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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the helpfulness, knowledge, and friendliness of the staff. Consumers appreciate the personalized attention they receive, with many highlighting specific employees who went above and beyond to assist them in finding the perfect bed or mattress. People also value the informative and non-pushy sales approach, which allows them to make informed decisions at their own pace. Consumers are satisfied with the delivery service, noting its promptness and the helpfulness of the delivery personnel. The quality of the products is also a recurring theme, with many reviewers expressing their satisfaction with their new beds and mattresses. The sleep match technology is appreciated as a valuable tool in selecting the right mattress for individual needs.

Based on these reviews

Rated 5 out of 5 stars
Verified

Friendly store assistant, good explanations, completed sale quickly. Texted with regular updates, mattress arrived before specified time slot but suited me. As agreed and paid for old mattr... See more

Rated 5 out of 5 stars
Verified

Lovely experience in Newbury store - we knew what we wanted but weren’t aware there were lots of other options available. Retail staff were so very patient and attentive with us, even when we changed... See more

Rated 5 out of 5 stars
Verified

helpful staff, gave good advice, not pushy. mattress is comfortable and reasonably priced. delivery was on time, kept updated throughout the process. They took our old mattress away for recycling, we... See more

Rated 5 out of 5 stars
Verified

As it had been a few years since buying a new mattress, the bed match was a real bonus. Based on the results a number of different options were offered and encouraged to try. The advisor was extreme... See more

Rated 4 out of 5 stars
Verified

Store staff were very helpful. Allowed time for me to choose from advised options. Sleep test bed was useful experience. New mattress very comfortable enhancing sleep. Delivery staff were VERY fast.... See more

Rated 5 out of 5 stars
Verified

Team at Filton branch were brilliant. No rushing, we had plenty and time and tried several beds and pillows. Came away with exactly what we wanted within our budget. Staff were knowledgeable, helpf... See more

Rated 5 out of 5 stars
Verified

Easy to use website, easy to order. Confirmation email received. All contact made when said they would. IE updates when item being delivered. Call from the driver as promised. Knowledgeable ,polite de... See more

Rated 5 out of 5 stars

Plenty selection of beds, Tracy from the Hull store was exceptional and she helped me pick out a bed,mattress and headboard, at a reasonable price, even got 4 free pillows and a cup of coffee. I was k... See more

Rated 5 out of 5 stars
Verified

I bought a new mattress November 24, but was extra firm thought it would soften over time. For last 10 months had excruciating lower back pain. Went to dreams, used the sleep finder machine, recom... See more

Rated 5 out of 5 stars

Lauren was an absolute gem. From the moment we walked in, she tuned into our needs, patient, perceptive, and never once rushing us. She guided us through the bed and mattress selection with calm... See more

Rated 5 out of 5 stars
Verified

Excellent customer service. Staff were friendly and very informative, nothing too much trouble. Happily let our dog in and even provided her with a gravy bone and offered her a drink ( extra star) Fai... See more

Rated 5 out of 5 stars

Preeti in Thurrock store was fantastic. Confident, friendly, and efficient. We felt like we were in safe hands and she listened carefully to our preferences and made helpful recommendations. She was... See more

Rated 5 out of 5 stars
Verified

From the moment i stepped into the store i was assisted by a very helpful lady and the manager was brilliant too. The delivery team were very helpful and good too. Obviously the mechanised bed and Tem... See more

Rated 4 out of 5 stars
Verified

Very efficient service. And an instantly comfortable bed on delivery - delivery service very good too. The only reason it's not 5 stars is that the bed frame we wanted wasn't available for 3 months... See more

Rated 3 out of 5 stars

On entering the store, lots of staff stood about but no greeted us or helped us. We came back later to purchase the bed and the guy who served us did his best but not the most computer literate. There... See more

Company replied

Rated 5 out of 5 stars
Verified

Excellent service very helpfull. Helped me able to get correct suitable mattrice using computer. Also great advice on different types of beds. Very quick delivery and bed assembled quickly. Paid ext... See more

Rated 4 out of 5 stars
Verified

Great advise in the shop. Good information during the entire process. Thought the actual delivery lacked the style of the rest of the deal, maybe the chance to check that the mattress was ok before th... See more

Rated 5 out of 5 stars

Had my mattress delivered hastle free all delivered on time great service with that. im so impressed with the service gone from having a waterbed of 20 yrs went to see manager Mark who explained every... See more

Rated 5 out of 5 stars
Verified

Dreams at Farnborough! Greeted with a ready smile from Karen who was really kind and helpful from start to finish, nothing too much trouble. Two new beds ordered, delivered promptly and kept infor... See more

Rated 5 out of 5 stars
Verified

After buying items for myself which was straight forward , I bought a Tempur matress/plillows/accesories/ deal for my mum who resides in Cornwall ,there was a little confusion as the Pillows turne... See more

Rated 5 out of 5 stars

We arrived late just on a whim as we wanted to test out some mattresses. We were greeted by the lovely Sean and he made us feel very welcome. He offered us drinks and talked us through everything they... See more

Rated 3 out of 5 stars
Verified

The actual Mattress appears to be excellent although difficult to tell after a couple of weeks. The one downside is that Dreams only agree to deliver to either doorstep or hall and I had to ask the... See more

Company replied

Rated 5 out of 5 stars
Verified

What a fantastic experience! I never knew buying a new mattress could be so much fun. The store team were great. Sally (Huntingdon) wis amazing! Friendly, knowledgeable, makes great coffee and funny!... See more

Rated 5 out of 5 stars

Both my wife and I visited the Dreams store looking to purchase both a bed and mattress. Shortly after looking at a couple of beds we were approached by Lynne, a Dreams employee. She asked if we had a... See more

Rated 5 out of 5 stars

Excellent customer service! After having an extremely negative experience with another retailer, I turned to Dreams to help me find the right sofa bed for an imminent family stay. Not only was... See more

Rated 5 out of 5 stars
Verified

Everything went well from the start. Friendly staff who offered me a cup of tea, gave me all the information on the different mattresses and showed me all of my options for a new mattress. Laid out th... See more

Rated 5 out of 5 stars
Verified

The sales Team were very helpful in answering all of my questions and were not pushy or overbearing. They gave my wife and I plenty of space to browse the showroom at our own pace. Once we had sh... See more

Rated 5 out of 5 stars
Verified

They did very well helping us choose a new Bed & Headboard. We found them to be knowledgeable about the many products we viewed, and advised trying out each bed for comfort. We shall certainly be vi... See more

Rated 5 out of 5 stars
Verified

The professionalism of Dreams lies in its respect for its customers, the quality of its customer service and the success of the outcome it provides. We spend at least a third of our lives in bed and t... See more

Rated 5 out of 5 stars
Verified

I was very impressed with my experience with Dreams beds of Lincoln. Very helpful staff and patient when I was making my choice. Delivery was spot on and the two drivers were very considerate, tidy a... See more

Rated 5 out of 5 stars
Verified

The staff in the store, were welcoming and so helpful. The sleepmatch machine is a great innovation and having a selection of pillows to try was good as I was able to find the pillow that suited me.... See more

Rated 4 out of 5 stars

I have back pain so went to Dreams to get a new mattress. It came within two weeks, but within a very short time my back pain intensified so much I could hardly walk. The mattress was too hard. I we... See more

Company replied

Rated 5 out of 5 stars
Verified

We have been buying our mattresses from Dreams for many, many years. They never disappoint. The quality is exceptional, the service is of highest standard. We'll remain their customer and would defini... See more

Rated 5 out of 5 stars
Verified

The service we received at Dreams in Farnborough was excellent, we tried the sleep match mattress out which narrowed the selection down to a few mattress. The customer service agent was very polite an... See more

Rated 5 out of 5 stars

I was greeted and served by a very polite, helpful and knowledgeable young lady the machine they have which reads how your body lies was also very helpful in which mattress I chose. The member of staf... See more

Rated 5 out of 5 stars
Verified

A great welcome as we walked in store. Full attention given by staff. Explanation given on mattresses clearly. Served water as we sat down. Staff very polite. The process of the sale explained clearly... See more

Rated 5 out of 5 stars
Verified

We love buying from Dreams and the divan is beautiful and my daughter is happy with it. For a small extra fee and one off payment we get extra support with the purchase and it’s great if you a acciden... See more

Rated 5 out of 5 stars
Verified

Excellent staff who were helpful and attentive. They never made it seem like we were being a pain when going through so many different beds trying them out. A++++++

Rated 5 out of 5 stars
Verified

Myself and my Partner are very happy with our "Therapur ActiGel Glacier 4800 K Mattress". We received help from a very knowledgable advisor called Liz. She showed us the beds I had saved on my list. W... See more

Rated 5 out of 5 stars
Verified

Great bed and mattress, good delivery. Easy to construct and very comfy! Should last for several years, just like the other two we've purchased from Dreams.

Rated 5 out of 5 stars
Verified

From selecting the product to delivery, i can't thank the Dreans team enough. Delivery drivers kept us informed on the day, and put the matteress in the room required. Also removed old one with no is... See more

Rated 5 out of 5 stars

Fantastic service! Delivery from Dave and Shaun were very friendly and helped heave the king size mattress up two floors for us! And they removed and got rid of the plastic as well! Couldn’t recommend... See more

Rated 5 out of 5 stars
Verified

A very reliable company. The whole delivery was faultless, I was contacted the day before delivery and given a time slot. On delivery day I had a phone call confirming the slot.

Rated 5 out of 5 stars

Dreams had top customer service from the beginning to the end! Online was quick and easy to order from and also accepted a lovely student discount for me! I had one problem (my own fault) with my orde... See more

Rated 5 out of 5 stars
Verified

From point of sale to having the bed installed everything went smoothly. The salesman in the store was a lovely down to earth man who wasn’t too pushy but provided us with all the information we need... See more

Rated 5 out of 5 stars
Verified

I recently purchased a king-size bed from Dreams, and I couldn’t be happier. The whole experience—from browsing in store to delivery—was smooth and professional. The staff were knowledgeable and helpe... See more

Rated 5 out of 5 stars

We had a brilliant experience at Dreams. Bryony guided us through the mattress diagnostic and took the time to show us all the beds that matched our results. She even provided pillows so we could pr... See more

Rated 5 out of 5 stars

We were looking for some good mattresses, and at a very good price, and we hadn't found them until we arrived at the store in Bognor Regis, where we found Mr. MARK, who helped us in an impressive way... See more

Rated 5 out of 5 stars

We were highly satisfied with the service at the Royton (Oldham) store. It was informative, un-pushy, and courteous. We were greeted warmly and the full range of mattress styles, brands, price ranges,... See more

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Company details

  1. Bed Shop
  2. Bedding Store
  3. Bedroom Furniture Store
  4. Mattress Store

Written by the company

For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.

Written by the company

We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
Further Information
In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.

Contact info


4.8

Excellent

TrustScore 5 out of 5

103K reviews

5-star
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1-star

Replied to 99% of negative reviews

Typically replies within 24 hours


Rated 1 out of 5 stars

Stay away if you like your home

Well if you like your home in one piece. DONT BUY FROM DREAMS . Damage to stair wall and pulled a curtain hook clean out of the wall damaging wall and wallpaper. Then left without telling anyone. Tried to deal with it with the store and they have deliberately past me from department to department even say they have just emailed me to offer £50 to repaper my stairs and replace the hook . The so called customer service is a total insulting joke . You are a mate whilst buying in the store then you are the enemy so as you have a problem.

11 October 2025
Unprompted review
Rated 5 out of 5 stars

Comfort

We had a very warm welcome upon arrival. Sales executive Khalid took the time to understand our needs and guided us to the most suitable options. He encouraged us to try different mattresses, which really helped us make an informed decision. Overall, our experience—from the moment we walked in to placing our order—was excellent and very satisfying.

14 October 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Store set out nicely

Store set out nicely, staff welcoming, we were served by Abdul, he was very professional and friendly, we bought a small double Ottoman Bed and we are pleased with our purchase

5 October 2025
Rated 5 out of 5 stars

Excellent service from start to finish

Our experience with Dreams Beds has been nothing short of excellent.
From the moment we stepped into the Bognor store to the delivery of our new bed, the service has been outstanding.
We were assisted by Mark, who took the time to ensure we chose the perfect bed and mattress for our needs. His knowledge and guidance made the entire process smooth and reassuring.
We appreciated the flexibility to delay delivery while we completed some decorating. Dreams stayed in touch and confirmed everything with us about a week in advance, which was very helpful.
On delivery day, we were given a convenient two-hour time slot, and the team arrived right on time. The delivery was efficient and carried out with great care. The delivery team was polite, professional, and took the time to explain mattress care and maintenance, which we really appreciated.
Thank you, Dreams Beds, for making the whole experience so easy and enjoyable. We’re absolutely delighted with our new bed!

14 October 2025
Unprompted review
Rated 5 out of 5 stars

A comfortable experience all-round

A comfortable experience all-round. We were served by Paul who was knowledgeable, conscientious of budget constraints, friendly, and excited to ensure maximum comfort (via sleep match - a fascinating a free piece of kit).

13 October 2025
Unprompted review
Rated 5 out of 5 stars

Ellie served us and was excellent

Ellie served us and was excellent. Took us through the process to find out which kind of mattress and pillows suited us and made it fun along the way. Explained everything in detail and allowed us to ask questions. Could not have asked for better service.

14 October 2025
Unprompted review
Rated 5 out of 5 stars

Weston super Mare store -Sam

Looking for soft pillow top mattress

Welcomed politely into store and left to browse with not pressure, once we identified the style Sam was available to assist with our questions and was knowledgable and advised ref extras but never pushy

It was a actual delight shopping with no pressure

Delivery only 2 weeks as well do i will report back once we have tested the bed for a few weeks

But thanks Sam

15 October 2025
Unprompted review
Rated 5 out of 5 stars
Redirected

Excellent service

Excellent service provided by Reece and Connor,great communication explained all details needed to know and did fantastic job with bed assembly in no time.

15 October 2025
Unprompted review
Rated 5 out of 5 stars

Margaret made difference!

Margaret at the Paisley branch was absolutely fantastic - the best customer service we’ve had for a long time!! She left us to have a look when we came in then offered expertise and genuine advice on mattresses, as well as pillows to give it a try! She talked us through the different options available, offering cups of tea and we’re excited to receive our bed this week. We’d like to say a big thanks Margaret for her help, she was kind, genuine and had a good sense of humour which made the process easy and enjoyable

12 October 2025
Unprompted review
Rated 1 out of 5 stars

Very poor quality items, order from January 2024 still not resolved

Today was another attempt at swapping out 3 pieces: X 2 divan bases (meaning one complete base) and a headboard since the original items delivered early 2024 arrived faulty. However, despite going through extra quality checks, again, the items were again delivered with multiple problems including protruding and dangerous staples, damage to the fabric, a fault to the fabric, damaged metal corners to the drawers, metal corners stapled on at askew, a fault with the headboard, and more, including a yet again a problem with a drawer. Considering this had gone through extra quality control, how did the items pass? It is unbelievable that this has been going on since early 2024 and despite the numerous swap outs, the situation is still not resolved. To make matters worse, when one out of the three pieces was swapped out today (the head end part of the divan base) as initially it appeared to be an improvement on what had been delivered previously, unlike the other two pieces that were delivered today, when the delivery team built the bed we discovered it was worse than the previous one, one drawer wasn't fitting correctly and this was pointed out to the delivery team who said that was how it's supposed to be. The draw is so loose and crocked, if you open the drawer to the other side, it opens all the way and you have to go round the bed to close it. The drawer is also noisy when changing position and getting out of bed. and also the colour was a different shade. This was mentioned to the delivery team but they said it was too late to get the original piece back as it had touched the ground and was back on the van. This meant we were left with the two parts of the divan base that not only still both had problems but the colour between the two pieces also differed, and since each part of the divan base is side by side this is not good. Clearly there must be a problem with quality control especially when extra quality checks are undertaken, and pieces still arrive with defects. This is not about being particular but about expecting items to be at least free from obvious defects. Today was a further waste of time and we're now in an even worse position. I had high hopes for Dreams but given the quality of their products, I could never recommend. This review relates to the Dream Team divan base and headboard, King size. Please also see my review from 2024.

14 October 2025
Unprompted review
Dreams logo

Reply from Dreams

Good afternoon Cathy,

Thank you for taking the time with your recent review.

I am sorry to hear there have been issues with your recent purchase.

So I can look into this further for you I have requested some further details via TrustPilot.

I look forward to hearing from you.

Kind Regards,

Wayne

Rated 3 out of 5 stars

Wayne tried to help !!!!!

Had a tv bed delivered on 11/09/2025, the delivery team put the bed tv together, and when testing the tv was moving up and down in the bed, found a problem.
The tv would not go up or down, the team straight away filled a report about this bed, that we paid £2500 for and waited 14 days for delivery.
Have not had a call from dreams, I rang them on 13/09/25 pm.
Was told the “technical team” will be in touch.
After waiting for them to contact me about my bed, I feel it’s time for review of this company’s customer cate, delivery team excellent, company poor, very very poor.
I hope this company contacts myself on the 15th ( Wednesday).
Not at all happy, got my money, now don’t care.
UPDATE .
Have a positive response from Wayne at Dreams, and thank you to him.
This now seems to be out of Dreams control, and under control of one of their suppliers, which if I was a Dream director, would look seriously at their contract, they are putting Dreams in a position of the tail wagging the dog.
But again thank you to Wayne at Dreams for all his efforts.

11 October 2025
Unprompted review
Dreams logo

Reply from Dreams

Good afternoon Mark,

Thank you for taking the time to leave your recent review.

I am sorry to hear there is an issue with your TV bed.

I can assure you that we are trying to get this resolved for you as soon as possible.

I have sent you an email to discuss this further with you and look forward to hearing from you.

Kind regards,

Wayne

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