The Diamond Store London Reviews 34,877

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the quality of the products, highlighting their beauty and excellent presentation. Consumers also appreciate the fast and secure delivery service, often mentioning the coded drop-off option. The efficient order processing and constant updates on progress have left a positive impression on people. The level of service provided by the company is highly valued among reviewers. People highlight the helpfulness and responsiveness of the customer service team, with specific mentions of representatives going the extra mile to resolve issues. The ease of communication and the willingness to assist with resizing or exchanges further contribute to a positive customer experience.

Based on these reviews

Rated 4 out of 5 stars
Verified

The bracelet is beautiful and I love it however I bought this bracelet to replace an earlier style my husband bought me which I lost because of a badly designed clasp. I ordered this one which was mo... See more

Rated 4 out of 5 stars
Verified

Excellent service and delivery, plenty of notifications. Maybe I should have done a bit of more research. chain and diamond set seem to be extremely small.

Company replied

Rated 4 out of 5 stars
Verified

The necklace is beautiful and the man made diamond excellent. There was quite a long wait for it to be delivered but the diamond store did keep me updated with its progress

Company replied

Rated 5 out of 5 stars
Verified

My order was placed unfortunately too late for Christmas. I received updates telling me where they were at in making my order which was comforting to hear. Pleasantly surprised to receive it in time... See more

Rated 5 out of 5 stars
Verified

Great service overall and honestly - having that option for financing really was helpful. The ring came in a pretty box with an LED shining at the ring, it looked wonderful. Also, it came with the doc... See more

Rated 5 out of 5 stars
Verified

Hello, I was overwhelmed by my gorgeous sparkling eternity ring it is beautiful, especially with the little light in the box which shone on the ring as soon as I opened it. From ordering to rece... See more

Rated 5 out of 5 stars

I gave them a terrible review, so I deleted it. I received my ring and am absolutely thrilled. Even the presentation was a treat to open. Thank you so very much. I LOVE my ring and will highly recom... See more

Rated 5 out of 5 stars
Verified

Not the first piece I've purchased from The Diamond Store. But having had several from them over recent years, I had total confidence making another. A beautiful diamond pendant for my daughter. As... See more

Rated 3 out of 5 stars
Verified

Have used diamond store before but this time I ordered a specific item and received several emails saying everything was ok track and was being made etc.. only to then receive a mail saying the item... See more

Company replied

Rated 5 out of 5 stars
Verified

Great web site, easy to negotiate and fair prices. I favour kab grown fiamonds too. Delivery was fast and secure with coded drop off by courier. All together a good experience. I will definitely be re... See more

Rated 5 out of 5 stars
Verified

Easy to order and considering it was so near to Christmas fast delivery. The item came beautifully packaged which considering it was not a high end purchase was so appreciated. Own case within a sleev... See more

Rated 5 out of 5 stars
Verified

Lots of informative email messages every few days or so about my order progress. I went online to check at one point and was helped by a real person! My only suggestion would be that they tell people... See more

Rated 5 out of 5 stars
Verified

Absolutely perfect . Ordered my wife a ring it arrived in good time but unfortunately too small sent back for a larger size had regular updates on its return quick turn around then larger ring sent o... See more

Company replied

Rated 5 out of 5 stars
Verified

Arrived very quickly by a very polite courier person. It was well packaged and really all I had to do was wrap it in Xmas paper for a present for my girl friend. The Diamond kisses bracelet actually l... See more

Company replied

Rated 5 out of 5 stars
Verified

Ordered a sapphire and diamond bracelet. This was my first purchase from the Diamond Stonre and I was unsure due to the value of the bracelet however everything was perfect. It arrived the next day v... See more

Rated 5 out of 5 stars

Ring came on time and as described. Excellent value for money. But it was their Customer Services that was excellent. Lana, the lady I was in contact with, solved my problem, not related to their... See more

Rated 5 out of 5 stars
Verified

Very quick service beautiful jewellery just bought my second item 5 stars 🌟 for quality arrives in a beautiful box ! Will definitely buy more jewellery from you from a very happy customer 😊

Rated 5 out of 5 stars
Verified

Great customer service and communication, especially from Kelly who made every effort to make sure I received my item and kept me informed throughout the process. Fast delivery and always well pack... See more

Rated 5 out of 5 stars
Verified

I was looking for a emerald ring for my partner and Diamond store web site stood out from others, so I went ahead and made a order there service was excellent item delivered within the time stated an... See more

Rated 5 out of 5 stars
Verified

Beautiful jewellery. Excellent customer service. So helpful in re sizing a ring - foc. 5 year warranty too. Had ring crafted as I have chubby fingers. Made and delivered well within estimated... See more

Rated 5 out of 5 stars
Verified

Well presented jewellery sold with all the certificates proving the true value and quality in a beautiful and discrete packaging. Good choice to buy from this Diamond store. Customer service is brilli... See more

Rated 5 out of 5 stars
Verified

Product was ordered in the afternoon and was advertised as next day delivery. It arrived next day as advertised and I needed a secure pin to accept my parcel. It was well packaged. I was really happy... See more

Rated 5 out of 5 stars
Verified

I have bought from this company before and have been delighted with the quality of the purchases that I have made. This time i had some difficulty with the delivery service provided by DPD but the sta... See more

Rated 5 out of 5 stars
Verified

Ordered the Libra zodiac ring and I absolutely love it! It arrived so quickly and secure delivery. I was worried it would be left on my doorstep but you have to give a code to the delivery driver for... See more

Rated 5 out of 5 stars
Verified

Love The Diamond Store. Such lovely jewellery. Great prices. The packaging was superb and luxurious. Would highly recommend. Very fast delivery too.

Rated 5 out of 5 stars
Verified

I ordered a Ring for my son for Christmas and it was a lot of money. I received an email telling me it was Out of Stock but The Diamond Store said they would be able to handcraft a new one for me but... See more

Rated 5 out of 5 stars
Verified

Easy to order, quick delivery. Beautiful item of jewellery which is also great quality. The item was purchased as a gift which is presented in a lovely box and gift wrapped. I would definitely purc... See more

Rated 5 out of 5 stars
Verified

Brilliant service. Quick, easy and constantly updated one progress. Delivered on time, presentation even better than I had hoped and no doubt will have a very happy wife at Christmas. Thank you very m... See more

Rated 5 out of 5 stars
Verified

I ordered a diamond engagement ring it came the very next day, I was kept informed from the minute I ordered it about delivery excellent service and the ring is lovely. I am impressed.

Rated 5 out of 5 stars
Verified

From start to finish it was a 5 star service. Very happy with the ring and the customer service team where fantastic. Will definitely be buying more from The Diamond Store.

Rated 5 out of 5 stars
Verified

Ring looks really nice, gorgeous colours. Wish it was a bit cheaper than would have bought matching pendant. Fast delivery and hopefully will use again in future.

Rated 5 out of 5 stars
Verified

Bracelet as described and amazing quality with a good fastening that isn’t fiddly but clasps well. It looks beautiful on. I would highly recommend this bracelet.

Rated 5 out of 5 stars
Verified

Fast reliable service. Beautiful ring even though Santa is still to arrive. Will definitely use the company again in the future.

Rated 5 out of 5 stars
Verified

I’ve used diamond store before , and the service is top notch. Slight problem this time quickly sorted by brilliant customer services .

Rated 5 out of 5 stars
Verified

I was happy with my purchase ,it was packed really nice .delivery was fast and I like the idea that you need a code to recieve parcel . Communication is good as kept up to date which is good aswell .I... See more

Rated 3 out of 5 stars
Verified

The order and delivery was efficient and timely. Three stars given because although I will keep the ring I ordered, it does not look the same as on the website.

Company replied

Rated 5 out of 5 stars
Verified

Thank You diamond store team for quick delivery to Latvia once more time Did many prefers to my wife and kids Ring, necklace, earrings 200% satisfaction

Rated 5 out of 5 stars
Verified

Very helpful. Christmas gift. Sending it back for adjusting hopefully will be a good experience, on the service so far I'm very hopeful.

Rated 5 out of 5 stars
Verified

So happy with the ring I bought for proposing to my girlfriend. 100's of beautiful rings to choose from and priced very well. Delivery was really fast, i received my purchase the next day. Oh and she... See more

Rated 5 out of 5 stars
Verified

Received today and its really beautiful and shiny just what I was after and so delicate such a lovely width and very comfortable to wear.

Rated 5 out of 5 stars
Verified

I had to wait a while for my ring but I was updated every few days and it was well worth the wait absolutely beautiful I'm over the moon with it. I would recommend my family and friends definitely.... See more

Rated 5 out of 5 stars
Verified

Beautiful diamond wedding ring! Came in 48 hours and was beautifully packaged and just a stunning piece! Very impressed

Rated 5 out of 5 stars
Verified

Ordered and arrived quickly very good after sales service. Ring I ordered for my future grandson in law is really beautiful and well made.

Rated 5 out of 5 stars
Verified

Easy to order and easy to sort out a refund regarding stock size listing oversight would reccomend and definitely use this site again .

Rated 5 out of 5 stars
Verified

After one hiccup on the order it was sorted out very quickly so very happy with the outcome small hiccup

Rated 5 out of 5 stars

Just buy it! It's worth it! It's absolutely lovely. Fast shipping, beautiful gift box set. Customer service was amazing. They answered all my questions effectively. Would highly recommend 🌟🌟🌟�... See more

Rated 5 out of 5 stars
Verified

Absolutely fantastic service. I rang them to see what the ring size of my wife engagement ring from 2017. They managed to find the details so that meant I could order an eternity ring for her for Chri... See more

Rated 5 out of 5 stars
Verified

Very efficient came on time kept me up-to-date and very good quality. Really really pleased with what I have received waiting on another one but they’re keeping me up-to-date on that so pleased with t... See more

Rated 5 out of 5 stars
Verified

I ordered these diamond earrings as a gift for my girlfriend, and they exceeded all expectations. The delivery was smooth and secure, and the earrings were stunning right out of the box. The diamonds... See more

Rated 5 out of 5 stars

I have never experienced customer care as lovely and supportive as this. I accidentally ordered a ring in the wrong size, and the team went above and beyond to help me find the correct size and gu... See more

What people talk about most

Product

Reviewers often describe the product as beautiful, stunning, and even better than pictured, with many noting... See more

Delivery service

Reviewers frequently highlight positive aspects such as very fast, smooth, and secure delivery, with some... See more

Quality

Customers frequently express high satisfaction with the quality of the jewelry, noting that items are often... See more

Order

Reviewers often describe the ordering process as easy, with clear communication and regular updates on their... See more

Service

Reviewers frequently praise the service provided, highlighting fast and efficient processes, with many noting... See more

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Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Gift Shop
  4. Jeweler
  5. Jewelry Designer
  6. Wedding Store

Written by the company

Award winning UK online jeweller with over 6000 items of jewellery that all come with a full 5 year guarantee and stunning luxury packaging.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

35K reviews

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1-star

Replied to 98% of negative reviews

Typically replies within 1 week


Rated 2 out of 5 stars
Verified

Glad I bought during Black Friday

I bought 2 sets of diamond earrings and I'm quite disappointed by what I received. I will say I am a novice at diamond shopping.
I got a duo row huggie pair and the diamonds are a lot smaller and duller than what I thought it would be. The rhodium pave setting is more promient than the actual diamonds itself! It doesn't look like a pair of elegant earrings, in fact, it doesn't look valuable at all.
My other purchase was singular huggie row. This set a prettier than the duo row and the diamonds are slightly more noticable. However I don't like the clasp of the earring. It seems super unstable and easy to catch on clothing or hair and fall out. The same clasp is on the duo row huggie earrings.
I ordered on a Thursday and the website said I would get the delivery by Monday - I got the delivery a week and a half later which was also disappointing.
I will say the delivery was secure and they used a trustworthy courier so that's a plus at least.
Overall, I probably won't be buying from this place again. They did not meet the expectations and standards they set for themselves unfortunately.

8 December 2025
Rated 5 out of 5 stars
Verified

Chloe 7 stone lab grown eternity ring

Really pleased with my purchase. Originally was told it was out of stock but could be provided in 2 weeks which it was. Unbelievably my only complaint is too many updates on my order with little info apart from it will be on time. Less updates with relevant info would be better. The ring is beautiful and well worth the wait.

12 December 2025
Rated 5 out of 5 stars
Verified

when I ordered the ring it was out of…

when I ordered the ring it was out of stock so you had to make it. you said it would take a couple of weeks and sure enough it was delivered in two weeks. you kept me informed all the way through. the ring is absolutely beautiful and fits my wife perfectly. thankyou

12 December 2025
Rated 5 out of 5 stars
Verified

Allways had great customer service

Allways had great customer service, whether you buy Lab diamonds or mined they are both good value for money, beware that the small stud earrings are very small but amazing, I would recommend buying larger diamonds they have more impact, the bracelets are stunning

10 December 2025
Rated 5 out of 5 stars
Verified

Perfect

Perfect, I was abit uneasy dealing with a company I have never dealt with before. Product duly arrived on time and is perfect, I will purchase from them again

9 December 2025
Rated 5 out of 5 stars
Verified

I wasn't quite sure about buying…

I wasn't quite sure about buying diamonds online and not from a high street store, but I was happy with the range on offer and thought I would try it out. The ring I ordered arrived within a few days and I am very happy with the look of it, its beautiful. Its a birthday present for January so hasn't been given yet, but I'm hopeful it will be well received and she will love it. Great price too, so far very happy.

12 December 2025
Rated 5 out of 5 stars
Verified

My first experience with the diamond…

My first experience with the diamond store was excellent, but although beautiful they were very small as there were no sizes given so i ordered them from the photo given. On this occasion the sizes were given so i ordered another pair. Wow they are fantastic earrings 1ct diamonds on 9ct gold absolutely beautiful. I would definitely recommend them if you want something stunning for a loved one.

9 December 2025

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