BetterTan Swim Reviews 78

TrustScore 2 out of 5

2.0

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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Customers report mixed experiences with the product and its quality, with no clear consensus. However, there is a strong agreement among consumers regarding the return policy, with many expressing dissatisfaction. People have also voiced concerns about sizing inaccuracies, noting that the provided size chart is unreliable. Some consumers mention issues with customer service, particularly regarding slow or unresponsive communication and difficulties in resolving issues. Consumers report that the tan-through effect is not as advertised, leading to unwanted tan lines. Some reviewers describe the material as see-through and uncomfortable. A number of people report negative experiences with returns and exchanges, citing difficulties in getting refunds and having to pay for return shipping, even when the company was at fault. There are also claims of orders not being delivered and difficulties in contacting customer support.

Based on these reviews

Rated 1 out of 5 stars

The sizing is all off…the waistband on the bikini has zero stretch and I could barely get it over my hips. I’m a size medium and weigh 128lbs. The tie string on the top is flimsy. I tied to email the... See more

Rated 1 out of 5 stars

Purchased the "tan through" bikini and wore twice with harsh tan lines both times. First time no sun screen second time 3x applications of sunscreen in 3 hours (was kayaking). Requested a refund fo... See more

Rated 1 out of 5 stars

I would’ve given zero stars if I could! I initiated a refund with Better Tan Swim back in February 2025 and even returned the unwanted and unworn products as instructed, from Australia and out of my... See more

Rated 1 out of 5 stars

The Belize tan through swim suit was way too short in the torso...my breasts hung out! When I tried to return it I realized that I would have to send it back to somewhere in Eastern Europe which wou... See more

Rated 1 out of 5 stars

Sizing chart is wrong, product does not tan as advertised leaving drastic tan lines, and see-through so can't even wear it in public. Complete waste of money. Return policy is trash as you still end u... See more

Rated 1 out of 5 stars

The swim suit is HUGE. I’m a zero/xs and there is no way the xs size would ever fit me. Size chart is wrong, and the ratings on their website are fake. Horrible customer service as well, tried to retu... See more

Rated 3 out of 5 stars

Cute swimsuits, but frustrating customer service and slow refunds BetterTan definitely makes adorable swimsuits—I loved the designs, and their staff was polite and friendly. No issues there.... See more

Rated 1 out of 5 stars

Aside from the fact that they do not work to give a more even tan the sizing is terribly small. I used the size guide and they were about 2 sizes smaller than advertised on the chart. They’re... See more

Rated 1 out of 5 stars

They are see-through! They photoshop very well model pictures in their page but it's literally see-through! On top sizes are not accurate! They run small!

Rated 1 out of 5 stars

Shame on me for purchasing this. I used the measly 15% discount, when top arrived I didn’t like the way it fit. I can’t get my money back, only store credit due to the discount. Should not have bought... See more

Rated 1 out of 5 stars

I’d give minus 100 stars if I could. I deeply regret buying from them. I ordered a bikini top and bottom - both in size XL. When the package arrived, they had sent a top in size 2XL, so I immediat... See more

Rated 1 out of 5 stars

Absolutely terrible customer service! Sizing is so far off it’s ridiculous. They will not exchange or return.

Rated 1 out of 5 stars

I ordered at the start of May, stating it would be delivered in about 2 weeks. It is now the middle of August and I have received nothing. You can't get a hold of anyone just a bot. They ignore my ema... See more

Rated 1 out of 5 stars

I am still dealing with the tan I got from 2 years ago. This did not let sun through. At all This company is a scam. Good for nothing. Can’t believe they’re still in business.

Rated 1 out of 5 stars

Hey, so I bought a better tan bikini. I read the reviews, (on the site and tiktok I should’ve known better) and I saw that they were promoting what a tan would look like with a tan through bikini, whi... See more

Rated 3 out of 5 stars

Wore this all summer so far and it’s still in perfect shape. Doesn’t fade, doesn’t stretch weird, and the fit is still as good as day one.

Rated 1 out of 5 stars

AN ABSOLUTE SCAM!!!! Horrible bikinis. Like worst Ive ever seen in my life, non existant customer service and horrible quality or a brand and a swimsuit.

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Company details

  1. Swimwear Store

Written by the company

Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.


Contact info

2.0

Poor

TrustScore 2 out of 5

78 reviews

5-star
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1-star

Hasn’t replied to negative reviews


Rated 1 out of 5 stars

Girl don't do it...

I haven't even tanned in it yet, for one the bottoms I couldn't even pull up on my leg and the whole thing is completely see through, yeah there's some coverage but you can see what is under it for sure. Lol the sizing is ridiculous, no stretch or give. I usually wear a small and couldn't even get the small passed my thigh.

22 June 2024
Unprompted review
Rated 1 out of 5 stars

DON`T BUY IT! BIG SCAM! NO RETURN

I can't believe how bad the quality and size are! DON’T BUY IT!!! I’ve tried to return mine and have already emailed them more than five times without any response. How is it possible to return something in 30 days if the customer service is so bad? And if that isn't enough, you have to pay 20 euros to send it back. The biggest scam ever!

17 June 2024
Unprompted review
Rated 1 out of 5 stars

If I could give zero stars I would

If I could give zero stars I would. Would absolutely not buy again. This product feels cheap like it’s going to break any second. The plus size products, you can tell, were not made with plus sized bodies in mind. These brands need to start testing their products and all the sizes they offer on ALL sized bodies. My body is plus sized but i am tall, so I still hold a generally lean figure as to other people in my size who have more curves and it STILL doesn’t fit me. This brand is definitely not inclusive to all body shapes and sizes. Wish I never wasted my money on this product.

15 May 2024
Unprompted review
Rated 1 out of 5 stars

Purchased Tan-through Kastani Top |…

Purchased Tan-through Kastani Top | Ocean Bliss, Tan-through Aruba Bottom | Ocean Bliss. $110

I am extremely disappointed with the false advertisement. Swimsuit top string was not long enough to achieve advertised ”look”.

Was emailing back for three weeks with customer service, until was finally sent a prepaid label I had to pay for myself which is $20. Check the return policy beforehand they do not offer free returns, even if the product is not as advertised like in my experience.

Was even offered a full refund if I left a positive review!!

I did not use the swimsuit, so could not test it out.
In other “ real” customer reviews I did see and read that it is false advertisement, and DOES leave
tan lines.

I think I learned my lesson never buy random stuff on social media platforms.

6 May 2024
Unprompted review
Rated 4 out of 5 stars

Positive experience overall

Positive experience overall. The bathing suit was too small, so keep in mind as you order that they seem to run small. Customer service was friendly and timely.

3 June 2024
Unprompted review
Rated 4 out of 5 stars

It’s a great concept!!

Honestly, I love the concept of a no tan bikini. I am in a lot of weddings this summer with many different neck lines and the only way I can get away with all of them without the tan lines was this! The only issue I have is that I am not 20 years old anymore and do not have perky breasts like I used to so the thin fabric/thin straps are not flattering for my body personally. However, the customer service is amazing and this is a perfect swim suit for when you are just wanting to layout in the sun alone at home, which is what I will be using this for. I look forward to getting rid of these tan lines 😍

30 May 2024
Unprompted review
Rated 5 out of 5 stars

Although the swimsuit were smaller than…

Although the swimsuit were smaller than expected and didn’t fit me well, I found the costumer service to be very kind and helpful and very responsive. I really appreciated the solutions they offered and all their help. I would recommend to friends

28 May 2024
Unprompted review
Rated 5 out of 5 stars

Great communication

I will say my bathing suit came rather quick. Unfortunately, my top was too small and I need to return it. I reached out to their email and received a reply back same day. They have offered me a full refund so that I could get the desired style I'd like. I will be buying from them again. The quality of the bathing suit was well made and very flattering. My boyfriend enjoyed the bottoms ;)

27 May 2024
Unprompted review
Rated 1 out of 5 stars

RUN FOR THE HILLS!

I had an incredibly disappointing experience with BetterTanSwim.com. Their return policies are absolutely abysmal. I tried to return an item, and not only did no one respond to my inquiries in a timely manner, but when they finally did, they only offered a 50% refund. This is completely unacceptable! The product I received looked nothing like the pictures on their website and was of very low quality for the price. Their customer service is practically non-existent. I highly advise everyone to stay far, far away from this company. Save yourself the frustration and shop elsewhere. BetterTanSwim.com is not worth your time or money.

11 March 2024
Unprompted review
Rated 3 out of 5 stars

bad return policy, size up on bottoms

Haven’t been able to wear my suit out yet, but the bottoms run really small. I’m typically a size 10 but I am trying to return my XL bottom for XXL. Get a dark one with patterns otherwise too see thru. The returns are kind of silly, they don’t easily provide you with an option, and just want to give you 50% back for you to keep a piece that doesn’t fit. Like…no, I just want to return it. So here I am having to write this review so I can get the right size. I’m definitely bummed, but my fault for impulse shopping

22 May 2024
Unprompted review
Rated 5 out of 5 stars

When ordering my swimsuit from…

When ordering my swimsuit from BetterTan, I accidentally put in the wrong address for it to be shipped to. While being worried I wouldn’t get a refund/re-order, BetterTan expressed to me their concern and got back to me with a solution. I think BetterTan is a trust worthy company and the fact that they care this much speaks volumes.

16 May 2024
Unprompted review
Rated 5 out of 5 stars

Great customer service

My recent interaction with Better Tan's customer service team left a lasting impression. Despite an initial hiccup with a swimsuit purchase, their response was prompt and empathetic.

They swiftly addressed my concerns with a focus on resolving the issue and ensuring my satisfaction. Their dedication to customer happiness is evident in their proactive approach and genuine concern for feedback.

In summary, Better Tan's commitment to exceptional service and customer satisfaction speaks volumes. I highly recommend them to anyone seeking quality products and outstanding support. Thank you, Better Tan, for your remarkable care.

15 May 2024
Unprompted review
Rated 4 out of 5 stars

Great concept and sexy silhouettes

Great concept and sexy silhouettes. It is a bit see-thru so I’m not keeping it. I had to follow up a couple times with customer service but they responded in a positive way.

14 May 2024
Unprompted review

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