DFS Furniture Reviews 577,108

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendliness, helpfulness, and lack of pressure during the shopping experience. Consumers appreciate the staff's knowledge of the products and their ability to guide them through the selection process, ensuring they find the perfect sofa to meet their needs. People highlight the comfortable and relaxed atmosphere created by the sales assistants, who are described as patient, professional, and attentive. Consumers also value the excellent service provided, with many noting the staff's willingness to go the extra mile to ensure complete satisfaction. Reviewers appreciate the clear and thorough explanations of purchase options, without any pressure to buy extras. While opinions on the delivery service are mixed, the overall consensus is that the company offers a positive and stress-free shopping experience.

Based on these reviews

Rated 5 out of 5 stars
Verified

We had an excellent experience! He was extremely helpful and supportive from the moment we walked in. He patiently walked with us through the entire showroom, showing every sofa and explaining the fe... See more

Company replied

Rated 5 out of 5 stars
Verified

Great selection, in a well laid out display area, giving enough room to try any chair or sofa that you like. Staff are very professional, without any pushy sales techniques, they ask if you need ass... See more

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Rated 5 out of 5 stars
Verified

Friendly greeting on arrival at Basildon store by ABBS …asked if we were looking for anything in particular…we were looking for a corner settee …directed to what was available and said if need any hel... See more

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Rated 5 out of 5 stars
Verified

The young lady who dealt with us was friendly and efficient. We told her we had limited time, so she covered everything clearly and quickly, without panic. Explained the differences between recliner t... See more

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Rated 5 out of 5 stars
Verified

Went to DFS to order a sofa , store looked fantastic, clean , modern and staff available to help , no waiting around, assistant that helped us went through everything clearly, he was polite friendly... See more

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Rated 5 out of 5 stars
Verified

Pamela was extremely informative, made our experience at DFS very easy which we were very happy with. Offered coffee which was a lovely touch. No pressure or hassle involved. All round great experienc... See more

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Rated 5 out of 5 stars
Verified

James was great. Professional and knowledgeable. Super polite, but friendly and went the extra mile to match the new riser recliner chairs to our existing chairs. He explained everything fully and we... See more

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Rated 5 out of 5 stars
Verified

I attended the store and was helped by Dawn who answered many questions about various settees. I chose the Ryder set but wanted my husband to see it as well. Unfortunately, although we were ready t... See more

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Rated 5 out of 5 stars
Verified

Zara was a fantastic help, but without applying any pressure to make a sale. We tried almost every sofa in the shop and were left to browse in peace, unlike other shops. Once we made a decision Zara w... See more

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Rated 5 out of 5 stars
Verified

Visited DFS today to choose a sofa. I was acknowledged at the door with a Hello but was able to walk around to view/test out sofas on my own time without being followed or harassed by any sales pers... See more

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Rated 5 out of 5 stars
Verified

We were allowed to browse without interruption, which is really refreshing. When we had made our choice Tito, the Sales Consultant, spent time explaining the sofa we had chosen and how best to look af... See more

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Rated 5 out of 5 stars
Verified

We took our time, before ordering an expensive corner suite from DFS, and were pleasantly surprised to have the full backing of the team in doing so. We were carefully guided through a range of... See more

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Rated 5 out of 5 stars
Verified

Had a wonderful experience buying our new sofa today at Carcroft DFS. The sales assistant Shannon was lovely and friendly, and really helpful from us first walking through the door to us purchasing ou... See more

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Rated 5 out of 5 stars
Verified

Absolutely amazing service from start to finish!! Every staff member was so friendly and helpful, and the man helping us didn’t stop until we were completely satisfied with our choices. Never felt lik... See more

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Rated 3 out of 5 stars
Verified

Satisfied with the furniture I’ve bought, but disappointed at the hidden extras. The price displayed did not include the extras. Scotch guarding, scotch guarding insurance ( really!), delivery. These... See more

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Rated 5 out of 5 stars
Verified

Neal understood exactly what we wanted and showed us the only chair that was there which was suitable. He didn't pressurise us and gave us time to try the chair. He also showed us all the coverings th... See more

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Rated 5 out of 5 stars
Verified

We came back to dfs for the 2nd time in a few days. Found a sofa we loved which was clearly labelled with the price etc, staff we very good on both occasions, especially Bally who completed our sale... See more

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Rated 5 out of 5 stars
Verified

Purchased a sofa with Ebony,s help she was very professional throughout the process. She spent a lot of time ensuring we was happy with our choices & nothing was to much trouble. Very Customer Focus... See more

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Rated 5 out of 5 stars
Verified

Megan was very professional and informative. She was knowledgeable about the sofa. She was patient and we never felt rushed into making a decision. We were shopping for a sofa for my son. He has... See more

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Rated 5 out of 5 stars
Verified

“I had a wonderful experience working with Shawn, with his help I was able to find my perfect bed. He was friendly, knowledgeable, and patient throughout the process. He took the time to understan... See more

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Rated 5 out of 5 stars
Verified

Visited the DFS store in Hanley and spoke to Andy who guided us through purchasing our sofa. Andy was friendly, easy to speak with and was really helpful in making sure we knew all the details to make... See more

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Rated 5 out of 5 stars
Verified

Nice, cosy and spotless. Lots of recliner chairs on display which I was interested in. Celine made my son and I very welcome a lovely lady. She showed empathy by offering me a cuppa and held m... See more

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Rated 5 out of 5 stars
Verified

Stress free purchase. Lovely assistant who was really friendly, helpful, and most important not pushy. Having visited Wrens kitchens earlier this year the buying a sofa experience was far more stress... See more

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Rated 5 out of 5 stars
Verified

First impressions - clean well lit store. Sales assistants smiled at us, but left us to wander in peace to look at stock. So much choice and no-one “pounced” on us with sales pressure. Once we had s... See more

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Rated 5 out of 5 stars
Verified

Our visit to the Inverness store was a lovely experience. Greeting as we entered left to look round nobody shadowing us as other stores,but still asking casually how we were getting on. After several... See more

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Rated 5 out of 5 stars
Verified

Sales person greeted me on arrival, offered assistance but when told I was just browsing for a moment, they didn’t pester me but said to come & find them if I needed any information, or a cup of c... See more

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Rated 5 out of 5 stars
Verified

Myself and my husband came in quite late on a Saturday afternoon to have a look at a new 3 piece suite after leaving a different store(not a dfs store) a little disheartened. We were shown to the o... See more

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Rated 5 out of 5 stars
Verified

Sarah was excellent. DFS is the only company that wasn’t put off by me coming in and asking “what is the cheapest 3 seater you have?” For a first time buyer, buying the right product can be daunting.... See more

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Rated 4 out of 5 stars
Verified

The sofa we wanted to look at was only online and this is worrying spending a large amount of money on something you cannot see. The first sales man was quiet and not hugely chatty. He was not forthco... See more

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Rated 5 out of 5 stars
Verified

I visited the DFS store in The Blanchardstown Shopping Centre. I found the sofas in store were exactly what I had in mind, the design and range of fabrics available was amazing, I could really tailor... See more

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Rated 5 out of 5 stars
Verified

We had a very pleasant visit to DFS Truro this afternoon, we were left to browse in peace where we chose the sofa we wanted. Steve then came and told us all we needed to know and made the arrangeme... See more

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Rated 5 out of 5 stars
Verified

The experience was great , Gary asked if we needed any help but let us roam and look at our own pace without feeling pressured . When came to purchase he was very helpful and professional , and frie... See more

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Rated 5 out of 5 stars
Verified

I wanted to share my appreciation for the excellent experience I had while purchasing a sofa at DFS. Although I was initially a bit confused, Derek was incredibly helpful and guided me through the... See more

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Rated 5 out of 5 stars
Verified

The lady was very helpful and was very thorough in what she told us and provided fast and friendly service. All other staff members involved also showed great customer service. More impressive the sal... See more

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Rated 5 out of 5 stars
Verified

I was made to feel very welcome and received excellent service. I was helped immediately and shown suitable sofas for what I was looking for to consider. I made a decision and ordered. Muz helped me c... See more

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Rated 5 out of 5 stars
Verified

So sorry only just realised I hadn’t left a review , of our experience picking a suite From DFS !! The shop attendant was very confident in describing the type of furniture we liked . Made us tota... See more

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Rated 5 out of 5 stars
Verified

Met at the door of the Edinburgh store by Ash who was very helpful with an excellent knowledge of the sofas in store and was able to quickly guide us to sodas within our size range and requirements.... See more

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Rated 5 out of 5 stars
Verified

Sales team as a whole were brilliant. From start to finish everything went smoothly. I regularly purchase from DFS, and every time the service is impeccable. I'd like to offer a special thanks to Ma... See more

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Rated 5 out of 5 stars
Verified

Heather was brilliant with my daughter and I when purchasing our sofa. She had a warm and welcoming vibe about her and was extremely knowledgeable about the products which resulted in us finding exact... See more

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Rated 5 out of 5 stars
Verified

Never been to DFS to buy a sofa before but turns out to be a great experience. Matt was extremely helpful and welcoming, answered every question that I had, explained things to me properly and we even... See more

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Rated 5 out of 5 stars
Verified

Our sales manager was polite and explained the extra policies without forcing them. She ran through our choices twice ensuring our order was correct before a colleague checked for a third time. All in... See more

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Rated 5 out of 5 stars
Verified

Ryan was so down to earth .He made us feel comfortable and was really knowledgeable on the products we were looking at.He made our purchase so much smoother and easier with him helping is out Grea... See more

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Rated 5 out of 5 stars
Verified

We had John in Reading for our salesman and he was fantastic. We came back after 2 visits and he recognised us straight away and helped us with our final purchase. He was friendly, helpful and profe... See more

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Rated 5 out of 5 stars
Verified

The Sales Assistant, Becka, was superb to deal with. She was knowledgeable whilst keeping everything very personal and made the whole process extremely pleasurable. I would recommend DFS to others bas... See more

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Rated 5 out of 5 stars
Verified

Nicely arranged showroom and very helpful staff who made us feel very welcome and free to look around. Jimmy helped us through the ordering process giving us expert advice throughout.

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Rated 5 out of 5 stars
Verified

We have a very pleasant and knowledgeable man called Colin help us with all we wanted to know about the sofa we had viewed on the website, I felt secure in purchasing as he gave me all the modificat... See more

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Rated 5 out of 5 stars
Verified

Only went to have a look and get some information. Was very happy with the information we received and went on to purchase a sofa. The sales representative was very polite, helpful, and professional.... See more

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Rated 5 out of 5 stars
Verified

First of all, I would like to thank Henna for making our decision easier and answering all our questions in great detail. She has been helpful throughout and advised us to well. The customer service w... See more

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Rated 5 out of 5 stars
Verified

We were greeted as we entered the store by Pamela and then able to freely roam whilst knowing she was available to assist as needed. She offered professional expertise and reccomendations about produ... See more

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Rated 5 out of 5 stars
Verified

We had a very specific purchase in mind. There was no salesman pressure. We searched unhindered. A very pleasant young man helped us with our query. The order was processed quickly and efficiently. De... See more

Company replied

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Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info


4.8

Excellent

TrustScore 5 out of 5

577K reviews

5-star
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1-star

Replied to 99% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Verified

Very good experience

Very good experience, no pressure from staff but once I approached for information, they were friendly and knowledgeable. Talked me through various options on extended guarantee etc. Once decision was made, it only took 10-15mins to place my order

16 October 2025
Rated 5 out of 5 stars

Great Service From Mitesh

We recently purchased a sofa from DFS south Ruislip and the customer service was 10 out of 10 from a member of staff called Mitesh.

Mitesh knew all the answers to our questions and has a real passion for the company, it’s great to see.

I work in a sales role managing a team and Mitesh would definitely be someone I would hire. Keep up the good work and I hope the team gets to hear about this.

We look forward to purchasing from DFS in the future.

16 October 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Excellent Service Sales Guy

I recently purchased a sofa from DFS and the service we received was absolutely 10 out of 10 by Mitesh a member of the sales team.

Mitesh knew all the answers to our questions and has a passion for the company which is great to see.

I work in sales myself and run a team, whenever I am shopping I always see how the sales staff perform in the stores I’m shopping in and can honestly say i would hire Mitesh. Keep up the good work !!!

We look forward to purchasing from DFS in the future.

16 October 2025
Rated 5 out of 5 stars
Verified

Top notch customer service

Connor was fantastic. Explained everything well so it made perfect sense. Calculated and worked out best options for me. Very helpful and chirpy cheery attitude. Cant wait for my couches to arrive!

16 October 2025
Rated 5 out of 5 stars
Verified

It was nice to be left alone whilst…

It was nice to be left alone whilst wondering around looking at all the different sofas. I don’t like to be ‘hassled’ by over keen salespersons. Once I had made a decision the staff were most helpful and explained everything very clearly.

14 October 2025
Rated 5 out of 5 stars
Verified

Better late than never

Sorry this is 11 months late as I have just noticed the notification to review whilst logged in to Trust Pilot today. Anyway- better late than never, as after 11 months of owning this sofa, what better time to put on a real review- as it’s certainly been put through its paces and is still standing strong! We bought a 3 seater black leather recliner and my god, it is Divine! It wraps you up and engulfs you in comfort. Even have an occasional sneaky afternoon nap some weekends when needed and yup- comfy as chuff to lie on. The quality & durability are awesome, as after much wear and tear, it still looks brand new- the leather wipes we got from DFS have also helped with that. The sales man was good too, wasn't pushy- which we liked, and talked us through all options etc- he did well, as we have got an absolute corker of a sofa. If this ever carks it in the distant future, we will definitely be back to DFS for another one!

24 November 2024
Rated 5 out of 5 stars
Verified

Great service from Sirhan

Great service! Very personable, warm and welcoming customer service. Sirhan was amazing, answering all questions and giving great advice.

16 October 2025
Rated 5 out of 5 stars
Verified

We visited the store today to order a…

We visited the store today to order a cuddler sofa from the Balboa range in a tan, Grand Saddle leather and a footstool after going in some while ago to look at the options after we had initially looked online. Each time we were looked after by Asher (I'm sorry if the name isn't quite right). She was very, very helpful, explained all the different options, advised about cleaning and even helped us to choose a footstool from a different range but offered to provide it in the same leather as the sofa so that it would match.

We were given plenty of time to think and Darren helpfully brought a similar footstool over from a different part of the store so we could see how it would look with the sofa. It was a calm, friendly and efficient service. Our order was double checked by a colleague which we found very reassuring and all in all, our experience was very positive. I'm so glad we went in store rather than ordering on line because it's so helpful to be able to see the physical products and the colour and fabric options in person. The store is always immaculate and the staff are always friendly without being overbearing and it's always a pleasure to go in there and see what's new. This will be our fourth purchase from this branch of DFS and we have never had any trouble with delivery or of the quality of the furniture.

16 October 2025
Rated 5 out of 5 stars
Verified

The staff as I 1st walk-in the store…

The staff as I 1st walk-in the store was very attentive and help full, I had already new what I wanted and Sarah was vey helpful.
In the matter and explained everything about the the sofa which made me happy,
Thank you again

16 October 2025
Rated 5 out of 5 stars
Verified

It was a pleasure to buy furniture from…

It was a pleasure to buy furniture from DFS special when they have so nice and polite employees Mr Reese it was the best on convincing me to buy a 5000£ sofa corner he was extremely polite and very friendly person i will definitely recommend him to anyone else who wants to buy furniture from DFS NORTHAMPTON

16 October 2025

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