Dialdirect Reviews 25,514

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its competitive pricing, often highlighting savings compared to previous insurers. Consumers appreciate the comprehensive coverage options available at reasonable additional costs. The straightforward and user-friendly website also receives positive feedback, with people finding it easy to navigate and complete the application process. Many reviewers value the excellent telephone service provided by the company's representatives. The promptness and efficiency in handling inquiries and resolving issues are frequently mentioned. People also appreciate the clarity and ease of understanding the policy details. While some reviewers report longer wait times to speak with a customer service representative, they generally express satisfaction with the helpfulness and professionalism of the staff once connected.

Based on these reviews

Rated 4 out of 5 stars
Invited

All was achieved very efficiently over the phone i'm pleased to say, with more features covered for a lesser premium. I consider it is very important to speak to providers rather than simply fill in o... See more

Company replied

Rated 4 out of 5 stars
Invited

My experience was overall ok. It does take a long time before you can speak to an actual human when phoning the call centre, The lady made it sound as if she was doing me a favour when I was swa... See more

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Rated 4 out of 5 stars
Invited

Very well informed staff who could"nt do enough this policy doesn't come into force for another 3 weeks so will update later

Company replied

Rated 4 out of 5 stars
Invited

I was getting emails to advise a policy increase even though I sent through the documents. So I called. Getting pass the auto voice took a long time. Eventually i was put through to Lebohang. What... See more

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Rated 5 out of 5 stars
Invited

What made me choose dial direct was that they were the most competitive from all the other brokers, and they gave me the best quote for my needs. The site was straight forward easy to use very help... See more

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Rated 3 out of 5 stars

**update** Dial Direct customer services have contacted me regarding the issues below and have offered a resolution I saw poor reviews before I purchased insurance but I genuinely didn't expect a... See more

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Rated 5 out of 5 stars

I had been given a quote for my car insurance by Moneysuper market.com for £568.39. However, when I tried to purchase the policy through Dialdirect, the price increased by £30, totaling £598.52. I que... See more

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Rated 5 out of 5 stars

I insured with Dial Direct last year. I found the website easy to navigate, always a bonus for me! The price quoted at the time was very competitive and included RAC cover, another bonus. My rene... See more

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Rated 5 out of 5 stars
Invited

I've returned to Dial Direct as they offered a great comprehensive car insurance quote. Last time I was with them I had to for malicious damage and their process was very smooth. I was kept updated... See more

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Rated 5 out of 5 stars
Invited

Really easy and quick to get my insurance sorted. Didn’t even need to upload any documents such as NCD. Absolutely seemless. Big recommend from me. Ben x

Company replied

Rated 5 out of 5 stars
Invited

When my car insurance renewal became due I was offered several companies by Confused.com. Dial Direct’s website was easy to navigate, the cover was the same as my then-current provider, and the price... See more

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Rated 5 out of 5 stars
Invited

I initially arranged car insurance through the website which was easy to navigate my way round as I’m not very tech savvy. I needed to contact the customer service centre with one minor query. I waite... See more

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Rated 5 out of 5 stars
Invited

Well priced and full options at acceptable additional cost. Moved from my previous insurer as they wanted 27% more this year. I compared on a comparison site and that insurer quoted me 31% less tha... See more

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Rated 5 out of 5 stars

My insurance runs out on the 24th November 2025 and I renewed my insurance on the 6th November of the same year so I wouldn’t be in a panic about not being insured, just made dashing check on MI... See more

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Rated 5 out of 5 stars
Invited

My recent experience for obtaining car insurance went very easy. Their quote was like for like and came out nearly £300 cheaper than last years but with a different company. I've gone with Direct Di... See more

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Rated 5 out of 5 stars
Invited

New customer and not made any claims but so far so good! Huge amount of benefits included as standard such as breakdown cover and reasonable excess which makes the price even better value. Wish more i... See more

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Rated 5 out of 5 stars
Invited

Speedy response Fulfilled all requirements. Quoted £300 less than my previous insurer. On comparison with other sites who came in only slightly more than this quote it was clear that my previous insur... See more

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Rated 5 out of 5 stars
Invited

Very happy with my experience & level of cover at great price would highly recommend & already have to friends & family

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Rated 5 out of 5 stars
Invited

Did a comparison site and DialDirect came up as one of the better options. Clicked on the go to site and dealt with from there. 10 minutes later after confirming details I purchased.

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Rated 5 out of 5 stars
Invited

Competitive price, included legal assistance and breakdown cover which are often additional add ons to a policy. Documents followed quickly in the post. Advisor I spoke to on the telephone was v hel... See more

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Rated 5 out of 5 stars
Invited

There was a minor glitch when I purchased my motor policy. I contacted dialdirect customer services and their response was quick and courteous and explained what had happened. First class response... See more

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Rated 5 out of 5 stars

Easy and straightforward to complete all information, read and understand the quote and all relevant information. Quick and easy to confirm and take out a policy. Easy to print all relevant informatio... See more

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Rated 5 out of 5 stars

I wasn’t confident buying my car insurance on line. I called and spoke to a very helpful gentleman, Andrew. He explained everything the policy covered.

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Rated 5 out of 5 stars
Invited

Absolutely perfect service no hassle, pay in full happy customer cheapest on the market this year!

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Rated 5 out of 5 stars

I was looking to change my car insurance and Dialdirect looked a very much improved offer. However, I was unsure whether I would be receiving "like for like" cover. I contacted Dialdirect by phone and... See more

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Rated 5 out of 5 stars
Invited

So good to be able firstly to discuss problem on a chat line and then be able to speak to an agent which resolved my issue.

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Rated 5 out of 5 stars
Invited

I bought my car insurance from Dialdirect as it gave me better cover than my current insurers as it was less than half the price. There was an issue with information I provided which was resolved imme... See more

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Rated 5 out of 5 stars
Invited

Easy to negotiate website. Good value for money and reasonable excess. We have only just joined but hoping they will be good if we ever need to make a claim.

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Rated 5 out of 5 stars
Invited

Up to this point I have nothing but praise everything is going to plan and I’m looking forward to our policy going live.

Company replied

Rated 5 out of 5 stars
Invited

First time using this company. It was such a straight forward process. Price was the best quote I had for the extras on offer. I would recommend them if anybody asked me.

Company replied

Rated 5 out of 5 stars
Invited

My car insurance was up for renewal that is when I went in shock, 40% more so I looked around and found Dial direct half the price for exactly the same cover, thank you so much, easy to change, brilli... See more

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Rated 5 out of 5 stars
Invited

Very compact exact detailed process - so easy to see what was available and quick to complete the process.

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Rated 3 out of 5 stars
Invited

Seems like a decent company. However still awaiting a hard copy of my documents which were requested at the time of purchasing my car insurance policy.

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Rated 5 out of 5 stars
Invited

I found my experience with the direct very satisfactory I had cause to speak to their advisor on a matter which he sorted straight away no pressure

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Rated 5 out of 5 stars
Invited

Was easy to apply on line through compare website and everything is sent over but you can also request paper copies

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Rated 5 out of 5 stars
Invited

The best cover and Price I had a problem entering a quote number online but this was sorted quickly and they listened and responded quickly.

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Rated 5 out of 5 stars
Invited

Good communication when phoned them, and did wait that long for a agent to answer

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Rated 5 out of 5 stars
Invited

Very competitive rates - will have no problem recommending to friends & will give them first option when I renew next year.

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Rated 5 out of 5 stars
Invited

I found navigating the website easy and straightforward. The insurance policy was clear and I appreciated being able to tailor my policy to meet my needs.

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Rated 5 out of 5 stars
Invited

It was very easy to contact, review cover , competetive price, payment method all very easy.

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Rated 5 out of 5 stars
Invited

I used a comparison website to find this car insurance renewal quote. Quick and simple to complete the application, buy online and view documentation on Dialdirect website. The price was significantly... See more

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Rated 4 out of 5 stars
Invited

GOOD PRICE WITH VARIOUS THINGS INCLUDED THAT ARE ADD-ONS WITH MANY OTHER COMPANIES

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Rated 5 out of 5 stars
Invited

Website so easy to use Very competitive prices Good service

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Rated 5 out of 5 stars
Invited

Service was first class I was treated with respect and the agent.had knowledge and understanding.

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Rated 5 out of 5 stars
Invited

The thing that made this so good was that it was so easy to get a quote and then set up a policy

Company replied

Rated 5 out of 5 stars
Invited

Very competitive quote Very clear information Easy to use site

Company replied

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Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

26K reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 4 out of 5 stars
Invited

A better value policy than last year.

All was achieved very efficiently over the phone i'm pleased to say, with more features covered for a lesser premium. I consider it is very important to speak to providers rather than simply fill in on-line boxes with this sort of purchase.

19 November 2025
Dialdirect logo

Reply from Dialdirect

Hi,

Thank you for taking the time to leave your review and feedback with ourselves!

Kirsty

Rated 5 out of 5 stars
Invited

I found my experience with the direct…

I found my experience with the direct very satisfactory I had cause to speak to their advisor on a matter which he sorted straight away no pressure

2 December 2025
Dialdirect logo

Reply from Dialdirect

Hi James,

I'm pleased to hear our customer services representative was able to sort the matter straight away for you!

Kirsty

Rated 1 out of 5 stars

Do not go with Dial Direct if wanting to move house

My car was insured with Dial Direct from December last year. It was really easy to set up and at a good price, however if you are planning on moving house, do not go with Dial Direct! I moved in March and they quoted me £3503 for the year. Bearing in mind 3 months had already passed in my insurance. The monthly amount they quoted was £332.26. I was originally paying £64 a month. As you can imagine this caused a lot of stress as I could not move in the end, due to the amount they wanted to charge.I couldn't wait for my policy to end so I could change companies.

20 March 2025
Unprompted review
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Reply from Dialdirect

**Update 3/12/25**

Thank you for so much for speaking to myself this evening and giving me the chance to take your feedback on board. I really appreciate it and if you need anything in the future please don't hesitate to get in touch!

Hi Hannah,


Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you were unhappy with the quote given to amend your address with ourselves in March. If you would like to discuss this further with us, please email your policy details over to socialresponders@bglgroup.co.uk.

Kirsty

Rated 1 out of 5 stars
Invited

Terrible company

Terrible company, forgot to register a acciedent i was involved in so they cancelled my insurance, been driving for nearly 40 years no accidents and treated this way

2 December 2025
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Reply from Dialdirect

Hello,

Thank you for taking the time to share your experience!

We’re really sorry to hear about the frustration you’ve faced regarding the Claims Underwriting Exchange information we were provided!

We’d really like the chance to look into what went wrong and how we can help you further.
We will contact you shortly!

Thanks Laura

Rated 1 out of 5 stars

In all my days, I have never come across such poor Customer Service.

In all my days, I have never come across such poor Customer Service. If I could leave less than one star, I would.

Easy to join and get Insurance, yet within 24 hours I receive a notification to make contact. I go to make contact:

Their chat service is none existent.
Their telephone line you are on hold for OVER AN HOUR with NO indication of wait times.
You FINALLY get through to be told to call back either later or on another day as they are having issues!?
You email them and state because of their poor customer service you wish to take your business elsewhere and request a refund within the cooling off period,

Nothing.

I am now hundreds out of pocket as I have indeed gone elsewhere to get my insurance. No sign of any refund or communication.

Let’s hope someone is actually reading this in their company so they can take action. I really, really doubt it though.

AVOID AT ALL COSTS. You get what you pay for I guess. Lesson learnt - don’t go for the cheapest. Wished I’d done more research before wasting money with these cowboys.

28 November 2025
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi David,

I'm sorry to hear you were unhappy with the service and communication recieved from ourselves. We will be in touch to assist you further.

Kirsty

Rated 5 out of 5 stars
Invited

All good

All good
Got what I needed

1 December 2025
Dialdirect logo

Reply from Dialdirect

Hi Paul,

Thank you for your 5 star review and feedback!

Kirsty

Rated 5 out of 5 stars
Invited

Very helpful

Very professional made the process easy

26 November 2025
Dialdirect logo

Reply from Dialdirect

Hi Susan,

Thank you for the great 5 star review and feedback!

Kirsty

Rated 5 out of 5 stars
Invited

Car Insurance

Everything was clear and concise

22 November 2025
Dialdirect logo

Reply from Dialdirect

Hi,

Thank you for your 5 star review! I'm pleased to hear you found everything clear and concise!

Kirsty

Rated 1 out of 5 stars

incredibly deceitful

incredibly deceitful. Used a comparison website for finding low cost car insurance. I went through the policy details for dialdirect.co.uk. I found the
£60 cancellation fee rather high compared to others. I was used to it being £30 to £40 with other car insurance policies. There was also a whole host of other fees. I went through it although some seemed high it would have been a small chance of ever occurring a fee as I planned to keep the car insurance for the full year.
About two third of the year through I sold my car. I called dialdirect.co.uk to let them know that I was no longer the owner of the vehicle and did not require the car insurance anymore. This where I fully regret being with dialdirect.co.uk. For almost an hour I was back and forth with heavy accent customer service representatives. Whom repeatedly said I must pay a £60 cancellation and an additional £45 intermediary fee. This is £105 I'd have to pay to cancel the remainder of my insurance. After many hour going back and forth about the wording used in their documents and asking for an escalation. For me and the simple manor at which understood the feeds in the policy documents. A cancel fee of £60 is all that is stated to cancel insurance. Charging an additional £45 for amending the policy to cancel policy is not correct.
After making an official complaint. The result was, I had to keep the insurance policy live to save money, it would cost me more than the remaining insurance. I protested this as I felt it is wrong to have insurance for property I do not own.

Next issue, they have automatically renewed my insurance policy and ignored my passed request for this not to happen. I was also promised no renewal on the phone during the previous compliant.

Still to this day I believe they are wrong to add multiple fees to together. This is not clear or written plainly written in their documents.

3rd issue. I have made 3 calls to them today. First caller heard me ok but had to put me through to someone else. "2nd person mid speaking put me on mute or disabled their call. For me, sounded as if I was on mute.
2nd call, couldn't get through to a person, endless loop on the options and confirming date of birth.
3rd call, caller kept saying they could not hear me.
I've call other businesses before and after the calls to this company and these were okay. It is only dial direct having an issue hearing me on phone. This only came up after I mentioned why I was calling. They heard me provide my name okay.

In my experience with dialdirect.co.uk, they are happy and easy to create an insurance payment for your money, but when you need them, they are incredibly difficult to deal with. This has been an out of the originally experience for me, as I have not experienced this with other car insurance companies.

1 December 2025
Unprompted review
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Reply from Dialdirect

Hi,

Thank you for taking the time to leave us your recent review.
I am very sorry if you felt mislead by our fees - we aim to be as transparent as possible about all of our fees and charges and we disclose thes at the point of sale to help you to make an informed choice if we are right for you prior to purchasing, they are also included in your policy documents

I apologise for your recent expereience in trying to contact us, that is not the kind of experience we want for our customers and I will be in-touch shortly to assist you further.

Kind regards,

Vicky

Rated 5 out of 5 stars
Invited

Very competitive quote

Very competitive quote
Very clear information
Easy to use site

23 November 2025
Dialdirect logo

Reply from Dialdirect

Hi John,

Thank you for taking the time to leave us your fab five-star review!

Vicky

Rated 5 out of 5 stars
Invited

Very helpful

Very organised efficient
Policy documents to hand and reasonable price thankou

1 December 2025
Dialdirect logo

Reply from Dialdirect

Hey Tracey,

Thank you so much for your great five-star feedback and for choosing Dial Direct Insurance!

Vicky

Rated 5 out of 5 stars
Invited

Good one

Good one,so far so good

27 November 2025
Dialdirect logo

Reply from Dialdirect

Hi Krystian,

Thank you for taking the time to leave us your five-star review!

Vicky

Rated 1 out of 5 stars
Invited

It took simply ages for you to tell me…

It took simply ages for you to tell me the cost of cancellation with your operator going off the phone numerous times. Surely it is quite a simple thing as we are two weeks from the policy commencement.
Not impressed.

29 November 2025
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Reply from Dialdirect

Hi Gael,

Thank you for taking the time to share your feedback. I’m very sorry to hear about the experience you had when trying to obtain your cancellation cost. We understand how frustrating it can be when a straightforward query takes longer than it should, and this is certainly not the level of service we aim to provide.
We will be in-touch to assist you with this.

Vicky

Rated 4 out of 5 stars
Invited

New customer

New customer, so far, so good

16 November 2025
Dialdirect logo

Reply from Dialdirect

Hey Norma,

Thank you for your Four-star review!

Vicky

Rated 3 out of 5 stars
Invited

Price change.

Offered me a price, then two hours later when I went to purchase the price had gone up £50! Bought elsewhere!

20 November 2025
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Reply from Dialdirect

Hi Gorgon,

I am very sorry to hear that the quote increased 2 hours after you originally got it, thats not what we want for our customers!

We will contact you shortly to help.

Vicky

Rated 5 out of 5 stars
Invited

So Good Communication good to be able firstly to discuss…

So good to be able firstly to discuss problem on a chat line and then be able to speak to an agent which resolved my issue.

26 November 2025
Dialdirect logo

Reply from Dialdirect

Hey Linda,

Thank you so much for taking the time to review your Customer Service experience with us!

Im glad that we were able to get everything resolved.

Vicky

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