Limits in Attention: Investigating Change Blindness in Visual Perception
Students: Audrey Beilharz, Alondra Aguilar-Rodriguez, Kayme Chavez, Lota Iwuagwu, Linda Guevara
Research Mentor: Chloe West-Jacobs
Description: This research aims to investigate how attention driven by the value of stimuli affects the ability to detect changes in visual scenes, specifically by comparing neutral versus value-driven stimuli using the change blindness flicker paradigm. In this paradigm, images alternate rapidly with brief interruptions, testing participants' ability to notice changes. By examining responses to neutral and value-driven stimuli, the study aims to determine whether emotionally significant objects capture more attention and reduce change blindness, compared to neutral stimuli that may not draw the same level of attention. Ultimately, this research addresses how personal or emotional significance influences visual perception and susceptibility to change blindness.
Inspiration: We were inspired when taking our perception class and learning about the phenomenon change blindness. This phenomenon is so interesting because it reveals how flawed human perception of the world is, as we might miss a big change if our attention isn't focused in the right spot. Change blindness exposes the limits in human attention, and this is just a fascinating concept, as most humans think they take in everything around them at once when in reality we only process small parts of the scene at a time. We were also inspired by the value-driven attentional control, which is a concept in psychology where attentional control is influenced by stimuli people find valuable. That is why we came up with the value-driven stimulus. We were interested to see if our peers detected a change with something considered valuable that was changed between the photographs.
Outcomes: There are a few practical outcomes for our research, including marketing, forensics, and enhancing safety. In marketing, our research can help identify what catches people's eye so marketers know what to make stands out in advertisements. In the forensic field, this research can further the understanding of eye-witness testimonies and can be used to caution against people's assumptions that eyewitnesses remember everything in a scene. Finally, in enhancing safety in aviation, medicine, or military operators can miss critical visual changes. Change blindness studies inform how to design alert systems (e.g., blinking lights, audio cues) that effectively capture attention when something important changes.
Lessons: One unexpected lesson that I took from this project is how strongly emotional or personally charged stimuli can influence our attention. While I expected that emotionally charged objects would capture more attention, I was surprised by how much this attention seemed to facilitate more effective change detection, even in situations where the changes were subtle. It highlighted how our brain prioritizes emotionally significant stimuli, which can both enhance and possibly distort our perception of the surrounding environment, depending on how much attention these stimuli divert from other neutral elements in the scene.