The service agent (sorry, we didn't get is name) was very helpful & thorough. His suggestions were most useful & he helped us find a physio centre for an initial triage only 5 mins away - the only pro... See more
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Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.
Written by the company
We reward people for everyday healthy habits.
Vitality’s health insurance and life insurance is 5 Star Defaqto rated.
Get all the tools you need to stay at your best, so you can enjoy good health for longer.
Vitality members who keep moving save £332 a year on average with rewards*.
Qualifying plans, terms and conditions apply.
* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.
5th Floor, 80 Strand, WC2R ODT , London, United Kingdom
Replied to 99% of negative reviews
Typically replies within 24 hours
I spoke with Anne Whitt to organise my follow up consultation with a consultant. She was very helpful, was able to advise me of the treatments that would be covered and which I would need further advice from the consultant on, and has helped me secure an appointment very soon.
Reply from Vitality
Your web site is appalling.
When I visit your site, the thing I most want to do is get details of the service. I don't need advertising or new offers, but a search box where I can type what I'm looking for.
Your phone line is even worse. Repeatedly telling me to check the web site is insulting and infuriating (I would not be calling if the information was on the web site. It's 2025 - everyone has been to your web site).
Reply from Vitality
The lady who took my call was kind and helpful. It was the first time I had contacted Vitality for a referral to a consultant.
Reply from Vitality
Be very careful with using these. I had an MRI scan 18 months ago which led to surgery. Obviously there was an excess to pay for the whole procedure which I did pay. This week (after moving abroad 6 months ago so no longer having vitality insurance) I have received an email from the MRI centre advising me they are owed £310 and vitality have passed the bill to me! I have contacted vitality through WhatsApp as I can’t call them from Spain without it costing a fortune, to be completely ignored as I no longer have a membership number. The MRI centre told me they are a company who have just taken over the centre and are settling old debts. So now I am stuck with a bill from 18 months ago!!
Reply from Vitality
The service itself might be fine, never had to claim but this review is based on the rewards system.
Just a couple of years ago if you hit your monthly points target for being active you could get a fully paid for Amazon prime subscription, 2 monthly cinema tickets, weekly hot drinks and more. Very soon after we joined they removed the Amazon Prime... then a few months later cut it down to 1 cinema ticket. Other more helpful and valuble rewards have been removed and replaced by very hard to use ones like Itsu meals (I think there are 2 restaurants in the whole of Scotland) and Carluccios which Ive never even heard of.
Now for the past few months they have made it even worse by not just giving us what we earned but making us play a stupid little digital scratch card style game which I cant trust anyway as their T&Cs state that its Vitality's discretion how many prizes are hidden which means they can choose to have none! Not to mention the game itself feels like you being treated like a child, I get what they tried to do but its just more frustrating than anything esle.
The other change is that it used to autoclaim most of these for you, whereas now you have to activate e.g. the weekly coffee, so if I go into Cafe Nero and realised I forgot to activate the weeks reward I have to spend ages getting on the Vitality app (which itself is pretty temperamental) to claim it.
What makes all of the above worse is that to get these benefits (some like Deliveroo+ aren't exactly promoting 'Health') you need to pay a premium per month and per person on your plan which has been increasing in price the more the rewards have lost their value.
I know that Vitality have a copy paste response I've seen on various different sites about the rewards saying that nobody actually loses benefits but it sure feels like that on the fixed games where you keep getting 1 stamp shy of what's needed. I'd much prefer a response that explains how the Premium has gone up while we have lost the Amazon Prime membership and half the monthly cinema tickets.
Reply from Vitality
Caller handler was really helpful, booked me an appointment as my link would not work. She explained everything really well and helped me make the right booking.
Reply from Vitality
A very efficient and gentle vitality person on the phone. Ironically was very much able to relate to my problem as she had the same so it made the conversation very easy.
Reply from Vitality
Extremely helpful and friendly advisor on the phone
Reply from Vitality
Reply from Vitality
Vitality have just been very easy to use whenever I've needed to make a claim. The care hub is super simple, but sometimes maybe too simple in that I'm not sure I'm doing the right thing - it feels too straightforward. So today I called up the helpline instead and spoke to team member Chris who was very helpful and sorted out everything quickly and easily.
Reply from Vitality
I had to speak with 4 people before got the right person
Then Andrea was excellent
Reply from Vitality
Reply from Vitality
The male I spoke to was very nice and helpful. He assisted me with everything I needed - would recommend.
Reply from Vitality
Natalie was incredibly helpful and compassionate to my condition. Making me feel at ease and explaining everything I needed to know
Reply from Vitality
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