Dialdirect Reviews 25,515

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its competitive pricing, often highlighting savings compared to previous insurers. Consumers appreciate the comprehensive coverage options available at reasonable additional costs. The straightforward and user-friendly website also receives positive feedback, with people finding it easy to navigate and complete the application process. Many reviewers value the excellent telephone service provided by the company's representatives. The promptness and efficiency in handling inquiries and resolving issues are frequently mentioned. People also appreciate the clarity and ease of understanding the policy details. While some reviewers report longer wait times to speak with a customer service representative, they generally express satisfaction with the helpfulness and professionalism of the staff once connected.

Based on these reviews

Rated 4 out of 5 stars
Invited

All was achieved very efficiently over the phone i'm pleased to say, with more features covered for a lesser premium. I consider it is very important to speak to providers rather than simply fill in o... See more

Company replied

Rated 4 out of 5 stars
Invited

My experience was overall ok. It does take a long time before you can speak to an actual human when phoning the call centre, The lady made it sound as if she was doing me a favour when I was swa... See more

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Rated 4 out of 5 stars
Invited

Very well informed staff who could"nt do enough this policy doesn't come into force for another 3 weeks so will update later

Company replied

Rated 4 out of 5 stars
Invited

I was getting emails to advise a policy increase even though I sent through the documents. So I called. Getting pass the auto voice took a long time. Eventually i was put through to Lebohang. What... See more

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Rated 5 out of 5 stars
Invited

What made me choose dial direct was that they were the most competitive from all the other brokers, and they gave me the best quote for my needs. The site was straight forward easy to use very help... See more

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Rated 3 out of 5 stars

**update** Dial Direct customer services have contacted me regarding the issues below and have offered a resolution I saw poor reviews before I purchased insurance but I genuinely didn't expect a... See more

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Rated 5 out of 5 stars

I had been given a quote for my car insurance by Moneysuper market.com for £568.39. However, when I tried to purchase the policy through Dialdirect, the price increased by £30, totaling £598.52. I que... See more

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Rated 5 out of 5 stars

I insured with Dial Direct last year. I found the website easy to navigate, always a bonus for me! The price quoted at the time was very competitive and included RAC cover, another bonus. My rene... See more

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Rated 5 out of 5 stars
Invited

I've returned to Dial Direct as they offered a great comprehensive car insurance quote. Last time I was with them I had to for malicious damage and their process was very smooth. I was kept updated... See more

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Rated 5 out of 5 stars
Invited

Really easy and quick to get my insurance sorted. Didn’t even need to upload any documents such as NCD. Absolutely seemless. Big recommend from me. Ben x

Company replied

Rated 5 out of 5 stars
Invited

When my car insurance renewal became due I was offered several companies by Confused.com. Dial Direct’s website was easy to navigate, the cover was the same as my then-current provider, and the price... See more

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Rated 5 out of 5 stars
Invited

I initially arranged car insurance through the website which was easy to navigate my way round as I’m not very tech savvy. I needed to contact the customer service centre with one minor query. I waite... See more

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Rated 5 out of 5 stars
Invited

Well priced and full options at acceptable additional cost. Moved from my previous insurer as they wanted 27% more this year. I compared on a comparison site and that insurer quoted me 31% less tha... See more

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Rated 5 out of 5 stars

My insurance runs out on the 24th November 2025 and I renewed my insurance on the 6th November of the same year so I wouldn’t be in a panic about not being insured, just made dashing check on MI... See more

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Rated 5 out of 5 stars
Invited

My recent experience for obtaining car insurance went very easy. Their quote was like for like and came out nearly £300 cheaper than last years but with a different company. I've gone with Direct Di... See more

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Rated 5 out of 5 stars
Invited

New customer and not made any claims but so far so good! Huge amount of benefits included as standard such as breakdown cover and reasonable excess which makes the price even better value. Wish more i... See more

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Rated 5 out of 5 stars
Invited

Speedy response Fulfilled all requirements. Quoted £300 less than my previous insurer. On comparison with other sites who came in only slightly more than this quote it was clear that my previous insur... See more

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Rated 5 out of 5 stars
Invited

Very happy with my experience & level of cover at great price would highly recommend & already have to friends & family

Company replied

Rated 5 out of 5 stars
Invited

Did a comparison site and DialDirect came up as one of the better options. Clicked on the go to site and dealt with from there. 10 minutes later after confirming details I purchased.

Company replied

Rated 5 out of 5 stars
Invited

Competitive price, included legal assistance and breakdown cover which are often additional add ons to a policy. Documents followed quickly in the post. Advisor I spoke to on the telephone was v hel... See more

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Rated 5 out of 5 stars
Invited

There was a minor glitch when I purchased my motor policy. I contacted dialdirect customer services and their response was quick and courteous and explained what had happened. First class response... See more

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Rated 5 out of 5 stars

Easy and straightforward to complete all information, read and understand the quote and all relevant information. Quick and easy to confirm and take out a policy. Easy to print all relevant informatio... See more

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Rated 5 out of 5 stars

I wasn’t confident buying my car insurance on line. I called and spoke to a very helpful gentleman, Andrew. He explained everything the policy covered.

Company replied

Rated 5 out of 5 stars
Invited

Absolutely perfect service no hassle, pay in full happy customer cheapest on the market this year!

Company replied

Rated 5 out of 5 stars

I was looking to change my car insurance and Dialdirect looked a very much improved offer. However, I was unsure whether I would be receiving "like for like" cover. I contacted Dialdirect by phone and... See more

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Rated 5 out of 5 stars
Invited

So good to be able firstly to discuss problem on a chat line and then be able to speak to an agent which resolved my issue.

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Rated 5 out of 5 stars
Invited

I bought my car insurance from Dialdirect as it gave me better cover than my current insurers as it was less than half the price. There was an issue with information I provided which was resolved imme... See more

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Rated 5 out of 5 stars
Invited

Easy to negotiate website. Good value for money and reasonable excess. We have only just joined but hoping they will be good if we ever need to make a claim.

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Rated 5 out of 5 stars
Invited

Up to this point I have nothing but praise everything is going to plan and I’m looking forward to our policy going live.

Company replied

Rated 5 out of 5 stars
Invited

First time using this company. It was such a straight forward process. Price was the best quote I had for the extras on offer. I would recommend them if anybody asked me.

Company replied

Rated 5 out of 5 stars
Invited

My car insurance was up for renewal that is when I went in shock, 40% more so I looked around and found Dial direct half the price for exactly the same cover, thank you so much, easy to change, brilli... See more

Company replied

Rated 5 out of 5 stars
Invited

Very compact exact detailed process - so easy to see what was available and quick to complete the process.

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Rated 3 out of 5 stars
Invited

Seems like a decent company. However still awaiting a hard copy of my documents which were requested at the time of purchasing my car insurance policy.

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Rated 5 out of 5 stars
Invited

I found my experience with the direct very satisfactory I had cause to speak to their advisor on a matter which he sorted straight away no pressure

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Rated 5 out of 5 stars
Invited

Was easy to apply on line through compare website and everything is sent over but you can also request paper copies

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Rated 5 out of 5 stars
Invited

The best cover and Price I had a problem entering a quote number online but this was sorted quickly and they listened and responded quickly.

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Rated 5 out of 5 stars
Invited

Good communication when phoned them, and did wait that long for a agent to answer

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Rated 5 out of 5 stars
Invited

Very competitive rates - will have no problem recommending to friends & will give them first option when I renew next year.

Company replied

Rated 5 out of 5 stars
Invited

I found navigating the website easy and straightforward. The insurance policy was clear and I appreciated being able to tailor my policy to meet my needs.

Company replied

Rated 5 out of 5 stars
Invited

It was very easy to contact, review cover , competetive price, payment method all very easy.

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Rated 5 out of 5 stars
Invited

I used a comparison website to find this car insurance renewal quote. Quick and simple to complete the application, buy online and view documentation on Dialdirect website. The price was significantly... See more

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Rated 4 out of 5 stars
Invited

GOOD PRICE WITH VARIOUS THINGS INCLUDED THAT ARE ADD-ONS WITH MANY OTHER COMPANIES

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Rated 5 out of 5 stars
Invited

Website so easy to use Very competitive prices Good service

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Rated 5 out of 5 stars
Invited

Service was first class I was treated with respect and the agent.had knowledge and understanding.

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Rated 5 out of 5 stars
Invited

The thing that made this so good was that it was so easy to get a quote and then set up a policy

Company replied

Rated 5 out of 5 stars
Invited

Very competitive quote Very clear information Easy to use site

Company replied

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Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

26K reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Invited

So Good Communication good to be able firstly to discuss…

So good to be able firstly to discuss problem on a chat line and then be able to speak to an agent which resolved my issue.

26 November 2025
Dialdirect logo

Reply from Dialdirect

Hey Linda,

Thank you so much for taking the time to review your Customer Service experience with us!

Im glad that we were able to get everything resolved.

Vicky

Rated 5 out of 5 stars
Invited

Happy customer

Competitive price, included legal assistance and breakdown cover which are often additional add ons to a policy. Documents followed quickly in the post. Advisor I spoke to on the telephone was v helpful.

21 November 2025
Dialdirect logo

Reply from Dialdirect

hey Felicity,

Thank you you for taking the time to review your recent expereinec with us both about your price and Customer Service experience!

Vicky

Rated 5 out of 5 stars
Invited

Up to this point I have nothing but…

Up to this point I have nothing but praise everything is going to plan and I’m looking forward to our policy going live.

20 November 2025
Dialdirect logo

Reply from Dialdirect

Hey Mr Miller,

Thank you so much for taking the time to leave us your fab five-star review and praise!

Vicky

Rated 5 out of 5 stars
Invited

The best cover and Price

The best cover and Price I had a problem entering a quote number online but this was sorted quickly and they listened and responded quickly.

22 November 2025
Dialdirect logo

Reply from Dialdirect

Hey Mr Wilson,
I'm pleased we could resolve the issues you had when trying to get registered. Welcome to Dial Direct.
Rachel

Rated 1 out of 5 stars

£60 cancellation charge applied when I…

£60 cancellation charge applied when I sold my car and didnt need insurance - will not use again.

28 November 2025
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hey Holly,
I'm sorry to hear about your experience when cancelling your policy. We'll be in touch to discuss this soon.
Rachel

Rated 5 out of 5 stars
Invited

Great price

Great price, beat my renewal by over £120. So easy to set up and pay

19 November 2025
Dialdirect logo

Reply from Dialdirect

Hi,
I'm pleased to see we've been able to get you a great price. Welcome to Dial Direct.
Rachel

Rated 5 out of 5 stars
Invited

COMPETITIVE RATES

Very competitive rates - will have no problem recommending to friends & will give them first option when I renew next year.

25 November 2025
Dialdirect logo

Reply from Dialdirect

Hi Stewart,
Thank you for taking the time to leave us your review. It's fantastic to see you would recommend us.
Rachel

Rated 2 out of 5 stars
Invited

Extortionate charges of fees

Quote was reasonable, customer services are really friendly and competent. Horrified with the fees: £60 cancellation fee with an additional £45 intermediary fee, for only 4 weeks of insurance! This is daylight robbery

19 November 2025
Dialdirect logo

Reply from Dialdirect

Hi Rak,

I am so sorry that you have had to cancel and feel that the cancellation costs are high.

We aim to be as transparent as possible about our fees and charges both at the point of sale and in your policy documents to help you to decide if to choose us.

I will be in touch shortly to discuss this further.

Vicky

Rated 4 out of 5 stars
Invited

GOOD PRICE WITH VARIOUS THINGS INCLUDED…

GOOD PRICE WITH VARIOUS THINGS INCLUDED THAT ARE ADD-ONS WITH MANY OTHER COMPANIES

20 November 2025
Dialdirect logo

Reply from Dialdirect

Hey,

Thank you for taking the time to review the cost of your policy with us and additional adds ons!

Vicky

Rated 5 out of 5 stars
Invited

Highly recommended services

I've returned to Dial Direct as they offered a great comprehensive car insurance quote.
Last time I was with them I had to for malicious damage and their process was very smooth. I was kept updated all the way along and their helpline was faultless.
I would highly recommend them to anyone.

28 November 2025
Dialdirect logo

Reply from Dialdirect

Hi David,

Thank you for such a fantastic 5 star review and feedback! It's great to hear you would highly recommend us to others!

Kirsty

Rated 5 out of 5 stars
Invited

Really easy and quick

Really easy and quick to get my insurance sorted. Didn’t even need to upload any documents such as NCD. Absolutely seemless. Big recommend from me. Ben x

11 November 2025
Dialdirect logo

Reply from Dialdirect

Hi Ben,

Thank you so much for your 5 star review! It's fantastic to hear you would recommend us to others!

Kirsty

Rated 5 out of 5 stars
Invited

I found it very easy to understand…

I found it very easy to understand everything was clear
And easy understand

19 November 2025
Dialdirect logo

Reply from Dialdirect

Hi M C,

I'm pleased to hear you found the policy easy to understand!

Kirsty

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