ZOEVA Cosmetics Reviews 6,520

TrustScore 4.5 out of 5

4.4

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the quality and the lasting effect of the eyeliners, highlighting the smooth and gentle application, which is suitable also for mature skin. People appreciate the beautiful colors, the excellent packaging, and the fact that the product stays on during the day without smudging. Consumers also praise the fast delivery service. The customer service receives positive feedback, with reviewers noting the helpfulness and efficiency of the team in resolving issues. People also appreciate the brand's message that celebrates women of all ages. Overall, reviewers seem to be very satisfied with the products and the service provided by the company.

Based on these reviews

Rated 4 out of 5 stars
Verified

I bought the discovery eyepencils, that was a bit disappointment. The colours generally are not as intense as appear in full lightning on the videos nor as sparkling. The formula glides very well, bu... See more

Rated 4 out of 5 stars
Verified

The colours are beautiful, but the shimmering effect is clearly overrated. A bit expensive, pencils are tiny. However, I like the products, the colour lasts for hours. The delivering time is also... See more

Rated 4 out of 5 stars
Verified

I was looking for a creamy texture that sets. I am 37 and I don't want to pull on my skins to make a line. And this eyeliner crayon does the job perfectly. I do have to sharpen it a lot so there is a... See more

Rated 4 out of 5 stars

Very prompt delivery. I'm rather disappointed with the colour as it looks a bit too pale on me and not how it's shown in the videos (I have to top it up with a darker lipstick). It's incredibly soft (... See more

Rated 5 out of 5 stars

I have bought 3 items from ZOEVA and absolutely love the quality of their products. The eye pencils are so lovely to use and they literally last all day. The lip pencils again, lovely to use and h... See more

Rated 5 out of 5 stars
Verified

I’m very happy with how they handled a delivery issue. Even though it wasn’t their fault, they helped me quickly and made sure everything was sorted out. Great service and good communication, much app... See more

Rated 5 out of 5 stars

My fourth Zoeva eyeliner in Perfect Plum did not disappoint. The eyeliners always have an intense colour, glide on without effort and stay put all day long. The dispatch and delivery times are rapid.... See more

Rated 5 out of 5 stars

Fantastic and easy to navigate website. Products are amazing. Have bought a couple of eyeliners and the olive green eyeshadow, highly recommend. Will definitely be purchasing more.

Rated 5 out of 5 stars

Am absolutely delighted with my purchase of the travel set of shimmery eye liners with travel case and sharpener, plus a full size eyeliner. I received a free gift of an eyeshadow palette worth £28... See more

Rated 5 out of 5 stars

I recently purchased seven eyeliners and was delighted to receive complimentary pencil sharpeners and a lipstick as well — thank you so much for the thoughtful gifts! The quality of the produc... See more

Rated 5 out of 5 stars

I'd looked at Zoeva for quite a while before purchasing the Velvet Love Eyeliner Pencil Summer Discovery Kit (Travel Size) which is a perfect way of trying the eyeliner pencils. Really great product,... See more

Rated 3 out of 5 stars
Verified

I had great expectations from the mascara, but unfortunately I don't get the results I wished for. I also bought accidentally two pieces of the powder, but as I have an oily skin, this product also... See more

Company replied

Rated 5 out of 5 stars

I ordered two eye pencils, they have a very soft texture so glide on the eyelid without dragging the skin, I then smudge over with a small brush. Customer service have been excellent and immediately r... See more

Rated 5 out of 5 stars

Ordered an eyeshadow stick after seeing so many adverts that really advertise the products well, you get drawn in. I'm really pleased with quality of this eyeshadow pencil. Glides on beautifully on my... See more

Rated 5 out of 5 stars
Verified

The colors are great, but they blur and irritate my eyes, so sad. I bought 3 and can't use them like eyeliner, maybe i'll try to use them like shadow pencils. UPDATE Zoeva contacted me and were ver... See more

Company replied

Rated 5 out of 5 stars
Verified

I saw this brand on an instagram ad, and despite the amazing quality the product seemed to have I was a little doubtful. Well! A few reviews and TikTok videos I searched later I decided to try and I’m... See more

Rated 5 out of 5 stars

I ordered my second metallic taupe eyeliner which I absolutely love, but my order went to my old address. However, the, customer service team sent me another eyeliner free of charge through the post t... See more

Rated 5 out of 5 stars
Verified

Beautifull eyeliners (bought emerald, blue and black) . Easy to use. Please let me know when you have compatabel pastelcolors for the blue and the emerald as eyeshadow.

Rated 5 out of 5 stars

First time ordering from Zoeva and the first time trying any makeup products. Ordering was simple. Product description was excellent which enabled me to find the perfect colour choice for me. Product... See more

Rated 5 out of 5 stars
Verified

The first time I ordered 4 eyeliners and when they arrived I was so lucky with them (excellent qualité, easy, beautiful design and nicely packed) that I immediately did 2 new orders. They arrived ver... See more

Rated 5 out of 5 stars
Verified

Bought some additional colours for eye contour. They are very creamy, easy to apply with no pressure which is perfect for my elderly, sensitive skin.Delightful hues that keep the whole day long witho... See more

Rated 5 out of 5 stars
Verified

The eye liner colours i got are awesome. They truly are super long lasting and really quite beautiful. I've never been an eye make up wearer as I was always paranoid about it smudging. Well I'm... See more

Rated 5 out of 5 stars

I had been following Zoeva for a while as the eyeliner pencils were getting great reviews and I wanted to change from the company I usually use because of cost but really wanted the quality and not... See more

Rated 5 out of 5 stars

Brilliant service /fast delievery Eye liner works ok my Asian skin Just as good as Victoria becham range but cheaper

Rated 5 out of 5 stars
Verified

I received Zoeva cosmetics as a gift and I’m so impressed. The packaging is beautiful, the colors are stunning, and the quality is excellent. I also love that it’s a small family business — it makes t... See more

Rated 3 out of 5 stars
Verified

I ordered themetallic marine blue eyeliner. Swift delivery. Colour of eyeliner is good but doesn't have the sparkly metallic look of the advertisements. It is smooth to apply, no pulling of skin.... See more

Company replied

Rated 5 out of 5 stars

I find your products excellent. The colours are beautiful and it is very easy to have a great make up! Thanks for your assistance and help concerning the sending.

Rated 5 out of 5 stars

Thank you so much for the great customer service, I appreciate the swap out, and it’s much more suited to me. I actually love the pencils. Thank you for reaching out. I look forward to hearing f... See more

Company replied

Rated 5 out of 5 stars

I love the Zoeva message on their website, celebrating all women including older women. So often women of a certain age are advised to wear dull colours but Zoeva encourages all ages to enjoy a beaut... See more

Rated 5 out of 5 stars

I always had a great experience with Zoeva. Very good items, and a seroius and kind customer service, who helped me the one time I had a problem. It is a very serious company. I suggest Zoeva a lot... See more

Rated 5 out of 5 stars

I’ve been looking for a blue vegan eye liner forever - came across Zoeva and gave them a try. Good price, lovely creamy texture and a strong blue which is exactly what I wanted. Perfect. I will be lo... See more

Rated 5 out of 5 stars

Think I’ve been converted. Probably won’t buy any other type of lipstick. It hasn’t made the skin peel on my lips as some brands do. So moisturising and long lasting too.

Rated 5 out of 5 stars

The order process was very simple, delivery was quicker than I’d expected and the product is sublime. It is a pencil but glides on so smoothly and is so hydrating and looks fantastic.

Rated 5 out of 5 stars

Love this brand! I have mature skin and the eyeliners are super soft, no drag and buildable colour. Half the price of Victoria Beckham and just as good. Would recommend to everyone.

Rated 5 out of 5 stars

My experience was very positive. The eye pencils are lovely. I was so impressed I recently bought one for my daughter and she is very pleased with it too.

Rated 5 out of 5 stars

My items arrived promptly and I was thrilled, they are exactly as advertised and look as good, again as advertised. I would definitely recommend.

Rated 5 out of 5 stars
Verified

Love the products from ZOEVA recently purchased some eyeliners lovely to work with easy to blend on the eyelid Order arrived in orderly time

Rated 5 out of 5 stars
Verified

Your products are super nice and with a very good quality. Prices are a little bit high but good quality justify the price. Very good and fast service.

Rated 5 out of 5 stars
Verified

Best eyeline i have every used - such pretty colours and stays all day. I get so many compliments on my eye makeup. I shipped to australia and got a great bargain as they were having a sale. Very h... See more

Rated 3 out of 5 stars

The shades aren’t nearly as vibrant as they appear in the advertising, but perhaps they need several layers.

Company replied

Rated 5 out of 5 stars
Verified

Lovely product, gorgeous colour , soft and easy to apply.

Rated 5 out of 5 stars

Tried one of my eye liners out last night , went on so easy , I definitely would recommend them to any of my friends and friends. The items were packed really well and fast delivery

Rated 4 out of 5 stars
Verified

I recently ordered 1 Velvet Love Eyeliner Pencil (Metallic Champagne) and 1 Velvet Love Eyeliner Pencil Summer Discovery Kit (Travel Size). I am very happy with my purchase: the eyeliner colors are am... See more

Rated 5 out of 5 stars
Verified

Zoeva eye pencils are fantastic: the colours brighten your eyes and enhance your eye colour. They are soft and do not smudge. I am delighted with my purchase 😃

We perform checks on reviews


Company details

  1. Cosmetics Industry
  2. Beauty Product Supplier
  3. Cosmetic Products Manufacturer

Written by the company

At ZOEVA, love is at the heart of everything we do. We are convinced that makeup is much more than just a beauty product. It is an expression of individuality, strength, and above all, self-love.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 2 out of 5 stars
Verified

Not ok other products delivered

Not ok other products delivered . Products missing

1 September 2025
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Fanny, We’re sorry to hear that you didn’t receive the items you ordered. This should not have happened, and we sincerely apologize for the inconvenience. Our Customer Care Team has already reached out to you via email. Please check your inbox (and your spam folder just in case). We look forward to hearing from you soon.

Best regards,
ZOEVA Team

Rated 3 out of 5 stars
Verified

Not exactly what I hoped for

I had great expectations from the mascara, but unfortunately I don't get the results I wished for.
I also bought accidentally two pieces of the powder, but as I have an oily skin, this product also doesn't work as wished. But of course, I will continue using both of them.

29 August 2025
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Faye, We’re sorry to hear that our products didn’t fully convince you. We understand that it can sometimes be difficult to choose a product when you can only experience it online. Our Customer Care Team has already reached out to you with a proposed solution. Please take a look at your inbox (and don’t forget to check your spam folder just in case).

Warm regards,
ZOEVA Team

Rated 5 out of 5 stars

The order process was very simple

The order process was very simple, delivery was quicker than I’d expected and the product is sublime. It is a pencil but glides on so smoothly and is so hydrating and looks fantastic.

9 September 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Sparkling eyes

Love the products from ZOEVA
recently purchased some eyeliners lovely to work with easy to blend on the eyelid
Order arrived in orderly time

26 August 2025
Rated 5 out of 5 stars
Verified

So much better than expected!

I saw this brand on an instagram ad, and despite the amazing quality the product seemed to have I was a little doubtful. Well! A few reviews and TikTok videos I searched later I decided to try and I’m extremely happy! I got the summer pack and I can’t get enough of all the colours even though the pencils are a little smaller than expected (maybe in the pack?). The product itself is stunning, long long lasting and really beautiful! Worth it!

19 August 2025
Rated 5 out of 5 stars

I was very disappointed on receiving…

Thank you so much for the great customer service, I appreciate the swap out, and it’s much more suited to me. I actually love the pencils.

Thank you for reaching out. I look forward to hearing from you.

I was very disappointed on receiving these products I chose to lick colours going by the ad and the colour chart and they were nothing like either. I chose the pinkest one which was online a pale, lovely pink and when I got it. It was more a middle range pink which looked very dark on my lips. But we live and we learn

5 September 2025
Unprompted review
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Tracy, We’re truly sorry to hear that our Pout Perfect Lipsticks didn’t meet your expectations. We completely understand that it can sometimes be difficult to decide on a product when you can only experience it online beforehand.

Our Customer Care Team has already reached out to you with a proposed solution, and we’d be very happy to hear back from you.

Best regards,
ZOEVA Team

Rated 1 out of 5 stars
Verified

An unexpected delay.

None inform me when my parcel arrived in Greece. I have to write you, searching my purchase...

18 August 2025
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Georgia, We’re sorry to hear that you didn’t receive your delivery information. We recommend checking your spam folder, as the emails often end up there. That said, we’re very happy to know that your order has now reached you, and we wish you lots of joy with your new products.

Our Customer Care Team has also just reached out to you again.

Kind regards,
ZOEVA Team

Rated 1 out of 5 stars
Verified

the return issue

the return issue

18 August 2025
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Saeda, We’re sorry to hear that you were not satisfied with our return policy. We clearly communicate on our website how orders must be returned, and this information is available to all customers. We apologize if this did not meet your expectations.

Kind regards,
ZOEVA Team

Rated 1 out of 5 stars
Verified
ZOEVA Cosmetics logo

Reply from ZOEVA Cosmetics

Hello Petra, We’re sorry to hear that you haven’t received your order. Our Customer Care Team had already reached out to you, but unfortunately, we haven’t received a response. We’ve now contacted you again and resent your order. Please also check your spam folder in case our message ended up there.

Warm regards,
ZOEVA Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look