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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are satisfied with the competitive prices and the good value for money offered by the insurer. People appreciate the easy-to-use website and the straightforward online application process. Consumers also highlight the clarity of the options and the seamless experience in managing their policies online. However, some reviewers have reported negative experiences when trying to contact customer service, particularly with long waiting times and unhelpful bot responses. Some people have also found the registration and login process difficult. Despite these issues, many customers still recommend Aviva for its competitive pricing and comprehensive coverage.

Based on these reviews

Rated 4 out of 5 stars
Invited

Used compare the market and had a lot of quotes- the cheapest ones didn’t include third party cover for other vehicles but you had to dig hard to find this out. Aviva were the first one I found that i... See more

Company replied

Rated 4 out of 5 stars
Invited

Had two options. 1) Via original M&S agreement. 2) Via CompareTheMarket. Chose option 2 which led to a straightforward application and set up of our account with what appears to be a good value agreem... See more

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Rated 4 out of 5 stars
Invited

It took sometime to insure my last car (the previous car insurance went smoothly) problems with password and account details etc. It didn't help that reset passwords from Aviva were slow arriving and... See more

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Rated 4 out of 5 stars
Invited

The customer service person was excellent, clear, helpful and friendly. The four calls that could not be taken this morning because lines were "too busy" and the too numerous to mention similar on Th... See more

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Rated 5 out of 5 stars
Invited

Great support when we called online, Oscar was excellent as well as the lady on the switchboard who directed us to the right department. Thank you Oscar for your patience and really helping us get the... See more

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Rated 5 out of 5 stars
Invited

Best price for the cover I needed after using 3 comparison sites. My previous insurers quote was over ,£400 more expensive. All done online quick and easy I thought I would have to chase up my old ins... See more

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Rated 3 out of 5 stars
Invited

I had a non-fault accident but as the claim has not been closed it has affected my no claims discount. I needed to discuss this with someone. It's clear they don't seem to want to talk to us so cus... See more

Company replied

Rated 5 out of 5 stars
Invited

Car insurance. Did comparison via MSE - Aviva's quote (including all the same add-ons) was almost £150 cheaper than renewal quote with current insurer. They then tried to beat Aviva but could only red... See more

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Rated 5 out of 5 stars
Invited

Did my usual Confused.com for my annual van insurance quote. Aviva came in second to top below a company I'd never heard of before. For £10 difference it wasn't even an option. Nice result :)

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Rated 4 out of 5 stars
Invited

I opted for Aviva through Compare the Maket which was very easy and found when going onto The provider site the options were easy to follow. However, I did want the legal policy to cover "stolen ide... See more

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Rated 5 out of 5 stars

Really good value car insurance, got everything I wanted at a good competitive price. As well as that AVIVA's website is excellent easy to use even for an oldie!, seamless really which helps so much w... See more

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Rated 3 out of 5 stars

I’ve been an Aviva car insurance customer on and off over the years, usually switching between a few providers depending on who offers the best quote at renewal time. This year, I found a better... See more

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Rated 5 out of 5 stars
Invited

Great experience with Aviva Insurance! I insured two of my cars with Aviva last year and was really satisfied with their service, so I decided to insure my third car with them this year as well. The... See more

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Rated 3 out of 5 stars

Travel Insurance Flexplus scheme- Really cumbersome process . Understand frauds occur but to overstress that when emailing documents ….here are the following ways which you cannot send to us! And... See more

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Rated 5 out of 5 stars

I have discussed my car renewal quote with Sebastian (east european lad) today, and I am impressed of the extra mile he went in explaining in details of what my insurance extras are about, without pus... See more

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Rated 5 out of 5 stars
Invited

Unbelievable price, very straightforward and easy process. Fantastic insurance company to deal with. I was gutted to leave them two years ago because of a poor renewal quote, Glad to be back in safe... See more

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Rated 5 out of 5 stars
Invited

Very good car insurance package for a reasonable price. Also straight forward online application. Well-done Aviva , Thumbs up and well deserved 5 stars to your company.

Company replied

Rated 5 out of 5 stars
Invited

Really good service did it online no problem whatsoever quick easy to do had their insurance before so just logged into my account. Put new car details in two minutes later all sorted brilliant and on... See more

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Rated 4 out of 5 stars
Invited

Setting up my new car insurance online was so easy to do. The steps were clear and easy to follow. My only negative was trying to phone and speaking to customer services. The lady advised it would be... See more

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Rated 5 out of 5 stars

Called to make a claim, man rude told us go online. Called next day ,explained we weren't computer savvy, got a wonderful lady ,Daisy did it for us amazing, very grateful, thank you daisy

Company replied

Rated 5 out of 5 stars
Invited

Aviva is good value and cheaper than my current insurance with the same deal. Overall excess is great and no hidden charges. Well recommended as my brother has been with them for the last 3 years and... See more

Company replied

Rated 5 out of 5 stars
Invited

Great website Very user friendly, pulled all the details through from comparison site and I can keep all my documents from other Aviva Policies together

Company replied

Rated 5 out of 5 stars
Invited

I was trying to purchase car insurance and was struggling to get through to the next stage, due to potential freudulent activity. I was able to call Aviva on a sunday, discuss the areas and swiftly wa... See more

Company replied

Rated 4 out of 5 stars
Invited

Good value, easy to complete details except for the non responsive 'bot'. I would have like to clarify some information but could not get the bot to provide contact details so I could speak to someone... See more

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Rated 4 out of 5 stars
Invited

Ridiculous question! How can I possibly comment on something I purchased 5 minutes ago and which, technically, doesn't even exist yet! No experience until I need to make a claim! Stupid, stupid questi... See more

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Rated 3 out of 5 stars
Invited

Applied for car insurance, duly paid the cost, told policy would be online within 24 hrs... tried to see policy online and still no policy online. Constantly states there is a problem with policy page... See more

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Rated 3 out of 5 stars
Invited

Your registration system and login process was difficult and didn’t work for me. Your customer service staff were unhelpful and lacking in the knowledge and tools required to fix it. I had to sit thro... See more

Company replied

Rated 5 out of 5 stars
Invited

Aviva gave me a very competitive quote and all with the defaqto 5 star benefits. I could have got a cheaper insurance but I've been with Aviva before and they were great.

Company replied

Rated 5 out of 5 stars
Invited

This is my second policy with Aviva and previous experiences with managing my policy with another car I have has been very easy and and stress free as it is all done online. I would recommend to anyon... See more

Company replied

Rated 5 out of 5 stars
Invited

I had stuck with Direct Line for years only to discover Aviva via money supermarket they were cheaper even with extras such as break down cover, NCD cover. Highly recommended

Company replied

Rated 5 out of 5 stars
Invited

Hi thy were very good and helpfully and I got the right information about the insurance I wanted it was so easy and quick thans so much

Company replied

Rated 5 out of 5 stars
Invited

Easy and straightforward online quote, each step is explained, quick and easy payment, and instant confirmation of policy via e-mail. Very competitive prices too!

Company replied

Rated 5 out of 5 stars
Invited

Quote process very simple to navigate and excellent renewal price plus no charges for changes I may need to make to my policy at a later date

Company replied

Rated 5 out of 5 stars
Invited

Firstly the price was very competitive and it gave me all the cover I wanted and from an easy to use website. I just hope that if I unfortunately need to make a claim the service is equally as good.

Company replied

Rated 5 out of 5 stars
Invited

Easy to set up. Gave options for alternative cover. Monthly payments not much more than annual amount.

Company replied

Rated 5 out of 5 stars
Invited

The whole process was simple and efficient, BUT, the most pleasing thing for me was that I was able to actually speak to someone in the phone. My current provider makes it impossible to do that. Thank... See more

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Rated 5 out of 5 stars
Invited

Easy to use the website when taking out cover. Options to upgrade the various extras were made really clear and didn't go into a hard sell.

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Rated 4 out of 5 stars
Invited

I cancelled my original policy in July as we'd sold our cottage which you'd insured for many years. Having exchanged on another property today I needed to take out Building Cover - Contents will f... See more

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Rated 5 out of 5 stars

Highly recommend Aviva have dealt with my claim so quick and so easy best insurance company I've had !

Company replied

Rated 5 out of 5 stars
Invited

Easy website to use, very concise and easy to understand. Had no problem getting car insurance through confused.com.

Company replied

Rated 5 out of 5 stars
Invited

The cheapest insurance quote by far and with the biggest insurer. I wasn't expecting this for sure. Excellent and well done Aviva!!!

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Rated 5 out of 5 stars
Invited

I really like Aviva — it’s easy to apply, fairly priced, and offers much better coverage than other companies.

Company replied

Rated 5 out of 5 stars
Invited

I found a quote for my car insurance by using Go Compare, once I selected go to Aviva on Go Compare and was transferred to Aviva everything was simple.

Company replied

Rated 5 out of 5 stars
Invited

Easy to get a fantastic price, Churchill home insurance £400 aviva who owns Churchill 299 same cover

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Rated 5 out of 5 stars
Invited

Good value for money for the same level of cover with previous insurer. Easy process to complete online

Company replied

Rated 5 out of 5 stars
Invited

The process was very quick and simple to use. I could easily find the information and choose which level of cover I needed.

Company replied

Rated 5 out of 5 stars
Invited

The lady I spoke to after receiving my quote, was very helpful and took time to go through every section of the policy.

Company replied

Rated 5 out of 5 stars
Invited

Easy to navigate and understand, price is a bit higher than others but have previously used Aviva and hope it’s worth the price uplift

Company replied

Rated 4 out of 5 stars
Invited

Very good and a comprehensive company to get insurance from manageable and takes the hassle out of Car Insurance. Thanks

Company replied

Rated 5 out of 5 stars
Invited

Absolutely amazing, easy step by step, no complications, fantastic price per month I got, £51 cheaper than my old insurance company, I'll be insuring aviva again.

Company replied

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Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

52K reviews

5-star
4-star
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2-star
1-star

Replied to 96% of negative reviews

Typically replies within 24 hours


Rated 3 out of 5 stars
Invited

The website was easy to use and a…

The website was easy to use and a decent price for car insurance. Disappointed at being charged £25 to cancel the insurance on a car I had just sold.

15 October 2025
Aviva logo

Reply from Aviva

Hi Ian, we're glad to hear you found our site a breeze! But appreciate that cancellation fees are not always ideal, if there's anything we can do to help, please reach out using the details below 🤝

You can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Aviva cancelled an insurance policy…

Aviva cancelled an insurance policy because my GP got my condition wrong. When corrected they still would not reinstate. They had taken fright and that was that.

I will never touch Aviva with a bargepole again, they are scammers. Avoid Aviva. Flee ! Speak to them not !
Happened 10 years ago.

17 October 2024
Unprompted review
Aviva logo

Reply from Aviva

Hi Simon, thanks for taking the time to let us know what's happened.
We're sorry to hear your policy with us has been cancelled. If there's anything we can do to help, please use the details below to get in touch directly 🤝

If you need to contact us, you can find us on Facebook @AvivaUK. Just provide the reference: 123681
You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars
Invited

Aviva has been an easy website to use…

Aviva has been an easy website to use for me.

16 October 2025
Aviva logo

Reply from Aviva

Morning Michael,
Thanks for the review! It's great to hear the website was easy to use - that’s what we like to hear. If you ever need a hand with anything, just give us a shout. We appreciate you choosing Aviva 💛 !
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 5 out of 5 stars
Invited
Aviva logo

Reply from Aviva

Hi Jacqui, thanks for taking the time to leave us a great review! We're delighted to hear that you've had a stress-free experience with us 🤝💛

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars
Invited

Have used aviva before and always find…

Have used aviva before and always find it simple and easy to deal with them!

16 October 2025
Aviva logo

Reply from Aviva

Morning Phil,
Thank you for your continued trust in us and welcome back! We're so pleased to hear that you've found dealing with us simple and easy - that’s exactly what we strive for. It means a lot to know you've chosen us again, and we’re here whenever you need support 💛.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 5 out of 5 stars
Invited

Simple online insurance and a good rate…

Simple online insurance and a good rate
What’s not to like ?

16 October 2025
Aviva logo

Reply from Aviva

Haha, that's excellent to hear Steve! Thanks for this great review, and welcome to Aviva! 🎉

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team 💛

Rated 1 out of 5 stars

Dilatory Company

Life insurance claim ongoing since setember 2025. Forms not being received, emails not being responded to. Making a difficult time even harder. Counting down the days till I contact the F.O.S

16 October 2025
Unprompted review
Aviva logo

Reply from Aviva

Morning Stephen,
Thank you for sharing your experience. We’re truly sorry to hear about the delays and lack of communication during your life insurance claim. We understand how difficult this time must already be, and we regret that our service has added to your stress.
This isn’t the standard we aim to uphold, and we take your concerns seriously, so we can get you some further help and to make sure your concerns are logged, please do pop us a private message on Facebook @AvivaUK with your full name, D.O.B, policy/reference number, your best contact number along with the reference: 123652
You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 1 out of 5 stars

AVOID UNLESS YOU WANT NOTHING BUT STRESS, LIES AND INCOMPETENCE.

My car was hit whilst parked back in December 2023 ,long story short my car was sent to Solus ,the appalling repair company owned by Aviva .During the repairs I encountered problem after problem.Each time my car came back it had more problems than it went in with .My car was scratched ,the door handle was loose ,it ,came back filthy.Solus towed my car away to fix these problems .Upon getting my car back the sound system ,sensors and airbag lights came back on ( which Solus repaired after the accident ) when they dropped It back off to me ,without me being able to check my car over .It had to be took to Jeep who said Solus had inadvertantly damaged a component upon investigation.All the warning lights came back in in August 2025.I rang Aviva on 27/ 08/2025 who promised they would send out an independent engineer to access my car .I heard nothing ,emailed Aviva customer care twice and never got a response ,sent a complaint to Aviva ,who never responded until I kept chasing them up .They promised to assign someone to my complaint ,I heard nothing so had to chase it up over and over again .Today I had an email stating my complaint would not be upheld .If Aviva had stuck to their promise of sending out an independent engineer I would have had no cause to complain .Their repairs are guaranteed for three years ,this is within that time frame .They simply will not accept liability whatsoever .Another point with Aviva ,I asked whether windscreen repairs had to be declared to my new insurer ,their response was 'Absolutely not ' ,one advisor even laughed and stated 'I live on a country lane and if I declared all my windscreen claims nobody would insure me ' .All calls are recorded Aviva ,if I had listened to your advisors my car insurance would be invalid as yes ,you do have to declare any windscreen claims to insurers .I will be taking this further as you have failed me in every way possible .Complaint number CER/1587091/25.

16 October 2025
Unprompted review
Aviva logo

Reply from Aviva

Thank you for taking the time to share your concerns, Corrina. We're sorry to hear about the difficulties you've experienced following your vehicle repair and the frustration caused by the handling of your complaint.

We appreciate how stressful this situation must have been, and want to assure you that your feedback has been taken seriously. Your disappointment regarding the condition of your vehicle after the repairs and the communication delays you've described is completely understandable.

We acknowledge your concerns about the independent engineer and the repair guarantee. If you believe further investigation is needed or if new information has come to light, you are welcome to request a review or escalate the matter to the Financial Ombudsman Service. They offer a free, impartial service and can look into complaints that remain unresolved.

Once again, we're sorry for the inconvenience this has caused. If there’s anything further we can do to support you, please don’t hesitate to get in touch.

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars
Invited

Very easy to car insuranceuse

Very easy to use

15 October 2025
Aviva logo

Reply from Aviva

Morning Mrs Saville,
Thanks for your feedback. We're really glad to hear you found the process easy to use, that’s exactly what we aim for 💛.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 5 out of 5 stars
Invited

car insurance…

Gave a great price for my car insurance and very easy to fill the form in online.

15 October 2025
Aviva logo

Reply from Aviva

That's music to our ears Sue! Thanks for this wonderful review, and welcome to Aviva! 😄

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team 💛

Rated 2 out of 5 stars

Unprofessional

I rang after they switched my email upon request but left me with an empty account and no documents. I rang up to sort it out after jumping through hoops on an ai chat and eventually finding a number via chatgpt! It was so loud; there are youngsters taking the calls and also having conversations in the background to the point you can't hear. I was sent a password reset that worked once, now I have the same issue again. I now can't take out insurance I need for tomorrow. How ridiculous that you can't change your email without so many issues and inconvenience

16 October 2025
Unprompted review
Aviva logo

Reply from Aviva

We’re genuinely sorry to hear about your experience, and situation. It's a shame to hear of the issues you had getting in touch with us, and we're sorry to hear that our contact number wasn't listed clearer on our website.

We understand how frustrating it must have been to have issues hearing our agent throughout the call due to the level of background noise; whilst we appreciate our offices may be busy, and due to this calls may have some background noise, it's disappointing that the level of noise impacted your call.

Thank you for making us aware of the ongoing issue with getting into your account, we can imagine how disappointing this must be, and we want to address your concerns as best we can. So that we can help get this looked into, and help get you back online, please pop us a direct message on our Facebook page @AvivaUK with your full name, date of birth, postcode, policy number, and #123644 Trustpilot reference.

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team 💛

Rated 5 out of 5 stars
Invited

Excellent services

Excellent services thanks

15 October 2025
Aviva logo

Reply from Aviva

Thanks for this great review Andrew, welcome to Aviva! 🥳

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team 💛

Rated 5 out of 5 stars
Invited

Very good price saved £50 on my car…

Very good price saved £50 on my car insurance and easy to set up online

15 October 2025
Aviva logo

Reply from Aviva

Just what we want to hear Mark! Thanks for this great review, and welcome to Aviva! 🎉

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team 💛

Rated 5 out of 5 stars
Invited

Was very competitive

Was very competitive, and easy to navigate on line.

15 October 2025
Aviva logo

Reply from Aviva

Morning Hilary,
Thank you for your feedback 💛! We're really glad to hear you found our service competitive and easy to navigate online - that’s exactly what we aim for
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 2 out of 5 stars
Invited

Their customer support chat is rubbish!

Their customer support chat is rubbish, I had to start again about 5 times before it worked properly. They also wouldn't accept my proof of no claims, stating it did not clearly display the number even though it does. Not a great start from a big name insurer... Hopefully I won't need to contact them again before my policy ends as I can't imagine it would be easy or straightforward.

15 October 2025
Aviva logo

Reply from Aviva

Morning Julian,
Thank you for taking the time to share your experience - we're really sorry to hear it wasn’t a smooth one. We understand how frustrating it must have been to restart the chat multiple times and to have your no claims proof rejected despite your efforts.
If you’re still needing help with this and so we can make sure your concerns have been logged, please do pop us a private message on Facebook @AvivaUK with your full name, D.O.B, policy number and the reference: 123632.
You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 4 out of 5 stars
Invited

Check information is completed to save missing points

Had to read everything carefully on line including sometimes twice. Found it difficult going up and down to double check everything. After thinking I had completed and agreed to payment found two days later that somehow the payment hadn't been completed and had to go through it again

16 October 2025
Aviva logo

Reply from Aviva

Hi Margaret, thanks for feeding this back to us, and for choosing us this year 🤝
We can see this wasn't all a smooth journey for you, and if ever you need us, we'll be just a message away 🙂

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars
Invited

I used Confused.com to check out car…

I used Confused.com to check out car insurance. Having weighed up the pros and cons of a number of policies, some of which were from the same insurer but offering slightly different cover, Aviva won the day, and some £80 cheaper than my renewal quote following a migration from Sainsburys to LV.

16 October 2025
Aviva logo

Reply from Aviva

Morning Charles,
Thank you so much for sharing your experience! We're really pleased to hear that after comparing options, you chose us 💛. It's great to see we offered great value compared to your renewal quote and that our cover stood out among the competition 👍.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 5 out of 5 stars
Invited

Don't Look Any Further

Excellent cover, and at a great price.
The website was very easy to navigate, and it made for a quick and simple process overall.
Very pleased.

16 October 2025
Aviva logo

Reply from Aviva

Wow - what a review! 🎉 We're so glad you found the perfect cover at a great price. And bonus points for breezing through our website like a pro! 😄

Thanks for sharing your experience, David - we're thrilled you're pleased! 🤝

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars
Invited

Payment approved but no acknowledgment from Aviva

Payment is apparently amde, but no acknowledgment of it was made. Could not quickly get through on chatbot or phone. Eventually a chat agent suggested I call MoneySuperMarket for advice. No-one answers the calls, its an automated sytem that directs you to tsend them an email for hem to investigate.!!!

16 October 2025
Aviva logo

Reply from Aviva

Hi Adrian,

Thank you for taking the time to explain what has happened. It's a shame to learn you haven't received confirmation of your policy. Please send us a private message to Facebook @AvivaUK with your full name, D.o.B, postcode, quote number (if you have it) and the reference #123618. We'll be able to have a look for you and provide the best contact information for the policy team.

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars
Invited

Great cover at competitive price

Renowned Company
Very good cover
Competitive price
Straight forward website

16 October 2025
Aviva logo

Reply from Aviva

Hi Philip,

Amazing to see your lovely feedback, thank you for sharing this with us. We're glad you decided to choose us for your insurance needs ✨ 💛

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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