BetterTan Swim Reviews 78

TrustScore 2 out of 5

2.0

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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Customers report mixed experiences with the product and its quality, with no clear consensus. However, there is a strong agreement among consumers regarding the return policy, with many expressing dissatisfaction. People have also voiced concerns about sizing inaccuracies, noting that the provided size chart is unreliable. Some consumers mention issues with customer service, particularly regarding slow or unresponsive communication and difficulties in resolving issues. Consumers report that the tan-through effect is not as advertised, leading to unwanted tan lines. Some reviewers describe the material as see-through and uncomfortable. A number of people report negative experiences with returns and exchanges, citing difficulties in getting refunds and having to pay for return shipping, even when the company was at fault. There are also claims of orders not being delivered and difficulties in contacting customer support.

Based on these reviews

Rated 1 out of 5 stars

The sizing is all off…the waistband on the bikini has zero stretch and I could barely get it over my hips. I’m a size medium and weigh 128lbs. The tie string on the top is flimsy. I tied to email the... See more

Rated 1 out of 5 stars

Purchased the "tan through" bikini and wore twice with harsh tan lines both times. First time no sun screen second time 3x applications of sunscreen in 3 hours (was kayaking). Requested a refund fo... See more

Rated 1 out of 5 stars

I would’ve given zero stars if I could! I initiated a refund with Better Tan Swim back in February 2025 and even returned the unwanted and unworn products as instructed, from Australia and out of my... See more

Rated 1 out of 5 stars

The Belize tan through swim suit was way too short in the torso...my breasts hung out! When I tried to return it I realized that I would have to send it back to somewhere in Eastern Europe which wou... See more

Rated 1 out of 5 stars

Sizing chart is wrong, product does not tan as advertised leaving drastic tan lines, and see-through so can't even wear it in public. Complete waste of money. Return policy is trash as you still end u... See more

Rated 1 out of 5 stars

The swim suit is HUGE. I’m a zero/xs and there is no way the xs size would ever fit me. Size chart is wrong, and the ratings on their website are fake. Horrible customer service as well, tried to retu... See more

Rated 3 out of 5 stars

Cute swimsuits, but frustrating customer service and slow refunds BetterTan definitely makes adorable swimsuits—I loved the designs, and their staff was polite and friendly. No issues there.... See more

Rated 1 out of 5 stars

Aside from the fact that they do not work to give a more even tan the sizing is terribly small. I used the size guide and they were about 2 sizes smaller than advertised on the chart. They’re... See more

Rated 1 out of 5 stars

They are see-through! They photoshop very well model pictures in their page but it's literally see-through! On top sizes are not accurate! They run small!

Rated 1 out of 5 stars

Shame on me for purchasing this. I used the measly 15% discount, when top arrived I didn’t like the way it fit. I can’t get my money back, only store credit due to the discount. Should not have bought... See more

Rated 1 out of 5 stars

I’d give minus 100 stars if I could. I deeply regret buying from them. I ordered a bikini top and bottom - both in size XL. When the package arrived, they had sent a top in size 2XL, so I immediat... See more

Rated 1 out of 5 stars

Absolutely terrible customer service! Sizing is so far off it’s ridiculous. They will not exchange or return.

Rated 1 out of 5 stars

I ordered at the start of May, stating it would be delivered in about 2 weeks. It is now the middle of August and I have received nothing. You can't get a hold of anyone just a bot. They ignore my ema... See more

Rated 1 out of 5 stars

I am still dealing with the tan I got from 2 years ago. This did not let sun through. At all This company is a scam. Good for nothing. Can’t believe they’re still in business.

Rated 1 out of 5 stars

Hey, so I bought a better tan bikini. I read the reviews, (on the site and tiktok I should’ve known better) and I saw that they were promoting what a tan would look like with a tan through bikini, whi... See more

Rated 3 out of 5 stars

Wore this all summer so far and it’s still in perfect shape. Doesn’t fade, doesn’t stretch weird, and the fit is still as good as day one.

Rated 1 out of 5 stars

AN ABSOLUTE SCAM!!!! Horrible bikinis. Like worst Ive ever seen in my life, non existant customer service and horrible quality or a brand and a swimsuit.

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Company details

  1. Swimwear Store

Written by the company

Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.


Contact info

2.0

Poor

TrustScore 2 out of 5

78 reviews

5-star
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1-star

Hasn’t replied to negative reviews


Rated 1 out of 5 stars

Absolutely terrible don’t waste your…

Absolutely terrible don’t waste your time and money. They offer no return option and they never reply back to you. They sent one misleading email after sending them 8 emails trying to get a refund. The swimsuits are all see through so you will never be able to wear them in public without showing everyone your goods. Terrible quality I minds well just be naked on the beach their bathing suit material is two see through materials sowed together. They don’t even have a phone number to call costumer service I will never use another company that doesn’t have a number to call. I wasted $200 on this crap if I could give the 0 stars I would.

7 April 2024
Unprompted review
Rated 5 out of 5 stars

Changed the Tanning Game!

Supper innovative swimsuit technology! The prints and styles are so cute and it was delightful to speak with a rep to get my size just right and pick the best suit for me. I woulddddd recommend sizing up at least on the one piece suits, I think you’re better off too big than too small!

9 May 2024
Unprompted review
Rated 5 out of 5 stars

BetterTanSwim suit has great quality…

BetterTanSwim has great quality suits & are very cute. My only complaint was I didn't like the way suit looked on me but the whole return process was smooth & easy. The company responded back quickly & had no problem refunding me my suit. I definitely recommend this company!

7 May 2024
Unprompted review
Rated 5 out of 5 stars

What a great company

What a great company. The swim suit is amazing that I got. I love the style and I love how it seems to be see through before you put it on but once it's on you can't see through it. I'm really hoping to get a perfect tab this summer. I got the wrong bikini bottoms and they communicated wonderfully and got me the help I need

7 May 2024
Unprompted review
Rated 4 out of 5 stars

The concept is great

The concept is great, but the bottom was waaaaayyyy too small and the return policy is not ideal, however customer service was able to fix my issues.

7 May 2024
Unprompted review
Rated 5 out of 5 stars

Cute suit

Cute suit! Pattern is great and the high cut is very flattering. The fabric is mesh-like but doesn’t appear sheer when it is on the body. Customer service is very responsive for any issues that may arise in the shipping process.

4 May 2024
Unprompted review
Rated 1 out of 5 stars

Terrible online service, they don't pay for the return label

The sizes are completely wrong and when you ask to return, they offer many things but never the full cost. They are not willing to pay for the return label, which is completely absurd since the cost of the return is higher than the item.

Terrible company, terrible policies, they should not be selling online at all.

11 April 2024
Unprompted review
Rated 1 out of 5 stars

Terrible

Yeah…. Like the other reviewers stated this site is absolutely unprofessional a complete scam. Copy and pasted from my email: “We're more than happy to assist you with the return, however, the cost of the return is expensive so we'd like to offer you a 50% refund of the price for the item you wish to return or a store credit of the equivalent amount and you can use the items you have as a gift to someone special during a special occasion or holiday season. This will save you from the hassle of returning the items received.” What??? I did check the return policy and it said nothing about a 50 percent refund only. They also sent me the wrong bottoms. They sent me a thong when I ordered cheeky bottoms and the front of it doesn’t even cover my whole crotch (I’m a size 2 for reference ). Compete waste of money. I’m so mad I didn’t check the site reviews before purchasing, which is something I usually do.

29 March 2024
Unprompted review
Rated 1 out of 5 stars

This company is a SCAM to sell product and make it impossible to return

This company is such a scam. I paid $110 for a bathing suit that does not fit. In order to start a return you have to email somebody and wait a week till they get back to you. I was then offered a code to purchase my next bathing suit which was $40 off my next purchase. They said for me to “gift” the original bathing suit and purchase another at $70. I was not happy with this response, they followed up with an email stating to ship the return to Bulgaria to a random person at my expense. They did remind me that I have 30 days from receiving the bathing suit to return it so now I am already two weeks down. Just trying to communicate how to return the bathing suit. by the time this bathing suit gets to Bulgaria it will be over 30 days and I will be out all of the money. do not shop Better Tan Swim! The suit is cheap. Sizing is so far off!

Update.. months later. Still waiting for my refund with 5-6 unanswered emails from this company. I’ll dispute this on my credit card as I see this is the only way.

25 March 2024
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

HI Christine,

I'm truly sorry to hear about the frustrating experience you've had with our return process.

I completely understand your frustration with the delay in communication and the inconvenience of having to wait for a response to start the return process. Our customers' time is valuable, and we apologize for any inconvenience caused by the wait time.

The offer you received regarding the discount for your next purchase was meant to provide an alternative solution to your sizing issue, but I understand if it did not meet your expectations. Additionally, I apologize for any confusion regarding the return shipping instructions and the suggestion to ship the item to Bulgaria at your expense.

Your feedback regarding the return process and communication is invaluable, and I will make sure to address these issues with the relevant teams to ensure a smoother and more efficient experience for our customers in the future.

Please know that we are committed to resolving this issue for you. Please do not hesitate to reach out if you have further concerns.

Best,
Customer Support

Rated 1 out of 5 stars

Extremely misleading return policy

Extremely misleading return policy. Their refund is not a full refund (only 50% offered despite being new, no tags removed, unworn) or they make you get store credit. This is despite their swimsuits being low quality and extremely small, cheap feeling material. Do not buy from this company.

23 March 2024
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi Katie,

I'm sincerely sorry to hear about the confusion and dissatisfaction with our return policy and the quality of our products. It's certainly not the experience we want our customers to have.

Regarding the 50% offer, please accept my apologies for any misunderstanding. The offer was intended to provide an alternative solution to returning the item, aiming to save you the hassle of shipping it back. However, I understand your frustration if this was not made clear or if it did not meet your expectations. Please note that you can proceed with the return process if you wish to and the return instructions will be provided to you.

Please do not hesitate to reach out if you have questions.

Best,
Customer Support

Rated 1 out of 5 stars

Customer service is bad sizing inconsistent

Customer service is rude and non responsive.
Sizing is inconsistent and return policy must be read in full. I canceled my order before they shipped it and they still sent it out and refused to cancel. I begged for a return or exchange for larger size because the sizing was grossly wrong from regular sizes and they refused and eventually stopped replying to my emails. At least, if they would exchange my suit, I would be able to actually wear it.
Don’t buy, quality is also poor for the price. Into the garbage it goes.

20 February 2024
Unprompted review
BetterTan Swim logo

Reply from BetterTan Swim

Hi Amanda,

I'm truly sorry to hear about your frustrating experience with our customer service and your order. It's certainly not the level of service we strive to provide. Please accept my sincerest apologies for any inconvenience caused.

Regarding cancellations, I understand your frustration. Our policy states that orders can only be canceled within 24 hours from the date of purchase. We received your request 24 hours after your the order was placed and this is the reason why changes can no longer be made. We apologise for the inconvenience.

Your satisfaction is important to us, and we want to make things right. Once again, I apologize for the inconvenience and disappointment you've experienced.

Best,
Customer Support

Rated 5 out of 5 stars

Helpful customer service

Helpful customer service. They were quick with a response when I had a sizing issue, and they started an exchange quickly. Although I did have to pay to send the package back, it was worth it for me because I really wanted one of their bathing suits. Out of pocket return fees is something to be aware of if you live far away from the company. Another tip— to me, their sizing runs small. However, my experience with their customer service team was easy! I would order from them again now that I know my size on their website :)

18 January 2024
Unprompted review
Rated 3 out of 5 stars

Experience was OK just make sure you know your size

I ordered my normal size for a one piece that was about $110. It didn’t fit but to return it I’d have to pay for shipping myself which to Bulgaria the cheapest I could find was $70. After a good amount of back and forth they offered me a 50% refund and I keep the swimsuit. I appreciate the gesture and at least I get some money back. And, will give the swimsuit to a friend 🤷‍♀️

18 September 2023
Unprompted review

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