NICHE-BEAUTY.COM Reviews 2,305

TrustScore 4 out of 5

4.0

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.

Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the wide selection of products available and the fast delivery service. Many consumers have highlighted the quality and originality of the items. People also value the user-friendly interface and the loyalty program, which rewards repeat purchases. However, some consumers have reported issues with their orders. Some have experienced delays or a lack of communication regarding shipping. Others have expressed frustration with customer service, citing slow response times or unhelpful assistance. There are also some complaints about missing samples and products arriving in damaged packaging.

Based on these reviews

Rated 4 out of 5 stars

I got my order fairly quickly with DHL. I received everything beautifully bubble wrapped and safe, but haven't received my free samples with purchase. To be honest they sent an email saying that some... See more

Company replied

Rated 4 out of 5 stars
Invited

Love the product offering. I’m able to purchase brands i can’t find in Italy, especially clean products. My only complaint is the delivery dates with DHL. Delivery times are always much longer than qu... See more

Company replied

Rated 4 out of 5 stars
Invited

Reliable shopping, sometimes shipping takes slightly too long, but all in all it's a good webshop for all your beauty needs. It's basically the only one I use, and I've been very happy so far, though... See more

Company replied

Rated 4 out of 5 stars

Order No.: FPBRJC473806 I ordered a Dyson fan on the 31st October and was given an estimated shipping date of 2-3 days. After 3 days I contacted them and was told I’d receive a DHL delivery track... See more

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Rated 5 out of 5 stars
Invited

Reliable store with really good selection of products and brands you can't buy anywhere else. Nice loyalty programme plus various bonuses such as thematic free boxes when you spend certain amount on... See more

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Rated 5 out of 5 stars
Invited

Love the niche products listed on the website! That’s why I keep coming back especially when there are occasional discounts, then it’s even more interesting to do shopping here:)

Company replied

Rated 5 out of 5 stars
Invited

Outstanding website that offers a very huge selection of great beauty products from around the world. Products are briefly and accurately described. Shipments arrive in a very short time frame. I h... See more

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Rated 5 out of 5 stars

When reading some of the reviews posted here, I wasn’t 100% confident to place my order but I am happy that I did! Extensive product catalog, quick processing and shipping of my order. Also I got... See more

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Rated 2 out of 5 stars

I never received my order. I ordered from Niche Beauty two weeks ago because they promised delivery in 3–4 working days. It took double that time just to claim a failed delivery—despite me being... See more

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Rated 5 out of 5 stars
Invited

My experience has been great so far. The products arrived really quickly and in perfect condition. There's a great selection and variery of products to choose from, especially clean skincare and m... See more

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Rated 5 out of 5 stars
Invited

As always, an amazing shopping experience! A great range of beauty products, the best prices, and excellent service. I also love the new loyalty club points system it makes shopping here even more rew... See more

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Rated 5 out of 5 stars

I have made many orders over the past few years from Niche Beauty and they are truly excellent in every regard. They have great sales and the fastest delivery possible. I live in Greece and in several... See more

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Rated 3 out of 5 stars

I'm always careful of buying online from new to me websites and I'm glad I read the reviews. As such, I will not be placing an order. I'm not confident I'll receive my order, get a refund if needed, o... See more

Company replied

Rated 2 out of 5 stars
Invited

After I placed the order I got no further info about. And above all the order still didn't arrive even though it was scheduled to be delivered in 2 working days. It's been 5 and NO INFO NO MAIL NO NOT... See more

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Rated 5 out of 5 stars
Invited

Amazing service, amazing sleection like always. Love love love the loyalty program, where you get rewarden for the amount fo items you buy, so it only encourages you to buy more! :-))) Shop keeps... See more

Company replied

Rated 2 out of 5 stars

An offer for a free product turns out to be a tiny size (which was not advertised). Never received a complementary founders box nor a reply from customer service. Delivery took 6 days

Company replied

Rated 2 out of 5 stars

They have cancella my order twice now, the first time with no explanation, and the second saying that my shipment would have to go through customs (not true because I live in Italy, the EU, and th... See more

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Rated 5 out of 5 stars

A really great shopping experience online. Niche have a great range of products & very good shopping experience overall. Delivery was over a week to Ireland but not the worst. Delighted to have foun... See more

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Rated 5 out of 5 stars

Great online beauty shop, I've ordered from them a couple of times and was very happy with my experience and the quality of products. They offer great courier service options which can be problematic... See more

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Rated 5 out of 5 stars
Invited

Very good experience. Reliable site with huge choice. They take care of their customers. Excellent parcel tracking and excellent shipping company. I can’t count the number of times I bought perfumes f... See more

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Rated 3 out of 5 stars

Quite a strange experience. I used to order a lot from this site, but then I reached the "VIP" level. I was offered a call with a beauty expert for an exclusive consultation. During the call,... See more

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Rated 5 out of 5 stars

I recently ordered from Niche Beauty and overall had a great experience. Everything arrived on time and in good condition, except for one of the mists I ordered—it seemed to have leaked or been pa... See more

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Rated 5 out of 5 stars

Very fast shipping and excellent service. I’m truly satisfied with my order – it came with plenty of lovely little gifts. I will definitely be returning in the future! ❤️

Company replied

Rated 5 out of 5 stars

I was very pleasantly surprised how fast the parcel / my order came to my house. But in general i like Niche-Beauty, i appreciate very much that they do sales, appreciate that the products are origina... See more

Company replied

Rated 5 out of 5 stars
Invited

Great, reliable webshop with great discounts. What's new is the club, I think it's great that you can save points and exchange them for money. The customer service is fantastic and the delivery is fas... See more

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Rated 5 out of 5 stars

I was a bit iffy at first because you never know these days but im super happy with Niche beauty! I found a perfume thats very rare and not in the netherlands and their delivery was trustworthy and qu... See more

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Rated 5 out of 5 stars

I am very pleased with the new cosmetics and impressed by the level of customer service! I had an issue with a cream, and I reached out to customer support. They responded very quickly and offered a... See more

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Rated 5 out of 5 stars

Really enjoyed my experience with niche for past 2 years. Support were always there to help me with order if needed. Best beauty bags with purchase on the market and interesting selection of brands.

Company replied

Rated 5 out of 5 stars

The experience of buying from this online store was easy and the delivery to my country (Romania) was fast. I am very satisfied and you are my favorite! All the items were well packaged. Thank you!

Company replied

Rated 5 out of 5 stars

I ordered some Thameen Green Pearl from here, the price was the best I could find by a long way. The reviews don't give it justice as the whole service was fantastic, once the order was complete it wa... See more

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Rated 5 out of 5 stars
Invited

I’m very satisfied with my order! The delivery was fast, and it was well packed. Good experience overall—I’ll definitely order again.

Company replied

Rated 5 out of 5 stars
Invited

Almost 5 years! Niche Beauty is … User friendly, Great choice, Lovely promotions, Efficient informations (tracking etc.) And now ,introducing more personalised advice…Thank you ,Niche Beauty! M... See more

Company replied

Rated 5 out of 5 stars
Invited

I've been ordering from niche-beauty for years and have never been disappointed. They stock brands that are more confidential, the pricing is right, there's a fidelity program, there's a often a vo... See more

Company replied

Rated 2 out of 5 stars
Invited

Niche Beauty has a couple of brands I really enjoy that I can’t buy elsewhere. Purchased 3 or 4 times so far and all was good until now. The package was smash-open. The post office staff allowed me to... See more

Company replied

Rated 2 out of 5 stars

Despite several e-mails, Niche-Beauty fails to print the recipient phone number on the sticker on the box. At one point the address was half missing as well. I only receive my Niche-Beauty ord... See more

Company replied

Rated 5 out of 5 stars
Invited

Very good selection and quick delivery. (I want to add that I left a 2 stars review recently due to slow delivery last time I ordered, they seem to have improved the issue and now the service is back... See more

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Rated 2 out of 5 stars
Invited

I ordered scrub and handcream from brand Oribe, but the productboxes werent in a good state. I cant even give it as a present, looks like i used the boxes like for a year. When I buy something even if... See more

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Rated 5 out of 5 stars

Very good selection of products! I also used Newsletter sign-up voucher and everything was perfect. The Founders Box was a lovely surprise. Delivery in EU was fast and I was pleased with the service.... See more

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Rated 2 out of 5 stars
Invited

Nice products but customer service does not respond and this is the second time a order could not be shipped. Even if Cult Beauty does not have the same product lines, everything always works and item... See more

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Rated 5 out of 5 stars
Invited

Cool brands, very user-friendly ui, fast delivery. I love-love subscription letters! It's one of the rare cases when it's interesting to read

Company replied

Rated 2 out of 5 stars

I have been a loyal customer of Niche Beauty for many years and up until now, all my orders went smoothly. Unfortunately, my most recent experience has been disappointing. I placed an order t... See more

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Rated 5 out of 5 stars
Invited

Very friendly stuff, great quality, quick shipping, overall good shop, I can recomend it!

Company replied

Rated 5 out of 5 stars

Wonderful eshop, great products and really good customer service. Would recommend to anybody

Company replied

Rated 5 out of 5 stars

Don't know how there are so many bad reviews. I order from them and never had an issue. Great brands, fast service. No complaints here! Now with the brexit approach i will probably buy more because i... See more

Company replied

Rated 5 out of 5 stars

I've just received an order from this site, which was placed hesitantly after reading such negative reviews. I had absolutely no problems whatsoever - timely dispatch, tracking through DHL, great pri... See more

Rated 5 out of 5 stars

I decided to write a review, since I was not sure whether to order or not after reading most of the reviews. Anyway I decided to give it a shot and was really surprised. I didn't have any problems wit... See more

Company replied

Rated 5 out of 5 stars

I love this brand. Effective products at a great price. Excellent customer service, thanks to Mariona, who quickly resolved my questions. Sonia

Company replied

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Company details

  1. Beauty Product Supplier
  2. Cosmetics and Perfumes Supplier
  3. Health and Beauty Shop
  4. Perfume Store

Written by the company

NICHE BEAUTY is an online portal founded in Hamburg, Germany and we are dedicated to offer our customers exclusively, exciting and luxurious cosmetic brands from all over the world. Our niche brands were previously known only to insiders and are now available to all of our customers at https://www.niche-beauty.com/en-de/.


Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 48 hours


Rated 1 out of 5 stars

200eur order not received

Every time I order from Niche Beauty I need to chace the delivery company as the address information is not registered fully. This time it went extra mile and my 200eur delivery dropped on the old address where i don’t live more than a year. Once I login to the Niche-Beauty account I clearly see that there is only current address provided, but delivery dropped on the old address, probably saved in their system.

13 October 2025
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for sharing your experience — we truly understand how frustrating this must be, especially with such a high-value order.

We want to assure you that your concerns are being taken seriously, and we have already been in touch via e-mail regarding this issue. To avoid any confusion or duplication, let us continue our communication there. We are currently awaiting your response to our last message so we can move forward in resolving this as smoothly as possible.

Please check your inbox (and possibly your spam folder), and do not hesitate to reach out if you need us to resend the email.

Warm regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

This was my first order on this site

This was my first order on this site. I ordered the Charlotte Tilbury powder, Hourglass palette and Hourglass brush. The package arrived in terrible condition. The powder and palette were smashed to smithereens, and the brush was badly dented and stained with an incomprehensible sticky liquid.After my hands came into contact with these products, I started having terrible allergies all over my body. There may have been liquid or dust in the box that caused the allergy. I immediately went to the doctor, and I was diagnosed with Quincke's edema. I had never experienced allergies in my life before this moment. I am currently undergoing treatment at the hospital. The doctor forbade me to touch this cosmetics, otherwise it could be fatal.I immediately reported this to niche beauty support team, but they were indifferent and refused to help. I want the owner of this store to see this review and contact me! You're being very mean to your customers!
ORDER NQEPP2519108

11 October 2025
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for sharing your feedback — we’re truly sorry to read about what happened, and we take your situation very seriously.

We would like to assure you that all products we sell are 100% original and sourced directly from the brands or their authorized distributors. The condition in which you describe receiving your parcel is absolutely not acceptable, and we sincerely regret the distress this has caused.

We can confirm that our customer service team is already in touch with you regarding this case. Please rest assured that we will do everything we can to support you and resolve this matter properly.

The health and safety of our customers is a top priority for us, and we’ll continue to follow up with you directly to find a suitable solution.

Kind regards,
Your Niche-Beauty Team

Rated 4 out of 5 stars
Invited

There is no clear understanding of when you will receive your parcel

I can’t rate the work with Niche-Beauty.com,because I still haven't received my orders#REEK02522801 (5.10.2025) and #LHXLH2521088(5.10.2025) I really hope to receive them soon.

5 October 2025
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your message and for sharing your feedback.

We would like to inform you that the estimated delivery time for each country is stated on our website. Once an order is shipped, we also send the tracking number by email so you can follow the delivery progress.

According to DHL, both of your orders #REEK02522801 and #LHXLH2521088 were successfully delivered.

If you did not receive the parcels personally, we kindly recommend checking with neighbors or your local post office. Should you still not be able to locate the parcels, please let us know so that we can assist you further.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars
Invited

I still haven’t received the tracking…

I still haven’t received the tracking number to my e-mail, despite the fact that I choose fast delivery (air, 2-3 days)
Now 4 days have passed, I still haven’t received any updates regarding my parcel, but I’ve received e-mail with asking to evaluate my order experience??

2 October 2025
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,

We’re very sorry for the frustration—especially after choosing fast delivery. According to DHL, your parcel was delivered successfully on 08.10.2025. If you have not received it, please contact our customer service directly so we can assist you. Kindly include your order number and any delivery details so we can investigate and resolve this for you.

Thank you for your patience.
Your Niche-Beauty Team

Rated 5 out of 5 stars

I love this brand

I love this brand. Effective products at a great price. Excellent customer service, thanks to Mariona, who quickly resolved my questions.
Sonia

2 October 2025
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars
Invited

Exercise caution when making a purchase!

I placed an order and completed payment with a MasterCard four days ago. Since then, I have only received automated email responses, and no one answers the telephone. Despite the advertised delivery time of 2–4 days, I have not received any updates or information regarding the shipment.
I am therefore considering canceling the payment and sincerely hope this will be successful. I strongly advise future customers to thoroughly check the company’s history and reviews from other buyers before placing an order.

27 September 2025
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,
We sincerely apologize for the delay and the inconvenience caused. Due to our annual inventory, order processing took longer than usual, which is why you experienced this delay. Please be assured that our customer service team has already responded to your inquiry and provided you with the shipping information for your order. We appreciate your patience and understanding, and we will do our best to ensure smoother processing in the future.
Kind regards,
Niche Beauty

Rated 1 out of 5 stars

They didn't deliver the goods

They didn't deliver the goods, no explaination, I've waited for a month, and on top of it they refunded me the amount without shipping costs. It wasn't my fault that they didn't deliver.
Very unprofesional!

22 September 2025
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,

We’re truly sorry to hear about your experience and understand how frustrating this must be. This is not the level of service we aim to provide.

To review your case and find a solution, could you please provide us with your order number? Once we have this information, we’ll be able to look into what happened and assist you further.

Thank you for your patience and understanding.

Kind regards,

Your Niche-Beauty Team.

Rated 1 out of 5 stars

Niche Beauty is a scam

Niche Beauty is a scam. I placed a large order of Aesop products and after nearly two months it still hadn’t arrived. I had to make a PayPal claim to get the money refunded. Customer service confirmed in writing they would not refund for lost deliveries. The positive reviews appear to be fake. AVOID Niche Beauty, it is not worth the headache and stress.

30 September 2025
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We understand how upsetting your experience has been, and we’re truly sorry it led you to feel this way. We want to assure you that Niche Beauty is not a scam — we’re a legitimate company and work hard to provide our customers with a positive shopping experience.

Unfortunately, shipping delays and lost parcels can sometimes happen due to circumstances outside our direct control, but we always aim to resolve such cases fairly. That’s why we’d like to investigate this further — could you please provide us with your order number so we can review the details of your case?

Your feedback is important to us, and we take these concerns very seriously.

Could you please provide us with your order number so we can review your case and assist you further?

Regarding your comment about reviews: all reviews on Trustpilot come directly from genuine customers who have made purchases with us.


Kind regards,
The Niche Beauty Customer Service Team

Rated 1 out of 5 stars

The worst customer service I have ever encountered

The worst customer service I have ever experienced online. One broken item ruined my entire order, yet it took three weeks, ten emails, and repeated photo submissions just to get a refund for that single product. Any competent company would have acted immediately and addressed the full impact of the order — this one demonstrated nothing but incompetence and disregard for its customers.

26 September 2025
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,
We are truly sorry to hear about your experience and sincerely apologize for the frustration this caused. We understand how disappointing this must have been, and we appreciate your patience. Please be assured that a credit has been issued for the affected item.

We value your feedback and will use it to improve our service moving forward.
Kind Regards,

Your Niche-Beauty Team

Rated 5 out of 5 stars
Invited

Love the niche products listed on the…

Love the niche products listed on the website! That’s why I keep coming back especially when there are occasional discounts, then it’s even more interesting to do shopping here:)

21 September 2025
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 2 out of 5 stars
Invited

No info about the order

After I placed the order I got no further info about. And above all the order still didn't arrive even though it was scheduled to be delivered in 2 working days. It's been 5 and NO INFO NO MAIL NO NOTHING.

21 September 2025
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,
We’re truly sorry for the lack of updates you experienced with your order and completely understand how frustrating that must have been. Once a shipment is dispatched, you should automatically receive an email with the tracking details — sometimes these can unfortunately end up in the spam folder. We sincerely hope your order has now reached you safely and that you enjoy it very much. Thank you for your patience and understanding.
Your Niche Beauty Team

Rated 5 out of 5 stars
Invited

Great niche exclusive products

Great niche exclusive products, fast deliveries

20 September 2025
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars
Invited

Very satisfacted

19 September 2025
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Ottima esperienza

Excellent selection of products and brands, convenient personalized promotions, fast and accurate shipping, friendly and efficient customer service

23 September 2025
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

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