Dialdirect Reviews 25,514

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its competitive pricing, often highlighting savings compared to previous insurers. Consumers appreciate the comprehensive coverage options available at reasonable additional costs. The straightforward and user-friendly website also receives positive feedback, with people finding it easy to navigate and complete the application process. Many reviewers value the excellent telephone service provided by the company's representatives. The promptness and efficiency in handling inquiries and resolving issues are frequently mentioned. People also appreciate the clarity and ease of understanding the policy details. While some reviewers report longer wait times to speak with a customer service representative, they generally express satisfaction with the helpfulness and professionalism of the staff once connected.

Based on these reviews

Rated 4 out of 5 stars
Invited

All was achieved very efficiently over the phone i'm pleased to say, with more features covered for a lesser premium. I consider it is very important to speak to providers rather than simply fill in o... See more

Company replied

Rated 4 out of 5 stars
Invited

My experience was overall ok. It does take a long time before you can speak to an actual human when phoning the call centre, The lady made it sound as if she was doing me a favour when I was swa... See more

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Rated 4 out of 5 stars
Invited

Very well informed staff who could"nt do enough this policy doesn't come into force for another 3 weeks so will update later

Company replied

Rated 4 out of 5 stars
Invited

I was getting emails to advise a policy increase even though I sent through the documents. So I called. Getting pass the auto voice took a long time. Eventually i was put through to Lebohang. What... See more

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Rated 5 out of 5 stars
Invited

What made me choose dial direct was that they were the most competitive from all the other brokers, and they gave me the best quote for my needs. The site was straight forward easy to use very help... See more

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Rated 3 out of 5 stars

**update** Dial Direct customer services have contacted me regarding the issues below and have offered a resolution I saw poor reviews before I purchased insurance but I genuinely didn't expect a... See more

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Rated 5 out of 5 stars

I had been given a quote for my car insurance by Moneysuper market.com for £568.39. However, when I tried to purchase the policy through Dialdirect, the price increased by £30, totaling £598.52. I que... See more

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Rated 5 out of 5 stars

I insured with Dial Direct last year. I found the website easy to navigate, always a bonus for me! The price quoted at the time was very competitive and included RAC cover, another bonus. My rene... See more

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Rated 5 out of 5 stars
Invited

I've returned to Dial Direct as they offered a great comprehensive car insurance quote. Last time I was with them I had to for malicious damage and their process was very smooth. I was kept updated... See more

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Rated 5 out of 5 stars
Invited

Really easy and quick to get my insurance sorted. Didn’t even need to upload any documents such as NCD. Absolutely seemless. Big recommend from me. Ben x

Company replied

Rated 5 out of 5 stars
Invited

When my car insurance renewal became due I was offered several companies by Confused.com. Dial Direct’s website was easy to navigate, the cover was the same as my then-current provider, and the price... See more

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Rated 5 out of 5 stars
Invited

I initially arranged car insurance through the website which was easy to navigate my way round as I’m not very tech savvy. I needed to contact the customer service centre with one minor query. I waite... See more

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Rated 5 out of 5 stars
Invited

Well priced and full options at acceptable additional cost. Moved from my previous insurer as they wanted 27% more this year. I compared on a comparison site and that insurer quoted me 31% less tha... See more

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Rated 5 out of 5 stars

My insurance runs out on the 24th November 2025 and I renewed my insurance on the 6th November of the same year so I wouldn’t be in a panic about not being insured, just made dashing check on MI... See more

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Rated 5 out of 5 stars
Invited

My recent experience for obtaining car insurance went very easy. Their quote was like for like and came out nearly £300 cheaper than last years but with a different company. I've gone with Direct Di... See more

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Rated 5 out of 5 stars
Invited

New customer and not made any claims but so far so good! Huge amount of benefits included as standard such as breakdown cover and reasonable excess which makes the price even better value. Wish more i... See more

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Rated 5 out of 5 stars
Invited

Speedy response Fulfilled all requirements. Quoted £300 less than my previous insurer. On comparison with other sites who came in only slightly more than this quote it was clear that my previous insur... See more

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Rated 5 out of 5 stars
Invited

Very happy with my experience & level of cover at great price would highly recommend & already have to friends & family

Company replied

Rated 5 out of 5 stars
Invited

Did a comparison site and DialDirect came up as one of the better options. Clicked on the go to site and dealt with from there. 10 minutes later after confirming details I purchased.

Company replied

Rated 5 out of 5 stars
Invited

Competitive price, included legal assistance and breakdown cover which are often additional add ons to a policy. Documents followed quickly in the post. Advisor I spoke to on the telephone was v hel... See more

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Rated 5 out of 5 stars
Invited

There was a minor glitch when I purchased my motor policy. I contacted dialdirect customer services and their response was quick and courteous and explained what had happened. First class response... See more

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Rated 5 out of 5 stars

Easy and straightforward to complete all information, read and understand the quote and all relevant information. Quick and easy to confirm and take out a policy. Easy to print all relevant informatio... See more

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Rated 5 out of 5 stars

I wasn’t confident buying my car insurance on line. I called and spoke to a very helpful gentleman, Andrew. He explained everything the policy covered.

Company replied

Rated 5 out of 5 stars
Invited

Absolutely perfect service no hassle, pay in full happy customer cheapest on the market this year!

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Rated 5 out of 5 stars

I was looking to change my car insurance and Dialdirect looked a very much improved offer. However, I was unsure whether I would be receiving "like for like" cover. I contacted Dialdirect by phone and... See more

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Rated 5 out of 5 stars
Invited

So good to be able firstly to discuss problem on a chat line and then be able to speak to an agent which resolved my issue.

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Rated 5 out of 5 stars
Invited

I bought my car insurance from Dialdirect as it gave me better cover than my current insurers as it was less than half the price. There was an issue with information I provided which was resolved imme... See more

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Rated 5 out of 5 stars
Invited

Easy to negotiate website. Good value for money and reasonable excess. We have only just joined but hoping they will be good if we ever need to make a claim.

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Rated 5 out of 5 stars
Invited

Up to this point I have nothing but praise everything is going to plan and I’m looking forward to our policy going live.

Company replied

Rated 5 out of 5 stars
Invited

First time using this company. It was such a straight forward process. Price was the best quote I had for the extras on offer. I would recommend them if anybody asked me.

Company replied

Rated 5 out of 5 stars
Invited

My car insurance was up for renewal that is when I went in shock, 40% more so I looked around and found Dial direct half the price for exactly the same cover, thank you so much, easy to change, brilli... See more

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Rated 5 out of 5 stars
Invited

Very compact exact detailed process - so easy to see what was available and quick to complete the process.

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Rated 3 out of 5 stars
Invited

Seems like a decent company. However still awaiting a hard copy of my documents which were requested at the time of purchasing my car insurance policy.

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Rated 5 out of 5 stars
Invited

I found my experience with the direct very satisfactory I had cause to speak to their advisor on a matter which he sorted straight away no pressure

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Rated 5 out of 5 stars
Invited

Was easy to apply on line through compare website and everything is sent over but you can also request paper copies

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Rated 5 out of 5 stars
Invited

The best cover and Price I had a problem entering a quote number online but this was sorted quickly and they listened and responded quickly.

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Rated 5 out of 5 stars
Invited

Good communication when phoned them, and did wait that long for a agent to answer

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Rated 5 out of 5 stars
Invited

Very competitive rates - will have no problem recommending to friends & will give them first option when I renew next year.

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Rated 5 out of 5 stars
Invited

I found navigating the website easy and straightforward. The insurance policy was clear and I appreciated being able to tailor my policy to meet my needs.

Company replied

Rated 5 out of 5 stars
Invited

It was very easy to contact, review cover , competetive price, payment method all very easy.

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Rated 5 out of 5 stars
Invited

I used a comparison website to find this car insurance renewal quote. Quick and simple to complete the application, buy online and view documentation on Dialdirect website. The price was significantly... See more

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Rated 4 out of 5 stars
Invited

GOOD PRICE WITH VARIOUS THINGS INCLUDED THAT ARE ADD-ONS WITH MANY OTHER COMPANIES

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Rated 5 out of 5 stars
Invited

Website so easy to use Very competitive prices Good service

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Rated 5 out of 5 stars
Invited

Service was first class I was treated with respect and the agent.had knowledge and understanding.

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Rated 5 out of 5 stars
Invited

The thing that made this so good was that it was so easy to get a quote and then set up a policy

Company replied

Rated 5 out of 5 stars
Invited

Very competitive quote Very clear information Easy to use site

Company replied

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Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

26K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Invited

Great on line service with no fuss.

Great on line service with no fuss.

1 December 2025
Dialdirect logo

Reply from Dialdirect

Hello Mrs Hazelden,

Thank you for the wonderful feedback!

We’re delighted to hear you found our online service smooth and fuss-free — that’s exactly what we aim for.

Thanks for choosing Dial Direct!
Laura

Rated 5 out of 5 stars
Invited

If needed you have human contact

If needed you have human contact

1 December 2025
Dialdirect logo

Reply from Dialdirect

Hello,

Thanks so much for your review!

We're really glad to hear you value having human contact when you need it — it’s something we’re proud to offer.

At Dial Direct, we believe great service means real people ready to help, whenever you want that extra support.

If you ever need anything, just give us a shout. We’re always here and happy to assist.

Thanks again for choosing Dial Direct!
Laura

Rated 5 out of 5 stars
Invited

A fare price and good service

A fare price and good service

1 December 2025
Dialdirect logo

Reply from Dialdirect

Hi Gordon,

Thank you for your 5 star review and feedback. It's great to hear you found our service good and the price fair.

Leanne

Rated 5 out of 5 stars

Real Customer Service

After submitting an after-service review that was critical of an aspect of one of their database systems I was very pleased to receive an email that thanked me for pointing out the issue. In an age of cut and paste or AI responses from companies it was a refreshing change to receive a response from a human.

8 December 2025
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi,

Thank you for your 5 star review and feedback. It's great to hear you appreciated our personal response.

Leanne

Rated 5 out of 5 stars
Invited

My experience with Dial direct was very…

My experience with Dial direct was very pleasant I was very delight with the service and also the price and how quickly they processed all my documents and sent me an email with everything in detail.

25 November 2025
Dialdirect logo

Reply from Dialdirect

Hey Emad,

Thank you so much for taking the time to leave us your fab five-star review!

Vicky

Rated 5 out of 5 stars
Invited

Great services

Great services

6 December 2025
Dialdirect logo

Reply from Dialdirect

Hi P J,

Thank you for your 5 star review! It's fantastic to hear you found the service great!

Kirsty

Rated 5 out of 5 stars
Invited

Reasonable price

Reasonable price - good cover - easy link application

1 December 2025
Dialdirect logo

Reply from Dialdirect

Hi Steve,

Thank you for the great 5 star review and feedback!

Kirsty

Rated 1 out of 5 stars

Avoid it like a plague

Avoid it like a plague
It is a forceful auto renewal. The renew comes at the very last day of current policy. It has no information on how to cancel the policy. It only tells you the policy has been renewed, please pay £xxxx money. And to make it more doggy and disgusting, if you don’t renew with them, they will send you a chase up email:
‘If we do need to cancel your policy, you will incur a cancellation fee of £60.00, as well as having to pay any outstanding premium in accordance with the terms of your policy’
Make sure you ignore this nonsense, it is illegal to apply penalties if renewal contract has not provided cancellation method, or fee disclosure.

7 December 2025
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Lei Pei,

Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you were unhappy with the automatic renewal of your policy. Our renewal invites are sent out 3 weeks before the renewal date which confirms the premium amount and how to decline the renewal offer with ourselves. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can look into this further for you.

Kirsty

Rated 5 out of 5 stars
Invited

Competitive prices

Competitive prices, easy to use website and friendly, knowledgeable customer service.

27 November 2025
Dialdirect logo

Reply from Dialdirect

Hi B,

Thank you for your 5 star review and feedback! I'm pleased to hear you were happy with the premium and website!

Kirsty

Rated 5 out of 5 stars
Invited

Absolutely great service

Absolutely great service
Easy to set up and emails and questions answered very quickly
Would highly recommend

7 December 2025
Dialdirect logo

Reply from Dialdirect

Hi M H,

It's fantastic to hear you would highly recommend us to others!

Kirsty

Rated 5 out of 5 stars
Invited

Was very easy to set up and the price…

Was very easy to set up and the price was good

29 November 2025
Dialdirect logo

Reply from Dialdirect

Hi Scott,

Thank you for your great review!

We’re delighted to hear that setting up your insurance was easy and that you were happy with the price.

Welcome to Dial Direct!

Thanks Laura

Rated 5 out of 5 stars
Invited

Brillientvservice

Brillientvservice

1 December 2025
Dialdirect logo

Reply from Dialdirect

Hello,

Thank you for taking the time to leave your 5 star review!

It's fantastic to hear you are happy with the service we provide.

Many Thanks
Laura

Rated 5 out of 5 stars
Invited

What made me choose dial direct

What made me choose dial direct was that they were the most competitive from all the other brokers, and they gave me the best quote for my needs.
The site was straight forward easy to use very helpful and I knew this was the best chose for me.
This is my first time with them and hopefully I will continue using them in the future, I recommend to give them a go, excellent.

21 November 2025
Dialdirect logo

Reply from Dialdirect

Hello,

Thank you so much for your fantastic review!

We’re delighted to hear that our competitive pricing and straightforward, easy-to-use site helped you feel confident in choosing Dial Direct. It’s great to know we could provide the best quote for your needs.

Your recommendation means a lot to us — thank you for sharing your positive experience!

Laura

Rated 5 out of 5 stars
Invited

Absolutely perfect service no hassle

Absolutely perfect service no hassle, pay in full happy customer cheapest on the market this year!

2 December 2025
Dialdirect logo

Reply from Dialdirect

Hi Leon,

Thank you so much for your wonderful review!

We're delighted to hear that you found our service hassle-free and that we could offer you the best price this year.

It’s great to have you as a happy customer, and we truly appreciate you choosing Dial Direct!

Thanks Laura

Rated 5 out of 5 stars
Invited

Car insurance

Was one of the best prices given to me for my other car.

1 December 2025
Dialdirect logo

Reply from Dialdirect

Hi Michael,

Thank you for your 5 star review and feedback. It's great to hear that you found one of the best prices for your other car with us.

Leanne

Rated 5 out of 5 stars
Invited

Very compact exact detailed process

Very compact exact detailed process - so easy to see what was available and quick to complete the process.

29 November 2025
Dialdirect logo

Reply from Dialdirect

Hi Gillian,

It's great to hear you found the process of taking out insurance with ourselves was quick!

Kirsty

Rated 1 out of 5 stars

SCAM

SCAM!!!! They must have paid for other reviews . We have spent three days trying to get help after our car broke down. I’ve now spent more than an hour and a half on the phone with them passing me back-and-forth to other companies who work for them they use third parties to answer the calls so they can pass the blame onto other people. I will be logging this with the FCA as a complaint as I believe this company is a fraud. 

1 December 2025
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Ross,

I'm sorry to hear about the issues you had getting assistance after a breakdown. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can look into this further for you.

Kirsty

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