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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and caring attitude. Consumers appreciate the efficient and clear communication they receive when their requests are addressed. People feel supported throughout their interactions, with many highlighting the representatives' patience and willingness to go the extra mile to resolve issues. The customer service is frequently described as outstanding, simple, and effective. Reviewers are impressed by the speed and ease with which their needs are met. The level of support is so high that many reviewers specifically recommend the company. The overall sentiment indicates a strong consensus that the service provided is exceptional.

Based on these reviews

Rated 4 out of 5 stars
Invited

I like the principle of Vitality rewarding you to keep active and the direct benefits when you renew your membership. Not so sure about the weekly pick and prizes seems to have little influence on me... See more

Company replied

Rated 4 out of 5 stars
Invited

Helpful customer service in explaining policy options for potential claim. Proactive in checking if my preferred physio was registered with them - unfortunately they are not but the options were made... See more

Company replied

Rated 5 out of 5 stars
Invited

My partner and I have been with Vitality for about 3 years now and we're very happy with the support that we receive. I like how I can self-serve for most requests through the app, and how quick and h... See more

Company replied

Rated 5 out of 5 stars
Invited

I just got off the phone after speaking to a lovely lady called Kershni Naidoo , she was not only very polite and courteous, she took her time to listen to me & gave me a thorough breakdown of what wa... See more

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Rated 5 out of 5 stars
Invited

I wasn't sure what to expect but so far the process has been really straightforwards. I rang and spoke to someone regarding a need for an appointment, they talked me through the process and sent acros... See more

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Rated 5 out of 5 stars
Invited

Every time I’ve reached out with an inquiry, customer service has never left anything unresolved. They always go the extra mile, even when my requests were challenging to fulfill. I’ve been dealing wi... See more

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Rated 5 out of 5 stars
Invited

Had to call asking my claim needed clarification. Spoke with incredibly knowledgeable, polite and helpful guy who, after asking some clarification questions, made sure my claim could follow the correc... See more

Company replied

Rated 5 out of 5 stars

Waheed took care of my needs and requirements whilst making adjustments to fit my budget. He was very helpful in reaching my desired membership whilst not rushing and being kind enough to offer a gi... See more

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Rated 5 out of 5 stars

I spoke to Ella in customer care and she was excellent. I needed a few things clarified and authorised. She was extremely attentive and explained everything really clearly. I've been with Vitality a y... See more

Company replied

Rated 5 out of 5 stars

I used my personal medical insurance for the 1st time yesterday and wow! so impressed. Appointment for GP made in morning, got seen same day by GP (at no extra cost) prescription sent via email & a re... See more

Company replied

Rated 5 out of 5 stars
Invited

Straightforward automated system at the start of the call, not long to wait for an agent, Agent was very helpful and respectuful. Excellent service - the only feedback I would leave is I wish the agen... See more

Company replied

Rated 5 out of 5 stars
Invited

Both members of staff I spoke to were extremely helpful and friendly. Particularly Andrea he was very kind, informative and helpful. Any worries I had were put to rest, thank you very much.

Company replied

Rated 5 out of 5 stars
Invited

You'd hope that health insurance was different to other insurances. If your fence blows down in a storm and you want to make a claim for £350 for a new one, you dont expect the person at the other end... See more

Company replied

Rated 5 out of 5 stars
Invited

A very simple experience and a very personable experience. The advisor was able to book me a consultation appointment there and then. Amazing service. I have never claimed before, so was worried about... See more

Company replied

Rated 5 out of 5 stars
Invited

Bradley was very patient, friendly and helpful with explaining how it all works and what to expect with the follow-up, how the finances work etc. Also managed to get a triage call booked same day too.... See more

Company replied

Rated 5 out of 5 stars
Invited

Mini was extremely helpful. She was patient, answered all my questions with knowledgeable answers that left me feeling empowered and more prepared. I am extremely pleased with the info and results of... See more

Company replied

Rated 5 out of 5 stars
Invited

Usually I don't leave feedback because I don't want to say anything bad however, this team member was very helpful and informative about what I needed. His instructions were very clear.

Company replied

Rated 5 out of 5 stars
Invited

My thanks to Winston for processing and approving further treatment in double quick time. I appreciated his considerate manner and clear explanation over the telephone. I am also grateful to Sam for... See more

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Rated 5 out of 5 stars
Invited

My whole family has had some form of treatment over the last 4 years while we have been with Vitality through work, and they have always been excellent. The support has been very easy to use and the c... See more

Company replied

Rated 5 out of 5 stars
Invited

Couldn’t have been more helpful. Aleah was very knowledgable and explained things in detail. I ended my phone call feeling much happier and confident things were being dealt with efficiently

Company replied

Rated 3 out of 5 stars
Invited

Until today's call I would have rated Vitality a zero. Amazing the difference that one person, who listens and acts, can make to one's perception.

Company replied

Rated 5 out of 5 stars
Invited

My call was answered quickly and Natasha was very helpful, understanding and knowledgeable. She was able to help and support me with a new claim for my daughter and talk me though the next steps.

Company replied

Rated 5 out of 5 stars
Invited

I called to inquire about dental treatments and the claims process afterward. All my options were laid out clearly an in easy to understand terms, with helpful advice that made me feel confident and i... See more

Company replied

Rated 5 out of 5 stars
Invited

The lady I spoke with on the special care team was very thorough and explained everything step by step. She was also very polite and extremely helpful when answering my questions.

Company replied

Rated 5 out of 5 stars
Invited

Andrea was most patient and helpful, helping me find a doctor for my child. She really went out of her way to look for relevant practitioners, and make sure I get the info in my inbox. Thank you very... See more

Company replied

Rated 5 out of 5 stars
Invited

Laura was brilliant. Sorted everything out with hospital there and then, whilst I was on the phone and super efficient. Makes post op recovery easier. Thank you.

Company replied

Rated 5 out of 5 stars

Warissa was so helpful!! She really took the time to run me through all the details, even followed up to ensure I received the email she sent and checked whether I had any other questions. This la... See more

Company replied

Rated 5 out of 5 stars
Invited

I had the pleasure of speaking to Chris this morning who was very detailed, understanding & very informative with a good attitude and his customer service was second to none. I would highly recommend... See more

Company replied

Rated 5 out of 5 stars
Invited

Really understanding and considerate on the call. Took time to speak about what I’m going through. Explained information clearly and very supportive. Thank you.

Company replied

Rated 5 out of 5 stars
Invited

Fantastic service. There were no waiting times all through the call. I was put through to the relevant team quickly. I was heard and supported in a very professional manner. Thanks team!

Company replied

Rated 5 out of 5 stars
Invited

Mike was so wonderful, so kind and explained everything and fixed everything which I was worried about and helped me understand what to do in future. What a lovely man!

Company replied

Rated 5 out of 5 stars
Invited

I spoke with Ronel, who was very good on the phone, she displayed the right tone of professional empathy, while obtaining the info she needed. She was fab and deserves a pay rise Derek Smith

Company replied

Rated 5 out of 5 stars
Invited

Emma was very knowledgeable about the ins and outs of my policy, and level of cover involved. She also booked a specialist consultation for me whilst on the call.

Company replied

Rated 5 out of 5 stars

Today I was helped by Vitality consultant Ms Anne Whitt. She made the difference by being v emphatic and knowledgeable about how I could be supported on the issues discussed.

Company replied

Rated 5 out of 5 stars
Invited

Ladies I spoke to were very helpful and quick at processing my request. Advised me of next steps with my claim and advised they would contact me as soon as we had approval.to move forward.

Company replied

Rated 5 out of 5 stars
Invited

A very helpful Vitality person on the end of the phone sorted out our query - yes, it took about 25 minutes to go through security, permissions and our request - but all was satisfactorily resolved.... See more

Company replied

Rated 3 out of 5 stars
Invited

My wife heather rose Bax joined the same time as me last April. But we can’t find her membership number as when I phoned today they said they would send it over to her email which is heatherandkeithba... See more

Company replied

Rated 5 out of 5 stars
Invited

Alexandra was really friendly and helpful with my enquiry on my Vitality claim . She was very informative, respectful and a pleasure to talk to. Thank you 🙂

Company replied

Rated 5 out of 5 stars
Invited

Cindy has been very helpful with regards to my claim. Cindy has explained all the required information thoroughly and in a timely manner. Thanks

Company replied

Rated 5 out of 5 stars
Invited

Everyone I have interacted with so far have been all been amazing, reassuring and so helpful. The app is great too! Definitely the best provider I have experienced.

Company replied

Rated 5 out of 5 stars
Invited

Laura was really helpful - listened to my request and spent time researching what was required and explained everything well

Company replied

Rated 5 out of 5 stars
Invited

The person helping me was so kind. She explained everything thoroughly, and made sure I understood everything completely. I was a bit anxious, but she made me feel totally at ease. Ness Kennedy... See more

Company replied

Rated 5 out of 5 stars
Invited

Really helpful person on the phone, talked me through other options for getting my payment and setting up my bank details on my account

Company replied

Rated 5 out of 5 stars
Invited

Wilma was lovely to speak to and she helped me sort out my claim and next steps for the claim very swiftly and easily - and she was friendly and easy to communicate with - much better compared to the... See more

Company replied

Rated 5 out of 5 stars
Invited

Thank you for helping me register my claim with ease , helpful caring attitude

Company replied

Rated 5 out of 5 stars
Invited

Conversation was fine and very helpful as to the procedure and route for me to take following my visit next week with my GP.

Company replied

Rated 5 out of 5 stars
Invited

Agent was super friendly and knowledgeable. Answered all my questions and recommended the correct path forward.

Company replied

Rated 5 out of 5 stars
Invited

I called Vitality to arrange an appointment with a doctor following a private referral. It was my first experience with Vitality, and Jasmine made it a good one. I was listened to during the call, and... See more

Company replied

We perform checks on reviews


Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

60K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours


Rated 4 out of 5 stars
Invited

Invoice error

I called with a query about an invoice Laylay was very helpful.
I have only given 4 stars as my issue has not been resolved yet.
If it had been resolved then I would have score 5 stars.

10 December 2025
Vitality logo

Reply from Vitality

Hello,

We appreciate your feedback and are glad the advisor was helpful. We're sorry your issue hasn't been resolved yet, and we'll continue working towards a solution for you.

Best Wishes,
Sophie

Rated 4 out of 5 stars
Invited

The advisor was very diligent with…

The advisor was very diligent with helping me and ensured that I had all my needs met.
Although we couldn't confirm the status of my new claim, she did advise of alternative ways to check on this via email.

10 December 2025
Vitality logo

Reply from Vitality

Hello Jeffrey,

We appreciate you sharing your feedback. We're happy to hear that the advisor diligently met your needs. We're also grateful for your understanding regarding the claim status and the alternative solutions provided.

Kind Regards,
Sophie

Rated 5 out of 5 stars

Riley thank you for being so patient…

Riley thank you for being so patient and explaining all the twists and turns clearly and acknowledging that there may be still more questions at the point of contact and assuring that you would be there to assist.
your efficiency impressed me and I hope of course that I don't have to contact you for anything but if I do I know and trust you will assist me with my interests as priority.
thanks

10 December 2025
Unprompted review
Vitality logo

Reply from Vitality

Hello,

We appreciate you taking the time to share your feedback. We are happy to hear that our assistance was helpful and clear. We are always here to support you and prioritize your needs should you require further assistance.

Best Wishes,
Sophie

Rated 3 out of 5 stars
Invited

I think the left hand does not know…

I think the left hand does not know what the right hand is doing!! I have spent many hours on the phone with seemingly incompetent operators. I have gone from pillar to post and actually have found the whole experience in dealing with Vitality stressful.Eventually it appears that the system to repay my physio appointments is sorting although slow.I am now waiting to ask for further appointments as I have only had 7.It is irritating when, as a customer, you follow all guidelines and procedures and still answers are not given.

10 December 2025
Rated 5 out of 5 stars
Invited

Imogen was so kind

Imogen was so kind, understanding and helpful. She was a pleasure to speak to and quickly progressed my claim.

5 December 2025
Vitality logo

Reply from Vitality

Hello,

We're happy to hear that our team member was so helpful and understanding. We appreciate you taking the time to share your positive experience with us.

Best Wishes,
Sophie

Rated 5 out of 5 stars
Invited

Fantastic service from the claims team

This morning I spoke to a lovely guy called David who was clear and very supportive. I felt listened to and had everything explained to me.

10 December 2025
Vitality logo

Reply from Vitality

Hello,

We're happy to hear that you had a positive experience. It's great to know the information was clearly explained and that you felt supported. Thank you for your feedback.

Best Wishes,
Sophie

Rated 5 out of 5 stars
Invited

Very helpful

My query was dealt with quickly and in a helpful and friendly manner.

10 December 2025
Vitality logo

Reply from Vitality

Hello,

We're happy to hear that your query was resolved quickly, and that you found our service helpful and friendly. Thank you for your feedback.

Best Wishes,
Sophie

Rated 4 out of 5 stars
Invited

Really good prompt responses

Really good prompt responses, easy digital access.

10 December 2025
Vitality logo

Reply from Vitality

Hello John,

We appreciate your feedback and are glad you found our responses prompt and access easy. Thank you!

Kind Regards,
Sophie

Rated 1 out of 5 stars

Customer since 2016

Customer since 2016. If you ever want to see the decline of an effective business model then this is it; the incentives rewards were valuable and were an actual target for me to reach each set reward goal, if you reached platinum each year you got £125 back, you got free Amazon prime, you got a free Apple Watch, you got 1/2 price running shoes, cheap bikes, weekly cinema tickets, it felt like Xmas just for keeping fit and recording your activities. Role forward 10 years; it’s a reward desert. I have to gamble on finding a dog in a digital bush! I just don’t do it. And the only rewards left now are a coffee for a branded shop that has zero outlets in the the north east and a meal at itsu which again has no outlets near me…🤣🤣🤣🤣🤣. The only thing my annual score appears to have kept down was my premium but in all honesty I am not sure if that’s is actually the case any more. I would recommend that you use other companies that have a much better rewarding scheme. I get more from Monzo now than I get from Vitality.

10 December 2025
Unprompted review
Rated 5 out of 5 stars
Invited

Ryan was very helpful and talked me…

Ryan was very helpful and talked me through the steps of making a new claim and how to download the GP app

9 December 2025
Vitality logo

Reply from Vitality

Hi Lesley,

We're happy to hear that our team was helpful in guiding you through the claim process and the app download. We appreciate your positive feedback!

Best Wishes,
Sophie

Rated 5 out of 5 stars
Invited

The therapy provided helped me get out…

The therapy provided helped me get out of a dark place where I couldn't face getting out of bed anymore, to a self confident, positive, happier place. Thank you so much, I'm so glad I reached out that day.

9 December 2025
Vitality logo

Reply from Vitality

Hello,

We're so happy to hear that our therapy helped you through such a difficult time. It's wonderful to know you're now feeling more confident and positive. Thank you for sharing your experience!

Best Wishes,
Sophie

Rated 5 out of 5 stars
Invited

Benjamin was great

Benjamin was great, I am completely new to life insurance. He explained all options and advantages and came up with suitable suggestions to suit me.

9 December 2025
Vitality logo

Reply from Vitality

Hello,

We're happy to hear that the explanation of your life insurance options was helpful and suited your needs. Thank you for sharing your positive experience!

Best Wishes,
Sophie

Rated 1 out of 5 stars

POOR

This business is affiliated with My Vitality store that’s a scam. I had $85 worth of neck pillows that was an add on button error shipped from this Wellness business in UK that aren’t honoring a return refund according to their policy. Stay away from any Vitality business!

9 December 2025
Unprompted review
Rated 4 out of 5 stars
Invited

Signing up was pretty easy, App could be better.

Signing up was pretty easy and Vitality sales helped to work through different options and price points. Only disappointment is the Vitality App and tracking of exercise. Only steps seem to count, 3 x 20 minutes of gym activity at 80% max heart rate don't appear to go towards points from my experience.

6 December 2025
Rated 5 out of 5 stars
Invited
Vitality logo

Reply from Vitality

Hello,

We appreciate you taking the time to share your kind words; we are happy to hear that we were helpful and polite!

Kind Regards,
Sophie

Rated 5 out of 5 stars
Invited

Helpful and courteous

Chris was very helpful over phone and empathetic.
Highly recommend vitality

9 December 2025
Vitality logo

Reply from Vitality

Hi Fatima,

We're happy to hear that our team provided helpful and empathetic support. Thank you for recommending our services; we appreciate your feedback!

Best Wishes,
Sophie

Rated 5 out of 5 stars
Invited

Customer adviser Tom was really…

Customer adviser Tom was really friendly and explained what he was checking for me whilst I was put on hold. My query was fully answered, so excellent customer service thank you.

9 December 2025
Vitality logo

Reply from Vitality

Hello,

We're happy to hear that our advisor was friendly and helpful in answering your query! We appreciate you taking the time to share your positive experience with our customer service.

Kind Regards,
Sophie

Rated 5 out of 5 stars
Invited

The lady I spoke with was first class

The lady I spoke with was first class. Couldn’t fault her.

9 December 2025
Vitality logo

Reply from Vitality

Hello,

We're happy to hear that you had a first-class experience. Thank you for sharing your positive feedback with us; we appreciate it.

Best Wishes,
Sophie

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