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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Customers appreciate the quality and durability of the devices, highlighting their usefulness in various scenarios such as travel, sports, and everyday moments. People find the cameras easy to use, with intuitive interfaces and improved apps that simplify content creation and editing. The image stabilization is frequently praised, ensuring smooth footage even in challenging conditions. However, some consumers express mixed feelings regarding certain aspects. There are diverging opinions about the product and service, with a lack of consensus among users. Some reviewers mention the need for more updates and improvements to stay competitive with other brands. A few users report issues with the computer app and express concerns about the company discontinuing cameras and accessories too quickly.

Based on these reviews

Rated 4 out of 5 stars
Invited

X4 camera [5/5] is amazingly cool! Loads of features, good screen & playback, durable, high quality. I use with Moto and Snow, it gets dirty and bumped around - lenses and body are strong. Warrent... See more

Rated 4 out of 5 stars
Invited

Finally Insta360 solved my issue in adding a mic to the GPS remote control. I was struggling about the audio quality while riding a bike and setup an awkward rigging to reduce wind noises. This improv... See more

Rated 4 out of 5 stars
Invited

“Great camera overall, that’s why I gave it 4 stars. However, since DJI released its 360 camera, I feel Insta360 should bring more updates and improvements to stay competitive. Some features are alrea... See more

Rated 3 out of 5 stars
Verified

The app lacks quite badly in the area of accessibility and screen reader compatibility. I did reach out to the customer support and was promised that the changes will be made. However, I have not not... See more

Rated 2 out of 5 stars

My main one liner for insta360 is great hardware, ok support and awful customer service on the store. Use my ace pro 2 and go ultra intensively for blogs and scripted videos but trying to order a c... See more

Company replied

Rated 5 out of 5 stars
Invited

Insta360 delivers customer service that is truly second to none. From start to finish, their team has been prompt, efficient, and incredibly professional. Any question I had was answered quickly,... See more

Rated 5 out of 5 stars
Verified

A very kind and helpfull costumer service. You send a mail and directly you get an answer to try to resolve the problem! After a few e-mails we came to the point that maybe the SD card was’t compatib... See more

Rated 2 out of 5 stars

Great camera, but! ….. they discontinue cameras too quickly. Purchased a Insta360 One RS 3-years ago and they have already stopped making accessories and stopped releasing firmware. I don’t think I ha... See more

Company replied

Rated 5 out of 5 stars
Verified

Very good camera, great support. Only computer app Insta Studio has an issue with AMD processors

Rated 5 out of 5 stars
Verified

Was looking for a spare part for an old device which was not on the website. Excellent service from support. Had the part within 10 days

Rated 5 out of 5 stars
Invited

The Insta360 x5 and the Mic Air are something new when you come from "regular" cameras and drones. High Quality made, easy to use (ok there is a learning curve for making videos comparing with poin... See more

Rated 5 out of 5 stars
Verified

From the very first purchase, Insta360 has been phenomenal. Every product has worked as designed. Insta360 sales and support are always available and quick to respond to concerns and questions.... See more

Rated 5 out of 5 stars
Invited

The camera is great, probably the best action cam i ever seen, but i think is strange see the promo video with motogp champion marquez and read it is not recommended to use the camera on mountain bike... See more

Rated 5 out of 5 stars
Invited

Awesome devices and even better support experience. I’ve been an Insta360 360 camera user since Insta360 One X. After using 3 generations of their 360 cameras, I am convinced of their quality, durabil... See more

Rated 5 out of 5 stars
Verified

What a fabulous company. Terrific infrastructure and built community. Great seamless cloud service. Good engagement level with customers... and the jewel in the crown.... the products and softwa... See more

Rated 5 out of 5 stars
Verified

Great support from the Insta360 team. They were very helpful and really elevated my experience with the camera. It’s a great product that offers a lot of creative possibilities, whether for sports eve... See more

Rated 5 out of 5 stars
Verified

Very good support from EU Insta360 Support! My particular use case (water sports, high speed) has been considered, and technical questions answered in detail.

Rated 5 out of 5 stars
Verified

The buying experience with Insta360 and its customer service has been superb. Insta360 products are innovative and a joy to use.

Rated 5 out of 5 stars
Verified

Completely satisfied with Insta360's technical support. Technical support, led by Mr. Gabriele, was top-notch in terms of promptness, professionalism, and availability. He assisted me with any iss... See more

Rated 5 out of 5 stars
Verified

I accidentally forgot my memory card in the camera sent for repair assistance. The kind operator understood the problem and take care of leaving a note in order to help me for rescuing it

Rated 5 out of 5 stars
Verified

Brilliant camera and when I dropped and broke it the service and repair procedure of it was also briliant and fairly priced.

Rated 5 out of 5 stars
Verified

Excellent support from the Insta360 team, replaced my camera immediately, swapped my insurance cover over too. Extremely helpful, have nothing but thanks for their kindness and support

Rated 5 out of 5 stars
Verified

I had a problem using an external mike with my Insta360 X5 and they found me a solution.

Rated 5 out of 5 stars
Verified

An excellent service, fast, efficient and above all very close to the customer, they kept me informed at all times of the status of the repair, very good after-sales service.

Rated 5 out of 5 stars
Verified

Quick response, friendly and competent service, thank you so much!

Rated 5 out of 5 stars
Verified

Great products, great and fast technical support replies an superb reliability.

Rated 5 out of 5 stars
Verified

5 Stars! Online support and the repair team are amazing! They met my expectation's providing quick responses and understanding of the repair process. Very friendly and was able to send back my device... See more

Rated 5 out of 5 stars
Verified

I'm very happy with my Insta360 X4 purchase. Shipping was incredibly fast and customer service was excellent. It's a pleasure to shop when everything works so well.

Rated 5 out of 5 stars
Invited

I use both the X5 and GO 3S depending on the situation. When I want full control, cinematic shots, or to reframe things later the X5 is my go-to. It's unbeatable for capturing immersive travel content... See more

Rated 5 out of 5 stars
Invited

I've been using the X5 for the past month primarily mounted on my bike helmet. The image stabilization is genuinely impressive even going down cobbled streets or jumping curbs, the footage comes out s... See more

Rated 5 out of 5 stars
Invited

I've been using the X5 for a few weeks now, mostly during weekend hikes and short travel vlogs. The image quality is a big step up from what I've used before crisp, great in changing light, and the dy... See more

Rated 5 out of 5 stars
Invited

Using the Ace Pro mainly for short content creation biking, coffee runs, and quick interviews. It's fat, I mean you press record and it's ready instantly. That's a small thing but makes a huge differe... See more

Rated 5 out of 5 stars
Verified

I have to say that since I started using Insta360x5, my days have changed. I always find the motivation to go out and shoot. I find this product fantastic and versatile. It's made of excellent m... See more

Rated 5 out of 5 stars
Verified

Honestly impressed with the detail the X5 captures. Bought it mostly for dog walks and travel vlogs and it hasn't disappointed. Customer service followed up with a how-to video when I asked about hori... See more

Rated 5 out of 5 stars
Verified

I want to sincerely thank the entire Insta360 support team for their amazing work and professionalism. My case was quite unusual, but your team handled it with care, patience, and true understandin... See more

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Company details

  1. Electronics Company

Written by the company

Insta360 creates boldly innovative products that help people capture and share their lives. With a "Think bold" mindset, Insta360 is reimagining the limits of action cameras, 360 VR cameras and traditional photography solutions. Powered by AI, the brand's video editing software is revolutionizing the way creators make engaging content. Insta360 is dedicated to helping a new generation of athletes, creatives, adventure travelers and professionals bring their ideas to life.


Contact info

3.7

Average

TrustScore 3.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically replies within 2 weeks


Rated 1 out of 5 stars

No Customer Care

Bought Insta360 X5 and used the supplied fast charge case to charge the supplied batteries but only 1 charging slot would work. I had bought the 2 year FlexiCare plan at the same time which states "free two way shipping" however I now find that does not apply in the UK . Been battling for 2 weeks for so called Customer Care to accept this fault as blaming myself and they will only offer partial postage reimbursement.

9 December 2025
Unprompted review
Rated 1 out of 5 stars

Extremely Disappointed

I placed an order (my second order with them) of about 112 Euros on November 29th (INSSGCBA251129113954685293). The website clearly stated the order would ship within roughly 2 days. Today is December 8th and there has been absolutely no update. The package hasn’t shipped, the tracking shows nothing, and there is zero communication from Insta360.

Customer support is practically nonexistent. I reached out multiple times and received no reply, no information, and no guidance on when my order will finally be sent. This was supposed to be a Christmas gift and the total silence from the company is unacceptable.

My previous order was one day before in the amount of 411,99 Euros so I must say I had spent enough in their website.

It is absurd that they advertise fast shipping and then completely ignore customers once payment is made. I regret this purchase and strongly advise others to be cautious.

29 November 2025
Unprompted review
Rated 1 out of 5 stars

Worst Customer Support!

I bought the Insta360 Go during Black Friday, the Creator Package plus some extra accessories. They ended up sending me the standard version instead, but I didn’t notice right away. I was watching YouTube setup videos and realized I was missing several items. Then I checked my order again and saw the mistake.

On top of that, the charging pack I paid for wasn’t included either.

I emailed their support with photos and proof, and it took them 7 days to respond and only to tell me that their “shipping department confirmed everything was sent.” I asked them to provide proof, and they said they can’t due to privacy… which makes absolutely no sense.

I spent over $800, and the stupid camera even overheats just from being turned on.

What annoys me is that influencers get these cameras for free, yet paying customers get ignored and treated like we’re lying. They refuse to send the missing items and won’t even offer a partial refund so I can replace them myself.

Has anyone else experienced this?
It honestly feels like a drop-shipping operation that profits by screwing over real customers.

6 December 2025
Unprompted review
Rated 1 out of 5 stars

Paid but never received actual camera or refund

I purchased insta 360 camera bundle on official website, was super excited as always wanted to try this and use on ski trip, got email confirmation it was dispatched, after few days no further email updates, checked tracking updates and says it's been delivered and proof of delivery is picture of some random road not showing anything remotely related to my house or even actual item, I flagged this with customer service but they could not care less, after days of emailing they offered me 10% discount and to buy it again, it's unbelievable!! Why would I pay again for something I never received?! They telling me that they challenged handler ( Royal Mail) but claim was rejected, in my mind why would that be a problem of mine? I did not ask them to use Royal Mail, and if they scamming them they still should resend my item with someone else making sure will arrive and then battle delivery company themselves! If something been paid should be delivered or ask for collection

29 November 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there. We're sorry to hear about your negative experience. To better assist you, we sent you an information request since we cannot locate your case under the name Jakub. Looking forward to your reply.

Rated 1 out of 5 stars

My delivery has been returned to sender…

My delivery has been returned to sender due to incomplete delivery address. I have updated this, emailed and used the online platforms. Nothing but bots which are useless. Human agent was supposed to call me and I’m still waiting. No email reply nothing. I’ve paid for something I don’t have. Stressed is an understatement

If someone from your team could please call me to get this sorted asap. I have order and reference numbers

6 December 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there, thank you for sharing your experience. We’re truly sorry it didn’t meet your expectations. We were unable to find your issue under the name Tara, so we have sent you a request for more information to help you better. We look forward to your response and we will do our utmost to help you.

Rated 1 out of 5 stars

BUYER BEWARE! Longer than promised shipping time

I reached out to the chat support to inquire about shipping details. However, I received repeated automated responses stating that my order would be shipped out within 2 business days after placement and that the package would typically take 3-5 business days to arrive.

These responses raised concerns because it’s been over 48 hours since my order was placed, and I haven’t received any emails with status updates or notifications about the shipment. The only email I received was the order confirmation.

I requested a live agent, and here’s the transcript from our conversation:

“11:21 PM | Cha from Insta360: I assure you that I’ll follow up on this matter and prioritize the shipment once restocked to ensure it reaches you as soon as possible.”

All the items I ordered were in stock when I placed them. I feel it’s deceptive to sell a product that’s out of stock and not mention any potential delays before the order is placed. Moreover, I haven’t received any other notifications to inform me of any delays.

I purchased $628 worth of products directly from the Insta360 online store to avoid being scammed, but this experience is making me reconsider.

These items were intended as gifts, and I’m worried that they won’t arrive on time as promised and intended.

27 November 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there. We're sorry to hear about your negative experience. Since we cannot locate your case by the name IB, we sent you an information request to better assist you. We are looking forward to your reply and we will try our best to help you.

Rated 1 out of 5 stars

Worst customer service that is…

Worst customer service that is NON-EXISTENT! False advertising of prices and delivery. When you try to contact them ANY POSSIBLE WAY, nobody is responding. Just such a bad experience. I can’t even return the order since nobody is answering.

3 December 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there. We are very sorry for the delay in response due to a large volume of inquiries. We will arrange for our agent to follow up on your requirements asap. To solve your problems more efficiently, we advise you to keep in touch with us via email. We will try our best to help you.

Rated 5 out of 5 stars
Verified

Very good camera

Very good camera, great support. Only computer app Insta Studio has an issue with AMD processors

2 December 2025
Rated 5 out of 5 stars
Invited

Insta360 delivers customer service that is truly second to none

Insta360 delivers customer service that is truly second to none. From start to finish, their team has been prompt, efficient, and incredibly professional. Any question I had was answered quickly, and their communication throughout the entire process was excellent. It’s rare to find a company that not only stands by its products but also goes above and beyond to support its customers.

Insta360 sets the standard for what great customer service should look like—reliable, responsive, and genuinely committed to helping their users. Highly recommended.
```

12 November 2025
Rated 1 out of 5 stars

Non existent customer service

I have purchased camera for Christmas but have not received an email. The money has left my account. The contact details are a joke!! The WhatsApp conversation is with a bot and no options apply!!

26 November 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there, thanks for your review! We're sorry for the inconvenience caused. Our agent is following up on your requirements now via email. To solve your problems more efficiently, we advise you to keep in touch with us there. We will try our best to help you.

Rated 2 out of 5 stars

Great cameras but awful shop support

My main one liner for insta360 is great hardware, ok support and awful customer service on the store.

Use my ace pro 2 and go ultra intensively for blogs and scripted videos but trying to order a camera to be met with a 7 day expected delivery window and a live chat thar doesn't answer is appalling and not what I would call "bold" it feels more cold than anything else. That is honestly the shame about it. I would recommend the camera's to people but buy them from anywhere other than the store. 2 orders 1 had missing parts that the cs team were straight on but live chat is a waste of your time.

26 November 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there, thank you for sharing your experience. We’re truly sorry for the delay in response due to a large number of inquiries. We have already arranged for our agent to follow up on your requirements via email and online chats. To solve your problems more efficiently, we advise you to keep in touch with us there. We will try our best to help you.

Rated 1 out of 5 stars

This company and website are a Joke…

This company and website are a Joke avoid at all cost. Customer service is none existent after purchase missed every shipping and refund deadline after cancelation of order still no refund or contact other than me contacting the help center which was no help at all and refusal by way of lies to issue the refund. I will post chat transcripts from my first contact.
First contact
Conversation with Insta360
Started on November 23, 2025 at 01:10 AM Asia/Hong_Kong time HKT (GMT+0800)

---

01:10 AM | kevin: Black Friday Sales Expert

01:10 AM | Insta360: Our Black Friday event is in full swing!
Due to a high volume of inquiries, response times may be slightly delayed.
We'll connect you to an expert in around 30 seconds
To give you the best advice, could you share what activities you'll use a camera for (e.g., cycling, travel, vlogging, or skiing)?

01:15 AM | kevin: I have purchased a camera from this site can you please tell me where the item is being shipped from

01:19 AM | kevin: ?

01:38 AM | kevin: due to poor customer service and no information provided after payment taken i am requesting a full refund as this seems to be a scam

01:57 AM | kevin: Also i never received my signing up free gift ?

---
Exported from Insta360 on November 23, 2025 at 02:33 AM Asia/Hong_Kong time HKT (GMT+0800)
second contact
trust pilot will not let me upload the rest of my conversations with Insta chat

20 November 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there. We're sorry to hear about your negative experience. We have received your refund request and issued a full refund to you. We will strive to improve to provide a better customer experience. Please let us know if you need any further assistance. Your experience matters to us.

Rated 3 out of 5 stars

**Updated Nov 24, 2025**

I’m leaving this review because I had one of the most confusing and frustrating purchasing experiences I’ve ever had with a tech company — and I still don’t have a clear explanation of what went wrong.

1. The sale went live early on Insta360.com

I had been researching the Insta360 GO Ultra for weeks, comparing it to the GO 3S and the DJI Osmo Nano. When Insta360 announced their Black Friday sale, I signed up for alerts and watched the countdown timer on their official website. It said the sale would begin at 11 PM.

However, around 9:30 PM, the sale appeared on Insta360’s site more than two hours early — full price drop, Buy With Prime option active, everything.

Since the sale was live on their website, I placed my order immediately.

2. I used Insta360’s official “Buy With Prime” option

I bought directly from Insta360.com using the Buy With Prime checkout they provide.
My order included:
• The GO Ultra
• Free Black Friday gifts (hard-shell case + selfie-stick tripod)
• Next-day Prime delivery
• A rare 0% APR, six-month Affirm plan

I received a confirmation email, and my card was charged. Everything looked perfect.

3. At 4 AM, I discovered my order had been canceled — with no notification

I checked Prime tracking and saw the order marked “Canceled.”
No email from Insta360.
No message on the website.
No explanation.

I would’ve had no idea the order was gone if I hadn’t checked Prime.

4. The only email I received said: “Your refund request has been accepted”

I never requested a refund.
I didn’t cancel anything.

The payment was canceled on Insta360’s side, which immediately voided my Affirm financing and locked up my funds for up to a week.

5. Insta360 blamed Amazon. Amazon blamed Insta360.

When I finally reached support:
• Insta360 told me Amazon canceled the order.
• Amazon told me Insta360 canceled the order — “probably out of stock.”

But the product wasn’t out of stock:

I was able to reorder the exact same GO Ultra on Amazon two days later, and it shipped the same day for next-day delivery.

So “out of stock” doesn’t add up.

6. I lost the freebies, the financing, and paid more the second time

Because of the cancellation, I lost all of the following:
• The Black Friday sale price
• The free hard-shell case
• The free selfie-stick tripod
• The 0% APR Affirm plan
• The ability to reorder through Insta360 at the same terms

The purchase I ended up making (the one that will be delivered tomorrow) cost me more and did not include the free gifts.

7. The worst part: this could have been fixed easily

A manual order.
A reinstated promo.
An apology.
A simple “We made a mistake, let us correct it.”

Instead I got:
• No explanation
• No accountability
• No attempt to fix the issue
• Contradictory excuses
• A cancellation I didn’t request
• And silence

For a company in the tech space, this is not a good look.

**Update (Nov 25, 2025):
After posting my original review, Insta360 reached out to me directly and helped resolve the situation. They followed up politely, investigated the issue, and ultimately sent the promotional items from my canceled order along with a mount as a gesture of goodwill. I genuinely appreciate the effort they made to make things right, and the communication I received afterward was thoughtful and helpful.

I still wish the initial cancellation had been handled more clearly, but I’m grateful for the resolution and I’m glad to say that my overall confidence in their products hasn’t changed. I remain a fan of Insta360’s cameras and accessories, and I appreciate the support team for taking the time to address the issue.

Given the rocky beginning but genuine and helpful resolution, I feel that a three-star rating is the most accurate reflection of my overall experience — not perfect, but not bad either, and ultimately resolved with care.

18 November 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there. We are very sorry that you have encountered this issue. We are confirming this issue with Amazon and will keep following up on your issues via email. We will take your feedback seriously and strive to improve the quality of our customer service. Please feel free to reach out to us so we can address them promptly.

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