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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Consumers express concerns about several aspects of the company, including product performance, customer service, the app, and pricing. Many people feel that the quality of the products does not justify the high cost. Customers report negative experiences with customer service, citing unhelpful support and difficulties in resolving issues. Consumers also express frustration with the app, particularly regarding subscriptions and refunds. While there are mixed opinions regarding the product itself, there is a strong consensus that the customer service and app experience need improvement.

Based on these reviews

Rated 2 out of 5 stars

I just found out when my MacBook Pro went obsolete. Apple's dealership in Austin TX sold me an old MacBook Pro in 2016. The salesmen said it was new when it was 4 years old already Mid 2012... See more

Rated 2 out of 5 stars

I have been an Apple user since 1998 and what I really don’t like is an ipadOS that’s 12.23GB with 5.82GB of reverse Auto update space = a total of 18.06GB of used space. That is not separate fro... See more

Rated 2 out of 5 stars

They don’t make Apple products like they used to. My brand new M5 MacBook Pro arrived promptly with faulty ports along its right side. I knew to get AppleCare, which will cover the fix, why? Because i... See more

Rated 2 out of 5 stars

I bought a new MacBook Air. It's a good laptop, but it gives me headaches and eye pain. I started reading information online. It turns out this is a common problem. Many people with sensitive eyes suf... See more

Rated 1 out of 5 stars

I’m writing about the new glass screen upgrade. It is awful. Despite adjusting settings it still remains fuzzy and not easy to view. What a pointless upgrade. No wonder apple products are expensive wh... See more

Rated 1 out of 5 stars

"Apple's 'Black Friday' event is a complete scam. Offering only a useless gift card instead of real discounts is insulting. To make matters worse, the promotion doesn't even cover the newest iPhone 17... See more

Rated 1 out of 5 stars

I have emailed Apple , went onto the Apple support website and disputed a payment that has come out of my account without my authorisation.. the ceo Tim Cook has been copied into many emails and I hav... See more

Rated 1 out of 5 stars

Very very disappointed, top of the range mobile phone, lowest of the lowest update provider. Blá blá bulshit IO26 will be the best ever update for iPhone users. Ever since I updated my iPhone is a... See more

Rated 1 out of 5 stars

Such a disappointing company cannot justify paying £700 for a repair which would cost £80 with apple care Note I missed my Apple renewal due to a sudden bereavement and they still refused to allo... See more

Rated 1 out of 5 stars

I was travelling abroad and my phone broke just before I returned to the U.K. Tried to order a replacement for when I got back but was unable to specify a confirmed delivery date with Apple, although... See more

Rated 1 out of 5 stars

Have MacBook Air that suddenly when I turn on it has vertical lines so basically the login sign doesn’t come up. Called Apple support and they checked and said I have take it repair either Apple or... See more

Rated 1 out of 5 stars

Have tried to unsubscribe from Apple emails multiple times. I havent had an apple device for more than 5 years and I still receive spam emails from them after unsubscribing multiple times. I have trie... See more

Rated 1 out of 5 stars

Bought an Apple Watch for c £500 that was delivered faulty (broken sensor meaning the watch couldn’t track workouts or measure O2). Followed Apple support guidance (wearing watch strap on different po... See more

Rated 1 out of 5 stars

In apple book, if you click by mistake and subscribe to an app and immediately after you cancelled it, they will NOT refund you your money. You call their support and they are not willing to help. Jus... See more

Rated 1 out of 5 stars

I cancelled because Apple TV (on Google play) it works everywhere except my computer, where access is blocked unless I hand over another credit card. Google play already has my card on file, that’s no... See more

Rated 1 out of 5 stars

Terrible customer service. I bought a new iPhone online, i booked a specific day.. Apple didnt deliver it on time. when i called they just didnt care. DPD just dumped it at a random location 10 miles... See more

Rated 1 out of 5 stars

I would give zero star if possible. When I come here I see others have already expressed the extreme frustration I am also feeling. In short, I replaced my 2015 iMac with a new one, nightmare 3 hour... See more

Rated 1 out of 5 stars

I had did a trial of an app on my phone and forgot to cancel it within the time but as soon as they charged my account I reached out to apple right away , apple declined to give me a refund . I told t... See more

Rated 1 out of 5 stars

I currently am very fustrated with apple. I own an iPhone, ipad, Apple Watch, desktop computer and laptop. I dont expect my products to last forever but I have had to constantly replace these products... See more

Rated 1 out of 5 stars

Update 26.1 worst ever! Lostraat 4 bus 1, 3212 Pellenberg of issues calling, payments etc. a reason to sell it. I can’t do anything without searching.

Rated 3 out of 5 stars

I honestly don't know, been a customer for over 10 years but the recent products are just not there. Especially the latest updates are very bad, the IOS 26 and the iPad are questionable...

Rated 1 out of 5 stars

I’ve had one of the worst customer-service experiences with Apple. They were not helpful at all when I reached out for support, and I was charged for a subscription that I had already cancelled. Ev... See more

Rated 1 out of 5 stars

Been buying iphones since the 4. Now have the 16. I am so sick of it changing my words after i finish a sentence! The predictive text pops up with the right word, I click it, it types it, i type a... See more

Rated 1 out of 5 stars

not only they steal our money with phones that are more and more expensive when the quality goes down, also steal us on apps … so fed up of not getting reminders of apps and getting denied a refund wh... See more

Rated 1 out of 5 stars

Ordered AirPod Pro 3 on cyber Monday. $249. The cyber Monday promo was a $50 gift card to be issued upon delivery of order. Problem is that Apple issues a separate overcharge of $50 without... See more

Rated 1 out of 5 stars

I have had a very bad experience with UK online store. I'm an old user of iPhone since iPhone 4. But I never bought it from Apple. I ordered 17 pro max on Monday because the delivery date was said t... See more

Rated 1 out of 5 stars

recently ordered an iPhone from Apple for my wife, and the experience has been extremely disappointing. Apple shipped the package through DHL, and from that point everything went wrong. The tra... See more

Rated 1 out of 5 stars

Foul company to deal with. Had a warranty claim, got sorted after much back and forth over the phone. They they refuse to honour it and ignore all complaints about it! Why accept a warranty to them gh... See more

Rated 1 out of 5 stars

I have been an Apple customer for many years and generally appreciated their customer service approach, which used to be understanding and flexible. Unfortunately, something has clearly changed in... See more

Rated 1 out of 5 stars

The iPad feels useless. The app store is full of subscription garbage. There's no freedom of choice on the iPad. It feels expensive but can't do anything. We all know the iPad should be running Ma... See more

Rated 1 out of 5 stars

I moved from my business IPad to a Nonapple laptop. About a month later combank takes 10 dollars from my account and moves it to Apple. I attempted to dispute the transaction when that didn’t work I... See more

Rated 1 out of 5 stars

Recently bought a set of AirPods Pro 3. When delivered the case is scuffed and scratched as if it's second hand - very unimpressed for something that cost £220.

Rated 1 out of 5 stars

I have been buying Apple Gift Cards for years. I bought one and the redeem code half is missing. i filed a claim 5 days ago. the gift card was for 500.00. i still haven’t heard back. you would think t... See more

Rated 1 out of 5 stars

I’ve been with Apple literally since the first iPhone came out in 2007 – almost 20 years now. My house is basically an Apple museum: every iPhone generation, multiple iPads, MacBook Pros, Apple... See more

Rated 1 out of 5 stars

I drove over an hour to the closest apple store and the staff pretty much couldn't be bothered to help me. After an hour, I just left. The best part? I made sure to tell customers how much better the... See more

Rated 1 out of 5 stars

Extremely disappointing Apple service experience in India I purchased an Apple Watch Series 10 – Jet Black in June 2025. In October, the watch developed issues with the display scrolli... See more

Rated 1 out of 5 stars

I’ve been an Apple customer for years, but my recent experience at the Covent Garden store was one of the most frustrating customer service encounters I’ve ever had. I came in to sort out an... See more

Rated 1 out of 5 stars

A Vision Pro customer service disaster I ordered a Vision Pro from Apple’s online store on 6 November and when it arrived, it was faulty. Apple ordered me a return on 19 November and despite... See more

Rated 1 out of 5 stars

I was nagged by the mail app on iPhone to re enter my gmail password, when I went to enter it I was prompted to set a new password, Apple passwords app offered to generate a strong password and said... See more

Rated 1 out of 5 stars

Iphones are absolute garbage nowadays not only that but that robbing company will slow ur phone down by updating it so that u go and buy new iphone that is even worse then the old ones, it seems like... See more

Rated 3 out of 5 stars

I have an iPhone 12. Garbled audio after software update. Found some reviews online and recommendation is to wait for another update. I will change my review once issue has been fixed.

Rated 1 out of 5 stars

Subscription for YouTube payment is on Dec 15, and now I can’t download apps until I pay that. But I don’t need to pay until Dec 15th, so why is apple holding my account??? This is outrageous, apple h... See more

Rated 1 out of 5 stars

Having just received my air pods 4 I was disappointed in the design as they keep falling out of my ear & don’t fit properly so the sound isn’t as it should be. So I called, got transferred at least 4... See more

Rated 1 out of 5 stars

Went to the apple store in milton Keynes yesterday, Asked for them to help me do a phone switch the staff and the management team refused to help me. As it was in there policy if I had not bro... See more

Rated 1 out of 5 stars

I recently switched to the new iPhone 17 Pro Max, and honestly, I regret buying it. For a phone at this price point, it feels surprisingly cheap, and the overall performance is a big step backw... See more

Rated 2 out of 5 stars

I’ve always liked Apple products for their design and performance, but my recent experience with ordering online has been extremely frustrating. My iPhone order was delayed multiple times, and the tra... See more

Rated 1 out of 5 stars

I have purchased Tech21 EvoShell Case for 13” MacBook Air - Black from Kingston Apple store This is absolutely bulshit an item Very unquality stuff

Rated 3 out of 5 stars

Apple products look great and feel really solid, but the actual experience doesn’t quite match the premium price for me. Performance is smooth, but the phone heats up pretty easily when gaming or usin... See more

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Company details

  1. Electronics Store
  2. Cell Phone Accessory Store
  3. Cell Phone Store
  4. Clothing Store
  5. Computer Accessories Store
  6. Computer Store
  7. Software Company
  8. Watch Store

Information provided by various external sources

Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone.


Contact info

1.8

Poor

TrustScore 2 out of 5

11K reviews

5-star
4-star
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2-star
1-star


Rated 1 out of 5 stars

DO NOT DO 26.1 update!!!!!!

Update 26.1
This has destroyed the phone it’s unrecognisable. Messages. Layout. App colours. App sizing. Stupid glass boxes. I cannot stand it.

This isn’t just a change to get used to. After 20 years I think this is me parting way with Apple.

Apple as usual BLOCK iOS step back. I cannot fix this. I can’t go back, I can’t get it off.
I can’t cope with the brightness. The layout. Learning how to use the phone all over again for a inferior layout,

I contacted support who told me “tough” raise it and the developers may consider it in future updates”
It’s not good enough. It’s not right.
It’s MY PHONE WHY DO APPLE DECIDE????

I don’t want this. I can’t cope with it. It’s horrible.

There is something wrong with management who signed this idiots design off and used it. Terrible. And I know I won’t be the last to complain.

9 December 2025
Unprompted review
Rated 1 out of 5 stars

I was offered a 90-day free trial of…

I was offered a 90-day free trial of AirNav through the App Store. The offer clearly stated £0.00 now and £24.99 per year after, if not cancelled before the end of the trial. I even have a screenshot taken while it was processing, showing the “90 day free trial”
Despite this, Apple immediately took the £24.99 from my account.
I contacted Apple Support straight away, expecting a simple refund, especially since the charge clearly went through in error. Instead, I received the following response:
“We reviewed your claim and your purchase does not meet the conditions for a refund.”
This is completely unacceptable. When a company advertises something as free for 90 days, then takes the money instantly, that is misleading. And refusing to return it, even with proof, is disgraceful customer service.
I’ve been a loyal Apple customer for years, but this has pushed me too far. I will not spend another penny on an Apple product until this is resolved.
To make matters worse, my current iPhone 16 Pro Max has a shockingly poor camera, especially compared to a friend’s Samsung S24 Ultra, the zoom and clarity on that phone genuinely embarrass my iPhone. The idea that Apple still leads in cameras is a myth.
At this point, unless Apple refunds my money and sorts out this mess, my next phone will be the Samsung S26 Ultra. I’m tired of this.

8 December 2025
Unprompted review
Rated 1 out of 5 stars

I have been a long time (20+ years)…

I have been a long time (20+ years) customer of Apple and they have sucked me into their ecosystem with all the devices and subscriptions. This most recent interaction and information received from a supervisor has really given me lost hope and where we are headed as a society. I provided concrete evidence directly from the vendor providing approval for refund only for Apple to reject it. Today I got a taste of what we will be dealing with in the future. I was told Ai made the decision. So now common sense is being thrown out the window by these giant companies and machines are making the decisions. F you Apple this is what I get for decades of loyalty.

8 December 2025
Unprompted review
Rated 1 out of 5 stars

Apple allows third person parties to access your bank account without your permission

It’s most concerning that Apple will allow third-party users access into your bank account without your permission and they think it’s OK. I asked for a refund twice. They denied it and closed the request.
There’s a longer story than this… I made purchases through the third-party through my credit card. On the third purchase, my credit card company became concerned that it was a scam so they temporarily blocked my account and texted me immediately requesting my response by typing a Y if I was making these purchases. I responded immediately within a minute. Y. But the third person party couldn’t wait or didn’t bother to contact me and immediately went into my bank account and withdrew the funds instead of denying my purchase or contacting me or waiting one minute because that’s how long it took for the credit card inst. To contact me and for me to reply and for them to send a text saying that my card was now unblocked and the purchase could be fulfilled.
When I contacted the third person party, they didn’t care they didn’t respond. They got their money. When I contacted Apple, they said oh that’s OK. It’s allowed.
Buyer beware. And watch your credit cards and bank accounts with Apple. Will allow anyone to access any account associated with them and turn a blind eye.

5 December 2025
Unprompted review
Rated 1 out of 5 stars

Servicio al cliente pésimo.

Why is it that customer service is so poor? Barcelona Passeig de Gracia, the customer service staff need to learn how to speak to people and not just bark at them. Poor language used, tonally deaf, inept at actually diffusing a difficult situation. I left the store deciding not to buy an iPhone 17. not based on the product, simply because the 3 people I dealt with were exceptionally unhelpful and rude.

6 December 2025
Unprompted review
Rated 1 out of 5 stars

DONT BUY GIFT CARDS

I have been buying Apple Gift Cards for years. I bought one and the redeem code half is missing. i filed a claim 5 days ago. the gift card was for 500.00. i still haven’t heard back. you would think they could take care of thier customers better. i will never buy Apple again. DONT BUY GIFT CARDS!

2 December 2025
Unprompted review
Rated 2 out of 5 stars

I bought a new MacBook Air

I bought a new MacBook Air. It's a good laptop, but it gives me headaches and eye pain. I started reading information online. It turns out this is a common problem. Many people with sensitive eyes suffer from it. And Apple is doing nothing about it!

24 November 2025
Unprompted review
Rated 1 out of 5 stars

Not a worthwhile company - do not value their customers

Such a disappointing company cannot justify paying £700 for a repair which would cost £80 with apple care

Note I missed my Apple renewal due to a sudden bereavement and they still refused to allow me to roll my Apple care

Will definitely be boycotting Apple when I next upgrade my devices goodbye Apple after being a customer for 15 years!

6 December 2025
Unprompted review
Rated 1 out of 5 stars

Disappointing AppleCare+ experience after nearly 20 years of loyalty

I’ve been with Apple literally since the first iPhone came out in 2007 – almost 20 years now. My house is basically an Apple museum: every iPhone generation, multiple iPads, MacBook Pros, Apple Watches, AirPods, HomePods, Apple TVs… you name it, I’ve bought it. I’m not just a customer; I’ve always been a huge fan.
Two years ago I finally decided to get AppleCare+ for the first time. I figured, ‘Hey, I spend thousands on these devices every year, might as well have the extra protection.’ Never needed it once… until last year.
My phone slipped out of my pocket while I was walking down some stairs. Screen completely shattered, and the aluminum sides got badly dented and scratched – to the point where it actually felt sharp and unpleasant in the hand.
So I went to the Apple Store, super excited that AppleCare+ would finally “save the day.”
They took the phone, came back a few hours later… and had only replaced the screen. The bent, scratched-up frame was exactly the same. I asked, very politely, “Is there any way to fix or replace the side frame too? It doesn’t feel right to hold anymore.” The guy basically said, “Sorry, AppleCare+ only covers the frame if it’s considered ‘severely’ damaged, and this doesn’t qualify.”
So I paid the AppleCare+ service fee… for a repair that would have cost only a little more if I’d just walked in off the street without any coverage at all.
Honestly, it felt like a slap in the face. After almost two decades of giving Apple my money without hesitation, my very first claim left me with a half-fixed phone that no longer feels premium at all. I still love this company, I really do, but this experience made me seriously wonder if AppleCare+ is worth it – especially for people like me who’ve been loyal since day one.
I still hope Apple will eventually realize that “premium care” should mean more than the bare minimum for the customers who’ve supported them the longest.

27 October 2025
Unprompted review
Rated 1 out of 5 stars

Disappointed by the Evolution of Customer Service

I have been an Apple customer for many years and generally appreciated their customer service approach, which used to be understanding and flexible. Unfortunately, something has clearly changed in their policy.
I recently requested a refund for an automatically renewed subscription that I absolutely did not use - a verifiable fact in their own logs. In the past, Apple would accept this type of request without issue. This time, categorical refusal, even after contesting.
What bothers me most is the complete lack of flexibility and responsiveness. When a customer doesn’t even touch an application during the entire billing period, it seems that a minimum of common sense should prevail.
I no longer have any trust in their subscription management and even less in their customer service. Be extremely vigilant with anything involving automatic renewals with Apple - they will not make any gesture, even for obvious situations.
A now very cautious customer with the Apple ecosystem.

3 December 2025
Unprompted review
Rated 1 out of 5 stars

Horrible , never again

I had did a trial of an app on my phone and forgot to cancel it within the time but as soon as they charged my account I reached out to apple right away , apple declined to give me a refund . I told them I did not want to pay $80 for an app i’m not going to use . They basically said oh well we’re not refunding it . So I reached out to the better business bureau and their response was the same .!I just became an apple user in September but once this phone is done and over with i’m going back to android . I only came this way because certain family members been begging me for years . I haven’t been having a pleasant time with apple since I became an apple user . Apple s joke and they’re money hungry.

13 November 2025
Unprompted review
Rated 1 out of 5 stars

Very Disappointing Upgrade

I recently switched to the new iPhone 17 Pro Max, and honestly, I regret buying it. For a phone at this price point, it feels surprisingly cheap, and the overall performance is a big step backward compared to my previous 15 Pro Max.

The internet connection is unreliable, with apps and services constantly disconnecting. The whole experience just feels buggy and sluggish — definitely not what I expect from a flagship device.

The worst issue has been Apple Pay. It sometimes doesn’t work at all, and my bank confirmed the problem is on Apple’s side. This is extremely frustrating, especially when relying on it for everyday payments.

Overall, the phone feels slow, unstable, and poorly optimized. Quality and performance have gone down while the price has gone up. I’m genuinely sorry I bought it, and I can’t recommend it to anyone right now.

5 December 2025
Unprompted review

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