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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their patience, friendliness, and helpfulness in guiding them through various processes. Consumers appreciate the clear explanations and the feeling of being supported and well-advised. Many reviewers specifically highlight the empathy and care shown by individual employees, who are often described as going above and beyond to resolve issues and provide information. People also value the efficiency and speed of the service, with many noting short wait times and quick resolution of queries. The customer service is frequently described as exceptional, with representatives being knowledgeable, professional, and able to explain complex information in a clear and simple manner. While some reviewers mention issues with the app or initial contact, the overall sentiment towards the service and staff remains highly positive.

Based on these reviews

Rated 4 out of 5 stars
Invited

The service agent (sorry, we didn't get is name) was very helpful & thorough. His suggestions were most useful & he helped us find a physio centre for an initial triage only 5 mins away - the only pro... See more

Company replied

Rated 4 out of 5 stars
Invited

I had an issue with a payment and spoke to David who was extremely patient and helpful when trying to resolve the issue. Following the phone call I was able to resolve what had happened. I had submitt... See more

Company replied

Rated 4 out of 5 stars
Invited

My only criticism....is that it took me two attempts to get through. However, once through and talking to the Vitality contact....my enquiry was sorted and organised in an excellent manner. Thank y... See more

Company replied

Rated 4 out of 5 stars
Invited

Wehn I got through to a human to talk to things went well. The three options offered at the beginning of the response were somewhat vague. I may have chosen the wrong option to begin with - 'Bone &... See more

Company replied

Rated 5 out of 5 stars
Invited

Robert was incredibly patient and helpful, talking me through all the points and keeping me informed on the process. He answered my questions and made sure I was clear on everything before moving on t... See more

Company replied

Rated 5 out of 5 stars
Invited

Leigh was absolutely fantastic in re-arranging my 2 claims after I had changed employers who both use Vitality. It was so quick and easy to get everything sorted and every question was answered clearl... See more

Company replied

Rated 5 out of 5 stars
Invited

I contacted Vitality today as I have had some questions regarding a potential claim, but I was unsure if they qualified. I spoke to Riona who was very understanding and helpful. There were a couple of... See more

Company replied

Rated 5 out of 5 stars
Invited

First time using my vitality health insurance medical cover after many years of membership. I suspect that because of this the procedures at first seemed complicated having to download apps etc. but... See more

Company replied

Rated 5 out of 5 stars
Invited

No claim made , just wanted information regarding a physiotherapy claim. No further action was needed as did not qualify , but Debra who took my call was excellent! I was given all the information I n... See more

Company replied

Rated 5 out of 5 stars
Invited

Adelle was very helpful sorting out my billing query today. Really appreciate her taking the time to speak to both Vitality and the hospital’s billing departments and then calling me back once she had... See more

Company replied

Rated 5 out of 5 stars
Invited

Fantastic support team, it took 10 minutes to get through to the team, yes. But once connected, they answered my questions and re-issued the documents I needed in 2 minutes flat! Vitality has been a... See more

Company replied

Rated 5 out of 5 stars
Invited

Nazia took me through all the necessary steps for processing my claim. She spent some time listening to me as well as keeping me informed of what she needed to check. Her manner was empathetic, kind a... See more

Company replied

Rated 5 out of 5 stars
Invited

Only had to wait a very short time for calls to be answered. Query dealt with to my satisfaction quickly and knowledgeably. Very cheerful and pleasant staff. Confirmation email received well within 30... See more

Company replied

Rated 5 out of 5 stars
Invited

I wasn’t sure how to initiate a claim online, so I rang the claim telephone number and I spoke to Nikki about how to register a claim for cataract surgery. Nikki talked me through the procedure, expla... See more

Company replied

Rated 5 out of 5 stars

Spoke to a lovely lady called Juliet she was amazing, the advice she gave me was very helpful and genuine she did not just try to sell to me she listened to our needs she was very patient and kind.... See more

Company replied

Rated 5 out of 5 stars

This review is specifically about Melissa Parry and how fantastic she has been in assisting me sort out the authorisation for my treatment. She showed care, she followed up and updated me on two occas... See more

Company replied

Rated 3 out of 5 stars
Invited

I phoned on behalf of my husband. The first person I spoke with was very helpful and reassuring. She then tried to put me through to the specialist team for heart problems but, while waiting, I was... See more

Company replied

Rated 5 out of 5 stars
Invited

I called Vitality customer care to clear a doubt with regards to my claim. Lovely Celine on the other side of phone heard my queries in detail without any rush and provided me with the information I w... See more

Company replied

Rated 5 out of 5 stars
Invited

Even though Vitality couldn’t offer me cover as part of my company plan on this occasion, I must say the staff are absolutely lovely. Very caring, with a professional approach and explained everything... See more

Company replied

Rated 5 out of 5 stars
Invited

Got the information I needed about my health plan through calling, the representative helped me understand the important bits without me having to study the enormous doc line by line. Didn't have to w... See more

Company replied

Rated 5 out of 5 stars
Invited

Kate fro MSK was very polite, clear and concise with the information she gave me. A very pleasant phone call. The processing of my claim was very fast with no further information requested from me... See more

Company replied

Rated 5 out of 5 stars
Invited

Mollie was very helpful and kind. The documentation explaining the insurance was not clear to me and I was so worried I wouldn’t be covered, I have put my health on the back bench and do the best with... See more

Company replied

Rated 5 out of 5 stars
Invited

Great customer facing employees who are really patient, friendly and helpful in guiding you through the process! Also excellent range of hospitals and consultants to choose from. Good tech support in... See more

Company replied

Rated 5 out of 5 stars
Invited

Ella, who I spoke to initially, was BRILLIANT. She was clear, easy to understand and reassuring. She took her time to read the file and duly transferred me to the right team. I then spoke to Angela a... See more

Company replied

Rated 4 out of 5 stars
Invited

After struggling to do what I wanted via the app (i must say I find the app little use and difficult to use for many reasons) I ended up calling in. The call was quickly answered and operator was prom... See more

Company replied

Rated 5 out of 5 stars
Invited

Andrea was incredibly helpful in putting my mind at ease regarding an injury and putting a start to the claim process. Kind, understanding and quick to help, painless process and no long hold or wait... See more

Company replied

Rated 5 out of 5 stars
Invited

The phone was answered promptly and professionally, the young man I spoke to was extremely helpful and dealt with my query in full and after 5 minutes I was all sorted, no transferring me to other de... See more

Company replied

Rated 5 out of 5 stars
Invited

The phone was answered v quickly and I was connected to a real person shortly after. Catherine was informed and v patient while I asked lots of questions , sometimes twice. all queries answered to r... See more

Company replied

Rated 5 out of 5 stars
Invited

Both of the ladies I spoke to at Vitality for a health claim were really helpful and went out of their way to get me the right consultant and support treatment. I've been suffering with this pain for... See more

Company replied

Rated 5 out of 5 stars
Invited

I had requested call from Vitality about starting claim process. The help and assistance from the agent was top class informative explanation simple to follow and all followed up with an email th... See more

Company replied

Rated 3 out of 5 stars
Invited

The process was good and the hello I got over the phone was excellent. However the app doesn’t seem to support landscape mode so is not able to be used with my iPad keyboard. This mean I have to disco... See more

Company replied

Rated 4 out of 5 stars
Invited

Customer service was friendly all the way, and Madeline was helpful sorting out my questions. The only small issue I had was getting through the right person: it took 3 pass over to finally speak t... See more

Company replied

Rated 5 out of 5 stars
Invited

The gent i spoke with was noticebaly positive, truly helpful and share all the information I asked for in a speedy fashion. He then explained how the excess redcued if I move a little more.

Company replied

Rated 5 out of 5 stars
Invited

Megan was so friendly, empathetic and of great help. She has an incredible phone manner and could not do enough to help. She explained everything in detail to the point when she answered queries befor... See more

Company replied

Rated 5 out of 5 stars
Invited

I'm not at all familiar with the use of medical insurance or the process/procedure of getting medical care; and things were made very easy and straightforward for me. I was put at ease and my (probabl... See more

Company replied

Rated 5 out of 5 stars
Invited

Very much appreciate Katie and her support. Everything explained really well and clear. Can finally see a specialist and put my insurance to work

Company replied

Rated 5 out of 5 stars
Invited

The team is always very helpful, I never feel rushed, They take their time to explain everything clearly. I always feel supported and well advised on any questions or concerns I have.

Company replied

Rated 5 out of 5 stars
Invited

Extremely courteous and professional call handler. Made me feel at ease with a friendly non confrontational approach. She’s a real asset to the Vitality Team.

Company replied

Rated 5 out of 5 stars
Invited

Helen and her colleague who I spoke to before were so helpful and reassuring in helping me arrange an appointment for a really anxiety-inducing claim. They were so supportive and answered any question... See more

Company replied

Rated 5 out of 5 stars
Invited

Very polite support staff. Nothing was too much trouble. Issue was handled quickly and thoroughly, with clear explanations.

Company replied

Rated 5 out of 5 stars
Invited

I had a really great experience with your colleagues Sophie. She was extremely professional and informative and if only all people on the other end of line were this patient and helpful.

Company replied

Rated 5 out of 5 stars
Invited

Kay was very helpful and friendly . She set my expectations well and delivered against them in a professional and polite manner.

Company replied

Rated 5 out of 5 stars
Invited

Brilliant. Really easy to lodge a claim and authorisation. Great friendly staff who were most helpful. Highly recommend.

Company replied

Rated 4 out of 5 stars
Invited

The lady who helped me was great. Very friendly and willing to help. Unfortunately she didn’t have all my case details easily available but that was not her fault.

Company replied

Rated 5 out of 5 stars
Invited

Wilma was extremely helpful and full of advice and was very knowledgeable about what I needed to do and the answers she provided.

Company replied

Rated 4 out of 5 stars
Invited

Maisie was friendly and communicative. She took time to understand my request and apologized for the time taken but responded later as promised with clear guidance.

Company replied

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Company details

  1. #20 of 24 best companies in Health insurance agency
  2. #48 of 50 best companies in Life Insurance Agency
  3. #3 of 3 best companies in Doctor referral service
  4. #27 of 39 best companies in Wellness Programme

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

58K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Invited

Very clear and informative on the…

Very clear and informative on the situation I rang up about!

10 October 2025
Vitality logo

Reply from Vitality

Hi Jack. We're happy to hear that the information we provided was helpful and clear for you. Thank you for your positive feedback!- Lisa

Rated 5 out of 5 stars
Invited

Very helpful

Adelle was very helpful sorting out my billing query today. Really appreciate her taking the time to speak to both Vitality and the hospital’s billing departments and then calling me back once she had sirted things out

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that our team was helpful in resolving your billing query. We appreciate you taking the time to share your positive experience with us.- Lisa

Rated 5 out of 5 stars
Invited

I am a new client of Vitality.

I am a new client of Vitality.
And lovely lady from Call centre Katie helped me a lot . She explained patiently all process. Thanks for your help.

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that you had a positive experience as a new client! We appreciate you taking the time to share how our team supported you with the process. - Lisa

Rated 5 out of 5 stars
Invited

Julie was very helpful, a credit to Vitality!

Julie was very helpful, clear and concise about my next steps with my claim. A pleasure to talk to.

10 October 2025
Vitality logo

Reply from Vitality

We're so happy to hear that we provided you with clarity regarding your claim and that you enjoyed your experience speaking with our team. Thank you! - Lisa

Rated 5 out of 5 stars
Invited

Professional Friendly and Clear Service

The operator I spoke to was very helpful, professional and clearly explained everything.

10 October 2025
Vitality logo

Reply from Vitality

We appreciate you sharing your feedback. We're happy to hear that our team member was helpful, professional, and clear in their explanations for you.- Lisa

Rated 5 out of 5 stars
Invited

Outstanding service from

Outstanding service from - excuse my bad spelling - Krishni. She was extremely helpful.

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that you had such a positive experience and found our service helpful. We appreciate you taking the time to leave us feedback. - Lisa

Rated 5 out of 5 stars
Invited

Quick, easy, no problems at all

Leigh was absolutely fantastic in re-arranging my 2 claims after I had changed employers who both use Vitality. It was so quick and easy to get everything sorted and every question was answered clearly and quickly without any need to go and check anything. She is a real credit to Vitality!

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that the process of rearranging your claims was quick and easy. We appreciate your positive feedback and are so glad everything was sorted out efficiently and all your questions were answered. - Sophia

Rated 5 out of 5 stars
Invited

Extremely courteous and professional…

Extremely courteous and professional call handler. Made me feel at ease with a friendly non confrontational approach. She’s a real asset to the Vitality Team.

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that you felt at ease with our team member's professional and friendly approach. We appreciate you recognising their value to our team and thank you for your feedback. - Sophia

Rated 5 out of 5 stars
Invited

Helpful, friendly, patient call staff

Robert was incredibly patient and helpful, talking me through all the points and keeping me informed on the process. He answered my questions and made sure I was clear on everything before moving on to the next point. It was a very pleasant exchange and I really appreciated his personable demeanour. He made a call I was anxious about having feel like a friendly chat and I came away feeling very reassured.

10 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that you had such a positive experience. We appreciate your feedback and are so glad that you felt reassured. It's great to know that Robert was helpful and patient, ensuring clarity throughout the process. - Sophia

Rated 1 out of 5 stars
Invited

I Sent you a email on 25/9/25 and again…

I Sent you a email on 25/9/25 and again 3/10/25 and have still not had a reply from you.

5 September 2025
Vitality logo

Reply from Vitality

Good afternoon, Eammon. Thank you for taking the time to leave us a review. Maintaining communication with our members is very important to us and so I am very concerned to hear of your account. We'll investigate what’s happened and I have asked the team to reach out to discuss this further as a priority. – Lisa

Rated 1 out of 5 stars

Unable to accommodate a minor request…

Unable to accommodate a minor request so I would be sceptical of their ability to handle something big. Requested an appointment with a podiatrist and was offered appointments minimum of 25 mile away and after complaining offered a podiatrist 62 miles away, WHAT! I have four fully qualified podiatrist in my local area, are they not capable? Not a bit of common sense I could get from any member of the vitality team in fact one suggested that I ask a local podiatrist to register with vitality. Do your own job! Goodbye vitality.

9 October 2025
Unprompted review
Vitality logo

Reply from Vitality

Good morning, Ann. Thank you so much for reaching out. We're sorry to learn about the difficulties you've faced when contacting us as this certainly does not sound like the experience we aim to provide for any of our members. We'll have someone from our Care Team reach out to you to investigate this further and offer support. - Lisa

Rated 5 out of 5 stars
Invited

Finding local consultants

Staff have always been super helpful and happy to take the time needed to answer any enquiries.

9 October 2025
Vitality logo

Reply from Vitality

Good morning, Michelle. We appreciate you sharing your positive experience with us. It's great to hear our team is helpful and takes the time to answer your questions. - Lisa

Rated 5 out of 5 stars
Invited

Got the information I needed about my…

Got the information I needed about my health plan through calling, the representative helped me understand the important bits without me having to study the enormous doc line by line. Didn't have to wait long.

9 October 2025
Vitality logo

Reply from Vitality

We appreciate you sharing your feedback. We're happy to hear that the representative provided helpful information about your health plan and clarified important details efficiently. Thanks for your review! - Lisa

Rated 5 out of 5 stars
Invited

Excellent advice and support always.

The team is always very helpful, I never feel rushed,
They take their time to explain everything clearly.
I always feel supported and well advised on any questions or concerns I have.

8 October 2025
Vitality logo

Reply from Vitality

We're happy to hear that our team is helpful and takes the time to explain everything clearly. It's great to know you feel supported and well-advised! - Lisa

Rated 5 out of 5 stars
Invited

Polite and Caring

Polite. Efficient. Courteous and considerate.

9 October 2025
Vitality logo

Reply from Vitality

We are so happy to hear that you found our team to be efficient and considerate. Thank you for your positive feedback!- Lisa

Rated 5 out of 5 stars
Invited

Thank you

Great, kind, helpful and supportive staff whenever I call. Thank you to all of them who have helped me.

9 October 2025
Vitality logo

Reply from Vitality

We appreciate you taking the time to leave us a review. We're so glad to hear that our staff have been helpful and supportive whenever you call.- Lisa

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