BEAUTY BAY Reviews 170,816

TrustScore 4 out of 5

4.1

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.

Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers are very satisfied with the products offered, highlighting the wide range available, including brands not easily found elsewhere. People appreciate the reasonable prices, frequent offers, and discounts, especially on Beauty Bay's own brand. Consumers also value the high quality and pigmentation of the makeup, particularly the eyeshadow palettes. The delivery service is generally praised for its speed and tracking, with many reporting next-day delivery. The detailed product descriptions and ingredient lists are appreciated, especially by those with sensitive skin. The secure packaging and overall customer service also contribute to a positive shopping experience.

Based on these reviews

Rated 4 out of 5 stars

What I will say is that my next day delivery took 11 days to arrive however I don't think this was beautybays fault. BeautyBay were very helpful and quick to respond and raise an issue with evri.. my... See more

Company replied

Rated 4 out of 5 stars
Verified

Great products but delivery was terrible. Evri dumped the parcel at my doorstep, did not knock. I found it laying there when I opened my door, had no idea it had been left there, extremely unsafe. Ple... See more

Company replied

Rated 4 out of 5 stars
Verified

I updated my review as the error was on the courier part and, while they didn't try to help, the customer service of Beauty Bay did reach out to me within 24h. The product looks OK, only the package... See more

Company replied

Rated 4 out of 5 stars
Verified

The eyeshadow palette is great, came in 3 days. Didn't get notifications from EVERI (the delivery company) so didn't know what time it was coming. The eyeshadow palette is lovely, very pigmented WH... See more

Rated 5 out of 5 stars
Verified

Excellent service every time! I love that they offer next day delivery — it’s fast and reliable. Order updates are always clear and timely, and I’ve never had any issues. Truly amazing service from st... See more

Company replied

Rated 5 out of 5 stars

Driver was 10 minutes late but very apologetic very polite .parcel was in perfect condition not tried it yet but looking forward to trying the different shades .first time buying from beauty bay .the... See more

Company replied

Rated 5 out of 5 stars

beautiful range of items- have a few of the palettes and about to dive into Beauty Bay's own range with the lip stains and blushes- was introduced to the site by a friend an now we defo one of the ob... See more

Company replied

Rated 5 out of 5 stars
Verified

Great experience from Beauty Bay. Their online service is nice and easy to use and they have a good range of products on there too! Again delivery service was great too!

Company replied

Rated 5 out of 5 stars
Verified

Ordered 2 samples of Floral Street perfumes, oh my goodness they are gorgeous!!! Just arrived also with a free gift, what a lovely surprise, thankyou. Order with no problems, communication great wit... See more

Rated 5 out of 5 stars
Verified

I’m absolutely delighted, blown away and excited at my 3 new purchases. The neutral eyeshadow palette is packed full of brilliant colours with a large mirror on the inside of the palette box. The lon... See more

Rated 3 out of 5 stars
Verified

Always a relaxed shop with Beauty Bay. Always find exactly what I'm looking for. Free next day delivery and free gift this time. Unfortunately one item has arrived damaged. Awaiting response from cu... See more

Rated 5 out of 5 stars
Verified

Amazing array of products. I'm so impressed with the quality of Beauty Bay's own skincare products that I have swapped my Cleanser, Serum and body exfoliant balm for their brand. I'm equally pleased t... See more

Company replied

Rated 5 out of 5 stars

I’ve tried countless eyeshadow palettes, but this one has completely won me over! The pigmentation is absolutely stunning—one swipe gives full, rich color without any patchiness. The formula is bu... See more

Company replied

Rated 5 out of 5 stars
Verified

Looked EVERYWHERE for colourful eyeshadow palettes until I finally found beauty bay. They're super high quality for a really affordable price! I paid for next day delivery and they arrived on time wit... See more

Company replied

Rated 5 out of 5 stars
Verified

First time shopping with Beauty Bay, had some excellent discounts on products. Great descriptions, costs and easy to navigate the app. Delivery was earlier than expected which is always a bonus, deliv... See more

Rated 5 out of 5 stars
Verified

Fab products. Great offers. Especially beauty bays own eyeshadow. They are a must. Exceptionally pigmented, beautiful colours, why pay more when you can get these at fraction of the cost. Also, other... See more

Rated 3 out of 5 stars

The lip liner broke during the first use. When I tried to twist out more, either the mechanism didn’t work or it was simply faulty. I’m very disappointed because I didn’t even get the chance to see ho... See more

Company replied

Rated 5 out of 5 stars
Verified

Great palette Pigmented and lovely selection of colours So far chartreuse, mint teal and burgundy wine are the only colours not included Amazing value for money Great delivery Came in 5 days Bo... See more

Rated 5 out of 5 stars
Verified

I LOVE these themed box sets each month, I look forward to them, they’re great for trying out new products, I’ve never been disappointed! Can’t want to use the things inside. Also if you’re not keen o... See more

Rated 5 out of 5 stars
Verified

Beauty Bay palettes are the best I've ever tried. Highly pigmented,great quality, strong and sturdy packaging, blendable and the shimmers are next level. Also I ordered in the early hours of easter... See more

Rated 5 out of 5 stars
Verified

It’s been my very first experience with Beauty Bay I have bought bondi boost Everlast hair styler and I can not be happier. Delivery was free and next day! Communication perfect They informed me on ev... See more

Company replied

Rated 3 out of 5 stars
Verified

Arrived really quickly (12 hours between ordering and parcel being delivered) and didn’t pay extra for next day delivery because of a promotion which was good. But the box arrived open, the box ha... See more

Company replied

Rated 5 out of 5 stars

Very easy to order online, great prices! Kept up to date with delivery and arrived well packaged! Will definitely order from Beauty Bay again, very happy with my purchases!

Company replied

Rated 5 out of 5 stars
Verified

I was a little dubious about how good their own brand would be, but the products are really lovely and at a great price. Delivery costs are reasonable and although the items arrived a little slower t... See more

Rated 5 out of 5 stars
Verified

Fast delivery (like litrelly came within a week lol) [=•O and the products came well packaged and came with care ^O^ I espeally loved there brand items, worth every penny ^O^ Thier prices are reason... See more

Rated 5 out of 5 stars
Verified

Bought eye shadow pallets as a gift for my daughter (Put away for xmas) so I can't comment on the shadows themselves but my order was made after reading other reviews.what I can comment on is how be... See more

Company replied

Rated 3 out of 5 stars

Order YH3R-GFCC-L46I-N Order was left outside from front door and taken. There has been a miscommunication with Evri. I need beauty bay to customer service to contact me. Refund or replacement. Thi... See more

Rated 3 out of 5 stars

Ordered a product for £45... they sent it to the wrong address blaming 'their system and having wrong address in my payment method' even though I well was not informed about it during the buying proce... See more

Rated 4 out of 5 stars

Skeptical after reading reviews however I proceeded and order a make-up palette. The lack of being kept updated of the process of the delivery was a letdown having to keep checking for a tracking numb... See more

Rated 5 out of 5 stars

Ordered some k-beauty products on a Sunday night and thought nothing of it. Only to be pleasantly surprised with delivery next day! Super happy with my purchase using their skin type guide and produc... See more

Rated 5 out of 5 stars
Verified

Quality of their products are amazing in comparison to CT, Huda, etc. Very pigmented eyeshadow palettes, and, I now have 5 now. I also tried the chamomile balm which shocked me because, I rubbed i... See more

Rated 3 out of 5 stars
Verified

Everything about ordering and delivery of my product was perfect (easy and fast). My issue is with the product itself. I ordered a perfume/scent which although pleasant was not what I was hoping for.... See more

Rated 5 out of 5 stars
Verified

I was a bit annoyed having not received my previous order which I now believe EVRI have lost. My faith has been restored today when I received an order placed the day before extremely quickly and in g... See more

Rated 5 out of 5 stars
Verified

I ordered the mini LightWorks palette from Danessa Myrecks the 6pan one. You can place on the rest of the LightWorks VI and for a friend the Mini Gem 9 pan palette from their own brand. I life in... See more

Company replied

Rated 5 out of 5 stars

So far. very pleased The advent calendar is a gift, so I cannot make a comment wrt to the contents. But delivered super quick well packaged etc

Company replied

Rated 5 out of 5 stars

It was my first time shopping on Beauty Bay, and it was a good experience. All my products arrived without damage, and I am in love with the eyeshadow palette. I will definitely shop again ☺️🥰🥰

Company replied

Rated 5 out of 5 stars

Great prices and super fast delivery. Will definitely be shopping here again :) Thankyou for a smooth lovely purchase x

Company replied

Rated 5 out of 5 stars
Verified

I just love beauty bay mostly use at Xmas but do also use at random my fave place to shop for skin care haor care ext :) i just love beauty bay xxxx

Company replied

Rated 5 out of 5 stars

my order unfortunately went missing however they were so helpful and lovely and went above and beyond to make sure i either obtained my parcel or got a refund

Company replied

Rated 5 out of 5 stars

I was really wary of ordering from here due to feedback, however have placed 2 orders this week and both arrived next day in perfect condition. Wish I had ordered sooner as missed out on some palette... See more

Rated 5 out of 5 stars
Verified

Love Beauty Bay website. Thankfully it has a huge range of makeup for all women of colour. So impressed that it lists the ingredients, details & delivery information. My skin texture has changed for t... See more

Rated 5 out of 5 stars
Verified

Beauty bay always have great offers on and I can buy brands I can't get in superdrug from beauty bay at drugstore prices and brands from America which I can't get anywhere else without paying huge cus... See more

Rated 5 out of 5 stars
Verified

Beauty bay is saviour! If your looking for beauty on budget, look no further! Having the American brands on the website means you can order them without having to pay extortionate shipping and tax pri... See more

Rated 5 out of 5 stars
Verified

I order from Beauty Bay quite regularly, and their range of products is amazing! They often have offers or discounts across loads of things which makes shopping so easy! And their delivery, 10/10, e... See more

Company replied

Rated 5 out of 5 stars

They carry great brands I would normally not be able to get my hands on in my part of the world. I had a great experience overall. Super easy to order and track your package and it even arrived 2 days... See more

Rated 5 out of 5 stars

Fantastic,I ordered some hair products and was super fast delivery,🚚 not sure what happened to some of the reviews on here being bad! I’d give them 10 stars if I could maybe I was just lucky.But I’l... See more

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Company details

  1. Cosmetics Store
  2. Beauty Product Supplier
  3. Cosmetics Industry
  4. Hair Product Store
  5. Skin Care Clinic
  6. Wellness Center

Written by the company

BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.


Contact info

4.1

Great

TrustScore 4 out of 5

171K reviews

5-star
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1-star

Replied to 70% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars

Great prices and super fast delivery

Great prices and super fast delivery. Will definitely be shopping here again :) Thankyou for a smooth lovely purchase x

9 September 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

HI
Thanks so much for the love! We’re so glad you enjoyed your Beauty Bay haul and that it landed with you super fast. Can’t wait to see you back for your next shop.
Thanks
Beauty Bay :)

Rated 1 out of 5 stars

Gave me an epilator instead of the MBM…

Gave me an epilator instead of the MBM curve case… scammers do not buy from here

9 November 2024
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Onyinye
I'm sorry to hear you received the wrong item.
I can see your order was delivered in late 2024 and we've never had any communication from you in regards to this issue. It is hard for a company to resolve any issues they aren't aware of and we would have definitely assisted.
Thanks
Beauty Bay

Rated 5 out of 5 stars

Amazing 🤩

It was my first time shopping on Beauty Bay, and it was a good experience. All my products arrived without damage, and I am in love with the eyeshadow palette. I will definitely shop again ☺️🥰🥰

8 September 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Victoria
Thanks for leaving a review :)
We're so happy to read your experience and are very glad you love the products.
We look forward to seeing you on future orders.
Thanks
Beauty Bay

Rated 3 out of 5 stars

The lip liner broke during the first…

The lip liner broke during the first use. When I tried to twist out more, either the mechanism didn’t work or it was simply faulty. I’m very disappointed because I didn’t even get the chance to see how it looks on my lips. The lip tint, however, is fantastic — but I don’t know how they look together

8 September 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi
We’re really sorry to hear about the lip liner issue and understand how frustrating that must be. Thank you for letting us know, and we’re glad you’re enjoying the lip tint! Please reach out to our Customer Services Team and they will be happy to help.
Thanks
Beauty Bay

Rated 1 out of 5 stars

Points all gone

Points all gone.

Saved up loads of points, tried to redeem them last order but it didn’t work. I seemed to end up with a ‘voucher’ instead so I tried to use it on my purchase today but it’s gone.

Loyalty scheme is more of a loyalty scam.

8 September 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Laura
Thanks for leaving a review.
This is most unusual. Would it please be possible for you to email our Customer Services Team at customer.services@beautybay.com and they will be more than happy to look into this for you.
Thanks
Beauty Bay

Rated 1 out of 5 stars

ORDER NOT RECEIVED AND IT'S NEARLY 2 WEEKS

I placed my order the 27th and was initially due to be delivered to my home address. There will be no one in the house on weekdays to deliver the parcel so I redirected EVRI to a locker near me. Tracker says it was delivered to the locker location on the 31st Aug at 23:59, but EVRI never gave me a code to claim it. So, I waited. Days passed and a ton of enquiries and back and forth emails to Beauty Bay and EVRI, and they all say the same thing. EVRI says that “It’s still on the way to the locker” even though it says delivered. Where is my code to claim? Nothing. Still the same auto response from EVRI. Meanwhile, Beauty bay ignored my explanation of the situation three times by three different people and wanted me to sign a “Denial of receipt” declaration. I mean, denial? I have not received a code to claim my parcel! I ended up rephrasing their formatted declaration and sent it because 99% of it did not apply to the occurrence. Seriously, beautybay. Your customer service needs improvement. Not all customers are the same and wants a freeload! I actually paid for my products and want to receive them so I can use it. Nearly 2 weeks in, I still have no products!

27 August 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Ellie
Thanks for leaving a review.
I'm sorry to hear of the issues you have had with your order.
Upon checking, I can now see that you have been issued with a full refund.
I hope you will consider shopping with us again so we can show you the true Beauty Bay experience.
Thanks
Beauty Bay

Rated 5 out of 5 stars
Verified

Always the best experience with Beauty…

Always the best experience with Beauty Bay, with their reasonable prices, prompt delivery and easy tracking, it’s my favourite beauty app!

30 April 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Halima
Thanks for leaving a review :)
We're so happy to hear about your experiences and that we're your favourite beauty app!!
There's lots more exciting things to come!
Thanks
Beauty Bay

Rated 5 out of 5 stars
Verified

Great deals

Great deals and came when expected

29 October 2024
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Rebecca
Thanks for leaving a review :)
We're very happy to hear you love your experience with Beauty Bay. This is great feedback to get.
Thanks
Beauty Bay

Rated 5 out of 5 stars

Easy to order

Easy to order, communication on delivery very good, fast delivery, very well packaged, very pleased customer

4 September 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Colleen
Thanks for leaving a review :)
We're very happy to hear you love your experience with Beauty Bay. This is great feedback to get.
Thanks
Beauty Bay

Rated 5 out of 5 stars

Received within a few days

Received within a few days, love the items.

3 September 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi
Thanks for leaving a review :)
We're very glad to hear that your delivery arrived promptly and you love the items.
We look forward to seeing you on future orders!
Thanks
Beauty Bay

Rated 1 out of 5 stars
Verified

Terrible service do not use!

Foundation ordered on 29th and next day delivery paid for, it is the 3rd September and still no delivery or up date. Impossible to get to speak with anyone apart from a bot. This is the second time this has happened with beauty bay- terrible service would not reccomend

3 September 2025
Rated 2 out of 5 stars

Couriers need to read their instructions when no one at home!

Parcels were not placed in my allocated safe space but instead left in front of the door as no one was in and left where they could have been taken/stolen) instead of allocated safe space - couriers could do with reading the instructions given to them when someone isn’t home, what’s the point in asking for this information if it’s going to be ignored by the courier!

30 August 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi
We’re really sorry to hear about your delivery experience and completely understand your frustration. Thank you for letting us know, we’ll pass this feedback on to the courier team to help prevent it happening again.
Thanks
Beauty Bay

Rated 5 out of 5 stars
Verified

I just love beauty bay mostly use at…

I just love beauty bay mostly use at Xmas but do also use at random my fave place to shop for skin care haor care ext :) i just love beauty bay xxxx

1 December 2024
BEAUTY BAY logo

Reply from BEAUTY BAY

HI
We love hearing this! Thanks so much for choosing us as your go-to for skincare and haircare, whether it’s Christmas or a little treat for yourself. We’re so happy to be your favourite place to shop.
Thanks
Beauty Bay

Rated 5 out of 5 stars
Verified

Can't complain great products

Can't complain great products

6 May 2025
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi
Thanks for your review! We’re so pleased you’re enjoying the products and hope to see you back at Beauty Bay soon.
Thanks
Beauty Bay

Rated 1 out of 5 stars

Damaged makeup, can't get money back

My makeup arrived damaged and they're making it impossible for me to get my money back.

27 August 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi
We’re very sorry to hear that your order arrived damaged. This is certainly not the experience we wish to provide.
We have requested order details via Trustpilot so we can assist but haven't heard back yet. If you could reach out to our Customer Services team they'll be more than happy to help.
Thanks
Beauty Bay

Rated 1 out of 5 stars

I did a order with them for a made by…

I did a order with them for a made by Mitchell bundle I basically get all of my UK brand products from them other then Plouise I go to directly to them and wow they are great and very quick coming from the UK but I ordered about 2 weeks ago and the tracking is telling me my product should have been here by August 27th and guess what I don’t have nothing yet and when I try to go track my product I basically can’t all it says is that it’s in America so I decided to contact th there customer service to see if they can track it and get a exact location or refund me simple I have gotten no response at all am sorry but that’s so unprofessional and people continue to praise them and I had a bad experience with them last time wrote a review on the BBB and they basically said I was lying and then had the nerve to ask me to give them a review on the product I got of course from made by Mitchell and I wrote the review under the product and basically wrote the bad experience I had with them and of course they erased it so know 5 months later the only reason why I ordered of them because what I wanted is cheaper than going somewhere else but I definitely learned my lesson and I don’t like my money or time being played with at all and if you had a great experience with beauty bay great I didn’t they suck

16 August 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

HI
We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback
Thanks
Beauty Bay

Rated 5 out of 5 stars
Verified

Great service

Great service, good prices.

5 December 2024
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi
Thanks for sharing this! We’re so glad you enjoyed the service and found great prices with us. Hope to see you shopping with us again soon.
Thanks
Beauty Bay

Rated 5 out of 5 stars

Fast delivery

I ordered on the 25 August and the items were delivered on the 26th! Excellent updates - kept me informed with tracking! Highly recommend

26 August 2025
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi
Thanks so much for your lovely feedback! We’re so pleased your order reached you so quickly and that you found the updates helpful. It’s great to know you’d recommend us.
Thanks
Beauty Bay

Rated 1 out of 5 stars

Ordered on the 6th of August- Parcel lost in transit- Customer service is non existent

Ordered on the 6th of August, item still not received, confirmed by Evri Parcel has been lost in transit , customer service are non existent and take over 48hrs to get back to you, which is pointless as they come up with excuse after excuse, you reply…..wait another 48 hours for a response ,it’s an ongoing saga, lucky I paid with credit card so will
Go through them instead to get a refund as I have confirmation from Evri themselves to state parcel was lost, will never waste my time using Beauty Bay again.
Issues happen with delivery sometimes I understand but the customer service is absolutely ridiculous

19 August 2025
Unprompted review

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