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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's prices, often finding them competitive and representing good value. The straightforward online experience, from obtaining quotes to managing policies, is also a recurring positive point. Consumers appreciate the ease of contacting the company through various channels and the clarity of information provided on the website. People highlight the positive user experience and the helpfulness and efficiency of the staff. Reviewers express satisfaction with how claims are handled, describing the process as smooth, professional, and stress-free. The promptness of payouts and the support received during difficult situations are also frequently mentioned, reinforcing the company's commitment to excellent service.

Based on these reviews

Rated 5 out of 5 stars

Proper insurance company. I arranged my dad’s household insurance via LV is he ageing and suffers from dementia. I had a quick question about the renewal. It took 2mins to sort out with a represent... See more

Company replied

Rated 5 out of 5 stars

I made a claim on my mother’s life insurance when she died recently . The claim was dealt with quickly and professionally without any trouble . We received the money to pay for her funeral quickly wh... See more

Company replied

Rated 5 out of 5 stars
Invited

The call handler was professional and was able to reassure me about the next steps during a stressful situation. The matter was dealt with within the timescales indicated, a fair payment was offered a... See more

Company replied

Rated 5 out of 5 stars
Invited

The response to my claim by LV was : Professionally received Efficiently handled A friendly customer facing experience. The service from Halo the vehicle repair garage was excellent, the be... See more

Company replied

Rated 3 out of 5 stars
Invited

It is unacceptable to make people pay when they are put into a phone queue. Employ more staff, ring people back, or make calls free! Repair done successfully, but garage took too long to arrange, an... See more

Company replied

Rated 3 out of 5 stars

I received a renewal quote for my VW Polo GTI from LV for £672, but found a quote to renew with LV from Money Supermarket for £613, which to the nearest was £60 cheaper for the same policy. Compareth... See more

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Rated 5 out of 5 stars
Verified

LV offer great prices for car insurance. There website is easy to navigate. They have supplied my insurance for years. They provide an excellent service. Making a claim is easy but more importantly, t... See more

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Rated 5 out of 5 stars
Invited

Had an accident and LV were fantastic. My car was picked up by truck and taken to garage for repair. Took one week to get my car back and it looks so good. You’d never know it was in an accident. LV w... See more

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Rated 5 out of 5 stars

Samuel and Lisa on the complaints team went out of their way to help me. I'm autistic and left domestic abuse, I tried to cancel the policy after I had to move out quickly but I accidentally emailed a... See more

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Rated 5 out of 5 stars

I had to add another driver to my car insurance. A Huge thank you to James for the patience and help given with this matter. He made it much easier than expected and the cost was really good. I ch... See more

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Rated 5 out of 5 stars

Well, what can I say about Henry at LV? He was diligent, very supportive, and I felt completely reassured that he was handling my case. He covered every aspect of my claim and went above and beyond... See more

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Rated 5 out of 5 stars
Verified

Compared to other providers, Good insurance coverage and LV is a standard insurance company.Other companies are changing their trade names every year. Some of the winded up already. Where’s LV is in t... See more

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Rated 5 out of 5 stars
Invited

It was good to speak to someone who understood what had happened and quickly put in to motion the schedule for carrying out the repairs. A replacement vehicle was organised immediately and the repair... See more

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Rated 5 out of 5 stars

After awful experience with former pet insurance, this one has restored my faith. My dog is healthy but had an unexpected accident. This company dealt with the claim without haggling and paid within a... See more

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Rated 3 out of 5 stars
Invited

We had lack of communication from the company (ABL) and had no choice but to liaise with LV. When I spoke to LV, they couldn't help but when they did try and do something I got told one thing one day... See more

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Rated 5 out of 5 stars
Verified

It was easy to contact you both online and by phone. I am a volunteer who commutes to and from a place of work and I was grateful that this didn't require anything extra other than social domestic and... See more

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Rated 4 out of 5 stars
Verified

I was pleased with how easy it was to navigate the purchase of my home insurance. The problem was of my own making and that is why I put four stars, other than that I would have given five stars. The... See more

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Rated 4 out of 5 stars
Verified

It was good except that I felt at one time I was entering information for the second time and wondered whether I had made a mistake, but I kept going and all was well. That left me feeling that there... See more

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Rated 5 out of 5 stars
Verified

Best Value Car Insurance by a LONG WAY. In a climate where Prices are skyrocketing LV beats their competitors hands down. Easy to set up and hassle free.

Company replied

Rated 5 out of 5 stars
Verified

Good price just hope when renewal comes price doesn't go ridiculously high. Keep it within reason and people will stay year after year

Company replied

Rated 5 out of 5 stars
Verified

We find LV a very comeptitive provider of insurance and have just added our house buildings and contents to our account with them. We currently enjoy the benefits of a multicar policy. The online proc... See more

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Rated 3 out of 5 stars
Verified

Had a very large increase for my car insurance, there was no information why this had happened as when I went onto Compare the market.com, the cost was a good few hundred pounds less.. I used Compare... See more

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Rated 5 out of 5 stars
Invited

Being involved in a car accident is never a good experience. However, LV made the claims process quick & easy. They dealt with the claim with the minimum of disruption to my life. Everyone I spoke to... See more

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Rated 4 out of 5 stars
Verified

The attempt to get a quote was demanding, difficult and required a great deal of information. It was very hard not to make mistakes. No allowance for a no-claims bonus on another policy is unjust... See more

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Rated 5 out of 5 stars
Verified

Everything was straight forward from completing the online form to speaking to the helpline. Everyone was able to answer my questions not once did I feel that I was wrong asking it. Polite, knew th... See more

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Rated 5 out of 5 stars
Verified

Excellent cover at competitive price. Level of cover can be adapted to suit your needs. There was no hard selling and quick and easy to get the cover for my vehicles.

Company replied

Rated 5 out of 5 stars
Invited

My recent claim was really well handled - it was probably an easy one as i was not at fault, and the other party was very honourable and admitted liability from the start, but it was quick and profess... See more

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Rated 5 out of 5 stars

Brilliant service from LV Pet Insurance for our recent claim for our Akita. Full claim paid within a couple two weeks of her treatment. AND the renewal has not been hiked up as some companies do! (We... See more

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Rated 3 out of 5 stars
Verified

Was annoyed that my renewal quote was higher than I could get on line making a fresh quote with LV. Called and told them, I was advised that they couldn't do anything about it. No loyalty.

Company replied

Rated 5 out of 5 stars
Verified

Have just taken out car insurance with LV=. Easy to complete questionnaire. Resulting price was well under my previous insurers quote. Excellent result.

Company replied

Rated 4 out of 5 stars
Verified

Easy to get a quote and purchase online, with a good price. BUT, why was a credit search required (adversely affecting my credit score) when I paid the annual premium by credit card?

Company replied

Rated 5 out of 5 stars
Verified

Use a comparison website and the price wasn't the cheapest but it was one of the lower prices. I choose LV and it was a company which had good reviews and I am a true believer that it the service p... See more

Company replied

Rated 5 out of 5 stars
Invited

I’d also like to express my sincere appreciation to the lady I spoke with regarding the incident. She was incredibly supportive and showed genuine concern for my well-being. Her empathy and reassuranc... See more

Company replied

Rated 5 out of 5 stars
Verified

It was very easy to get get a great quote which was one of the best, when renewing my car insurance. I was very happy to use LV as a well known insurance provider. Would recommend to friends and fa... See more

Company replied

Rated 5 out of 5 stars
Invited

So glad we went with LV, totally took control of my claim ,from repairs with a amazing garage ,and hire car again great firm , I never had to do anything , didn't have to worry about anything . Thanks... See more

Company replied

Rated 5 out of 5 stars
Invited

LV car insurance was brilliant, reassuring and supportive and Gemini Accident Repair Centre Luton was amazing - promptly collected my damaged car from home and kept me informed at all times . The fr... See more

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Rated 4 out of 5 stars
Verified

Very easy to sign up etc. After a few years I’ve come back to LV who are once again competitive. I’ve used them before and think they are one of the better insurance companies. Only four stars as I ne... See more

Company replied

Rated 5 out of 5 stars
Invited

Very happy with claims process after my car was hit by another driver. Good communication and prompt payout of fair value for car after it was written off.

Company replied

Rated 5 out of 5 stars
Invited

My experience of making a claim was very straightforward. The damage was minor and the other driver's fault so I was reassured from the outset that my NCB wouldn't be affected.

Company replied

Rated 5 out of 5 stars
Verified

Website easy to navigate resulting in a good quote. Easy to accept and sort which payment option you require. Overall a very good experience thank you.

Company replied

Rated 5 out of 5 stars
Verified

LV stepped in as a third party after my car accident and they very helpful and settled my claim without hassle. I am now with LV car insurance as we were that impressed with them.

Company replied

Rated 5 out of 5 stars
Verified

It was a competitive price and no issues at all when it came to purchasing my car insurance online. I also received my emails straightaway with my documents.

Company replied

Rated 5 out of 5 stars
Invited

Great service from LV= and from the garage that repaired my car. A very good repair was done and I was kept informed about the progress. The car was ready a few days before the estimated date of wh... See more

Company replied

Rated 5 out of 5 stars
Verified

Easy to contact by phone and to switch my car insurance. Much cheaper than my current car insurance, but providing the same benefits.

Company replied

Rated 5 out of 5 stars
Invited

The whole process from the date of the hit and run incident to receiving the settlement monies for the written off vehicle was all done in 3 weeks

Company replied

Rated 5 out of 5 stars
Verified

This is my 3rd time I have insurance from Liverpool Victoria one of the best rates and very easy to use. Really happy to be insured from this company.

Company replied

Rated 4 out of 5 stars
Verified

I had no problem doing everything online, but, it would be nice to be able to talk to a person sometimes.

Company replied

Rated 5 out of 5 stars
Verified

Was so easy to renew my insurance and got all my details via email within seconds of purchase

Company replied

Rated 5 out of 5 stars
Verified

I have to give 5 stars, it’s the main reason I chose LV in the first place . I damaged my car earlier this year. The support was exemplary.

Company replied

Rated 5 out of 5 stars
Verified

Easy to use system, very competitive and the ability to tailor your needs to exactly what you require.

Company replied

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Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

82K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 95% of negative reviews

Typically replies within 24 hours


Rated 1 out of 5 stars

16 Months and not paid out

Had a non fault claim on 20th June 2024. Crazy lady reversed into me. Went to court & 3rd party ordered to pay out.
LV still not reimbursed me my £350 excess.... 16 months later. Now ignoring my chasers. Be warned, if they can get away with it they will, no better than the 'specialist' cowboys.... Never again!

20 June 2025
Unprompted review
Rated 5 out of 5 stars

Pet insurance claim

Recently had to submit a claim on my pet insurance. The ease of submission and speed with which this was actioned were first class.
In addition, having access to FirstVet as part of the cover is priceless, especially over a weekend and out of normal practice hours.

7 October 2025
Unprompted review
LV= logo

Reply from LV=

Thanks for taking the time to feed this back Eileen, we're happy to hear that went well for you :) ^Phil

Rated 5 out of 5 stars
Verified

Very easy website to navigate

Very easy website to navigate, quickly sorted, all information easily accessible.

10 October 2025
LV= logo

Reply from LV=

That's great! Thanks for your comment Sue, glad to hear you found our website easy to use. ^Phil

Rated 5 out of 5 stars
Verified

New Customer

Good cover for a fair price

Easy to complete on line application

14 October 2025
LV= logo

Reply from LV=

Thanks for leaving us a review Dora, glad to hear you found our website easy to use. ^Phil

Rated 5 out of 5 stars
Invited

Highly efficient and supportive approach.

Highly efficient and supportive interaction with LV; great experience with the LV/Halo partnership. Goes far beyond expectations (e.g valeting car before return; excellent loan car etc.

10 October 2025
LV= logo

Reply from LV=

Thanks for taking the time to feed this back Fiona, we're happy to hear that went well for you :) ^Phil

Rated 5 out of 5 stars
Verified

Quality Product - Good Price

Very efficient service taking out home insurance at a good price for lots of features

7 October 2025
LV= logo

Reply from LV=

That's great! Thanks for your comment, it's good to hear we were competitive for you. ^Phil

Rated 5 out of 5 stars
Verified

Good experience

Good experience
I am so happy for the way you have given me the affordable rate of monthly payment.
I give you all 10/10 and I will recommend you to my friends as well.
Thank you

14 October 2025
LV= logo

Reply from LV=

It's great to read your feedback Shelly, we're pleased we could help! ^Phil

Rated 5 out of 5 stars
Verified

Car insurance

All good and professional

7 October 2025
LV= logo

Reply from LV=

Thanks for taking the time to feed this back Sara, it's always nice to hear! ^Phil

Rated 3 out of 5 stars
Verified

IT was excellent!

IT was excellent

14 October 2025
LV= logo

Reply from LV=

Thanks for leaving us a review, we want to do all we can to help our customers. ^Phil

Rated 5 out of 5 stars
Invited

Stressful experience made easy with LV

Twice in 6 years I’ve had to make a car claim with LV. Both times whilst cars were parked. Everything is dealt with over the telephone, including booking hire cars. LV deal with things in a speedy manner and always kept me up to date with progress. I would highly recommend them.

13 October 2025
LV= logo

Reply from LV=

Thank you for your kind words, it's always nice to hear! ^Leigh

Rated 5 out of 5 stars
Verified

Car and house insurance.

Car and house insurance.
Both have been done without any problems.
Luckily I've not had to claim.

24 January 2025
LV= logo

Reply from LV=

Thanks for your feedback Anne, glad it went smoothly for you :) ^Leigh

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