University Branding - Strategic Communications and Marketing

Discover the Brand

Kennesaw State University is rising to new heights — and our refreshed brand standards are leading the way. Inspired by our President’s bold vision of achieving national prominence, these updated guidelines capture the energy, innovation, and spirit that define KSU today.

They give every member of the KSU community the tools to share our story with clarity, confidence, and pride — ensuring our message is consistent and impactful across every touchpoint.

Explore the full brand guidelines to see how you can help take Kennesaw State to the next level. Inside, you’ll find standards for using our logos, design elements, and messaging across a variety of media — all designed to strengthen our shared identity and advance KSU toward national prominence.

University Branding Guide (pdf) ksu brand guidelines pdf cover.

Brand Standards Components

Explore in portable document format (PDF)

Additional Brand Guidelines

Explore additional branding resources — including logo and color usage, text, web, social media, and more.

Together, we can ensure every message and visual consistently reflect the KSU brand identity.

Logo & Color Usage

additional brand usage

Editorial Styleguide

Social Media

web styleguide

Digital Signage Platforms

I would like to . . .

Submit to Brand Approval

Our office supports the University brand by partnering with campus units to create strategies and deliver effective results.

Submit a Brand Approval Request

Get an Email Signature

Log in to the KSU email signature portal to generate your approved signature aligned with University visual identity standards.

Create Your Official Email Signature

Submit a Logo Request

Submit a logo request through our office; we'll review your needs and provide approved art consistent with our University branding.

Request an Official KSU Logo

Get Swag Produced

KSU branding on merchandise, uniforms, and name tags must follow standards. Use licensed vendors and submit designs for approval.

Submit Merchandise or Apparel for Request

Order Stationery

Order official KSU stationary through the state-approved vendor by accessing our stationary portal for compliant, branded materials.

KSU Stationery Guidelines (PDF)

Get Brand Templates

Access official KSU brand assets and templates through the Digital Media Library—OwlBrand to ensure consistency, professionalism, and compliance.

Access KSU Brand Templates in OwlBrand

Contact KSU Brand Center

Our new Brand Guidelines were developed through campus-wide input, research, and collaboration. It is designed to align and strengthen how we share the Kennesaw State story—offering tools and resources that support clear, cohesive communications across the University. These creative elements act as practical resources to help ensure our brand is represented with consistency and meaningful impact. The KSU Brand is led by the Office of Strategic Communications and Marketing.

Questions?

For questions about University Branding, email: [email protected]
For questions about creating branded products, email: Trademark and Licensing: [email protected]

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