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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Customers express widespread dissatisfaction with various facets of the company's services. Consumers are particularly frustrated with the marketing strategies employed, feeling misled or bombarded with irrelevant advertisements. The pricing structure is another sore point, with many believing that the costs do not align with the value or quality received. Furthermore, people report difficulties in getting in touch with the company, citing unresponsive customer service channels. The refund process is also a source of discontent, with reviewers describing it as cumbersome and unfair. The website's functionality and design also drew criticism, with users finding it difficult to navigate and locate the information they need.

Based on these reviews

Rated 1 out of 5 stars

Platform is full of scammers. I got more messages from scammers than real people who were interested in the car. All of them would pull the same setup - seemingly very interested in the car asking goo... See more

Rated 1 out of 5 stars

This is not a Private Party Seller platform as these people require that buyers for your vehicle must provide ID verification by posting pics of their drivers license, front and back. They don't prov... See more

Rated 1 out of 5 stars

Just listed a boat. 5 people interested but all wanted me to buy a report to give them - from 5 different suppliers!! Only scammers on autotrader. Beware. Don’t bother posting. Wasn’t like this before... See more

Rated 1 out of 5 stars

Terrrrrrible, terrible website all around. Please believe me when I say, do NOT list your vehicle to sell under this company. All you will receive are fake inquires and scammers. It's truly a waste of... See more

Rated 1 out of 5 stars

I responded to an ad on Autotrader in July that turned out to be a scam. In August, I found identical ads (11 in all, the only difference was the city the Tacoma was supposedly located in. I repor... See more

Rated 1 out of 5 stars

I bought an ad to sell my car on the private seller exchange. Customer service appeared to be responsive and good however my ad never got a deal badge or indication if my price was high or low like th... See more

Rated 1 out of 5 stars

DESPITE NUMEROUS efforts (for a VERY VERY LONG TIME...) to unsubscribe from Autotrader's newsletters and e-mails, they just keep on sending not giving a rat's ass about the unsubscribing request.... See more

Rated 1 out of 5 stars

Haven't even had the listing a full 24 hours and all I am getting is low-ballers, scammers, and people asking for me to jump through so many hoops and getting Carfax, credvehicle, and other reports at... See more

Rated 1 out of 5 stars

Paid $29 for a used car listing, in 12 hours I was inundated with scammers, purchase vehicle history, fake check scams, no useful buyers. Had to cancel. They kept coming back with different nam... See more

Rated 1 out of 5 stars

Poor customer service. For a service that "sells cars" they don't understand how cars are sold. My family has owned a mid 40's plymouth for years and years, but the car has not been registered since... See more

Rated 1 out of 5 stars

Waste of $78. They aren’t in the helping you sell your car business. They’re in the biz of collecting listing fees from older people that still remember the old days newspaper version and suffer from... See more

Rated 1 out of 5 stars

Why, why is it so difficult to weed out scammers? I've had the unfortunate experience of selling several cars on this site, and year in and year out, it's the EXACT SAME SCAMS. Is it that difficu... See more

Rated 1 out of 5 stars

Apparently to autotrader "Waiting to verify payment" actually means "The buyer hasn't paid anything yet". This is very confusing considering the step before with a big checkmark next to it that says "... See more

Rated 1 out of 5 stars

Hoping leaving this review may force autotrader to take action. Motorhub is highly rated dealer on autotrader has 1.6 stars on google reviews and less on here. All the reviews show dodgy dealings, sea... See more

Rated 1 out of 5 stars

Shameful Customer Service. After paying the highest fee (£57) for what was promised as a "Premium position," my ad was instead placed at the bottom of the fifth page. Additionally, I’ve never been a... See more

Rated 1 out of 5 stars

Believe the bad reviews! One of the most incompetent run companies I've ever seen. Absolute buffoons, especially Abel in customer support. Stick to Facebook Marketplace or Craigslist. Nothing but... See more

Rated 1 out of 5 stars

I'm leaving this feedback just down to customer service. I've tried calling them on a number of occasions. Can never get through to them. They allow random reviews that breach their own rules, terms.... See more

Rated 1 out of 5 stars

Cash buyer of car, and can't even contact seller. No, Autotrader makes you go through some verification stunts. Then demands you send a copy of your driver's license (front and back) to an unknown... See more

Rated 1 out of 5 stars

Wish could give less stars. Bought a car from a private seller, he mentioned it was in good condition and since we were dealing via auto trader we trusted the seller but he sold a faulty car to us lit... See more

Rated 1 out of 5 stars

Terrible website, very hard to find anything without them pushing other deals and sorting cars by monthly finance price! Really poor layout now, overpriced and looks like a child has designed the lay... See more

Rated 1 out of 5 stars

3 weeks and $160 to advertise a 2010 car that received 3 replies. I should have realised how bad Autopilot is when before posting an advert it offered to sell the car to a local dealer for $5k to $7k.... See more

Rated 1 out of 5 stars

Horrible customer service! I suggest using any other service. I listed my car, found a buyer, they made an offer using the app, paid and now waiting for Autotrader to confirm the payment. It's been t... See more

Rated 1 out of 5 stars

Avoid listing your car on AutoTrader The potential buyers can no longer see/call sellers phone number as it's no longer displayed. This site now only serves car dealers promoting their cars and as a... See more

Rated 1 out of 5 stars

Be Careful listing a vehicle on AutoTrader! Everyone reaches out to you with "pretend" interest in your vehicle and ask you to purchase a history report or accident report. They are only reaching out... See more

Company replied

Rated 1 out of 5 stars

Autotrader is milking fees for website presence and that's it. Scammers will flood your inbox with messages that magically get through the AT message exchange "security" platform advertised to keep y... See more

Company replied

Rated 1 out of 5 stars

I listed a motorcycle for sale as a private party on November 6th. The only inquiries have been scammers asking me to purchase a vehicle history report. Autotrader should vet anyone looking to p... See more

Rated 1 out of 5 stars

I submitted an ad for a collectable car which included frank and truthful text and 15 photos. When I got to the end and pushed the "submit button", it rejected the ad saying that it was not in keepin... See more

Rated 1 out of 5 stars

I purchased a vehicle thru the private seller exchange and six weeks later I am still waiting on the title. This has been an absolute nightmare. Auto-trader is quick to charge your credit card but hav... See more

Rated 1 out of 5 stars

Impossible to have any personal interaction with the seller, your options are to schedule a test drive, make offer,or online chat, which the seller is never online. If I am in az and the truck is in... See more

Rated 1 out of 5 stars

Autotrader is not claimed to be an official AutoTrader review page. Go to Auto Trader UK to leave your reviews. Judging by the dishonesty they advocate, no wonder their traders are of same ilk! I'm he... See more

Rated 1 out of 5 stars

Crap. Wish I would’ve researched this better before placing an ad. My experience is exactly as others describe. Only offers are from scammers or buy direct from auto trader at fraction of the listed p... See more

Rated 1 out of 5 stars

Terrible experience, the site is riddled with scammers and Autotrader’s unrealistic suggested pricing makes Autotrader itself the biggest scammer of all from the very start. I will never use it agai... See more

Rated 1 out of 5 stars

One star because I cannot put less. After spending many month searching for a car I have realised that most of the reviews are positives even if the car looks rubish so I went to read directly the re... See more

Rated 1 out of 5 stars

I placed an ad to sell a vehicle, and it was a rough experience. I had 2 scammers in a row messaging me. The messaging UI is clunky, and I decided to just avoid responding to other (Most likely sc... See more

Rated 1 out of 5 stars

Horrible experience with customer service, incompetent employees, they will tell you your money will be sent to your account in 48 hours it won't be. More like 10 to 20 days. They tell you all sorts... See more

Rated 1 out of 5 stars

A great example of how not to keep customers happy. We placed an ad for a caravan but half the filters were missing so people cannot search for the correct information. I've now been trying to contact... See more

Rated 1 out of 5 stars

Autotrader Private Seller is HORRIBLE, and you have NO choice anymore but to use it! They hold your vehicle hostage. There is no way a buyer can contact you directly. I didn't get one legitimate offer... See more

Rated 1 out of 5 stars

I have Ford Escape 2018 model with 150000km,Market price is 14000 to 16000, Where as they offer 7500 dollars cash,how funny it looks 😄

Rated 1 out of 5 stars

I wrote about a very bad experience I had with a small family motor trader in Bexleyheath who appears to only advertise on Autotrader. The car engine seized only after 4 months after purchase. Autotra... See more

Rated 1 out of 5 stars

Listed a car for sale and got bombarded by scammers wanting to buy with PayPal without seeing it. No legitimate buyers. Seems AutoTraders time is near over. There are better sites like Facebook fo... See more

Rated 1 out of 5 stars

Expensive to have literally no views after spending over £50 ended up selling on Facebook market place instead for FREE. Absolute waste of time and money.

Rated 1 out of 5 stars

Autotrader.com is a joke to sell a vehicle! Costs $9 but the supposed filter that keeps scammers and low-ballers out doesn't work. That was ALL I got when trying to sell an old vehicle. The cost of... See more

Rated 1 out of 5 stars

I used the instant cash quote function on autotrader.ca. I knew that I would be contacted by dealers potentially via email/text. Well the next morning, I did get texts/email (which I was ok with)...... See more

Rated 1 out of 5 stars

I paid for a sponsored ad and received just 4 responses. In comparison, the identical ad posted for free on Facebook Marketplace generated 156 interested buyers. Identical timeframe.

Rated 1 out of 5 stars

Autotrader data is feeble and is massaged to show they are providing excellence for large sum of money collected. Pricing structure has no reflection on condition of car. Service well only w... See more

Rated 1 out of 5 stars

If you are a private seller, don't waste your money listing on this site. It is pretty much useless. My only responses were scammers trying to get my personal information for their use. The us... See more

Rated 1 out of 5 stars

Be careful before paying for an Autotrader ad. I received all scam messages and lowball offers from dealers. No serious buyers contacted me. I had a much better experience with free listings on Craigs... See more

Rated 1 out of 5 stars

I’m writing this review as a warning to anyone considering listing their vehicle on AutoTrader.com — **save your money**. I paid \$50 to post a vehicle, expecting a reputable platform... See more

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Company details

  1. Price Comparison Site
  2. Financial Consultant

Information provided by various external sources

Find used cars for sale at AutoTrader.com. With over 3.5 million cars, finding your next used car is easy at AutoTrader.com. :


Contact info

1.5

Bad

TrustScore 1.5 out of 5

473 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews


Rated 1 out of 5 stars

Their private seller exchange does not…

Their private seller exchange does not allow non usa residents to buy a car even if you have a house and as such address and itin ! The helpdesk is not willing to help and there is no info at all on this on their website ! A passport is a passport !

11 October 2025
Unprompted review
Rated 1 out of 5 stars

Platform is full of scammers

Platform is full of scammers. I got more messages from scammers than real people who were interested in the car. All of them would pull the same setup - seemingly very interested in the car asking good questions, before asking for a 3rd party vehicle history report via a website I'd never heard of. All of these sites are designed purely to steal your information. All of these scammers were marked as "verified" by Autotrader. Pay $50 for an ad just to get scammed - unbelievably bad experience. Horrible company.

26 September 2025
Unprompted review
Rated 1 out of 5 stars

NOT FOR PRIVATE PARTY SELLERS !!!

This is not a Private Party Seller platform as these people require that buyers for your vehicle must provide ID verification by posting pics of their drivers license, front and back. They don't provide this info up front and I only found out about it after I listed my vehicle. They claim it's a secure site but all their phone numbers ring to offshore so you can only imagine who has your private personal info. They don't require this for Dealers of course, just private party sellers which displays the bias they have towards making sure private parties have difficulty in selling privately and just trade or sell to a dealer. It's all part of the Corp design to make sure we don't deal directly with each other. The other problem is that it's $50 for 40 days which is not a value. Stay far away from selling your vehicle on AutoTrader.com, they are a horrible company to deal with as they will not refund any of your money, even if the ad went live for a day, which is what happened to me.

25 September 2025
Unprompted review
Rated 1 out of 5 stars

Ripoff - Paid for an ad

I paid for a sponsored ad and received just 4 responses. In comparison, the identical ad posted for free on Facebook Marketplace generated 156 interested buyers. Identical timeframe.

1 September 2025
Unprompted review
Rated 1 out of 5 stars

Scam platform

I bought an ad to sell my car on the private seller exchange. Customer service appeared to be responsive and good however my ad never got a deal badge or indication if my price was high or low like the dealers get. This reduces exposure in my opinion since customers can filter by deal. My ad got two hits the following morning wanting me to buy history reports. I bought the first one thinking this would help the sale as they seemed quite interested. As soon as I sent the report to this person, I got no further communication from them. The second person asked for a different report so I told the person they could see that one I had bought if they wanted. No further communication. My ad went live on 8-13. I have had no questions, inquires or interest otherwise. It seems autotrader is a "has been" place to sell your car.

9 September 2025
Unprompted review
Rated 1 out of 5 stars

Paid $50 for Scam Messages — Avoid AutoTrader at All Costs

I’m writing this review as a warning to anyone considering listing their vehicle on AutoTrader.com — **save your money**.

I paid \$50 to post a vehicle, expecting a reputable platform with legitimate buyer interest. What I got instead was a complete waste of time and money. The experience felt more like a scam than a paid service.

Within 24 hours of my listing going live, I received three inquiries. Sounds promising, right? **Wrong.** Two were obvious vehicle history report scams — the kind where they send shady links to steal your credit card info. The third contact was just as suspicious: vague, inconsistent, and full of red flags. Not one felt like a real buyer.

Frustrated, I contacted AutoTrader's customer service about 12 hours after paying. I asked for a refund, given the platform was clearly failing to deliver. Their response? A **partial refund of \$20**, but only if I agreed to **take the listing down**. So let me get this straight — I pay \$50, get hit with scam messages, and then AutoTrader “graciously” gives me \$20 back to walk away? That’s not customer service — that’s a polite ripoff.

There was **zero value** in the listing. I honestly feel like I **paid AutoTrader to be spammed**. Meanwhile, free platforms offer better visibility and more credible leads.

AutoTrader once had a solid reputation, but from my experience, that’s long gone. The site now feels like a ghost town full of bots and scams, and their refund policy seems designed to minimize accountability.

**Bottom line:** I got no real exposure, no serious leads, and absolutely no return on my \$50 — just disappointment and a scam-filled inbox.

I’ll never use AutoTrader again, and I strongly urge others to look elsewhere. If you're selling a car, do yourself a favor and avoid paying to be disappointed.

5 September 2025
Unprompted review
Rated 1 out of 5 stars

Use Bring-A-Trailer Instead....

Poor customer service. For a service that "sells cars" they don't understand how cars are sold. My family has owned a mid 40's plymouth for years and years, but the car has not been registered since the mid 70s. Car doesn't run. It's a project car. The title has never been transferred, but the ORIGINAL Title is in hand. Auto trader would not post the listing because they told us the title MUST be in our name. We buy and sell classics all the time without registering them for several reasons. Auto Trader needs to stay in its own lane and just offer the opportunity to create a marketplace for buyers and sellers. What a waste of time and effort. Auto Trader historically was the best, now they are the worst. 1-Star review is a gift to them as it should be ZERO stars. Bring-A-Trailer for the WIN!

3 September 2025
Unprompted review
Rated 1 out of 5 stars

Waste of Money

Terrrrrrible, terrible website all around. Please believe me when I say, do NOT list your vehicle to sell under this company. All you will receive are fake inquires and scammers. It's truly a waste of $49, and we cancelled the ad after just two days of blasted scams messages. To make this even better, we called customer service for a refund with the ad being completely useless... and they will not give any refund under any condition. We sold our car on facebook market, absolutely free and sold in under a week. Save your money and do not pay this useless company like we did.

8 August 2025
Unprompted review
Rated 1 out of 5 stars

Autotrader.com is a joke to sell a…

Autotrader.com is a joke to sell a vehicle! Costs $9 but the supposed filter that keeps scammers and low-ballers out doesn't work. That was ALL I got when trying to sell an old vehicle. The cost of selling THROUGH the site is an additional $99!? Didn't know that until AFTER paying the $9 to list the vehicle. Very disappointed in the outcome of the "service" (so-called). Will never do it again! Fool me once, shame on you. Fool me twice, shame on me.

26 August 2025
Unprompted review
Rated 1 out of 5 stars

On the 19th of August 2025

On the 19th of August 2025, I purchased a vehicle advertised on AutoTrader from a dealership trading as Pinnacle Prestige Ltd, for a total sum of nearly £8,000. Unfortunately, within less than one hour of driving the vehicle home, the engine warning light appeared on the dashboard.

I contacted the dealer immediately to report the issue. He advised that his mechanic was unavailable to inspect the car and instead instructed me to take the vehicle to my own mechanic. Upon inspection, my mechanic diagnosed an EGR valve fault, along with additional issues related to the injectors—both of which were not disclosed at the time of sale.

My mechanic recommended a full replacement of the EGR valve due to the severity of the issue. However, the dealer insisted that a simple cleaning would suffice and refused to contribute to the cost of a proper replacement. He also gave an assurance that the vehicle would be fine following the cleaning. Unfortunately, the issue recurred within 24 hours of collecting the vehicle from the garage.

I notified the dealer once again and requested a full refund, citing that the vehicle was sold with a serious engine fault that was evident almost immediately after the point of sale. The dealer refused, claiming the car was in working order at the time of purchase, and stated that the issue did not meet the threshold for a refund.

This situation is completely unacceptable. The car is still well within the 30-day legal warranty period, during which a full refund should be available if the car is not of satisfactory quality, fit for purpose, or as described – as per the Consumer Rights Act 2015. A fault with the engine, particularly so soon after the sale, is undoubtedly a significant issue and not a minor defect, as the dealer claims.

I am now in the process of contacting Citizens Advice and will be pursuing all legal avenues available to resolve this matter, including potential involvement from Trading Standards and dispute resolution services.

I strongly advise any prospective buyers to exercise extreme caution when dealing with Pinnacle Prestige Ltd. My experience has been deeply disappointing and financially distressing. The level of after-sale support has been unacceptable, and the unwillingness to address a legitimate and serious fault is appalling.

19 August 2025
Unprompted review
Rated 1 out of 5 stars

Verified fraudulent ads not removed when reported

I responded to an ad on Autotrader in July that turned out to be a scam.
In August, I found identical ads (11 in all, the only difference was the city the Tacoma was supposedly located in.
I reported the fraudulent ads to Autotrader on a Sunday. The following Saturday, I noticed there were 9 of the same identical ad still live on their site.
Be very very very cautious of anything contact you make on Autotrader. They do not take any responsibility for the ads posted on their site and they don't respond when scams are reported.

23 August 2025
Unprompted review
Rated 1 out of 5 stars

Just listed a boat

Just listed a boat. 5 people interested but all wanted me to buy a report to give them - from 5 different suppliers!! Only scammers on autotrader. Beware. Don’t bother posting. Wasn’t like this before Covid when I last listed a boat.

18 August 2025
Unprompted review
Rated 1 out of 5 stars

Autotrader Private Seller is HORRIBLE

Autotrader Private Seller is HORRIBLE, and you have NO choice anymore but to use it! They hold your vehicle hostage. There is no way a buyer can contact you directly. I didn't get one legitimate offer from a real buyer. All I got were low ball offers from them in the 4,000 to 5,000 range, for my car that was worth 16,000. They are a total rip off and a nightmare to deal with. I got many qualified buyers from Craigslist and Facebook Market Place, and sold my car with Facebook, which if FREE.

27 July 2025
Unprompted review

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