The Diamond Store London Reviews 34,662

TrustScore 4.5 out of 5

4.4

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's products, describing them as beautiful, high-quality, and exactly as advertised. Consumers appreciate the clear and understandable product descriptions, which align with their expectations upon receiving their orders. People highlight the good value and competitive pricing, especially considering the current gold prices. Consumers consistently report positive experiences with the company's delivery service, noting its speed, security, and efficiency. Reviewers appreciate the regular updates and the secure PIN code system for deliveries. The customer service receives accolades for its helpfulness, patience, and promptness in addressing inquiries and resolving issues. Consumers also value the easy exchange and return processes.

Based on these reviews

Rated 4 out of 5 stars
Verified

Once request was picked up via email customer services were quick to action. We were not happy with the return process via Royal Mail 48 hour tracked and the parcel was subsequently lost. In fairness... See more

Company replied

Rated 4 out of 5 stars
Verified

Everything was great but way too much packaging, the outer box comes in a plastic bag. Inside is another bag, two ring boxes and a pouch! There must be a more environmentally friendly way to dispatch... See more

Company replied

Rated 4 out of 5 stars
Verified

Every thing fine the ring is beautiful. My only complaint is that they forgot to change my phone number at the carrier office so my ring was not delivered the first time it came as the code had gone t... See more

Company replied

Rated 4 out of 5 stars
Verified

Great ring, great communication and customer service! Only thing is, when I purchased the ring it said it was in stock available for next day delivery - it wasn’t. It took over 2 weeks to arrive so ju... See more

Company replied

Rated 5 out of 5 stars
Verified

Absolutely perfect . Ordered my wife a ring it arrived in good time but unfortunately too small sent back for a larger size had regular updates on its return quick turn around then larger ring sent o... See more

Company replied

Rated 5 out of 5 stars
Verified

Excellent customer service and quick delivery. After ordering wrong size ring and having to send back for an exchange the customer service was A* and was delivered again all within 72hrs. Will defo be... See more

Company replied

Rated 5 out of 5 stars

I don’t normally leave reviews for simple purchases, but website was clear, seemed good value - knew what I was buying, recieved up to date emails about delivery and a secure PIN code for DPD, arrive... See more

Company replied

Rated 5 out of 5 stars
Verified

I've bought quite a few things from the Diamond Store. Everything i've bought or been gifted has been just what it looked like when ordering, simply beautiful !! The lab diamonds sparkle from day one... See more

Company replied

Rated 5 out of 5 stars
Verified

Easy ordering, fast response and great service, keeping me informed right through to receiving the product, even though I gave them the wrong post code. Arrived with lovely packaging too. Definitely... See more

Company replied

Rated 5 out of 5 stars
Verified

From start to finish was a pleasure to deal with the Diamond store London. I was communicated with at all stages throughout the purchase. Quick delivery and well packaged and felt very secure on recei... See more

Company replied

Rated 5 out of 5 stars
Verified

I received the Amora ring which is absolutely stunning and beautifully packaged. I wanted to change this for a smaller size and material. Harley and Louise were amazing at helping me do this. Would hi... See more

Company replied

Rated 5 out of 5 stars
Verified

This store is offering beautiful jewellery. The description of the products is clear, easily understandable and true to what I ordered. I bought hoop earrings with diamonds in white gold. The communic... See more

Company replied

Rated 5 out of 5 stars
Verified

The earrings are as required to match a ring my wife brought 15 years ago. Colour match is also close. No issues with the Diamond Store but DPD their courier was not that clever this time around. Susp... See more

Company replied

Rated 5 out of 5 stars
Verified

So far im impressed. The sapphires emeralds and rubies were all bigger than I expected. Looking forward to wearing them and hope they stay beautiful. Nice to have certificates for insurance with them... See more

Company replied

Rated 5 out of 5 stars
Verified

Chose my wedding ring from here! The ring was everything I wanted and more! Delivered so quickly was a bit unsure of the size at first as it felt a bit tight but my finger must have been a bit swollen... See more

Company replied

Rated 5 out of 5 stars
Verified

Firstly I was taken aback by the prices as I thought the necklace I purchased was really competitive with gold prices what they are at the moment. My whole experience of the purchase & delivery for... See more

Company replied

Rated 5 out of 5 stars
Verified

Bought 0.5ct diamond white gold stud earrings to replace a set that I lost whilst travelling that I had received received as a 60th birthday present from my family. These were exactly what I was look... See more

Company replied

Rated 5 out of 5 stars
Verified

This is great company and their jewellery is just as they describe it. Excellent item am so pleased they get it picked packed and shipped very fast, they will be 1st place I look when I’m looking for... See more

Company replied

Rated 3 out of 5 stars

Bought an eternity ring in Fridays sale,paid for and next day delivery, didn't receive anything so emailed them on tuesday only to be told they didn't have that ring in stock and won't be making any... See more

Company replied

Rated 5 out of 5 stars
Verified

Beautiful necklace with ethical diamonds. I wanted something that would show my daughter how wonderful she is, for her 21st birthday. I wanted something that would last beyond being 21. I wanted some... See more

Company replied

Rated 5 out of 5 stars
Verified

Stunning diamond stud earrings for my daughter’s 30th birthday. Came packaged beautifully and very quickly. Whole process was faultless. Even had to give the delivery driver a PIN code to release them... See more

Company replied

Rated 5 out of 5 stars
Verified

I bought my wife a diamond necklace for a 60th birthday gift. It didn’t sit right on her and customer service were excellent at arranging return and exchange. We now have 2 bracelets and earrings inst... See more

Company replied

Rated 5 out of 5 stars
Verified

It was the first time I used the store and it turned out they where very helpful. Kept me informed about my order and my delivery step by step. Got delivered on time and the security was excellent reg... See more

Company replied

Rated 5 out of 5 stars
Verified

Was initially a bit nervous about ordering expensive jewellery online but I’m pleased I did. The necklace is beautiful and just what I wanted. Order and delivery process all went smoothly too. I will... See more

Company replied

Rated 4 out of 5 stars
Verified

This is the second time I’ve bought jewellery from the Diamond store . Happy with the products I’ve received . Although I did email to change my recent order to another product same price but got... See more

Company replied

Rated 5 out of 5 stars
Verified

Fine selection of jewellery Very reasonably priced It was so easy to order and I liked that I had an email after my order to check my address etc to make sure they were correct Also has to give... See more

Company replied

Rated 5 out of 5 stars
Verified

I’ve bought 3 items from this company and I’ve not been disappointed my earnings was what I expected my second purchase was ok the the ring was not like the picture the aquamarines was a lot bluer in... See more

Company replied

Rated 5 out of 5 stars
Verified

I’m a returning customer of The Diamond Store London, and once again the service was excellent. Harley handled my inquiries with patience and courtesy, answering all my questions clearly. I received r... See more

Company replied

Rated 5 out of 5 stars
Verified

Simple purchasing procedure, security provided via a pin for delivery,well boxed and presented in a stunning way...2nd purchase,lovely jewellery,great pricing,no need to go anywhere else

Company replied

Rated 5 out of 5 stars
Verified

After a panic as wrong telephone number meaning I was not receiving the code customer service were fabulous correcting the number and rearranged the DPD delivery. They were so lovely to help thank you... See more

Company replied

Rated 5 out of 5 stars
Verified

I was really impressed with the service by the Diamond Store Team. The tennis bracelet i ordered is stunning and the diamonds really sparkle. Although there was an issue with the courier, this was de... See more

Company replied

Rated 5 out of 5 stars
Verified

Really fast delivery and customer service was 1st class in assistance with a missing QR code for picking up from post office Item was fabulous also

Company replied

Rated 5 out of 5 stars
Verified

The earrings were exactly as advertised, of very high quality, and certainly good value. The service was excellent. The website is sash to use, updates were given on a regular basis, and the item wa... See more

Company replied

Rated 5 out of 5 stars
Verified

The quality of the items, the customer service and speed of delivery are all fantastic. Seriously impressed with the deals over black friday and cyber monday, and I cannot wait to give my partner her... See more

Company replied

Rated 5 out of 5 stars
Verified

Fantastic experience from start to finish! I purchased 3 rings to replace my engagement, wedding and eternity rings after weightloss and decided to exchange my engagement ring for one with a larger ce... See more

Company replied

Rated 5 out of 5 stars
Verified

Easy to order and very quick delivery. My ring is even more beautiful than it looks in the pictures… I’m thrilled I treated myself. Thankyou Diamond Store for such a quality piece of jewellery

Company replied

Rated 5 out of 5 stars
Verified

Choice was very good and good value, Service was excellent and product delivered quickly and presentation excellent. Gift for birthday but from my opinion very nice piece.

Company replied

Rated 3 out of 5 stars
Verified

I thought the colour of Aquamarine was a bit bluer than the stone I received. Telephoned for advice, was informed I would receive a call back, still waiting.

Company replied

Rated 5 out of 5 stars
Verified

I bought an engagement ring from this company, super chuffed with price and pictures, service, speed and how easy it was. When it arrived I was unsure, the pictures are close up an... See more

Company replied

Rated 5 out of 5 stars
Verified

I am extremely pleased with my purchase. I am very pleased with the service I got from beginning till the time I received my parcel. They are very professional, and used a very good courier (DPD). Th... See more

Company replied

Rated 5 out of 5 stars
Verified

This is the second time I have bought jewellery from The Diamond Store. On both occasions, both my partner and I have been extremely pleased with the items bought and the service. Would highly recomm... See more

Company replied

Rated 5 out of 5 stars
Verified

My fiancé loves the engagement ring I bought from The Diamond Store for her. Difenatley high end quality ring, presentation and service. Thank you.

Company replied

Rated 5 out of 5 stars
Verified

Despite some smaller issues, customer service Team is the best. They fixed a problem in less then a day. Everyone was there to help fully.

Company replied

Rated 5 out of 5 stars
Verified

I have made a few purchases over the years and never a problem. Each item bought so far has been of good quality. Good choice of products available. With a good clear description. I will continue... See more

Company replied

Rated 5 out of 5 stars
Verified

High quality jewellery this is the second time I’ve purchased from them very happy with the products fast delivery as well

Company replied

Rated 5 out of 5 stars
Verified

Next day delivery was excellent. The ring is gorgeous and elegant. Good value for money. Would definitely use this company again.

Company replied

Rated 5 out of 5 stars
Verified

Absolutely brilliant second time using diamond store London but my message was not in but still i will be back high quality

Company replied

Rated 5 out of 5 stars
Verified

I have now bought 6 or 7 pieces from The Diamond Store all have been amazing and the service and speed of delivery is incredible

Company replied

Rated 5 out of 5 stars
Verified

Very good service, keeping me updated every step of the way Very quick delivery. Beautifully presented.

Company replied

We perform checks on reviews


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Gift Shop
  4. Jeweler
  5. Jewelry Designer
  6. Wedding Store

Written by the company

Award winning UK online jeweller with over 6000 items of jewellery that all come with a full 5 year guarantee and stunning luxury packaging.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

35K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 1 week


Rated 1 out of 5 stars

Be very wary - didn't fulfil my order & then invited me to pay more for less.

I ordered some earrings that were shown as in stock. I placed the order in ample time for Christmas delivery.
I received my confirmation. Over the next week or so, I got a couple more emails saying everything was going through fine. They seemed a bit vague and non-committal and didn't account for the delay so I contacted the Diamond Store for confirmation that I would receive them in time for Christmas. They told me that they had, in fact, re-listed the earrings in error after they had been discontinued.
A couple of copy and paste platitudes from the agent and I was transferred to their sales team to help me to source an alternative.
I was offered a broadly similar looking pair of earrings, that were of lower specification. They had smaller stones and were a significantly higher price.
When I gently pushed back, I was offered £25 discount if I bought the alternatives. That was against earrings costing between £869-£1,499. This 'gesture of goodwill' felt anything but. I declined and decided to go somewhere else (wouldn't you? - although I'm under considerable and unnecessary time pressure now).
Even if I take everything they said at face value, i.e., prices have increased since their original listing, then my expectation is that they should still honour the original order - particularly as I acted in good faith and failing to keep the website up to date is their mistake. If items of the same specification can genuinely no longer be sourced (and I seriously question that), then I should not be expected to pay more for less.
I have no idea when I would have been informed about the problems if I'd not taken it upon myself to contact them to query it.
My experience suggests that the Diamond Store treat consumers shoddily at best. When I read other reviews where they have done exactly the same to other customers, it even leaves me questioning their overall ethics and business practice.

1 December 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Amazing ring quality and delivery!

Ordered the Libra zodiac ring and I absolutely love it! It arrived so quickly and secure delivery. I was worried it would be left on my doorstep but you have to give a code to the delivery driver for it to be handed over to you which I think is a great idea, I wish more companies did that. The quality of the ring is fantastic and I would definitely be shopping again with the diamond store. Highly recommend!

3 December 2025
Rated 3 out of 5 stars
Verified

Easy to order

Easy to order, nice product and they responded to all my queries but I specifically ordered to get next day delivery (as advertised on their website when I was ordering) but DPD failed to get it there which meant I got it a few days late (needed for my anniversary)

3 December 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look