Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their politeness, knowledge, and respectfulness. Consumers highlight the excellent service they receive when contacting the company, with many expressing surprise and gratitude for the kindness and empathy shown by the representatives. People appreciate the professionalism, courtesy, and compassion displayed in handling their cases, even when complicated. Consumers also appreciate the clarity and efficiency of the service. Many reviewers specifically commend individual staff members by name, emphasizing their helpfulness and ability to resolve issues quickly. Customers value the support and guidance they receive throughout the claims process, with many feeling reassured and well-informed. While contact and response times receive mixed feedback, the overall sentiment towards the staff and service remains highly positive.

Based on these reviews

Rated 4 out of 5 stars
Invited

I found it a little difficult to understand the call handler at times. However, they were efficient and actually provided more than I needed. The call took longer than I expected, and since I don't se... See more

Company replied

Rated 4 out of 5 stars
Invited

Needed advice on my policy and some questions I had clarified. The representative (Aphealeale) was very helpful. Everything I asked was clearly explained to me by Aphealeale and she had a charming and... See more

Company replied

Rated 4 out of 5 stars
Invited

The person I spoke to, Hannah was friendly and supportive of the issue I was having with the Vitality app. She understood my concerns that I was raising and provided myself with the answers and the p... See more

Company replied

Rated 4 out of 5 stars
Invited

Taj the customer service advisor was very helpful and re-assuring, giving clear updates throughout the call and gave me confidence my treatment pathway and claim is being well managed Website however... See more

Company replied

Rated 3 out of 5 stars
Invited

Customer advice seemed hopeful that you could help me but when she transferred me the lady said I couldn’t be referred despite the fact that the NHS are passing me from one to another. This leaves me... See more

Company replied

Rated 5 out of 5 stars
Invited

I spoke to Imogen today. She was incredibly helpful, sympathetic and even checked availability of all the dermatologist that were closest to me. I don’t know why I wasn’t given these ones when I sp... See more

Company replied

Rated 5 out of 5 stars
Invited

Today, I spoke with a lady named Valerie. She was very friendly, understanding, caring and knowledgeable about the policy and query i had called about. Valerie explained a lot in a very understanda... See more

Company replied

Rated 5 out of 5 stars
Invited

I had a 30 min phone call this morning with one of your team members called Zusakhe Roji and she was great. I was unsure on what the next steps were after my first consultation and she had alot of pat... See more

Company replied

Rated 3 out of 5 stars
Invited

Difficult to get to talk to the right person initially. Eventually spoke to Zu who seemed very helpful........but of course the proof will be in the pudding in how quickly will I receive reimbursement... See more

Company replied

Rated 3 out of 5 stars
Invited

person who answered the call was patient and helpful but there seem to be an incredible amount of obstacles to stop me claiming.Was disappointed at how hard/un user friendly the system is to be honest... See more

Company replied

Rated 5 out of 5 stars
Invited

Rang Vitality to discuss the mental health options on my plan. Spoke with Megan from the mental health team and she was super friendly and helpful. Megan explained everything clearly, helped point me... See more

Company replied

Rated 5 out of 5 stars

My company recently moved from Aviva to Vitality health insurance and I needed clarity on a few open claims. I called up and got through to Ella immediately and she was SUPER helpful and patient and k... See more

Company replied

Rated 5 out of 5 stars
Invited

When I was transferred to the department concerned to request a caim for my condition. I Spoke to Billey who was very supportive and informative and above all she was very polite and patient . Billey... See more

Company replied

Rated 5 out of 5 stars
Invited

This is solely relataed to Anna who took my call on the 23rd Sept 2025 and not related to Vitality in general. Anna was exceptional. In spite of things being already late she managed to get the appro... See more

Company replied

Rated 5 out of 5 stars
Invited

I had some issues and the person I dealt with initially could not have been more helpful. He sorted out my details and put me through to Millie in the claims department. She was absolutely fantastic a... See more

Company replied

Rated 5 out of 5 stars
Invited

As this was the first time I’d made a claim I decided to speak to someone rather than do everything online. Spoke to a chap called Mike who was really thorough, helpful, he explained everything clearl... See more

Company replied

Rated 5 out of 5 stars
Invited

I telephoned Vitality for some advice about a private referral for treatment previously provided by the NHS. I cannot tell you how surprised I was to receive such an excellent service. Both of the peo... See more

Company replied

Rated 5 out of 5 stars
Invited

I have never had to use a medical insurance company before so I can't compare BUT if I did I bet you would come out hands down winners. Your staff on the phones are so polite, knowledgeable and so res... See more

Company replied

Rated 5 out of 5 stars

Excellent service from James Guy (Renewals Specialist) today and in the past. Due to a price increase I had decided to cancel my policy but with his knowledge and patience we were able to make some ch... See more

Company replied

Rated 5 out of 5 stars
Invited

Contacted Vitality regarding a potential health insurance claim. This was the first time I've had to consider a claim. Extremely helpful and informative advice provided on the way to claim and the ne... See more

Company replied

Rated 5 out of 5 stars
Invited

I'd like to command Riona for the way she handled my query. She was very professional, attentive, and addressed my needs clearly. The service was both helpful and efficient, and everything was resolv... See more

Company replied

Rated 5 out of 5 stars
Invited

I had some questions about a claim and Karim was really helpful and provided some great advice which will help me achieve a better outcome for my treatment. Much appreciated!

Company replied

Rated 5 out of 5 stars
Invited

Spoke with Jonathan green, he was thorough and knew exactly what he was talking about, he explained everything clearly and did not take long at all.

Company replied

Rated 3 out of 5 stars
Invited

My wife (Melanie) who is named in my policy, needed to start a claim for mental health support. I am the main policy holder. From the vitality app, we went through start a new claim / mental health,... See more

Company replied

Rated 5 out of 5 stars
Invited

Really friendly and helpful member of the team. Knowledgeable, understanding, kind and gave me great advise in regards to the benefits of using the app. Her name was Emily and she was great!

Company replied

Rated 5 out of 5 stars
Invited

Luke was great A+++ He sorted my problem out quickly and efficiently. I think the information or process on the website for claims needs to be better though as it doesn't state clearly exactly wha... See more

Company replied

Rated 5 out of 5 stars
Invited

I called about a private referral and the process was explained to me very clearly. I was quickly provided with multiple options for dermatologists. Very friendly service and offered me very helpful a... See more

Company replied

Rated 5 out of 5 stars
Invited

Mike was understanding & talked me through the process, making it clear & simple. I hadn't already researched consultants so links to potential consultants were emailed to me very quickly following... See more

Company replied

Rated 5 out of 5 stars
Invited

Really helpful lovely lady assisted me today with an authorisation for a non standard case. Explained everything and sorted it out for me whilst being really supportive

Company replied

Rated 5 out of 5 stars
Invited

My experience so far with vitality has been lifesaving. The staff are kind and always explain everything to me. Had a phonecall today which was great and reassuring.

Company replied

Rated 5 out of 5 stars
Invited

In all honesty, all my calls and interactions with Vitality on the phone have been amazing. The knowledge and the service has been exemplary and, even though my case has been a little complicated, all... See more

Company replied

Rated 3 out of 5 stars
Invited

the young lady who helped me with my confusion was very helpful, however, I do not understand why you would ask me to pay the policy excess to the consultant, very messy. Why not pay it to vitality,... See more

Company replied

Rated 4 out of 5 stars
Invited

I didn’t get to talk to the right specialist initially, my call was transferred however I had to wait in the call queue again ( hence 4 and not 5 stars). The service from your specialist once I got t... See more

Company replied

Rated 5 out of 5 stars
Invited

Niki was very helpful.. she put me at ease straight away .. nothing was a bother .. this was my 1st time claiming health insurance and I had the whole thing sorted with in 30mins .. fantastic service... See more

Company replied

Rated 5 out of 5 stars
Invited

Amazing customer service. When you most needed and you feel down and a bit worried, there is always a friendly, understanding and compassionate member of the team picking up the phone and guiding you... See more

Company replied

Rated 5 out of 5 stars
Invited

My experience was Great the customer service was fantastic very helpful.l was very uncertain to start but the staff made me feel very relaxed thank you all 🙏 so much

Company replied

Rated 5 out of 5 stars
Invited

One of the most helpful person on the planet, it was such a pleasure talking to this young lady and really nice to be able to talk to someone for a change and not press more buttons. Very helpful and... See more

Company replied

Rated 5 out of 5 stars
Invited

I have spoken to Waarisa today about booking a knee replacement, she was very understanding, thorough and clear. She made it seem very easy for me. Thank you Waarisa

Company replied

Rated 5 out of 5 stars

Ella was amazing and informative! She explained the process and gave me detail that I needed to understand how the claims worked end to end. She was patient and helpful. Thank you!

Company replied

Rated 5 out of 5 stars
Invited

Kareem was fantastic . So knowledgeable and helpful . Especially when it’s a stressful time a knowledgeable kind advisor is what I need and I got with vitality

Company replied

Rated 3 out of 5 stars
Invited

I am finding this experience not as straightforward as I was lead to believe. There is a lot of backward and forward and checking of what is or not covered.

Company replied

Rated 5 out of 5 stars
Invited

I liked that the lady I spoke to,Nazarene explained everything so clearly and politely and it made me feel that I was receiving personal care,thank you.

Company replied

Rated 3 out of 5 stars
Invited

Phones are not answered quick enough. Also not keen on the correspondence regarding payment of bills - not always clear. Also took longer to get my claim agreed than it should have done

Company replied

Rated 5 out of 5 stars
Invited

Que was great, the best experience I have had with Vitality since I joined. My and my wife’s experience up to this point hasn’t been that great to be honest. Que was a big step up

Company replied

Rated 3 out of 5 stars
Invited

The person i spoke to was helpful, but the outcome didn't resolve the issue as was given a number for London Doc, rather than Spire which is who i need to contact.

Company replied

Rated 5 out of 5 stars
Invited

Brilliant polite and attentive interaction this morning with your staff. Answered all my questions and provided clear guidance and support.

Company replied

Rated 5 out of 5 stars
Invited

You had the patience to listen to my query, although complex. You reviewed and resolved my complaint quickly and efficiently. Excellent customer service.

Company replied

Rated 5 out of 5 stars
Invited

Requesting a call back and having an answer to your questions is a breeze - even if in my case I hadn't the answer I was hoping for.

Company replied

Rated 4 out of 5 stars
Invited

I want to get physiotherapy and use a physio I know but as he is not within your network I would need to fund it all myself. The private physio blurb says I can choose my physio, which I have done but... See more

Company replied

We perform checks on reviews


Company details

  1. #20 of 24 best companies in Health insurance agency
  2. #48 of 50 best companies in Life Insurance Agency
  3. #3 of 3 best companies in Doctor referral service
  4. #27 of 39 best companies in Wellness Programme

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

58K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Invited

Great service

Natasha was so friendly and helpful.

11 October 2025
Vitality logo

Reply from Vitality

We're so glad to hear that you found Natasha helpful and friendly. We appreciate your positive feedback! - Sophia

Rated 5 out of 5 stars
Invited

The agents on the phone are very…

The agents on the phone are very friendly and caring. Vitality is always able to help me with my health issues.

11 October 2025
Vitality logo

Reply from Vitality

We're so glad to hear that our agents' friendliness and care, along with our ability to assist with your health issues, have been helpful to you. - Sophia

Rated 5 out of 5 stars
Invited

Helpful advice, fast action

Helpful, clear advice and fast action. Thank you.

11 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that our advice was helpful and our action was fast. Thank you for your positive feedback; we appreciate it. - Sophia

Rated 3 out of 5 stars
Invited

It wasn’t clear on the app how and who…

It wasn’t clear on the app how and who to contact following a NHS referral. When finally got through I have to now get another referral letter as wording on original was also talking about what GP was doing . My records keep refer to London options when my details are correct and I live in Northamptonshire

10 October 2025
Vitality logo

Reply from Vitality

Good afternoon,

Thank you for your feedback, and we're sorry to hear about the confusion and inconvenience you've experienced. We understand how frustrating it can be when things aren’t clear, especially following an NHS referral. To help resolve this, a member of our Care Team will be in touch to discuss your concerns in more detail and ensure everything is properly aligned with your location and referral needs.

Best wishes,
Sophia

Rated 5 out of 5 stars
Invited

Martin was extremely understanding and…

Martin was extremely understanding and helpful. Made me feel comfortable from the beginning of the call to the very end. Offered all the information necessary and also provided alternatives.
Thank you

11 October 2025
Vitality logo

Reply from Vitality

We appreciate you sharing your feedback. We're happy to hear that Martin was understanding and helpful, ensuring you felt comfortable and well-informed throughout your call. - Sophia

Rated 4 out of 5 stars
Invited

Maisie was friendly and communicative

Maisie was friendly and communicative. She took time to understand my request and apologized for the time taken but responded later as promised with clear guidance.

10 October 2025
Vitality logo

Reply from Vitality

We appreciate your feedback. We're happy to hear that Maisie was friendly, communicative, and provided clear guidance, even with the delay. - Sophia

Rated 5 out of 5 stars
Invited

Thankyou so much great easy helpful…

Thankyou so much great easy helpful staff we really appreciate you.

10 October 2025
Vitality logo

Reply from Vitality

We're so glad to hear that our staff were helpful and made things easy for you; thank you for sharing your appreciation with us. - Sophia

Rated 5 out of 5 stars
Invited

Very helpful customer service call

Person I talked to was super helpful in rectifying a situation I had where somehow I had been booked into two different appointments with different doctors to diagnose the same issue. They managed to contact each individual department/person and work out for me which appointment was the correct one to attend and which one to cancel.

10 October 2025
Vitality logo

Reply from Vitality

We appreciate you sharing your experience. We're happy to hear that our team member was able to resolve the scheduling issue and ensure you had the correct appointment. Thank you for your feedback. - Sophia

Rated 5 out of 5 stars
Invited

Katie was really helpful

Katie was really helpful, really quick process which is very important when trying to get to the bottom of uncomfortable symptoms

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that the process was quick and helpful. We appreciate your review! - Sophia

Rated 5 out of 5 stars
Invited

Super helpful and got me sorted out

Super helpful and got me sorted out. Great Service.

10 October 2025
Vitality logo

Reply from Vitality

We are happy that our service was so helpful and that we got you sorted. Thank you for the great feedback! - Sophia

Rated 5 out of 5 stars
Invited

Brilliant

Brilliant. Really easy to lodge a claim and authorisation. Great friendly staff who were most helpful. Highly recommend.

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that the claim process was easy and our staff were helpful! Thank you for recommending us and for your positive feedback. - Sophia

Rated 4 out of 5 stars
Invited

The lady who helped me was great

The lady who helped me was great. Very friendly and willing to help. Unfortunately she didn’t have all my case details easily available but that was not her fault.

10 October 2025
Vitality logo

Reply from Vitality

We appreciate your feedback and are happy to hear that you found our team member helpful although we are sorry that your case details were not readily accessible. - Sophia

Rated 5 out of 5 stars
Invited

Sarah was thorough and patient and…

Sarah was thorough and patient and really helped deal with all my issues in a kind manner

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that Sarah was so helpful and patient in resolving your issues. Thank you for sharing your positive experience with us! - Sophia

Rated 5 out of 5 stars
Invited

Put me at ease in a process I am new too!

Efficient and able to give me the information I needed as I was enquiring about a new process.

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that we efficiently provided the information you needed regarding the new process. Thank you for your positive feedback; we appreciate it. - Sophia

Rated 1 out of 5 stars

Deeply Disappointed — No Response Despite Urgent Medical Need

I don’t usually write reviews, but I’m genuinely shocked by my experience with Vitality Private Healthcare. My doctor advised I needed an urgent scan, and I contacted Vitality immediately. It’s now been four days (almost five) and, despite submitting a doctor’s letter and explaining the urgency, no one has called me back.

I’ve spoken to at least ten members of staff, raised two formal complaints, and requested a senior callback — nothing happens beyond endless apologies. It feels like there’s simply no one available to take responsibility.

My NHS GP managed to issue two letters within 24 hours, yet my private healthcare provider has done nothing.

For the sake of an extra £5–£10 a month, I would strongly recommend AXA or Bupa instead — they’ve always been prompt, professional, and genuinely caring.

Vitality has been anything but. If I could click 0 I would.

10 October 2025
Unprompted review
Vitality logo

Reply from Vitality

Good afternoon Shins,

Thank you for taking the time to share your experience. We’re genuinely sorry to hear about the distress and frustration this situation has caused you. We take urgent medical needs extremely seriously, and it’s clear that we’ve fallen short in this instance. Please accept our sincere apologies for the delay and lack of follow-up. We want to assure you that we’ll be in touch as a matter of urgency to resolve this and ensure you receive the care you need. A member of our Care Team will be reaching out directly.

Best wishes,
Sophia

Rated 5 out of 5 stars
Invited

I found the staff helpful and…

I found the staff helpful and understanding with my problem and helped me though the process.

10 October 2025
Vitality logo

Reply from Vitality

We appreciate your feedback. We're happy to know our staff was helpful and understanding while assisting you with your problem. - Sophia

Rated 5 out of 5 stars
Invited

Helpful and Informative

Riona was very pleasent to talk to as well as being helpful and informative.

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that you found Riona pleasant, helpful, and informative. We appreciate your positive feedback! - Sophia

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look