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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their patience, friendliness, and helpfulness in guiding them through various processes. Consumers appreciate the clear explanations and the feeling of being supported and well-advised. Many reviewers specifically highlight the empathy and care shown by individual employees, who are often described as going above and beyond to resolve issues and provide information. People also value the efficiency and speed of the service, with many noting short wait times and quick resolution of queries. The customer service is frequently described as exceptional, with representatives being knowledgeable, professional, and able to explain complex information in a clear and simple manner. While some reviewers mention issues with the app or initial contact, the overall sentiment towards the service and staff remains highly positive.

Based on these reviews

Rated 4 out of 5 stars
Invited

The service agent (sorry, we didn't get is name) was very helpful & thorough. His suggestions were most useful & he helped us find a physio centre for an initial triage only 5 mins away - the only pro... See more

Company replied

Rated 4 out of 5 stars
Invited

I had an issue with a payment and spoke to David who was extremely patient and helpful when trying to resolve the issue. Following the phone call I was able to resolve what had happened. I had submitt... See more

Company replied

Rated 4 out of 5 stars
Invited

My only criticism....is that it took me two attempts to get through. However, once through and talking to the Vitality contact....my enquiry was sorted and organised in an excellent manner. Thank y... See more

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Rated 4 out of 5 stars
Invited

Wehn I got through to a human to talk to things went well. The three options offered at the beginning of the response were somewhat vague. I may have chosen the wrong option to begin with - 'Bone &... See more

Company replied

Rated 5 out of 5 stars
Invited

Robert was incredibly patient and helpful, talking me through all the points and keeping me informed on the process. He answered my questions and made sure I was clear on everything before moving on t... See more

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Rated 5 out of 5 stars
Invited

Leigh was absolutely fantastic in re-arranging my 2 claims after I had changed employers who both use Vitality. It was so quick and easy to get everything sorted and every question was answered clearl... See more

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Rated 5 out of 5 stars
Invited

I contacted Vitality today as I have had some questions regarding a potential claim, but I was unsure if they qualified. I spoke to Riona who was very understanding and helpful. There were a couple of... See more

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Rated 5 out of 5 stars
Invited

First time using my vitality health insurance medical cover after many years of membership. I suspect that because of this the procedures at first seemed complicated having to download apps etc. but... See more

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Rated 5 out of 5 stars
Invited

No claim made , just wanted information regarding a physiotherapy claim. No further action was needed as did not qualify , but Debra who took my call was excellent! I was given all the information I n... See more

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Rated 5 out of 5 stars
Invited

Adelle was very helpful sorting out my billing query today. Really appreciate her taking the time to speak to both Vitality and the hospital’s billing departments and then calling me back once she had... See more

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Rated 5 out of 5 stars
Invited

Fantastic support team, it took 10 minutes to get through to the team, yes. But once connected, they answered my questions and re-issued the documents I needed in 2 minutes flat! Vitality has been a... See more

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Rated 5 out of 5 stars
Invited

Nazia took me through all the necessary steps for processing my claim. She spent some time listening to me as well as keeping me informed of what she needed to check. Her manner was empathetic, kind a... See more

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Rated 5 out of 5 stars
Invited

Only had to wait a very short time for calls to be answered. Query dealt with to my satisfaction quickly and knowledgeably. Very cheerful and pleasant staff. Confirmation email received well within 30... See more

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Rated 5 out of 5 stars
Invited

I wasn’t sure how to initiate a claim online, so I rang the claim telephone number and I spoke to Nikki about how to register a claim for cataract surgery. Nikki talked me through the procedure, expla... See more

Company replied

Rated 5 out of 5 stars

Spoke to a lovely lady called Juliet she was amazing, the advice she gave me was very helpful and genuine she did not just try to sell to me she listened to our needs she was very patient and kind.... See more

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Rated 5 out of 5 stars

This review is specifically about Melissa Parry and how fantastic she has been in assisting me sort out the authorisation for my treatment. She showed care, she followed up and updated me on two occas... See more

Company replied

Rated 3 out of 5 stars
Invited

I phoned on behalf of my husband. The first person I spoke with was very helpful and reassuring. She then tried to put me through to the specialist team for heart problems but, while waiting, I was... See more

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Rated 5 out of 5 stars
Invited

I called Vitality customer care to clear a doubt with regards to my claim. Lovely Celine on the other side of phone heard my queries in detail without any rush and provided me with the information I w... See more

Company replied

Rated 5 out of 5 stars
Invited

Even though Vitality couldn’t offer me cover as part of my company plan on this occasion, I must say the staff are absolutely lovely. Very caring, with a professional approach and explained everything... See more

Company replied

Rated 5 out of 5 stars
Invited

Got the information I needed about my health plan through calling, the representative helped me understand the important bits without me having to study the enormous doc line by line. Didn't have to w... See more

Company replied

Rated 5 out of 5 stars
Invited

Kate fro MSK was very polite, clear and concise with the information she gave me. A very pleasant phone call. The processing of my claim was very fast with no further information requested from me... See more

Company replied

Rated 5 out of 5 stars
Invited

Mollie was very helpful and kind. The documentation explaining the insurance was not clear to me and I was so worried I wouldn’t be covered, I have put my health on the back bench and do the best with... See more

Company replied

Rated 5 out of 5 stars
Invited

Great customer facing employees who are really patient, friendly and helpful in guiding you through the process! Also excellent range of hospitals and consultants to choose from. Good tech support in... See more

Company replied

Rated 5 out of 5 stars
Invited

Ella, who I spoke to initially, was BRILLIANT. She was clear, easy to understand and reassuring. She took her time to read the file and duly transferred me to the right team. I then spoke to Angela a... See more

Company replied

Rated 4 out of 5 stars
Invited

After struggling to do what I wanted via the app (i must say I find the app little use and difficult to use for many reasons) I ended up calling in. The call was quickly answered and operator was prom... See more

Company replied

Rated 5 out of 5 stars
Invited

Andrea was incredibly helpful in putting my mind at ease regarding an injury and putting a start to the claim process. Kind, understanding and quick to help, painless process and no long hold or wait... See more

Company replied

Rated 5 out of 5 stars
Invited

The phone was answered promptly and professionally, the young man I spoke to was extremely helpful and dealt with my query in full and after 5 minutes I was all sorted, no transferring me to other de... See more

Company replied

Rated 5 out of 5 stars
Invited

The phone was answered v quickly and I was connected to a real person shortly after. Catherine was informed and v patient while I asked lots of questions , sometimes twice. all queries answered to r... See more

Company replied

Rated 5 out of 5 stars
Invited

Both of the ladies I spoke to at Vitality for a health claim were really helpful and went out of their way to get me the right consultant and support treatment. I've been suffering with this pain for... See more

Company replied

Rated 5 out of 5 stars
Invited

I had requested call from Vitality about starting claim process. The help and assistance from the agent was top class informative explanation simple to follow and all followed up with an email th... See more

Company replied

Rated 3 out of 5 stars
Invited

The process was good and the hello I got over the phone was excellent. However the app doesn’t seem to support landscape mode so is not able to be used with my iPad keyboard. This mean I have to disco... See more

Company replied

Rated 4 out of 5 stars
Invited

Customer service was friendly all the way, and Madeline was helpful sorting out my questions. The only small issue I had was getting through the right person: it took 3 pass over to finally speak t... See more

Company replied

Rated 5 out of 5 stars
Invited

The gent i spoke with was noticebaly positive, truly helpful and share all the information I asked for in a speedy fashion. He then explained how the excess redcued if I move a little more.

Company replied

Rated 5 out of 5 stars
Invited

Megan was so friendly, empathetic and of great help. She has an incredible phone manner and could not do enough to help. She explained everything in detail to the point when she answered queries befor... See more

Company replied

Rated 5 out of 5 stars
Invited

I'm not at all familiar with the use of medical insurance or the process/procedure of getting medical care; and things were made very easy and straightforward for me. I was put at ease and my (probabl... See more

Company replied

Rated 5 out of 5 stars
Invited

Very much appreciate Katie and her support. Everything explained really well and clear. Can finally see a specialist and put my insurance to work

Company replied

Rated 5 out of 5 stars
Invited

The team is always very helpful, I never feel rushed, They take their time to explain everything clearly. I always feel supported and well advised on any questions or concerns I have.

Company replied

Rated 5 out of 5 stars
Invited

Extremely courteous and professional call handler. Made me feel at ease with a friendly non confrontational approach. She’s a real asset to the Vitality Team.

Company replied

Rated 5 out of 5 stars
Invited

Helen and her colleague who I spoke to before were so helpful and reassuring in helping me arrange an appointment for a really anxiety-inducing claim. They were so supportive and answered any question... See more

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Rated 5 out of 5 stars
Invited

Very polite support staff. Nothing was too much trouble. Issue was handled quickly and thoroughly, with clear explanations.

Company replied

Rated 5 out of 5 stars
Invited

I had a really great experience with your colleagues Sophie. She was extremely professional and informative and if only all people on the other end of line were this patient and helpful.

Company replied

Rated 5 out of 5 stars
Invited

Kay was very helpful and friendly . She set my expectations well and delivered against them in a professional and polite manner.

Company replied

Rated 5 out of 5 stars
Invited

Brilliant. Really easy to lodge a claim and authorisation. Great friendly staff who were most helpful. Highly recommend.

Company replied

Rated 4 out of 5 stars
Invited

The lady who helped me was great. Very friendly and willing to help. Unfortunately she didn’t have all my case details easily available but that was not her fault.

Company replied

Rated 5 out of 5 stars
Invited

Wilma was extremely helpful and full of advice and was very knowledgeable about what I needed to do and the answers she provided.

Company replied

Rated 4 out of 5 stars
Invited

Maisie was friendly and communicative. She took time to understand my request and apologized for the time taken but responded later as promised with clear guidance.

Company replied

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Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

58K reviews

5-star
4-star
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2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Invited

Very helpful, thanks

I spoke with Anne Whitt to organise my follow up consultation with a consultant. She was very helpful, was able to advise me of the treatments that would be covered and which I would need further advice from the consultant on, and has helped me secure an appointment very soon.

October 14, 2025
Vitality logo

Reply from Vitality

Hello Fatimah, thank you for your review. I'm pleased to see that Anne was able to courteously assist you throughout the process as we understand how important clarity is! -Yoel

Rated 2 out of 5 stars
Invited

Your web site is appalling.

Your web site is appalling.

When I visit your site, the thing I most want to do is get details of the service. I don't need advertising or new offers, but a search box where I can type what I'm looking for.

Your phone line is even worse. Repeatedly telling me to check the web site is insulting and infuriating (I would not be calling if the information was on the web site. It's 2025 - everyone has been to your web site).

October 14, 2025
Vitality logo

Reply from Vitality

Hello Bill, thank you for your review, and I’m really sorry to hear about your experience navigating our website and phone support. We understand that when you're looking for specific service details, clarity and ease of access are essential. Your feedback about the lack of a search function and the phone line messaging is incredibly valuable, and we’re sharing it with our digital and customer service teams to help improve the experience. I have raised this to a member of our Care team to reach out to you to address any outstanding queries you may have! -Yoel

Rated 5 out of 5 stars
Invited

Referral

The lady who took my call was kind and helpful. It was the first time I had contacted Vitality for a referral to a consultant.

October 14, 2025
Vitality logo

Reply from Vitality

Hello Joanna, thank you for your review. I'm glad to see your first claim experience has been well so far. Please don't hesitate to reach out if you have any queries! -Yoel

Rated 2 out of 5 stars

Received a bill 18 months after procedure which they have now decided they won’t cover

Be very careful with using these. I had an MRI scan 18 months ago which led to surgery. Obviously there was an excess to pay for the whole procedure which I did pay. This week (after moving abroad 6 months ago so no longer having vitality insurance) I have received an email from the MRI centre advising me they are owed £310 and vitality have passed the bill to me! I have contacted vitality through WhatsApp as I can’t call them from Spain without it costing a fortune, to be completely ignored as I no longer have a membership number. The MRI centre told me they are a company who have just taken over the centre and are settling old debts. So now I am stuck with a bill from 18 months ago!!

October 14, 2025
Unprompted review
Vitality logo

Reply from Vitality

Hello there, thank you for sharing your experience, and we're really sorry to hear about the unexpected billing issue and the difficulty you've had trying to get support from abroad.
We understand how frustrating it must be to receive a charge so long after treatment—especially after your policy has ended—and not be able to easily reach us for clarification. This isn’t the experience we want for our members, past or present.
I’ve requested further details from you via Trustpilot so our Member Care team can investigate this properly. Once we have the information, we’ll reach out to you directly to help resolve the matter. -Yoel

Rated 1 out of 5 stars

New Rewards System Is Awful

The service itself might be fine, never had to claim but this review is based on the rewards system.

Just a couple of years ago if you hit your monthly points target for being active you could get a fully paid for Amazon prime subscription, 2 monthly cinema tickets, weekly hot drinks and more. Very soon after we joined they removed the Amazon Prime... then a few months later cut it down to 1 cinema ticket. Other more helpful and valuble rewards have been removed and replaced by very hard to use ones like Itsu meals (I think there are 2 restaurants in the whole of Scotland) and Carluccios which Ive never even heard of.

Now for the past few months they have made it even worse by not just giving us what we earned but making us play a stupid little digital scratch card style game which I cant trust anyway as their T&Cs state that its Vitality's discretion how many prizes are hidden which means they can choose to have none! Not to mention the game itself feels like you being treated like a child, I get what they tried to do but its just more frustrating than anything esle.

The other change is that it used to autoclaim most of these for you, whereas now you have to activate e.g. the weekly coffee, so if I go into Cafe Nero and realised I forgot to activate the weeks reward I have to spend ages getting on the Vitality app (which itself is pretty temperamental) to claim it.

What makes all of the above worse is that to get these benefits (some like Deliveroo+ aren't exactly promoting 'Health') you need to pay a premium per month and per person on your plan which has been increasing in price the more the rewards have lost their value.

I know that Vitality have a copy paste response I've seen on various different sites about the rewards saying that nobody actually loses benefits but it sure feels like that on the fixed games where you keep getting 1 stamp shy of what's needed. I'd much prefer a response that explains how the Premium has gone up while we have lost the Amazon Prime membership and half the monthly cinema tickets.

October 14, 2025
Unprompted review
Vitality logo

Reply from Vitality

Hello Mike, thank you for taking the time to share your experience. We’re sorry to hear that the changes to the rewards programme have left you feeling disappointed.
We understand that the value and accessibility of rewards are important to our members, and we appreciate your feedback on how the programme has evolved. The shift to the digital rewards game, the ability to select your chosen rewards, and changes in partner offerings were made with the intention of keeping the programme engaging by offering more variety—but we’ve taken your feedback on board.
Recent updates now allow members to earn monthly rewards without playing the game, simply by achieving 12 activity points per week for four consecutive weeks. The Stanley game is now optional and can enhance the rewards you receive, but it’s no longer required to unlock them.
Regarding premiums, there are several factors that can influence changes, including age, inflation in medical costs, and claims made by members. If you'd like to discuss your current premiums in more detail, please don’t hesitate to reach out—we’d be happy to help. -Yoel

Rated 5 out of 5 stars
Invited

Caller handler was really helpful

Caller handler was really helpful, booked me an appointment as my link would not work. She explained everything really well and helped me make the right booking.

October 14, 2025
Vitality logo

Reply from Vitality

Hello Laura, thank you for your review. I'm glad that the support agent was able to explain everything and book it for you. We understand how important clarity is so as long as you left the interaction knowing next steps, we are pleased! -Yoel

Rated 5 out of 5 stars
Invited

A very efficient and gentle vitality…

A very efficient and gentle vitality person on the phone. Ironically was very much able to relate to my problem as she had the same so it made the conversation very easy.

October 14, 2025
Vitality logo

Reply from Vitality

Hello Jane, thank you for sharing your experience. I'm really pleased to hear that the interaction on the phone was good. We understand how difficult these conversations can be so it's great to see that the support agent made it feel easier! -Yoel

Rated 4 out of 5 stars
Invited

all good

all good, pleasent service and problem solved

October 14, 2025
Vitality logo

Reply from Vitality

Hello Steve, thank you for your review. I'm pleased to hear that you were able to get any questions answered! -Yoel

Rated 5 out of 5 stars
Invited

Great

Great customer service

October 14, 2025
Vitality logo

Reply from Vitality

Hello there, thank you for your review. I'm pleased to see you got the great service we aim to provide! -Yoel

Rated 5 out of 5 stars
Invited

Professional Customer Service

Professional, friendly and efficient service.

October 14, 2025
Vitality logo

Reply from Vitality

Hello Bryan, thank you for your kind words. I'm pleased to hear you got the service we aim towards on each interaction! -Yoel

Rated 5 out of 5 stars
Invited

Frictionless interactions

Vitality have just been very easy to use whenever I've needed to make a claim. The care hub is super simple, but sometimes maybe too simple in that I'm not sure I'm doing the right thing - it feels too straightforward. So today I called up the helpline instead and spoke to team member Chris who was very helpful and sorted out everything quickly and easily.

October 14, 2025
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Reply from Vitality

Hello Robert, thank you for sharing your experience. I am pleased to hear the only issues you had with this was it was too easy :) We certainly appreciate you reaching out to make sure you're doing the right thing and happy for you to continue this way! -Yoel

Rated 4 out of 5 stars
Invited

I had to speak with 4 people before got…

I had to speak with 4 people before got the right person
Then Andrea was excellent

October 14, 2025
Vitality logo

Reply from Vitality

Hello Thomas, thank you for your review. I'm glad to hear Andrea was able to assist courteously with any queries you had. I am sorry to hear it took multiple transfers to be able to get to this though so I will make sure to get this fedback! -Yoel

Rated 5 out of 5 stars
Invited

Clear and efficient communication

Nice man. Clear and efficient communication.

October 14, 2025
Vitality logo

Reply from Vitality

Hello Rachel, thank you for your review. I'm really glad to see you got the great service we aim for on each interaction! We appreciate your feedback. -Yoel

Rated 5 out of 5 stars
Invited

Quick response

October 14, 2025
Vitality logo

Reply from Vitality

Hello Julie, thank you for your review. I'm glad to hear you got a quick response to any queries you had! -Yoel

Rated 5 out of 5 stars
Invited

The male I spoke to was very nice and…

The male I spoke to was very nice and helpful. He assisted me with everything I needed - would recommend.

October 14, 2025
Vitality logo

Reply from Vitality

Hello Rosie, thank you for your review. I'm really glad to see you got the courteous service you deserve! -Yoel

Rated 5 out of 5 stars
Invited

Natalie was incredibly helpful and…

Natalie was incredibly helpful and compassionate to my condition. Making me feel at ease and explaining everything I needed to know

October 14, 2025
Vitality logo

Reply from Vitality

Hello Simon, thank you for your review. I'm really pleased to see that you were made to feel at ease during what can be difficult conversations. We understand how important clarity is so glad you received this treatment! -Yoel

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