Ace & Tate Reviews 2,890

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendliness, knowledge, and professionalism. Consumers appreciate the team's patience in helping them find the perfect frames and their willingness to provide honest advice without pressuring them to buy. People highlight the staff's expertise in explaining lens options and offering style recommendations that match their face composition. Consumers also commend the quality of the products and services provided. Reviewers appreciate the thorough and unhurried eye tests, as well as the clear explanations provided by the opticians. Customers are impressed with the wide selection of stylish frames and the efficient service, including adjustments and replacements. The welcoming atmosphere of the stores and the overall positive experience contribute to a high level of customer satisfaction.

Based on these reviews

Rated 5 out of 5 stars

In love with the Ace & Tate store in Northcote road Battersea. Brilliant eye test from the amazing Sarah, with lots of eye care advice thrown in. Wonderfully curated collection of frames with... See more

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Rated 5 out of 5 stars

Had my first eye test in over 10 years at the branch in Islington and the service was excellent. Sales assistant done a great job at answering any questions and Alisa the optom was very thorough when... See more

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Rated 5 out of 5 stars

Excellent service from Leo at Coal Drops Yard on two separate visits . Ace & Tate have a great range of stylish glasses so it's good to get advice in choosing just one ! Very helpful aftercare too ,... See more

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Rated 5 out of 5 stars

I arrived on time and went straight into the eye test. Radhika the Optician was thorough, clear, and really easy to talk to. The gent on the floor was just as helpful, answering my questions and... See more

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Rated 5 out of 5 stars

Had my eye test and glasses done here a year ago and they're still in great condition. Popped in today for an adjustment and Alisa was quite helpful and straightened up my glasses very quickly. Alw... See more

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Rated 5 out of 5 stars

Just an Excellent Service. Have been a customer for 6-7yrs, at first mainly for the style at the price. Having recently bought some super expensive varifocals I foolishly tried to bend them into sha... See more

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Rated 5 out of 5 stars

I wanted to get a new pair of glasses, so I went to Angel’s shop and Mel helped me, she was absolutely lovely and the experience was incredible. She recommended the frames that suited me best and I ha... See more

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Rated 5 out of 5 stars

The product and the service while purchasing their glasses is top notch. But what has completely blown me away is their service later on. I have had their glasses for at least 3-4 years and have had t... See more

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Rated 5 out of 5 stars

I had an outstanding experience at the Ace & Tate store in King’s Cross. I was helped by Leo (I hope I got his name right!), and he was simply exceptional from start to finish. He combined genu... See more

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Rated 5 out of 5 stars

Outstanding service from the Oxford store - again! Went to get old glasses tightened a little, spotted a pair of glasses I liked, got a same day eye test where Zara the optomitrest did a great job, or... See more

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Rated 5 out of 5 stars

Really professional and thorough experience from staff here, optometrist was brilliant and thorough with my eye exam and Ella was very helpful at helping me with doing extra checks to make sure my new... See more

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Rated 5 out of 5 stars

Went to get a couple of pairs of glasses adjusted at the Upper St. branch and had a really good experience! Meganne especially was really helpful.

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Rated 5 out of 5 stars

The amazing staff made me a repeat customer of the Cold Drops Yard branch. They were so helpful and patient with my eye test and explained the whole process to me. The store has great vibes and they c... See more

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Rated 5 out of 5 stars

Went in to get my glasses adjusted and the staff there (Rochelle, Maryam and Alina) were super nice and helpful. Rochelle gave me some great tips about my current frame and how different styles of fra... See more

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Rated 5 out of 5 stars

Went in to get my glasses adjusted at the store on Upper St. and the team was super friendly and helpful. Appreciate your service!

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Rated 5 out of 5 stars

I really love the Neil extra large glasses I bought from here. They feel very sturdy and of great quality, and the lenses make my vision feel really comfortable and are easy to clean. The staff helped... See more

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Rated 5 out of 5 stars

Every single member of staff at the Northcote Road (London) branch were extremely helpful, knowledgable and friendly. I had a problem with the lenses in my first set of glasses, but the very friendl... See more

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Rated 5 out of 5 stars

I had a great experience at Ace & Tate in Bristol. The eye test was thorough and unhurried, and the optician explained everything clearly. The staff were genuinely friendly and helpful from start to... See more

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Rated 5 out of 5 stars

I have recently visited Ace and Tate Leeds Store. The customer service experience is outstanding there. Particularly Alina and Rochelle helped me choosing the right frame as well as deciding which len... See more

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Rated 5 out of 5 stars

I have been buying Ace and Tate glasses and sunglasses for years however I wanted to flag how good their after care is. I recently took a couple of pairs into the Coal Drops Yard branch to get the arm... See more

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Rated 5 out of 5 stars

Always an incredibly smooth experience with Ace & Tate, beautiful glasses and a simple and uncomplicated process. Special shoutout to Leo from Ace & Tate at Coal Drops Yard for the impeccable serv... See more

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Rated 5 out of 5 stars

I had a really good experience at the Ace and Tate store in Coal Drops Yard. The staff were super friendly and patient, and they actually knew what they were talking about. I usually struggle to find... See more

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Rated 5 out of 5 stars

I visited Ace & Tate in Oxford last week while on vacation in England. I was assisted by Stan, who gave me excellent advice and helped me choose a beautiful pair of glasses that I’m very happy with... See more

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Rated 5 out of 5 stars

I have been going to Ace & Tate for over 2 years not, every time I’m greeted with such lovely welcoming staff. Kyla supported me end to end from solving an issue I was slightly worried about with my v... See more

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Rated 5 out of 5 stars

Had the pleasure of having my sunglasses sorted out by Mel at Angel Store, had a really great experience with her. Would highly recommend! Will be coming back

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Rated 5 out of 5 stars

Great service in store from Charlotte and Lara today will definitely come back to Upper street to get my new frames!

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Rated 5 out of 5 stars

Had a great experience at Ace & Tate in Leeds about a year ago. Got a free eye test, all very professional and reassuring. And a lot less chaotic than the ones I'm used to at Specsavers, which seems... See more

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Rated 5 out of 5 stars

Exceptional service especially in the store in aden Bosch. Bought two multifocal glasses and vision was up to two times not good. Without issues Ace & Tate measured and delivered new glass. Next t... See more

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Rated 5 out of 5 stars

I visited the Oxford store last sunday (26/10/25), and the sales assistant named Bhavana was really helpful and she had patience in explaining me different types of glasses and its unique functions. G... See more

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Rated 5 out of 5 stars

I visited to get some new frames after trying what felt like every pair of glasses in the usual high street stores. Alina was absolute fantastic and I was sorted with 2 pairs within about 15 minutes... See more

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Rated 5 out of 5 stars

The best and most complete eye test I have ever had (and free!). The staff in the Leeds shop (Alina) are very friendly and experienced, providing customised stetic advice without any pressure to buy a... See more

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Rated 5 out of 5 stars

I had great experience at Ace & Tate in Oxford! The staff were incredible. Finally I have found the right frame of sunglasses for my shape of face. I have always struggled to get really comfortable an... See more

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Rated 5 out of 5 stars

Absolutely amazing service!!! Choice of frames are fantastic and very individual. I would Absolutely recommend the Cardiff store. I would go in there every day if I could Special shout out to Casey... See more

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Rated 5 out of 5 stars

The staff was incredibly friendly and professional, and the selection of frames was outstanding. A special thanks to Stan, who went above and beyond to help me find the perfect pair of glasses. His pa... See more

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Rated 5 out of 5 stars

I collected my glasses from Stan at Oxford - absolutely great, really good attention to my needs for adjusting my glasses, so polite and knowledgable. thank you Stan.

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Rated 5 out of 5 stars

The staff is very friendly and competent, the glasses are great and the counseling/advice fantastic. Excellent place for new glasses! Thank you.

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Rated 5 out of 5 stars

Megan was amazing in helping me get my dream glasses and the customer service was superb!!!

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Rated 5 out of 5 stars

I really liked my sunglasses from upper street team, they have the best selection around and go the extra mile to make the customers experience the very best xx

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Rated 5 out of 5 stars

Picked up a pair of glasses for my partner, had a lovely experience from Mel

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Rated 5 out of 5 stars

Update: service is impecable and staff very friendly. They will change my lenses after the 30 days period and fit my glasses when back in London I originally gave 3 stars because of dissapoint... See more

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Rated 5 out of 5 stars

The gentleman that conducted my eye test today was extremely professional and the two young ladies that helped me with selecting my glasses were wonderful.

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Rated 5 out of 5 stars

Experience was great in Ace and Tate Islington, Lara was very attentive and gave me a huge amount of options, passing on her expertise and helping me greatly with my indecisive.

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Rated 5 out of 5 stars

The place is located in a very nice area and the manager of the store made my experience worth it

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Rated 5 out of 5 stars

Excellent service from the team at Ace & Tate Coal Drops Yard! Love my new pair of sunnies :)

Company replied

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Company details

  1. Glasses Store

Written by the company

Thoughtfully designed eyewear! Glasses from €135 and Sunglasses from €125.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 91% of negative reviews

Typically replies within 1 week


Rated 5 out of 5 stars

10/10 Experience

I’ve had my glasses done at Ace & Tate Coal yards a couple times. I’ve always had the help of Leo who had been amazing, he is very honest and helpful. I’ve now even recommended them to family & friends

31 August 2025
Unprompted review
Rated 5 out of 5 stars

Seeing is believing

The friendliest and most informed opticians about! Made me feel welcome and appreciated the ease and flexibility of booking. Really appreciated the whole team with a really smooth experience. Feeling snazzy with my new specs from Coal Drop Yards!

7 December 2025
Unprompted review
Rated 5 out of 5 stars

Love the store at Coal Drops Yard

Love the store at Coal Drops Yard! The space is beautiful and the team was super friendly while helping me figure out which sunnies suited my face shape better. Big shout-out to the manager of the store (Leo), who was incredibly attentive and helpful. Highly recommend!

26 November 2025
Unprompted review
Rated 5 out of 5 stars

Ace & Tate at Coal Drops Yard

I had such a great experience at the Ace & Tate store in Coal Drops Yard. The space is beautiful, calm, and so easy to navigate, and the whole team was incredibly helpful from start to finish.

A special shout-out to Leo, who went above and beyond to help me choose the right frames. He was patient, friendly, and really knew how to guide me without being pushy. It made the whole process feel enjoyable and personalised.

If you’re looking for stylish frames and genuinely great customer service, definitely visit this location, recommend!

5 December 2025
Unprompted review
Rated 5 out of 5 stars

Hi very professional team

Hi very professional team, I have say I was so impressed with the treatment I received from Ace&tate Islington team from my arrival to my departure. The team made me so welcoming and comfortable. I asked so many questions and I stayed a very long time at the store, I never felt rushed and also the team answered to all my questions. Extremely excellent advice and at the end I bought few pairs of glasses and also few accessories.
Well done to the person who is in charge, you have have a great team. I wish all the shops in London could be like you, the way you treat your customers are exceptional with lots of respect and care.
Vincent

8 December 2025
Unprompted review
Rated 5 out of 5 stars

Would give 6 stars if I could

Would give 6 stars if I could. Been to the upper street store a few times and the staff always go above and beyond. Was seen by Lara recently and she was so patient and knowledgeable - there are a few more pairs I’ve been eyeing up so will be heading back soon!

25 November 2025
Unprompted review
Rated 5 out of 5 stars

The team at Ace and Tates Coal Drop…fabulous and friendly!

The team at Ace and Tates Coal Drop Yard branch were amazing. A great team approach to my appointment from the knowledgeable management team to the very friendly team on the shop floor. Team took time to give me advise on choice of frames which were an extensive and affordable selection and what suited me and after care help too. Would highly recommend the team and company for sight test and excellent team input. A good experience all round.

5 December 2025
Unprompted review
Rated 1 out of 5 stars

Lack of transparency and a push toward unnecessary purchases

I’ve been a loyal Ace & Tate customer for years, mainly because of the clip-ons that matched their frames. I bought the Alfred Small model expecting long-term compatibility. But shortly after, the clip-ons were discontinued without any notification to customers.
As a result, no clip-ons fit my glasses anymore, no stock exists anywhere, and customer service simply told me there’s “nothing they can do.”
What’s worse is that the only “solution” is to buy a brand-new frame.essentially pushing customers to consume more because an essential accessory was quietly discontinued.
This practice feels neither transparent nor customer-friendly. Very disappointing experience.

8 December 2025
Unprompted review
Rated 5 out of 5 stars

I would like to say a big thank you to…

I would like to say a big thank you to Alisa who's has done my eye test. At ace&Tate shop. She was really patient, also made me understand so much about my eyes.

16 May 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Sabrina,
Thanks so much for the 5-stars. We are so thrilled to hear that you had a great experience and hope to see you again soon! 🫶🏻
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Megan was amazing in helping me get my…

Megan was amazing in helping me get my dream glasses and the customer service was superb!!!

6 December 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Molly,
Thanks for the 5-stars. We are so happy to hear that you found your dream glasses and that you had a wonderful experience. We hope to see, 😉, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

I wanted to get a new pair of glasses

I wanted to get a new pair of glasses, so I went to Angel’s shop and Mel helped me, she was absolutely lovely and the experience was incredible. She recommended the frames that suited me best and I had my glasses ready the very same day. I’m super happy with them!

28 November 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Daniela,
Thanks for taking the time to share your 5-⭐️ experience with us. We are so happy to hear that you found that perfect frame. We hope to welcome you back into one of our stores again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Picked up a pair of glasses for my…

Picked up a pair of glasses for my partner, had a lovely experience from Mel

3 December 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Samuel,
Thanks for the 5-stars. We are thrilled to hear that you found a great pair of glasses for your partner and that you had a lovely experience. We hope to see, 😉, you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Went in to get my glasses adjusted at…

Went in to get my glasses adjusted at the store on Upper St. and the team was super friendly and helpful. Appreciate your service!

5 December 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Ellen,
Thanks so much for taking the time to share your feedback with us. We appreciate YOU and hope to see you again soon! 🫶🏻
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Excellent service from everyone!

Had my first eye test in over 10 years at the branch in Islington and the service was excellent. Sales assistant done a great job at answering any questions and Alisa the optom was very thorough when checking my eyes and very polite aswell. Also informed me I need to come back for a more detailed check for one point of concern which shows very knowledgeable optom. Will definitely be visiting again.

4 December 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Sheru,
Thank you for your 5-star review and for your continued loyalty! We are so happy to hear you had a great experience and look forward to welcoming you back into one of our stores soon. 🫶🏻
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Went to get a couple of pairs of…

Went to get a couple of pairs of glasses adjusted at the Upper St. branch and had a really good experience! Meganne especially was really helpful.

5 December 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Noah,
Thanks for taking the time to share your 5-⭐️ review with us. We are so thrilled to hear you are a fan and hope to see you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

Had my eye test and glasses done here a…

Had my eye test and glasses done here a year ago and they're still in great condition.
Popped in today for an adjustment and Alisa was quite helpful and straightened up my glasses very quickly.
Always a pleasant experience at Upper St!

5 December 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Helena,
Thanks for taking the time to share your 5-star experience with us. We are so thrilled to hear that you are a fan and hope to see you again soon!
Cheers,
Team Ace & Tate

Rated 5 out of 5 stars

The perfect optician

In love with the Ace & Tate store in Northcote road Battersea.
Brilliant eye test from the amazing Sarah, with lots of eye care advice thrown in.
Wonderfully curated collection of frames with lots of choice that didn’t overwhelm.
I had my last pair of specs for ages as I just hate the usual experience of searching trying and not finding!
Ace & Tate make it seamless!

6 November 2025
Unprompted review
Ace & Tate logo

Reply from Ace & Tate

Hi Lynn,
Thanks for sharing your lovely 5-star review with us. We are so thrilled to hear that you are a fan and happy to hear that you had a great experience. We hope to welcome you back into our store again soon!
Cheers,
Team Ace & Tate

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