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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Customers appreciate the quality and durability of the devices, highlighting their usefulness in various scenarios such as travel, sports, and everyday moments. People find the cameras easy to use, with intuitive interfaces and improved apps that simplify content creation and editing. The image stabilization is frequently praised, ensuring smooth footage even in challenging conditions. However, some consumers express mixed feelings regarding certain aspects. There are diverging opinions about the product and service, with a lack of consensus among users. Some reviewers mention the need for more updates and improvements to stay competitive with other brands. A few users report issues with the computer app and express concerns about the company discontinuing cameras and accessories too quickly.

Based on these reviews

Rated 4 out of 5 stars
Invited

X4 camera [5/5] is amazingly cool! Loads of features, good screen & playback, durable, high quality. I use with Moto and Snow, it gets dirty and bumped around - lenses and body are strong. Warrent... See more

Rated 4 out of 5 stars
Invited

Finally Insta360 solved my issue in adding a mic to the GPS remote control. I was struggling about the audio quality while riding a bike and setup an awkward rigging to reduce wind noises. This improv... See more

Rated 4 out of 5 stars
Invited

“Great camera overall, that’s why I gave it 4 stars. However, since DJI released its 360 camera, I feel Insta360 should bring more updates and improvements to stay competitive. Some features are alrea... See more

Rated 3 out of 5 stars
Verified

The app lacks quite badly in the area of accessibility and screen reader compatibility. I did reach out to the customer support and was promised that the changes will be made. However, I have not not... See more

Rated 2 out of 5 stars

My main one liner for insta360 is great hardware, ok support and awful customer service on the store. Use my ace pro 2 and go ultra intensively for blogs and scripted videos but trying to order a c... See more

Company replied

Rated 5 out of 5 stars
Invited

Insta360 delivers customer service that is truly second to none. From start to finish, their team has been prompt, efficient, and incredibly professional. Any question I had was answered quickly,... See more

Rated 5 out of 5 stars
Verified

A very kind and helpfull costumer service. You send a mail and directly you get an answer to try to resolve the problem! After a few e-mails we came to the point that maybe the SD card was’t compatib... See more

Rated 2 out of 5 stars

Great camera, but! ….. they discontinue cameras too quickly. Purchased a Insta360 One RS 3-years ago and they have already stopped making accessories and stopped releasing firmware. I don’t think I ha... See more

Company replied

Rated 5 out of 5 stars
Verified

Very good camera, great support. Only computer app Insta Studio has an issue with AMD processors

Rated 5 out of 5 stars
Verified

Was looking for a spare part for an old device which was not on the website. Excellent service from support. Had the part within 10 days

Rated 5 out of 5 stars
Invited

The Insta360 x5 and the Mic Air are something new when you come from "regular" cameras and drones. High Quality made, easy to use (ok there is a learning curve for making videos comparing with poin... See more

Rated 5 out of 5 stars
Verified

From the very first purchase, Insta360 has been phenomenal. Every product has worked as designed. Insta360 sales and support are always available and quick to respond to concerns and questions.... See more

Rated 5 out of 5 stars
Invited

The camera is great, probably the best action cam i ever seen, but i think is strange see the promo video with motogp champion marquez and read it is not recommended to use the camera on mountain bike... See more

Rated 5 out of 5 stars
Invited

Awesome devices and even better support experience. I’ve been an Insta360 360 camera user since Insta360 One X. After using 3 generations of their 360 cameras, I am convinced of their quality, durabil... See more

Rated 5 out of 5 stars
Verified

What a fabulous company. Terrific infrastructure and built community. Great seamless cloud service. Good engagement level with customers... and the jewel in the crown.... the products and softwa... See more

Rated 5 out of 5 stars
Verified

Great support from the Insta360 team. They were very helpful and really elevated my experience with the camera. It’s a great product that offers a lot of creative possibilities, whether for sports eve... See more

Rated 5 out of 5 stars
Verified

Very good support from EU Insta360 Support! My particular use case (water sports, high speed) has been considered, and technical questions answered in detail.

Rated 5 out of 5 stars
Verified

The buying experience with Insta360 and its customer service has been superb. Insta360 products are innovative and a joy to use.

Rated 5 out of 5 stars
Verified

Completely satisfied with Insta360's technical support. Technical support, led by Mr. Gabriele, was top-notch in terms of promptness, professionalism, and availability. He assisted me with any iss... See more

Rated 5 out of 5 stars
Verified

I accidentally forgot my memory card in the camera sent for repair assistance. The kind operator understood the problem and take care of leaving a note in order to help me for rescuing it

Rated 5 out of 5 stars
Verified

Brilliant camera and when I dropped and broke it the service and repair procedure of it was also briliant and fairly priced.

Rated 5 out of 5 stars
Verified

Excellent support from the Insta360 team, replaced my camera immediately, swapped my insurance cover over too. Extremely helpful, have nothing but thanks for their kindness and support

Rated 5 out of 5 stars
Verified

I had a problem using an external mike with my Insta360 X5 and they found me a solution.

Rated 5 out of 5 stars
Verified

An excellent service, fast, efficient and above all very close to the customer, they kept me informed at all times of the status of the repair, very good after-sales service.

Rated 5 out of 5 stars
Verified

Quick response, friendly and competent service, thank you so much!

Rated 5 out of 5 stars
Verified

Great products, great and fast technical support replies an superb reliability.

Rated 5 out of 5 stars
Verified

5 Stars! Online support and the repair team are amazing! They met my expectation's providing quick responses and understanding of the repair process. Very friendly and was able to send back my device... See more

Rated 5 out of 5 stars
Verified

I'm very happy with my Insta360 X4 purchase. Shipping was incredibly fast and customer service was excellent. It's a pleasure to shop when everything works so well.

Rated 5 out of 5 stars
Invited

I use both the X5 and GO 3S depending on the situation. When I want full control, cinematic shots, or to reframe things later the X5 is my go-to. It's unbeatable for capturing immersive travel content... See more

Rated 5 out of 5 stars
Invited

I've been using the X5 for the past month primarily mounted on my bike helmet. The image stabilization is genuinely impressive even going down cobbled streets or jumping curbs, the footage comes out s... See more

Rated 5 out of 5 stars
Invited

I've been using the X5 for a few weeks now, mostly during weekend hikes and short travel vlogs. The image quality is a big step up from what I've used before crisp, great in changing light, and the dy... See more

Rated 5 out of 5 stars
Invited

Using the Ace Pro mainly for short content creation biking, coffee runs, and quick interviews. It's fat, I mean you press record and it's ready instantly. That's a small thing but makes a huge differe... See more

Rated 5 out of 5 stars
Verified

I have to say that since I started using Insta360x5, my days have changed. I always find the motivation to go out and shoot. I find this product fantastic and versatile. It's made of excellent m... See more

Rated 5 out of 5 stars
Verified

Honestly impressed with the detail the X5 captures. Bought it mostly for dog walks and travel vlogs and it hasn't disappointed. Customer service followed up with a how-to video when I asked about hori... See more

Rated 5 out of 5 stars
Verified

I want to sincerely thank the entire Insta360 support team for their amazing work and professionalism. My case was quite unusual, but your team handled it with care, patience, and true understandin... See more

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Company details

  1. Electronics Company

Written by the company

Insta360 creates boldly innovative products that help people capture and share their lives. With a "Think bold" mindset, Insta360 is reimagining the limits of action cameras, 360 VR cameras and traditional photography solutions. Powered by AI, the brand's video editing software is revolutionizing the way creators make engaging content. Insta360 is dedicated to helping a new generation of athletes, creatives, adventure travelers and professionals bring their ideas to life.


Contact info

3.7

Average

TrustScore 3.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 93% of negative reviews

Typically replies within 2 weeks


Rated 1 out of 5 stars

Not a waterproof

I had the X3 for a few years. Last week, I went to the river for a swim and for some videos; the water went inside (I did not even go deeper than 2.5 meters). I reached out to the support they gave me their standard answer!! Honestly, this is so frustrating! And based on how bad their support, I will buy the DJI 360.

27 October 2025
Unprompted review
Insta360 logo

Reply from Insta360

We appreciate your patience, and we're sorry things didn't go smoothly. We've found your previous messages in our system, and our team is ready to assist. Please get back to us when you have time, and our team will take it from there. We're keeping a close eye on this, so feel free to check your email/messages for updates. Don't hesitate to ask if you need anything else!

Rated 1 out of 5 stars

Do not consider

I purchased a insta 360 x5 and the invisible stick with extra support mount. The stick was not even fully extended (which they recommend) and broke in only 2 months of ownership causing my camera to be destroyed during the ride. I’m extremely dissatisfied with the quality and costumer service as they would leave me on delivered for multiples days at a time. Turns out they are unwilling to replace neither the stick or camera due to exceeding 80kmh. Will not be returning and I strongly suggest others to go with other brands

15 October 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hello, we apologize again for the inconvenience caused. We have located your communication records with our customer service team based on your username Santiago. We will escalate the issue to specialists for further assistance. Please keep an eye on your email when you have time. Thank you for your understanding.

Rated 1 out of 5 stars

I placed an order on 6th October and I…

I placed an order on 6th October and I am afraid I haven’t received the item. Somehow along the delivery the item wrongly delivered to Royal Mail distribution and i have raised this immediately to Insta360 team. Since then i have been chasing on any update and i get the same answer. Still investigating. The item is a tracked package and Insta360 should have been compensated after 7 days and i have been requesting to cancel the order and give me a full refund but I still got no success. It is disappointing that a customer needs to endure all the hassle and frustration for this issue.

13 October 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there. We're sorry to hear about your negative experience. We are following up on your requirements now via email and will send you the replacement asap. To solve your problems more efficiently, we advise you to keep in touch with us there. We will try our best to help you.

Rated 5 out of 5 stars
Verified

Insta360 Sales and Support Rocks!

From the very first purchase, Insta360 has been phenomenal. Every product has worked as designed.

Insta360 sales and support are always available and quick to respond to concerns and questions.

Deliveries have arrived well packaged and on time.

25 October 2025
Rated 1 out of 5 stars

Bad quality material and costumer support

Insta 360 makes marketing of the insta 360 X4 as a good Action camera but in reality the camera is too heavy. They show on their website using a insta 360 X4 on a motorcycle attached to the action invisible stick. The angle of filming is amazing but for that you probably will sacrafice your camera as the stick can break easily. It was the second action invisible stick that broke with less than 4 hours of use and customer support is realy bad. You have to insist, to be right. In my opinion you will be better served with the GoPro or DJI actions cameras. I will probably publish some photos and videos of my experience.
Cheers everyone

22 October 2025
Unprompted review
Insta360 logo

Reply from Insta360

We appreciate your patience, and we're sorry things didn't go smoothly. We've found your previous messages in our system, and our team is ready to assist. Please get back to us when you have time, and our team will take it from there. We're keeping a close eye on this, so feel free to check your email/messages for updates. Don't hesitate to ask if you need anything else!

Rated 1 out of 5 stars

No delivery - no updates :(

Ordered camera in UK - two weeks passed no order received. Contacted support and they were not able to confirm when I can actually obtain a camera. I believe it should be easy to post another package to London to make sure it is delivered in two-three days...

8 October 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there, we're truly sorry for the negative experience you had. We've tried locating your case under the name Sergii Arkhypov, but couldn't find a match. To help resolve this quickly, could you please reply with a few more details via Trustpilot? Looking forward to your reply.

Rated 5 out of 5 stars
Verified

I want to sincerely thank the entire…

I want to sincerely thank the entire Insta360 support team for their amazing work and professionalism. My case was quite unusual, but your team handled it with care, patience, and true understanding.
You went above and beyond to help me resolve the issue — and I really appreciate that you treated me not just as a customer, but as part of the Insta360 community.
Special thanks to Ferman and Eriena for their kind communication and detailed updates throughout the process.
I’ll definitely share this positive experience and express my gratitude on my YouTube channel. Thank you for proving that Insta360 truly stands behind its products and users! 🙏📸

20 October 2025
Rated 5 out of 5 stars
Verified

What a fabulous company

What a fabulous company.
Terrific infrastructure and built community. Great seamless cloud service. Good engagement level with customers... and the jewel in the crown.... the products and software.. you guys Rock.
I know have the Insta360 x5, and the flow pro 2 gimble... I feel a sense of pride every time I use them.
Only element I don't like, is the gold loyalty points, they are too low a value for our levels of loyalty and spend. Only minor element I can say.

Keep going and I cant wait for the Autumn s/w update.

12 October 2025
Rated 1 out of 5 stars

I absolutely despise this software

I absolutely despise this software!

I've owned several 360 camera from various manufactures who all use their own software bespoke to their product. Every other brand I've owned has worked fine, no troubles. I've owned the Insta 360 software now for over a year.

I have problems with the 360 camera itself crashing, this happens occasionally when I'm taking multiple 360 images in relatively quick succession. I also have an issue with the touch screen in the sense it's very easy to change the settings by accident just by handling the camera.

The software however is my biggest gripe. It is full of glitches and constantly crashes. You spend hours sorting it out, deleting apps and other software it doesn't like only to be greeted days later with a software update and the problem starts all over again! I've had enough of Insta 360 now and won't be buying another.

Insta 360, Thank you for replying to my review. In essence, the software is updated almost weekly. Its a frustrating task simply to stay up to date. The other concern is when I do update, will it work again afterwards? The answer is sometimes 'No'!

The camera controls are integrated into a touch screen. It very, very easy when handling the camera to accidentally change the settings only to discover this afterwards when reviewing the images . The chance to take a once in a lifetime opportunity photo, I wouldn't leave it to chance with the Insta 360!

While we are on the subject of just how poor this camera and software is, since leaving my first review, my software is once again playing up and crashing again! it is updated, as requested weekly!

13 October 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there, thank you for sharing your experience—we’re truly sorry it didn’t meet your expectations. It is recommended to ensure your camera's firmware and software are up to date. To help resolve this quickly, could you reply with a few more details via Trustpilot? We want to make this right for you, and your feedback is invaluable in helping us improve. Just let us know, and we’ll take care of the rest. Looking forward to your reply.

Rated 1 out of 5 stars

Very poor communication from support

We bought an Insta after 10 years of gopro. I use it primarily for Skydiving and base jumping. We were recently in Fiji and Australia. We used the insta for snorkeling in various places. It stopped working while Snokeling. It wont even turn on. It was just over a month out of warranty when it failed. We have contacted Indta explaining it should not fail when its being used well within it parameters, and according to consumer rights it should last at least 2 years. They responded to our first email, but several emails later we still haven't had a response. Weather they are taking the product back or not communication would of made this whole process a lot easier. Im going back to gopro 👍 Id just like to add this is the first time I have ever given a negative review, and that my Ten Years with Gopro I never had this problem.

5 October 2025
Unprompted review
Insta360 logo

Reply from Insta360

Update:
Thank you for your information! We have checked that our email team had responded to you and followed up, but it seems that the emails failed to be received. We will pass it on to our email team and arrange for a colleague to follow up with you again. Please keep an eye on your email. Please also check the spam box. Thank you.

Hi there, we're truly sorry for the negative experience you had. We've tried locating your case under the name Stu 8, but couldn't find a match. To help resolve this quickly, could you please reply with a few more details via Trustpilot? Looking forward to your reply.

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