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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's service, highlighting its efficiency and clarity. Consumers appreciate the straightforward processes for claims and policy management. Many reviewers specifically mention the ease of navigating the website and obtaining quotes, as well as the helpfulness and friendliness of the staff. People also value the competitive pricing and the overall user experience. They feel confident in the company's ability to handle claims effectively and provide excellent support when needed. The positive sentiment extends to various insurance types, including car, home, and pet insurance, with reviewers expressing satisfaction with the value and comprehensive coverage offered.

Based on these reviews

Rated 5 out of 5 stars
Invited

It was good to speak to someone who understood what had happened and quickly put in to motion the schedule for carrying out the repairs. A replacement vehicle was organised immediately and the repair... See more

Company replied

Rated 5 out of 5 stars

After awful experience with former pet insurance, this one has restored my faith. My dog is healthy but had an unexpected accident. This company dealt with the claim without haggling and paid within a... See more

Company replied

Rated 4 out of 5 stars
Verified

I was pleased with how easy it was to navigate the purchase of my home insurance. The problem was of my own making and that is why I put four stars, other than that I would have given five stars. The... See more

Company replied

Rated 5 out of 5 stars
Verified

We find LV a very comeptitive provider of insurance and have just added our house buildings and contents to our account with them. We currently enjoy the benefits of a multicar policy. The online proc... See more

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Rated 3 out of 5 stars
Verified

Had a very large increase for my car insurance, there was no information why this had happened as when I went onto Compare the market.com, the cost was a good few hundred pounds less.. I used Compare... See more

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Rated 3 out of 5 stars
Invited

We had lack of communication from the company (ABL) and had no choice but to liaise with LV. When I spoke to LV, they couldn't help but when they did try and do something I got told one thing one day... See more

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Rated 5 out of 5 stars
Verified

Everything was straight forward from completing the online form to speaking to the helpline. Everyone was able to answer my questions not once did I feel that I was wrong asking it. Polite, knew th... See more

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Rated 5 out of 5 stars
Invited

My recent claim was really well handled - it was probably an easy one as i was not at fault, and the other party was very honourable and admitted liability from the start, but it was quick and profess... See more

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Rated 5 out of 5 stars

Brilliant service from LV Pet Insurance for our recent claim for our Akita. Full claim paid within a couple two weeks of her treatment. AND the renewal has not been hiked up as some companies do! (We... See more

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Rated 5 out of 5 stars
Invited

So glad we went with LV, totally took control of my claim ,from repairs with a amazing garage ,and hire car again great firm , I never had to do anything , didn't have to worry about anything . Thanks... See more

Company replied

Rated 5 out of 5 stars
Invited

LV car insurance was brilliant, reassuring and supportive and Gemini Accident Repair Centre Luton was amazing - promptly collected my damaged car from home and kept me informed at all times . The fr... See more

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Rated 5 out of 5 stars
Verified

Use a comparison website and the price wasn't the cheapest but it was one of the lower prices. I choose LV and it was a company which had good reviews and I am a true believer that it the service p... See more

Company replied

Rated 5 out of 5 stars
Invited

Very happy with claims process after my car was hit by another driver. Good communication and prompt payout of fair value for car after it was written off.

Company replied

Rated 5 out of 5 stars
Verified

You Guys are generally consistent & give good service, if I had a choice I would always use you. Unfortunately, we are not rewarded for loyalty so on occasion I have to change due to cost, which is a... See more

Company replied

Rated 5 out of 5 stars
Invited

I can not fault the staff at LV. Having never made a claim in 45 years of motoring the experience was made exceptionally easy by staff that took the time to listen. Would not hesitate to recommend... See more

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Rated 5 out of 5 stars
Verified

I already have home insurance with LV and after receiving an outrageous quote from the AA, which I have been a member of for many years, I thought I’d see what they could offer, my LV quote was £200 l... See more

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Rated 5 out of 5 stars
Verified

Been with LV for years with my car and home insurance. Great customer service too, Keenan especially went above and beyond adjusting an error I’d made on our home insurance on the day we exchanged con... See more

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Rated 5 out of 5 stars
Verified

I’ve not had car insurance from LV before. I found it easy to get a quote online with the whole process being straightforward. The cost was also very competitive, saving me a significant amount of mon... See more

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Rated 5 out of 5 stars
Invited

The service level is outstanding from first point of contact to end for claims. I really appreciate they put the customer first, no quibbles just get the job done.

Company replied

Rated 5 out of 5 stars
Invited

I cannot recommend this company enough. From the initial phone call to advise we had been hit from behind, to getting a hire car and receiving payment, was all very smooth, speedy and painless. A grea... See more

Company replied

Rated 5 out of 5 stars
Verified

Following an unexpected hike in premium from my previous supplier, with no satisfactory reason, I tried Go.Compare and picked out LV. It wasn’t quite the cheapest, but has a reputation with the gene... See more

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Rated 5 out of 5 stars
Verified

Everything was completed online with no problems and was straightforward. Within twenty minutes I had changed my insurance companies with a much better deal. Thank you LV

Company replied

Rated 5 out of 5 stars
Invited

Made the whole experience of my car repairs was made so simple as LV arranged for an Enterprise car hire & Halo garage for the repair. All involved i would say they are second to none thank you... See more

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Rated 5 out of 5 stars
Redirected

A clear winner Renewed for another year with LV. Their documentation is so clear to follow, laid out in a format that is easy to follow. I have no concern that something might be 'hidden' in all... See more

Company replied

Rated 5 out of 5 stars
Verified

Nobody is perfect but LV customer service gives the impression that they are trying hard to deliver excellence. My dealings with LV over a number of years has given me confidence in them , they have... See more

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Rated 5 out of 5 stars
Verified

Easy to use site. Clear questions. Fast Quote and decisions. Policy sent through very quickly on my acceptance. A very impressive experience and outcome.

Company replied

Rated 4 out of 5 stars
Verified

Site easy to understand and navigate. Would prefer though that all the insurance ‘bolt ons asked for on the comparison sites were included in the original quotation instead of having to add once on... See more

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Rated 5 out of 5 stars

The claim was so easy to complete for my little dog that broke his tail. He had to have it amputated. There was no hassle claiming and I got my money back within about 2 weeks. They kept me informed a... See more

Company replied

Rated 5 out of 5 stars
Verified

Easy to complete good price for insurance would like to be able to speak to an advisor if required though. Otherwise very happy with service.

Company replied

Rated 5 out of 5 stars
Invited

Fast efficient service all round. My car was damaged on 17 September, claim made, repair done, replacement wing/bumper/alloy wheel and car returned to me on 24 September ☺️

Company replied

Rated 5 out of 5 stars
Verified

“Excellent service from LV=. The whole process was clear, quick, and stress-free. Customer service was friendly and helpful, and I feel confident knowing my car is well covered. Highly recommend!”

Company replied

Rated 5 out of 5 stars
Verified

Past experience and really pleased with the quote for my home insurance . My wife has our car insurance and we have found LV to have great customer service.

Company replied

Rated 5 out of 5 stars
Invited

Outstanding service! Can’t fault them at all! So pleased with the level of service I received! Will definitely recommend them!

Company replied

Rated 5 out of 5 stars
Invited

LV handled everything for me after an accident, efficiently and with no issues. All things were explained clearly to me on what would happen and how it would happen.

Company replied

Rated 5 out of 5 stars
Verified

Was with LV years ago, had to leave due to price inflation for insurance. Was glad to see them back as cheapest this year and didn’t hesitate to go back with them. Always excellent, thanks!

Company replied

Rated 5 out of 5 stars
Invited

The claims process was easy, and there seemed to be good and efficient communication between LV= and the recommended repairer. My car was repaired quickly and to a good standard.

Company replied

Rated 4 out of 5 stars
Verified

Great car insurance policy with comprehensive options available. Many options make it difficult to compare with other companies, and right before you click ‘pay’ the website happens to mention the adm... See more

Company replied

Rated 5 out of 5 stars
Invited

LV dealt with all the problems involved with an accident abroad (Hungary) and enabled us to continue with our holiday (with caravan). Excellent - thank you

Company replied

Rated 5 out of 5 stars
Invited

We were hit by a lorry on a gyratory system. I think the person I spoke to was called Matthew. He was so friendly and helpful throughout the call. A very efficient service

Company replied

Rated 5 out of 5 stars
Invited

Great company to deal with my first contact after my accident and I was told who would be repairing my car land within an hour they had contacted me to have an assessment done

Company replied

Rated 5 out of 5 stars

Excellent pet insurance and car insurance experiences with LV! No nonsense just straightforward and hassle free to claim, with clear communication at all times and compassion when needed. Highly recom... See more

Company replied

Rated 5 out of 5 stars
Verified

I have used LV for my insurance for previous policies and have always been extremely happy with the service and price I am quoted.

Company replied

Rated 5 out of 5 stars
Invited

LV were there when needed. Whole claim process from start to finish was professionally controlled.

Company replied

Rated 5 out of 5 stars
Verified

Good easy service with an agreeable price,process was very straightforward and only took 10 mins to complete

Company replied

Rated 4 out of 5 stars
Invited

Claiming was easy and not complicated. Repairs were carried out in a timely fashion. All went smoothly with the claim.

Company replied

Rated 5 out of 5 stars
Invited

I received excellent service and updates throughout and couldn't praise them and the company used for my repairs enough

Company replied

Rated 5 out of 5 stars

WELL DONE SERJ So thankful to Serj who made purchasing building and contents insurance as easy as it should be! I was dreading the usual drawn out phone call but Serj was so efficient, so helpful a... See more

Company replied

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Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

81K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 96% of negative reviews

Typically replies within 24 hours


Rated 1 out of 5 stars

No reward for no claims

I wrote a review here last year but LV seemingly had it removed claiming it was fake.
Ill try again
This is my third year with LV and I have just had another increase in my policy even though I have never made a claim.
I thought the idea was that the cost went down with every year of no claims.
Not here it just keep going up and up.

10 October 2025
Unprompted review
Rated 5 out of 5 stars

Competitively priced renewal!

My Car + Home Multi renewal quote is in. I expected the usual to happen as it does with insurance companies, i.e. meaning 1st year competitively priced to draw you in new, and then the next year, the renewal price goes sky high. However, I was pleasantly surprised to see that the renewal came in LOWER than last year! I still did a search around with others to compare, but LV still came out on top. Thank you for not taking advantage of customers during these economic times, I will certainly be renewing for another year.

10 October 2025
Unprompted review
LV= logo

Reply from LV=

Thanks for leaving us a review Tracey, we'll be here when you need us! ^Kim

Rated 5 out of 5 stars
Invited

A very professional insurance company

A very professional insurance company, very attentive and helpful giving reassurance through some very stressful times after an accident. Extremely recommended!

9 October 2025
LV= logo

Reply from LV=

That's great! Thanks for your comment Rob, it's always nice to hear! ^Kim

Rated 5 out of 5 stars
Verified

Best Value Car Insurance by a LONG WAY

Best Value Car Insurance by a LONG WAY. In a climate where Prices are skyrocketing LV beats their competitors hands down. Easy to set up and hassle free.

3 October 2025
LV= logo

Reply from LV=

Thanks for leaving us a review, it's good to hear we were competitive for you. ^Kim

Rated 5 out of 5 stars
Invited

The whole process from the date of the…

The whole process from the date of the hit and run incident to receiving the settlement monies for the written off vehicle was all done in 3 weeks

2 October 2025
LV= logo

Reply from LV=

Thanks for leaving us a review Philip, we're glad it went smoothly! ^Kim

Rated 5 out of 5 stars
Verified

fast and easy

fast and easy

3 October 2025
LV= logo

Reply from LV=

Thanks for leaving us a review Asanka, it's always nice to hear! ^Kim

Rated 5 out of 5 stars
Verified

Good car insurance quote.

Have just taken out car insurance with LV=.
Easy to complete questionnaire. Resulting price was well under my previous insurers quote.
Excellent result.

10 October 2025
LV= logo

Reply from LV=

Good to hear! Thanks for taking time to let us know :) ^Joe

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