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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers highlight the wealth of knowledge shared and the value they received, noting that the experience exceeded their expectations. People appreciated the practical, simple steps provided to achieve healthier hair, emphasizing that the program is not a quick fix but a comprehensive educational journey. Consumers found the courses transformative, praising the science-backed, practical knowledge that empowered them to understand their hair and scalp better. Reviewers also valued the sense of community and the support received from the team, which helped them make informed decisions about their hair care and overall health.

Based on these reviews

Rated 5 out of 5 stars
Verified

I just took the 14 days Haircare challenge and honestly this is one of the most impactful things I gifted myself in the past years. Why? Because it made me realize and learn so many things on haircare... See more

Rated 5 out of 5 stars
Verified

Sarah and the hairqare team have a noble goal many companies dont have. Helping women all over the world heal our hair issues with unadulterated proven knowledge that their many years of hardwork and... See more

Rated 5 out of 5 stars
Verified

What I love about the hair challenge is that it not only gives useful information about the hair specifically, but it also gives an overall lifestyle guide on what to eat, exercise and use on our hair... See more

Rated 5 out of 5 stars
Verified

So much Information you need to better take care of your self and your hair. I needed this to help my shedding hair, my moving hairline and split ends. I learning to look out for certain things that w... See more

Rated 4 out of 5 stars
Verified

It is really a deep dive into your life, health and knowledge. Never knew there was so much to know. In the end i felt like a hair scientist Also the story behind it and the motivation to shate k... See more

Rated 5 out of 5 stars
Verified

Hairqare has been honest and transparent from the very beginning of the Challenge. Sarah has shared with her audience a lot of good information with a unique perspective through what she has learned... See more

Rated 5 out of 5 stars
Verified

End to end hair care(quite literally)! I’d taken the 14 days hair care challenge and it taught me so many things that I had NOT even expected before!!! The course imparted significant knowledge about... See more

Rated 5 out of 5 stars
Verified

This deserves 5 stars! The depth of the research, information and understanding of the challenges in the journey of finding the root cause behind hair issues, of finding the right products in a sea of... See more

Rated 5 out of 5 stars
Verified

I was cynical to join this program because even the doctors told me that everything was "normal." I thought I was going crazy because my hair was shedding so much! Joining this program was the best de... See more

Rated 5 out of 5 stars
Verified

The hairqare company is really trying to help you instead of selling more and more. Ofcourse they have a businessmodel, but its different from all the brands trying to sell you more problems. My hair... See more

Rated 5 out of 5 stars
Verified

This is a legit and honest company not a scam. I did the 14 day challenge and it was very informative and educational. What you learn here is not only about helping your hair but can be applied to you... See more

Rated 5 out of 5 stars

Was skeptical but the 14-day challenge was so worth it. It ended up being about so much more than just haircare, but my hair will benefit from it all. An incredible wealth of knowledge, encouragement,... See more

Rated 4 out of 5 stars
Verified

Every piece of information is very well structured. The revelation of marketing trick was eye opening. Love that all the products recommend are close to be super natural and not harmful. Maybe a lit... See more

Rated 5 out of 5 stars
Verified

So much useful information was given. Sarah explained everything clearly and has a genuine way of sharing her story. I can’t wait to help my daughter with her hair issues while using products that don... See more

Rated 5 out of 5 stars
Verified

The 14 day Haircare challenge has helped me to start loving my hair again, and I am starting to get my confidence back. I love this challenge as it is not just a quick fix. Sarah and her team actually... See more

Rated 5 out of 5 stars
Verified

The Hairqare team is doing great job because they really care about all the challengers with their hair problems. There is alwsys someone from the team who is ready to help and support you anytime. T... See more

Rated 5 out of 5 stars
Verified

Sarah and her team are incredibly generous in sharing knowledge and adding value. I could sense that Sarah was incredibly passionate about teaching and hair care and it was a pleasure to watch... See more

Rated 5 out of 5 stars
Verified

Educational journey. Was so much more than I expected. Has given me enjoyment, can't wait to view each new mission. Most importantly has given me tools and confidence to make a change and have better... See more

Rated 5 out of 5 stars
Verified

This company is giving knowledge that lasts a life time, and changes our lives for good. Its those little thing that we do everyday not knowing that we are doing against ourselves, and now i have lear... See more

Rated 4 out of 5 stars
Verified

Good information just get tired of the “tiers” that are out there to keep you going but just another few dollars. I will use what I’ve learned so far to help further my hair care

Rated 4 out of 5 stars
Verified

This is a fantastic opportunity to understand how your scalp and hair works and therefore how to best treat it for an optimum head of wonderful hair. I only give 4 stars as I found the time differe... See more

Rated 5 out of 5 stars
Verified

I was initially cautious about trusting this ad when I saw it on Facebook, but I eventually signed up. I learned some valuable information from the daily presentations that I have been able to utiliz... See more

Rated 5 out of 5 stars
Verified

I loved the way it was explained, as well as having your manual to refer back to. Some information, such as the section with the "black list ingredients" was not made cle arly of whether or not it w... See more

Rated 5 out of 5 stars
Verified

Was an educational journey. Was expecting a list of products to use etc but was so much more. Motivational speeches, science, cooking, exercise and community. Wish I'd done course years ago! Had given... See more

Rated 5 out of 5 stars
Verified

Exceeded my expectations. It was more than hair. It was a dive into my routines and cover from Nutrition to Fitness over view. Some times overwhelming cause if you are open to it it will create a chan... See more

Rated 5 out of 5 stars
Verified

I was hesitant to try this at first I thought it was just gonna be a waste of money but I am pleasantly surprised to say I learned a lot of great information that I will be able to use for my hair in... See more

Rated 5 out of 5 stars
Verified

I would definitely recommend this challenge! You'll learn so much about your hair and its needs. Enjoy the journey!

Rated 5 out of 5 stars
Verified

I am glad that I took the challenge to better hair with Hairqare. It was eye opening how individual hair care should be, I hope the new knowledge will help me to reduce hair loss.

Rated 5 out of 5 stars
Verified

Sarah's professional lessons are eye opening, definately worth the money! You can save so much and invest in your knowledge with this experience!

Rated 5 out of 5 stars
Verified

A very thorough, holistic, educational course that taught me about physical, emotional, nutritional, and chemical care for my hair. I highly recommend! Great teachers and great ethics!

Rated 5 out of 5 stars
Verified

I’ve just completed the 14-Day Hair Challenge and it has genuinely changed my hair, my hair-care routine, and honestly my life. It’s the only program I’ve found that tells the real truth about hai... See more

Rated 5 out of 5 stars
Verified

Sarah gave us a lot of information for different type of hairs. Her daily emails helped me to keep myself on top of the 14-day challenge. Her daily information and challenges made the process fun.... See more

Rated 5 out of 5 stars
Verified

This challenge helped me to get a healthier scalp (less itchy and less oily), I learned so much about hair care and what is really important to know about it. I just can say that it is a great opportu... See more

Rated 5 out of 5 stars

Transformative education! This course gave me the knowledge to create my best hair while saving money on wrong products. Understanding my unique hair profile changed everything - incredible value!

Rated 5 out of 5 stars

This program offers a profound and complete education in healthy hair care. It covers all bases—from ingredients and supplements to diet and exercise—in a fun, engaging, and easily understandable form... See more

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Company details

  1. Wellness Programme
  2. Cosmetics Industry
  3. Education Centre
  4. Hair product shop
  5. Health and beauty shop

Written by the company

At Hairqare, we're turning the haircare industry on its head. Instead of selling products, we teach women how to solve hair loss, thinning, and damage through personalized, science-backed education. Created by Sarah Tran, Hairqare offers online programs that help you understand your unique hair profile and build routines that actually work. Through our 14-Day Challenge, you'll learn the fundamentals of holistic haircare and start seeing results within weeks. Ready to go deeper? Our Hairqare Lab program dives into advanced techniques, from crafting custom DIY products to building complete transformational routines. Because beautiful hair isn't about finding the right product – it's about understanding what your hair truly needs.


Contact info

4.8

Excellent

TrustScore 5 out of 5

1K reviews

5-star
4-star
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1-star

Replied to 80% of negative reviews

Typically replies within 24 hours


Rated 4 out of 5 stars
Verified

Good information to learn…

Good information just get tired of the “tiers” that are out there to keep you going but just another few dollars. I will use what I’ve learned so far to help further my hair care

10 November 2025
Rated 5 out of 5 stars
Verified

This is brilliant

So much Information you need to better take care of your self and your hair. I needed this to help my shedding hair, my moving hairline and split ends. I learning to look out for certain things that will slow my progress. Making my shampoo from scratch help simple yet powerful. I highely recommend just for the information alone. The community is genuine and uplifting.

14 November 2025
Rated 5 out of 5 stars
Verified

Legit and honest company.

This is a legit and honest company not a scam. I did the 14 day challenge and it was very informative and educational. What you learn here is not only about helping your hair but can be applied to your over all health. I learned a lot and it was a fun and rewarding journey. Highly recommended. 💖💖💖

21 November 2025
Rated 5 out of 5 stars
Verified

The hairqare company gives real solutions

The hairqare company is really trying to help you instead of selling more and more. Ofcourse they have a businessmodel, but its different from all the brands trying to sell you more problems. My hair grew so much better with education instead of expensive products!

22 November 2025
Rated 5 out of 5 stars
Verified

Excellent hair care program

Hairqare has been honest and transparent from the very beginning of the Challenge. Sarah has shared with her audience a lot of good information with a unique perspective through what she has learned on her haircare journey, so her audience can do the same on their own haircare journey. I learned to be more aware of making more health conscious decisions in my own life. Going through the program has been more an inspiration to do better for myself and my life. Sarah has taught her audience to focus on what is possible with simple changes we can make for a better overall healthy lifestyle.

22 November 2025
Rated 5 out of 5 stars

This program offers a profound and…

This program offers a profound and complete education in healthy hair care. It covers all bases—from ingredients and supplements to diet and exercise—in a fun, engaging, and easily understandable format. You'll finish feeling informed and ready to put your knowledge into practice. A truly excellent course that I highly recommend!

22 September 2025
Unprompted review
Rated 5 out of 5 stars
Verified

The 14 day Haircare challenge has completely transformed the way I care for my hair

The 14 day Haircare challenge has helped me to start loving my hair again, and I am starting to get my confidence back. I love this challenge as it is not just a quick fix. Sarah and her team actually teach women how to properly care for their hair, what ingredients to avoid and what ingredients are actually good in Haircare products, and what vitamins and minerals are essential for hair growth and overall health.

15 November 2025
Rated 5 out of 5 stars
Verified

Exceeded my expectations

Exceeded my expectations. It was more than hair. It was a dive into my routines and cover from Nutrition to Fitness over view. Some times overwhelming cause if you are open to it it will create a change in you.

15 November 2025
Rated 5 out of 5 stars

Transformative education

Transformative education! This course gave me the knowledge to create my best hair while saving money on wrong products. Understanding my unique hair profile changed everything - incredible value!

19 September 2025
Unprompted review
Rated 5 out of 5 stars
Verified

End to end hair care(quite literally)

End to end hair care(quite literally)! I’d taken the 14 days hair care challenge and it taught me so many things that I had NOT even expected before!!! The course imparted significant knowledge about hair to me, and how to nourish it from inside out, how to make your own shampoo, how to manage stress and how to fill in your nutrition deficiencies. Totally worth the money❤️

9 November 2025
Rated 2 out of 5 stars

A bit of a scam

She gives good information, but only in general. If you want it for your hair type, which is necessary, you need to pay an extra $997.

9 November 2025
Unprompted review
Hairqare logo

Reply from Hairqare

Hi Dutchie,

Thank you for sharing your feedback. I'm glad you found our content help and I'm sorry you were not happy about the price of Hairqare Lab.

You're absolutely right that our challenge content is general. It's designed to provide a strong evidence-based foundation to achieve better hair and avoid the mistakes of listening to mainstream advice. The knowledge is intended to be enough for most women. If that worked for you, you shouldn't spend $997. That would be overkill.

Hairqare Lab is only for women with complicated situations where general advice doesn't work.

For example, women who have tried 10+ products that don’t work for their hair type, hair loss that won't stop (postpartum, stress, medication, etc), coloring/heat-styling/bleaching but wanting it to be healthy, multiple overlapping issues (hormonal + damage + scalp + nutritional), contradictory advice from every expert, blood results look fine despite noticeable symptoms. Basically, their experience is that nothing works like it "should".

For these women, they need deep personalization. The $997 enrollment fee isn't for "info about your hair type." It's for a complete system that guarantees a hair transformation by working with individual women's hair on a biological level.

Honestly, we'd love to offer Hairqare Lab for less. But personalizing to 100,000+ unique profiles requires a comprehensive assessment system, custom protocols for each profile, specialized deep-dives for specific problems, ongoing adaptation as your life and hair changes, expert guidance when you get stuck, and more.

That level of personalization requires significant expertise and labor to deliver. The investment reflects what's actually required to serve complicated cases.

I just want to reassure you that if the general advice works for you, you really don't need this. If you keep up what you learned in the challenge, you may see that most of your issues will go away. And we hope it does. And if you happen to be someone with a more complex situation, we're here to help.

Wishing you continued success,
Sarah

Rated 4 out of 5 stars
Verified

The conviction of nature

Every piece of information is very well structured. The revelation of marketing trick was eye opening. Love that all the products recommend are close to be super natural and not harmful.
Maybe a little less explanation of how you built the program and how it differs from other programs would be good. I mean we are already in and trust you, you can use this video time for some more advice and lessons

9 November 2025
Rated 5 out of 5 stars
Verified

Hairqare Love.

I loved everything about the Hairqare Challenge. Full of so much info that I’ll now carry with me for rest of my life! I’ll be better able to care for my little girls hair and teach them what to look out for as well! Well worth it!

9 November 2025
Rated 5 out of 5 stars
Verified

Hairqare challenge

I am glad that I took the challenge to better hair with Hairqare. It was eye opening how individual hair care should be, I hope the new knowledge will help me to reduce hair loss.

9 November 2025
Rated 5 out of 5 stars
Verified

Helpful and true

I was initially cautious about trusting this ad when I saw it on Facebook, but I eventually signed up. I learned some valuable information from the daily presentations that I have been able to utilize from now on, in which I am grateful for! Reminders were communicated to me daily of new missions and I even had a chance at making homemade shampoos, which was exciting. Also, I have been able to keep material since they are downloadable workbooks

9 November 2025
Rated 4 out of 5 stars
Verified

Interesting hair journey

This is a fantastic opportunity to understand how your scalp and hair works and therefore how to best treat it for an optimum head of wonderful hair.
I only give 4 stars as I found the time difference gave me a disadvantage and the pace of having a challenge every day a little too much. Also there were some things I couldn't achieve on a mobile phone, which was the best tool for me to use.
However all in all a very insightful and interesting journey and I recommend anyone having hair issues to give it a go.

8 November 2025
Rated 2 out of 5 stars

Not for curlies

Of course when we see the creator’s hair along with testimonials of other “students,” we have high hopes. I joined the 14-day challenge with belly button length hair and hoped I could learn how to get it waist length. There were some valuable things I learned, for sure, and I do think this company believes that they are helping women. But I also think they won’t easily admit that there is a larger money making ethos about them. The entire challenge, regardless of what their follow up comments say, are to introduce themselves to sell the advanced challenge at 500, 1k or more. Hey, most people are out here making a living so I can’t knock the hustle, but it’s definitely not something that aligns with my values in trusting a brand. Additionally, as someone with curly hair, I didn’t find that this programme helped me nor was I convinced that the advanced challenge would be any more beneficial.

It’s tempting to believe that something can catapult your hair to a new level and I wanted to believe, but honestly my gut led me away. There’s so many scams and marketing gimmicks these days and when my instinct makes me question, even slightly, I trust it. That being said, I believe this company will fight tooth and nail to present a different viewpoint. Still, this is certainly my take and experience.

I feel they gave just enough information to get you through the 14 days but it was all to lead to their advanced programme. If they had started the 14 day challenge and on day 1 said this is an intro, you will get some info that we feel will benefit you but if you really want change then the advanced class is best for you, I’d respect them more. But they didn’t do that which certainly makes me feel that there is money motivation as opposed to what they say their aim is: to help empower women. We all know that many “smart marketers” use video courses that are all to get us to buy more and I’m not convinced this is something different.

Also many examples that they showed were for non-textured hair…I saw one or two with curly or textured hair and I don’t remember them with particularly long hair as was the case with straight and wavy examples. That matters to someone with my hair type.

I found the shampoo mix and ph info helpful. Also knowledge of supplements that conflict with one another was great to know. A different perspective on sulphates and silicones was appreciated. But there was a lot of: you need to know your exact hair profile and that won’t be covered in this 14-day challenge. Maybe a smarter tactic for them is to give the 14-day free or for $5 then people might feel more positive to join what I suspect they really want people to join (their advanced program).

There was this whole: win the advanced by commenting and comment on social media or review (here) for more points to be in the running. Again, I don’t knock the hustle, but take that as you will, because I took it as market-y as opposed to legit proof in the pudding. Not saying this company is a scam, scam. I’m sure many have benefited from what they offer, but I’m also not saying that they are one of those companies where the customer is bigger than the money. Those are rare these days, anyway.

They also had a deal for the conditioner when I joined and something happened on my end where the add on didn’t add. I asked customer service if it could be added. They said yes, at full price. I explained there was an issue on my end but they wouldn’t allow me the original discount. Not saying they were obligated to, but those things stand out to a customer and I think it says a lot about them and how they value their customers.

Biggest advice: look at the 14-day as just a bit of info, with some things that you can likely find for free, and join advanced if you have the funds and aren’t fussed about spending. And if you are a curly or have textured hair, I’d say: nah girl, try something more suited to us x.

11 November 2024
Unprompted review
Hairqare logo

Reply from Hairqare

Thank you so much for taking the time to write such a thoughtful and honest review. I can feel how much care you put into this, and it really means a lot that you shared your experience so openly. I want to respond with that same level of honesty and care.
First of all, if your gut told you this wasn't right for you, you absolutely made the right decision. Please trust that instinct. Not everyone needs Haircare Lab, and that's completely okay.
You're totally right about the curly and textured hair representation, and I'm genuinely glad you brought this up. Most of our transformation examples are curl types 2a-3b because that's been our historical majority, but that's a gap we're actively working to improve. If the Challenge didn't feel relevant to your textured hair type, I completely understand why you'd question whether the full program would be either.
I understand the frustration when you sense there's a sales motivation behind something, especially when you're hoping for pure education and empowerment. The Challenge is designed to give real value (which it sounds like you did get from the pH info, supplement conflicts, and sulfate/silicone perspective), AND it introduces women to Hairqare Lab so they can decide if they want more. However, the content of the challenge is enough to make a big difference for many women and not every woman needs Hairqare Lab.
Regarding the "money making ethos", you're not wrong that we need to make money. We do.
Let me share what it actually takes to run our Hairqare school:
- A team of 12+ people - experts, medical professionals, research staff, customer support, community moderators, operations, marketing - all with salaries and benefits
- Server and hosting costs for 100,000+ members accessing our platform daily
- Development and ongoing maintenance of our diagnostic and assessment tools
- Expert consultations and continuous research to keep our content current
- Platform infrastructure that runs 24/7, plus email service providers, payment processors, and more
- Customer support available across multiple time zones
Our monthly operational costs exceed $70,000. That's not money I get to take home as profit. That's money that goes straight out every single month just to keep the doors open and continue serving people well.
The reality is that we genuinely, deeply want to help women understand their hair. That mission is real - I promise you that. AND we need to charge for our services to sustain the expertise and infrastructure required to actually deliver that help. If we gave everything away for free, we wouldn't be able to pay our team members. Eventually, we'd burn through our savings and have to shut down. And then we'd help no one.
We make money so we CAN keep helping women - not the other way around. Our business activities enable us to fund our mission and improve the program so it can make a bigger impact.
I know that doesn't erase the tension you feel between "mission-driven" and "money-making." I understand why those can feel at odds. All I can tell you is that we're doing our very best to hold both of those things with integrity.
About the conditioner discount issue: I'm genuinely sorry about that experience. You're absolutely right that honoring the original discount would have been better customer service, especially given the technical issue on your end. We're actively working to improve our processes with the team so situations like this are handled with more care and flexibility.
I'm truly sorry the experience didn't align with your values or meet your needs and I'm grateful you took the time to share all of this so thoughtfully so we can do better.
We're not perfect but we're learning every day how to serve our customers better. We're giving our best effort to this work, and your feedback helps us do that more effectively.
Wishing you all the best with your hair journey. ❤️
Sarah

Rated 5 out of 5 stars
Verified

I loved the way it was explained

I loved the way it was explained, as well as having your manual to refer back to.
Some information, such as the section with the "black list ingredients" was not made cle
arly of whether or not it would be available to us at any time after the course is completed?

3 November 2025
Rated 5 out of 5 stars
Verified

A big YES!

Sarah's professional lessons are eye opening, definately worth the money! You can save so much and invest in your knowledge with this experience!

2 November 2025

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