unfortunately they are not but the options were made... See more

Company replied

Rated 5 out of 5 stars
Invited

My partner and I have been with Vitality for about 3 years now and we're very happy with the support that we receive. I like how I can self-serve for most requests through the app, and how quick and h... See more

Company replied

Rated 5 out of 5 stars
Invited

I just got off the phone after speaking to a lovely lady called Kershni Naidoo , she was not only very polite and courteous, she took her time to listen to me & gave me a thorough breakdown of what wa... See more

Company replied

Rated 5 out of 5 stars
Invited

I wasn't sure what to expect but so far the process has been really straightforwards. I rang and spoke to someone regarding a need for an appointment, they talked me through the process and sent acros... See more

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Rated 5 out of 5 stars
Invited

Every time I’ve reached out with an inquiry, customer service has never left anything unresolved. They always go the extra mile, even when my requests were challenging to fulfill. I’ve been dealing wi... See more

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Rated 5 out of 5 stars
Invited

Had to call asking my claim needed clarification. Spoke with incredibly knowledgeable, polite and helpful guy who, after asking some clarification questions, made sure my claim could follow the correc... See more

Company replied

Rated 5 out of 5 stars

Waheed took care of my needs and requirements whilst making adjustments to fit my budget. He was very helpful in reaching my desired membership whilst not rushing and being kind enough to offer a gi... See more

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Rated 5 out of 5 stars

I spoke to Ella in customer care and she was excellent. I needed a few things clarified and authorised. She was extremely attentive and explained everything really clearly. I've been with Vitality a y... See more

Company replied

Rated 5 out of 5 stars

I used my personal medical insurance for the 1st time yesterday and wow! so impressed. Appointment for GP made in morning, got seen same day by GP (at no extra cost) prescription sent via email & a re... See more

Company replied

Rated 5 out of 5 stars
Invited

Straightforward automated system at the start of the call, not long to wait for an agent, Agent was very helpful and respectuful. Excellent service - the only feedback I would leave is I wish the agen... See more

Company replied

Rated 5 out of 5 stars
Invited

Both members of staff I spoke to were extremely helpful and friendly. Particularly Andrea he was very kind, informative and helpful. Any worries I had were put to rest, thank you very much.

Company replied

Rated 5 out of 5 stars
Invited

You'd hope that health insurance was different to other insurances. If your fence blows down in a storm and you want to make a claim for £350 for a new one, you dont expect the person at the other end... See more

Company replied

Rated 5 out of 5 stars
Invited

A very simple experience and a very personable experience. The advisor was able to book me a consultation appointment there and then. Amazing service. I have never claimed before, so was worried about... See more

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Rated 5 out of 5 stars
Invited

Bradley was very patient, friendly and helpful with explaining how it all works and what to expect with the follow-up, how the finances work etc. Also managed to get a triage call booked same day too.... See more

Company replied

Rated 5 out of 5 stars
Invited

Mini was extremely helpful. She was patient, answered all my questions with knowledgeable answers that left me feeling empowered and more prepared. I am extremely pleased with the info and results of... See more

Company replied

Rated 5 out of 5 stars
Invited

Usually I don't leave feedback because I don't want to say anything bad however, this team member was very helpful and informative about what I needed. His instructions were very clear.

Company replied

Rated 5 out of 5 stars
Invited

My thanks to Winston for processing and approving further treatment in double quick time. I appreciated his considerate manner and clear explanation over the telephone. I am also grateful to Sam for... See more

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Rated 5 out of 5 stars
Invited

My whole family has had some form of treatment over the last 4 years while we have been with Vitality through work, and they have always been excellent. The support has been very easy to use and the c... See more

Company replied

Rated 5 out of 5 stars
Invited

Couldn’t have been more helpful. Aleah was very knowledgable and explained things in detail. I ended my phone call feeling much happier and confident things were being dealt with efficiently

Company replied

Rated 3 out of 5 stars
Invited

Until today's call I would have rated Vitality a zero. Amazing the difference that one person, who listens and acts, can make to one's perception.

Company replied

Rated 5 out of 5 stars
Invited

My call was answered quickly and Natasha was very helpful, understanding and knowledgeable. She was able to help and support me with a new claim for my daughter and talk me though the next steps.

Company replied

Rated 5 out of 5 stars
Invited

I called to inquire about dental treatments and the claims process afterward. All my options were laid out clearly an in easy to understand terms, with helpful advice that made me feel confident and i... See more

Company replied

Rated 5 out of 5 stars
Invited

The lady I spoke with on the special care team was very thorough and explained everything step by step. She was also very polite and extremely helpful when answering my questions.

Company replied

Rated 5 out of 5 stars
Invited

Andrea was most patient and helpful, helping me find a doctor for my child. She really went out of her way to look for relevant practitioners, and make sure I get the info in my inbox. Thank you very... See more

Company replied

Rated 5 out of 5 stars
Invited

Laura was brilliant. Sorted everything out with hospital there and then, whilst I was on the phone and super efficient. Makes post op recovery easier. Thank you.

Company replied

Rated 5 out of 5 stars

Warissa was so helpful!! She really took the time to run me through all the details, even followed up to ensure I received the email she sent and checked whether I had any other questions. This la... See more

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Rated 5 out of 5 stars
Invited

I had the pleasure of speaking to Chris this morning who was very detailed, understanding & very informative with a good attitude and his customer service was second to none. I would highly recommend... See more

Company replied

Rated 5 out of 5 stars
Invited

Really understanding and considerate on the call. Took time to speak about what I’m going through. Explained information clearly and very supportive. Thank you.

Company replied

Rated 5 out of 5 stars
Invited

Fantastic service. There were no waiting times all through the call. I was put through to the relevant team quickly. I was heard and supported in a very professional manner. Thanks team!

Company replied

Rated 5 out of 5 stars
Invited

Mike was so wonderful, so kind and explained everything and fixed everything which I was worried about and helped me understand what to do in future. What a lovely man!

Company replied

Rated 5 out of 5 stars
Invited

I spoke with Ronel, who was very good on the phone, she displayed the right tone of professional empathy, while obtaining the info she needed. She was fab and deserves a pay rise Derek Smith

Company replied

Rated 5 out of 5 stars
Invited

Emma was very knowledgeable about the ins and outs of my policy, and level of cover involved. She also booked a specialist consultation for me whilst on the call.

Company replied

Rated 5 out of 5 stars

Today I was helped by Vitality consultant Ms Anne Whitt. She made the difference by being v emphatic and knowledgeable about how I could be supported on the issues discussed.

Company replied

Rated 5 out of 5 stars
Invited

Ladies I spoke to were very helpful and quick at processing my request. Advised me of next steps with my claim and advised they would contact me as soon as we had approval.to move forward.

Company replied

Rated 5 out of 5 stars
Invited

A very helpful Vitality person on the end of the phone sorted out our query - yes, it took about 25 minutes to go through security, permissions and our request - but all was satisfactorily resolved.... See more

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Rated 3 out of 5 stars
Invited

My wife heather rose Bax joined the same time as me last April. But we can’t find her membership number as when I phoned today they said they would send it over to her email which is heatherandkeithba... See more

Company replied

Rated 5 out of 5 stars
Invited

Alexandra was really friendly and helpful with my enquiry on my Vitality claim . She was very informative, respectful and a pleasure to talk to. Thank you 🙂

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Rated 5 out of 5 stars
Invited

Cindy has been very helpful with regards to my claim. Cindy has explained all the required information thoroughly and in a timely manner. Thanks

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Rated 5 out of 5 stars
Invited

Everyone I have interacted with so far have been all been amazing, reassuring and so helpful. The app is great too! Definitely the best provider I have experienced.

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Rated 5 out of 5 stars
Invited

Laura was really helpful - listened to my request and spent time researching what was required and explained everything well

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Rated 5 out of 5 stars
Invited

The person helping me was so kind. She explained everything thoroughly, and made sure I understood everything completely. I was a bit anxious, but she made me feel totally at ease. Ness Kennedy... See more

Company replied

Rated 5 out of 5 stars
Invited

Really helpful person on the phone, talked me through other options for getting my payment and setting up my bank details on my account

Company replied

Rated 5 out of 5 stars
Invited

Wilma was lovely to speak to and she helped me sort out my claim and next steps for the claim very swiftly and easily - and she was friendly and easy to communicate with - much better compared to the... See more

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Rated 5 out of 5 stars
Invited

Thank you for helping me register my claim with ease , helpful caring attitude

Company replied

Rated 5 out of 5 stars
Invited

Conversation was fine and very helpful as to the procedure and route for me to take following my visit next week with my GP.

Company replied

Rated 5 out of 5 stars
Invited

Agent was super friendly and knowledgeable. Answered all my questions and recommended the correct path forward.

Company replied

Rated 5 out of 5 stars
Invited

I called Vitality to arrange an appointment with a doctor following a private referral. It was my first experience with Vitality, and Jasmine made it a good one. I was listened to during the call, and... See more

Company replied

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Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

60K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Invited

Professional and friendly.

Great service. Quick response. Professional and friendly.

8 December 2025
Vitality logo

Reply from Vitality

Hello Alison, thank you for your kind review. I'm glad to see you received the great experience we aim for on every interaction! -Yoel

Rated 5 out of 5 stars
Invited

Great customer service

Spoke to Alison on customer service. An awkward glitch about plans changing meaning I got an unexpected bill.

Called up, and within 20 mins it's been sorted and I don't have to deal with any invoices.

Good customer service doesn't show until there's an issue (which is inevitable). My first issue and resolved easily- would highly recommend :D

8 December 2025
Vitality logo

Reply from Vitality

Hello Harrison, thank you for sharing your experience. I'm really glad to see your customer service experience was as great as we would like. We do apologise you experienced an issue first though and hopefully no further issues! -Yoel

Rated 4 out of 5 stars
Invited

Sounded like person was reading from a…

Sounded like person was reading from a script

8 December 2025
Vitality logo

Reply from Vitality

Hello and thank you for your review - while there is some information that we have to provide that is scripted such as legal requirements and so on, I'm sorry if you felt that the conversation you had felt like this. We will use the information you have provided to review and try and improve our service. -Megan

Rated 5 out of 5 stars
Invited

Helpful staff

He was nice and helpful and very apologetic for putting me on hold!

8 December 2025
Vitality logo

Reply from Vitality

Hi there. Thank you for taking the time to leave us a review! It's always great to hear how helpful and nice our support team are! If you do need any further help in the future please don't hesitate to contact us! - Megan

Rated 5 out of 5 stars
Invited

The representative was knowledgeable

The representative was knowledgeable, helpful and friendly. I wouldn't hesitate to use the service again.

8 December 2025
Vitality logo

Reply from Vitality

Hi there. It's great to know how friendly and helpful our support team are! Thank you for taking the time to leave us a review! - Megan

Rated 5 out of 5 stars
Invited

Luke was extremely helpful and answered…

Luke was extremely helpful and answered all my questions.

8 December 2025
Vitality logo

Reply from Vitality

Hi Sylvia. Thank you for taking the time to leave us a review. Its great to hear how helpful Luke has been and that he was able to answer all queries! - Megan

Rated 5 out of 5 stars
Invited

I was dreading making this call…

I was dreading making this call expecting to be holding for a long time before I was connected to somebody. However, as a pleasant surprise, I did not have to wait at all.
Simone was very helpful, polite and understanding.

8 December 2025
Vitality logo

Reply from Vitality

Hi Ann-Marie. I'm glad to learn that we made this experience pleasant for you. Simone is always so helpful, we will make sure to pass this on to her. Thank you for taking the time to leave us a review! - Megan

Rated 5 out of 5 stars
Invited

Good Support

Helpful and explained options and policy limitations clearly

8 December 2025
Vitality logo

Reply from Vitality

Hi there. Thank you for taking the time to review us! It's always great to hear how helpful our support team ahs been! - Megan

Rated 5 out of 5 stars
Invited

A very pleasant lady who answered all…

A very pleasant lady who answered all my questions in a very satisfactory manner.

8 December 2025
Vitality logo

Reply from Vitality

Hi there. It's always great to hear our support team have been able to assist and answer your questions! Thank you for taking the time to leave us a review - Megan

Rated 1 out of 5 stars
Invited

Still cannot make a GP appt

Still cannot make a GP appt
System not accepting my login

8 December 2025
Vitality logo

Reply from Vitality

Hi Anne. As per our call I'm glad to learn this has now been resolved. If you have any further issues please do reach out. Thank you for taking the time to leave us a review - Megan

Rated 1 out of 5 stars

Useless if you're undergoing any testing

I'm undergoing testing for a pre-existing condition that I wouldn't be covered for anyway...but the waiting list is possibly 18 months and they won't offer me ANY insurance at all. So if I broke my arm next week, or was involved in a car accident...it doesn't matter. I appreciate not paying out for anything that shows up on the tests that I'm waiting for if it brings up a different condition, then it would an existing condition before I took out the policy but to not be able to provide anything?

8 December 2025
Unprompted review
Vitality logo

Reply from Vitality

Hi Sarah. Thank you for taking the time to leave your review. We try and make claiming a smooth and easy process and I'm sorry this has caused you concern. I have requested some further information from you so we can look into your situation and answer any outstanding queries you may have. - Megan

Rated 1 out of 5 stars

Been with them for 2 years +,

Been with them for 2 years +,
Honestly the most impersonal service along with incompetent decision making. Everything appears to be fight. Really something you don’t need when unwell

8 December 2025
Unprompted review
Vitality logo

Reply from Vitality

Hi there. I'm sorry to learn that you're having these issues. I have requested some further information so that a member of the Care Team can give you a call.

Rated 5 out of 5 stars

Payment Issue Resolved

Payment Issue Resolved. I spoke to Richard in the credit team as I had a problem with my payments. He was absolutely fantastic, went above and beyond to resolve my query and keep me up to date. A true assest to any customer service team. Well done!

8 December 2025
Unprompted review
Vitality logo

Reply from Vitality

Hi Michaella. It's always great to hear how helpful Richard has been! Thank you for taking the time to leave us a review! If you do have any further queries please don't hesitate to contact us! - Megan

Rated 5 out of 5 stars
Invited

Helpful lady Mini - thank you

Spoke to a lady called mini who was excellent really helpful clear and answered all my million of questions!
She sorted everything out for me.
Vitality have been great for me this year after a few health issues and sorted all of it out for me. Thank you.

8 December 2025
Vitality logo

Reply from Vitality

Hi there. Thank you for taking the time to leave us a review! It's always great to hear how helpful Mini has been! We will make sure to pass this feedback on to her! - Megan

Rated 5 out of 5 stars
Invited

Thank you for your help and kindness.

Everyone I spoke to along this pathway was sympathetic and helpful.
I was anxious to received the authority to have my hip replacement operation tomorrow. I had been told a few days ago that I had to wait for approval and that I would be contacted. The person to whom I spoke this morning, when I chased up a decision, told me that it had already been approved using the original claim reference number on 18th November! I wonder why I was not told this last week?
Thank you for your kind help and reassurance today.

8 December 2025
Vitality logo

Reply from Vitality

Hi Alan. Thank you for taking the time to leave us a review. I'm so glad to hear that we have been able to provide you with a helpful and calm approach to your claim. - Megan

Rated 5 out of 5 stars
Invited

Excellent Customer Service from Katie

Katie provided excellent customer service. She was kind, professional, and did her very best sort out my query. Overall I'm very pleased with the outcome and the level of customer service provided.

8 December 2025
Vitality logo

Reply from Vitality

Hi Johnny. It's always so nice to hear how helpful Katie has been and that she was able to support you! We will make sure we pass this on to her! Thank you for taking the time to leave us a review - Megan

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