ZOEVA Cosmetics Reviews 6,495

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the quality and the lasting effect of the eyeliners, highlighting the smooth and gentle application, which is suitable also for mature skin. People appreciate the beautiful colors, the excellent packaging, and the fact that the product stays on during the day without smudging. Consumers also praise the fast delivery service. The customer service receives positive feedback, with reviewers noting the helpfulness and efficiency of the team in resolving issues. People also appreciate the brand's message that celebrates women of all ages. Overall, reviewers seem to be very satisfied with the products and the service provided by the company.

Based on these reviews

Rated 5 out of 5 stars

I have bought 3 items from ZOEVA and absolutely love the quality of their products. The eye pencils are so lovely to use and they literally last all day. The lip pencils again, lovely to use and h... See more

Rated 5 out of 5 stars
Verified

I’m very happy with how they handled a delivery issue. Even though it wasn’t their fault, they helped me quickly and made sure everything was sorted out. Great service and good communication, much app... See more

Rated 5 out of 5 stars

My fourth Zoeva eyeliner in Perfect Plum did not disappoint. The eyeliners always have an intense colour, glide on without effort and stay put all day long. The dispatch and delivery times are rapid.... See more

Rated 5 out of 5 stars

Fantastic and easy to navigate website. Products are amazing. Have bought a couple of eyeliners and the olive green eyeshadow, highly recommend. Will definitely be purchasing more.

Rated 5 out of 5 stars

Am absolutely delighted with my purchase of the travel set of shimmery eye liners with travel case and sharpener, plus a full size eyeliner. I received a free gift of an eyeshadow palette worth £28... See more

Rated 5 out of 5 stars

I recently purchased seven eyeliners and was delighted to receive complimentary pencil sharpeners and a lipstick as well — thank you so much for the thoughtful gifts! The quality of the produc... See more

Rated 5 out of 5 stars

I'd looked at Zoeva for quite a while before purchasing the Velvet Love Eyeliner Pencil Summer Discovery Kit (Travel Size) which is a perfect way of trying the eyeliner pencils. Really great product,... See more

Rated 3 out of 5 stars
Verified

I had great expectations from the mascara, but unfortunately I don't get the results I wished for. I also bought accidentally two pieces of the powder, but as I have an oily skin, this product also... See more

Company replied

Rated 5 out of 5 stars

I ordered two eye pencils, they have a very soft texture so glide on the eyelid without dragging the skin, I then smudge over with a small brush. Customer service have been excellent and immediately r... See more

Rated 5 out of 5 stars

Ordered an eyeshadow stick after seeing so many adverts that really advertise the products well, you get drawn in. I'm really pleased with quality of this eyeshadow pencil. Glides on beautifully on my... See more

Rated 5 out of 5 stars
Verified

The colors are great, but they blur and irritate my eyes, so sad. I bought 3 and can't use them like eyeliner, maybe i'll try to use them like shadow pencils. UPDATE Zoeva contacted me and were ver... See more

Company replied

Rated 5 out of 5 stars
Verified

I saw this brand on an instagram ad, and despite the amazing quality the product seemed to have I was a little doubtful. Well! A few reviews and TikTok videos I searched later I decided to try and I’m... See more

Rated 5 out of 5 stars

I ordered my second metallic taupe eyeliner which I absolutely love, but my order went to my old address. However, the, customer service team sent me another eyeliner free of charge through the post t... See more

Rated 5 out of 5 stars
Verified

Beautifull eyeliners (bought emerald, blue and black) . Easy to use. Please let me know when you have compatabel pastelcolors for the blue and the emerald as eyeshadow.

Rated 4 out of 5 stars
Verified

I bought the discovery eyepencils, that was a bit disappointment. The colours generally are not as intense as appear in full lightning on the videos nor as sparkling. The formula glides very well, bu... See more

Rated 5 out of 5 stars

First time ordering from Zoeva and the first time trying any makeup products. Ordering was simple. Product description was excellent which enabled me to find the perfect colour choice for me. Product... See more

Rated 5 out of 5 stars
Verified

The first time I ordered 4 eyeliners and when they arrived I was so lucky with them (excellent qualité, easy, beautiful design and nicely packed) that I immediately did 2 new orders. They arrived ver... See more

Rated 5 out of 5 stars
Verified

Bought some additional colours for eye contour. They are very creamy, easy to apply with no pressure which is perfect for my elderly, sensitive skin.Delightful hues that keep the whole day long witho... See more

Rated 4 out of 5 stars
Verified

The colours are beautiful, but the shimmering effect is clearly overrated. A bit expensive, pencils are tiny. However, I like the products, the colour lasts for hours. The delivering time is also... See more

Rated 5 out of 5 stars
Verified

The eye liner colours i got are awesome. They truly are super long lasting and really quite beautiful. I've never been an eye make up wearer as I was always paranoid about it smudging. Well I'm... See more

Rated 5 out of 5 stars

I had been following Zoeva for a while as the eyeliner pencils were getting great reviews and I wanted to change from the company I usually use because of cost but really wanted the quality and not... See more

Rated 5 out of 5 stars

Brilliant service /fast delievery Eye liner works ok my Asian skin Just as good as Victoria becham range but cheaper

Rated 5 out of 5 stars
Verified

I received Zoeva cosmetics as a gift and I’m so impressed. The packaging is beautiful, the colors are stunning, and the quality is excellent. I also love that it’s a small family business — it makes t... See more

Rated 3 out of 5 stars
Verified

I ordered themetallic marine blue eyeliner. Swift delivery. Colour of eyeliner is good but doesn't have the sparkly metallic look of the advertisements. It is smooth to apply, no pulling of skin.... See more

Company replied

Rated 5 out of 5 stars

I find your products excellent. The colours are beautiful and it is very easy to have a great make up! Thanks for your assistance and help concerning the sending.

Rated 5 out of 5 stars

Thank you so much for the great customer service, I appreciate the swap out, and it’s much more suited to me. I actually love the pencils. Thank you for reaching out. I look forward to hearing f... See more

Company replied

Rated 5 out of 5 stars

I love the Zoeva message on their website, celebrating all women including older women. So often women of a certain age are advised to wear dull colours but Zoeva encourages all ages to enjoy a beaut... See more

Rated 5 out of 5 stars

I always had a great experience with Zoeva. Very good items, and a seroius and kind customer service, who helped me the one time I had a problem. It is a very serious company. I suggest Zoeva a lot... See more

Rated 5 out of 5 stars

I’ve been looking for a blue vegan eye liner forever - came across Zoeva and gave them a try. Good price, lovely creamy texture and a strong blue which is exactly what I wanted. Perfect. I will be lo... See more

Rated 5 out of 5 stars

Think I’ve been converted. Probably won’t buy any other type of lipstick. It hasn’t made the skin peel on my lips as some brands do. So moisturising and long lasting too.

Rated 5 out of 5 stars

The order process was very simple, delivery was quicker than I’d expected and the product is sublime. It is a pencil but glides on so smoothly and is so hydrating and looks fantastic.

Rated 5 out of 5 stars

Love this brand! I have mature skin and the eyeliners are super soft, no drag and buildable colour. Half the price of Victoria Beckham and just as good. Would recommend to everyone.

Rated 5 out of 5 stars

My experience was very positive. The eye pencils are lovely. I was so impressed I recently bought one for my daughter and she is very pleased with it too.

Rated 5 out of 5 stars

My items arrived promptly and I was thrilled, they are exactly as advertised and look as good, again as advertised. I would definitely recommend.

Rated 5 out of 5 stars
Verified

Love the products from ZOEVA recently purchased some eyeliners lovely to work with easy to blend on the eyelid Order arrived in orderly time

Rated 4 out of 5 stars
Verified

I was looking for a creamy texture that sets. I am 37 and I don't want to pull on my skins to make a line. And this eyeliner crayon does the job perfectly. I do have to sharpen it a lot so there is a... See more

Rated 5 out of 5 stars
Verified

Your products are super nice and with a very good quality. Prices are a little bit high but good quality justify the price. Very good and fast service.

Rated 5 out of 5 stars
Verified

Best eyeline i have every used - such pretty colours and stays all day. I get so many compliments on my eye makeup. I shipped to australia and got a great bargain as they were having a sale. Very h... See more

Rated 3 out of 5 stars

The shades aren’t nearly as vibrant as they appear in the advertising, but perhaps they need several layers.

Company replied

Rated 5 out of 5 stars
Verified

Lovely product, gorgeous colour , soft and easy to apply.

Rated 5 out of 5 stars

Tried one of my eye liners out last night , went on so easy , I definitely would recommend them to any of my friends and friends. The items were packed really well and fast delivery

Rated 4 out of 5 stars

Very prompt delivery. I'm rather disappointed with the colour as it looks a bit too pale on me and not how it's shown in the videos (I have to top it up with a darker lipstick). It's incredibly soft (... See more

Rated 4 out of 5 stars
Verified

I recently ordered 1 Velvet Love Eyeliner Pencil (Metallic Champagne) and 1 Velvet Love Eyeliner Pencil Summer Discovery Kit (Travel Size). I am very happy with my purchase: the eyeliner colors are am... See more

Rated 5 out of 5 stars
Verified

Zoeva eye pencils are fantastic: the colours brighten your eyes and enhance your eye colour. They are soft and do not smudge. I am delighted with my purchase 😃

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Company details

  1. Cosmetics Industry
  2. Beauty Product Supplier
  3. Cosmetic Products Manufacturer

Written by the company

At ZOEVA, love is at the heart of everything we do. We are convinced that makeup is much more than just a beauty product. It is an expression of individuality, strength, and above all, self-love.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 2 out of 5 stars
Verified

Didnt know must pay taxes

29 September 2025
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Sigrun, We’re very sorry to hear about your disappointment regarding the customs fees. Please note that we ship all orders from within the European Union, and since Norway is not part of the EU, additional charges such as customs duties or import taxes may apply.

This information is clearly stated on our website, and details about these fees can also be obtained directly from your local customs authority.

Our Customer Care Team has already reached out to you — please check your inbox for their message.

Warm regards,
ZOEVA Team

Rated 5 out of 5 stars

So far I have ordered 5 eye liner ✏️

So far I have ordered 5 eye liner ✏️. They are magical and work perfectly as described. I am pleased you say this company listens to what we have to say, because we now have live people, who demonstrate how you can make the best of your liner pencils and it is great and so easy to do, even at 72 years old. I am about to try their lip pencils which do three jobs in one. I will keep you updated in my review.

13 October 2025
Unprompted review
Rated 3 out of 5 stars

Hi ..I love the eyeliner pencil Metalic…

Hi ..I love the eyeliner pencil Metalic Amber and I give that a 5 Star review but I ordered a Pout Perfect lip and cheek pencil..colour Kate ..but the shade is so different to what I seen on the model so I won't be purchasing any more of those

13 October 2025
Unprompted review
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Mary, We’re truly sorry to hear that our Pout Perfect Lipstick didn’t meet your expectations.
We completely understand that it can sometimes be difficult to choose the right shade when experiencing a product only online.

Please feel free to contact our Customer Care Team — we’re confident that we can find a suitable solution together.

Best regards,
ZOEVA Team

Rated 1 out of 5 stars
Verified

My eyes are completely swollen, probably an allergic reaction

I was in love with the beautiful shades of the eyepencils.
But short after I used them, my eyes started to itch and now they’re completely swollen, dry and red..
I ordered three colors, but I’m nog gonna use them again, unfortunately..

24 September 2025
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Iris, We appreciate you taking the time to share your experience with our ZOEVA Velvet Love Eyeliners, and we’re truly sorry to hear that you’ve experienced an intolerance. Our Customer Care Team has already reached out to you with a proposed solution.

Please note that all ZOEVA products are free from common irritants such as fragrances and parabens. They fully comply with EU Cosmetics Regulations and are carefully monitored by the responsible authorities in Germany.

Individual sensitivities may still occur, as everyone reacts differently to certain ingredients. We list all ingredients transparently on our website and product packaging.

Warm regards,
ZOEVA Team

Rated 1 out of 5 stars
Verified

The product is NOT what I was promiced…

The product is NOT what I was promiced out of the video,- and much to expensive!

24 September 2025
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Ragnhild, We’re sorry to hear that our Velvet Love Eyeliners didn’t meet your expectations. We completely understand that it can sometimes be difficult to choose a product when you can only experience it online.

Our Customer Care Team has already reached out to you with a proposed solution — please check your inbox for their message.

Best regards,
ZOEVA Team

Rated 2 out of 5 stars

My friend bought me the soft…

My friend bought me the soft eyeliner,and stick eyeshadow as a gift,the eyeshadow is lovely,but the eyeliner is the worst eyeliner,I've ever used,it's a lovely colour and goes on easy,my problem is every time I use it,it has to be sharpened,I've had it since June,used it approx 15 times,it's now 2 inches in length,for the price,very disappointing.

8 October 2025
Unprompted review
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello, We’re truly sorry to hear that you’ve experienced issues when sharpening our Velvet Love Eyeliner. As the formula is gel-like and creamy, it’s especially important to use a sharp, high-quality sharpener that’s suitable for this texture. We recommend our ZOEVA Single Sharpener for best results.

Unfortunately, we couldn’t locate an order in our system based on the information provided. We’d love to assist you further — please reach out to our Customer Care Team at service@zoeva.de, and we’ll be happy to help you right away.

Best regards,
ZOEVA Team

Rated 5 out of 5 stars

Beautiful Make Up!

I have bought 3 items from ZOEVA and absolutely love the quality of their products. The eye pencils are so lovely to use and they literally last all day. The lip pencils again, lovely to use and have great staying power.
I recently had an issue with one of the products and after contacting customer service, a replacement is being sent out.
I can't fault the service I received after contacting them.
Excellent company with excellent products!

6 October 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Top!!

Your products are super nice and with a very good quality.
Prices are a little bit high but good quality justify the price. Very good and fast service.

11 September 2025
Rated 4 out of 5 stars
Verified

Creamy and sets quickly, doesn't melt

I was looking for a creamy texture that sets. I am 37 and I don't want to pull on my skins to make a line. And this eyeliner crayon does the job perfectly. I do have to sharpen it a lot so there is a lot of waste. But it really does set and doesn't melt under your eyes. I will buy it again.

11 September 2025

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