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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Customers express significant dissatisfaction with various aspects of the business, particularly concerning orders, customer service, and delivery. Consumers report issues such as orders not arriving, receiving incorrect items, and delays in delivery despite paying for expedited services. People also highlight difficulties in getting assistance when issues arise, citing unhelpful or unresponsive customer service representatives. Reviewers frequently mention problems with refunds, experiencing delays or complete failure to receive their money back for returned or missing items. The contact process is frustrating for many, with some describing interactions with customer service as robotic or unhelpful. The overall sentiment indicates a decline in the quality of service, leading many consumers to express their intent to discontinue shopping with the business in the future.

Based on these reviews

Rated 2 out of 5 stars

I don’t shop with asos as often as I used to, as the benefit previously would have been accessing a lot of brands under a single marketplace but with a consistent buying experience. It has gone downhi... See more

Rated 1 out of 5 stars

Ordered a pair of shoes - UK SIze 5.5 - However upon arrive sent US 5.5 (UK 3.5) OK mistakes can be made - Advised ASOS customer services and returned and re ordered - AND same again arrived - wrong... See more

Rated 1 out of 5 stars

Parcel sent to a different collection point , different town! Can’t even explain or find out the reason why because I’ve been trying to speak to someone and all I get is the automated chat asking m... See more

Rated 1 out of 5 stars

I rarely write reviews, but I feel compelled to warn other customers about the poor service I’ve experienced. I’ve been a loyal ASOS shopper for years, but my account was unfairly closed a few month... See more

Rated 1 out of 5 stars

Next day delivery never happened, nor the next dsy, nor the next day etc etc. Evri's tracking message repeatedly saying "unable to deliver to Parcelshop" when it is a 24 hour store, is ridiculous. As... See more

Rated 1 out of 5 stars

Premium service is a scam. You will not receive next day delivery. Items were missing from box that said they were there. Order was split into two packages, one never arrived. You can only live chat,... See more

Rated 1 out of 5 stars

To sum it up right from the beginning: Last time ever. I´ve bought a pair of Vans Crosspath XC, which are supposed to be water-repellent. Walked the dog, stood 5 minutes in a meadow with morni... See more

Rated 1 out of 5 stars

Have used ASOS for years with no problems. Purchased 4 French Connection hoodies 3 of which I returned due to poor quality & sizing using the Returns label supplied through Royal Mail. Goods are showi... See more

Rated 1 out of 5 stars

My parcel didn’t arrive, so I had to contact customer service over 6 times. Every time I am told to wait another day! It’s been over 3 days already. I need the items before the weekend and ordered it... See more

Rated 1 out of 5 stars

I literally never write reviews but my experience with ASOS has been terrible! Made a $120 purchase and never received the items despite it saying it was delivered. My building has a package locker sy... See more

Rated 1 out of 5 stars

Sent the wrong item, I ordered white and they sent black (easy mistake to make eh!) then refused to help just told me I needed to contact their partner directly to arrange a return. I live in the coun... See more

Rated 1 out of 5 stars

Terrible customer service. Ordered 2 dresses, created returns label within the time frame and advised asos that the parcel may be slightly late to return as I have physically out of the country.... See more

Rated 1 out of 5 stars

Company of scammers! Did not return the money, although I received a refund in September 2022! For three years I regularly wrote to ASOS support, the operators replied that the financial service will... See more

Rated 4 out of 5 stars

Dont have any issues with ASOS only their clothes are hard to judge because of the weird poses the models make. They also all seem to wear neck chains obscuring the collars on t shirts etc.

Rated 1 out of 5 stars

I wish I could put 0 stars. Do not buy from here they will not let you return. I simply ordered a jacket this jacket didn’t fit me it was way too big so I sent this one back and ordered a size down... See more

Rated 1 out of 5 stars

Premier delivery is a scam. Orders never arrive the next day!!! They tell you to order within a certain amount of time for next day delivery and they dispatch it at early hours the next morning so it’... See more

Rated 1 out of 5 stars

Terrible customer service!!!! I paid the annual fee for next day delivery, didn’t get my parcel next day, which I needed it for. Tried to do a live chat. After speaking to 2 diff robots finally got... See more

Rated 1 out of 5 stars

I don’t know what has happened to ASOS but it has majorly gone downhill! InPost have apparently been experiencing severe delays but all ASOS keep doing is telling me to wait another 2 working days. Th... See more

Rated 1 out of 5 stars

I bought my daughter a dress for her 18th Birthday party. It was lovely. Washed it as per instructions but it shrunk. The customer service is terrible. The AI is appalling. Can't get a human being to... See more

Rated 1 out of 5 stars

ASOS has gone massively downhill. ASOS used to be my go to online shop, it had amazing clothes and amazing service. It’s now horrendous. I ordered some make up with my next day delivery service which... See more

Rated 1 out of 5 stars

Ordered an outfit for my daughter to wear to her grandmothers funeral . They use evri and the parcel is now 2 days overdue . They want me to wait another 2 days which will past the funeral before they... See more

Rated 1 out of 5 stars

I used to absolutely love ASOS but then they started charging me if I sent back a certain amount for a refund, then they outright blocked my account. To be fair I think that asos has gone down hill an... See more

Rated 1 out of 5 stars

My account was blocked and no explanation was given. No clear advice given to unblock the account. My daughter was given a £50 gift card which was unusable as the had blocked my friends account al... See more

Rated 1 out of 5 stars

Ordered suits for some upcoming weddings - spent a few hundred dollars on my order then had to contact them multiple times on where it was - only to be told after a month that it was lost and my order... See more

Rated 1 out of 5 stars

Customer service is the worst you will ever experience! After chatting to an AI bot you may or may not get disconnected or if you're lucky you'll get a live advisor who is rude and doesn't have a clue... See more

Rated 1 out of 5 stars

I ordered one top on an order and it had a hole in it. I then returned the item and ASOS charged me for the return delivery despite the fact the policy states it’s free returns for faulty/ damaged ite... See more

Rated 1 out of 5 stars

Customer service is awful. Do not waste your time. I paid for premium and believe me when I say there’s nothing premium about this delivery service. I’ve yet received my package and it has been a few... See more

Rated 1 out of 5 stars

Placed an order paid for next day delivery by 12pm didn't arrive so I got my delivery charge back. I ordered 6 items only two arrived I was told to wait until 30/09/2025 to contact them again. Today I... See more

Rated 1 out of 5 stars

Awful customer service - they don’t help you out when you need to process a refund and they don’t even care if the warehouse makes mistakes. I got a dirty item sent to me and I asked them for a refund... See more

Rated 1 out of 5 stars

Just dont buy here. I bought a pair of sneakers. In a month they were already detached. Advisor told me to send them back for quality inspection and recycling in order for me to get the ref... See more

Rated 1 out of 5 stars

The return window was exceeded by only 24 hours and ASOS refused to show any flexibility for a loyal customer. They refused to receive the return. While trying to engage with the agents to res... See more

Rated 1 out of 5 stars

NO Customer Service anywhere. They TAKE your money, but they don’t want to know you for anything else--even if they’re wrong. IT’S CALLED THEFT. No Chat available. No Customer Service available. THEFT... See more

Rated 1 out of 5 stars

If I could not put a star I would. Worst customer experience ever, tried to return a parcel and it wasn’t working, the chat would not connect me to anyone and then I was told I could not return... See more

Rated 1 out of 5 stars

Nothing is ever next day delivery as they use RELAY who are the worst company ever. Customer service is COMPLETELY none existent. USELESS

Rated 1 out of 5 stars

Your customer service is appaling....i have an item i wish to return, but cant as your system says it hasn't been delivered yet...no tel number to call and on live chat was told I'm 48th in the queue... See more

Rated 1 out of 5 stars

ASOS have been shocking at processing a refund causing me to spend hours on their chat function trying to sort it out it’s still not resolved. Unfortunate enough to have the refund going to a gift car... See more

Rated 1 out of 5 stars

No accountability. Terrible service and still awating a refund after nearly two months of original order. Somebody shut this company down. Lets wait for a stupid response below so they dont get in... See more

Rated 1 out of 5 stars

Have shopped with asos since 2016 .Order Jeans which had two marks looked like blood from a cut finger.I returned them. three days later they were sent back to me .Live chat weren't much help obviousl... See more

Rated 1 out of 5 stars

ITS NOW A BAD BRAND! The Team support is going to treat you like trash, i wait 3 hours to get someones help, and get nothing. You will ask the refund and they will say that the refund just tak... See more

Rated 1 out of 5 stars

I made an order for a few items using a voucher I received for my birthday. The cardboard box that my order arrived in was completely battered, it looked like it had been used repeatedly and w... See more

Rated 1 out of 5 stars

Terrible customer service. I paid for a pair of shoes which ASOS didn't send and did not inform me either. It's been more than ten days and I don't have my refund yet. I will never shop with them agai... See more

Rated 1 out of 5 stars

I’ve been happy customer for ages and never experienced any problems until I had to resolve something via customer service, which is highly poor and unprofessional and extremely slow. I’ve orde... See more

Rated 1 out of 5 stars

My first order was delayed by a week, using the themselves-unreliable EvRi carrier, with no compensation offered, beyond a replacement they deigned to send by Royal Mail this time. Three seperat... See more

Rated 1 out of 5 stars

There’s non existing costumer service…returned an item and by tracking they received on 02/10/2025,today is 09/102025 and still refund hasn’t been issued!!!

Rated 1 out of 5 stars

Terrible customer service. I got an email saying my parcel was dispatched. 48 hours later the tracking hasn't changed. ( even tho it's 48hour tracked delivery) so I contacted customer service to ju... See more

Rated 1 out of 5 stars

Worst return options since short for BE , reached out so customer service they cannot assist. Be careful before you order, think about your refund.

Rated 1 out of 5 stars

Terrible service, they are unable or unwilling to cancel an order which is still a whole weeks away from being dispatched and delivered. They’d rather me wait for eventual delivery and then return i... See more

Rated 1 out of 5 stars

My refund still waiting since 20th Aug 2025 noone to call , speak with a robot which repeat the same stupid questions then said can't understand !! I tried to call head office who wasn't helpful who a... See more

Rated 1 out of 5 stars

ABSOLUTELY DISAPPOINTING DELIVERY AND CUSTOMER SERVICE!! Asos used to have DHL for Portugal and it used to be good. Now they use the local state owned post office which is extremely incompetent. My d... See more

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Company details

  1. Clothing Store
  2. Men's Clothing Store
  3. Shoe Store
  4. Swimwear Store
  5. Underwear Store
  6. Women's Clothing Store

Written by the company

Visit ASOS.com – The Online Fashion Store.


Contact info

2.2

Poor

TrustScore 2 out of 5

189K reviews

5-star
4-star
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1-star

Hasn’t replied to negative reviews


Rated 5 out of 5 stars

Great online store and i recommend it

Great online store and i recommend it , the service was incredible good when i shopped there. I was looking for a rare shirt /hoodie and they did not have the size in store but one of the people on customer service helped me and was able to order it for me from another place and after like 1 week or so they messaged me that the size was back in store and i could go ahead and buy it.

Really good service and thanks again for doing that.

16 October 2024
Unprompted review
Rated 1 out of 5 stars

Very bad experience

Very bad experience. My order was returned in august and I was promised to get a refund within 21 business days. 2 months later and I'm still waiting. Each time I talk to someone they just tell me to wait and that I should get my refund. Now I was just told that I would receive an email with further information but they are not even able to give me any idea of how long am I supposed to wait, considering it's already been 2 months of waiting. How complicated is it to just get my refund? I even received en email a month ago telling me that a would get a refund o the same payment method that I used but it never happened.
Should not write easy return on their website. Not going to buy again, very unplesant and complicated

21 July 2025
Unprompted review
Rated 1 out of 5 stars

I've shopped here for over 10 years and…

I've shopped here for over 10 years and it has got worse and worse - literally the worst customer service experience ever! TANVI who I have just spoken to is the disgracefully rude and how they have a job somewhere like asos is terrifying. Please look into their chats as they need some serious training, if not to be dismissed as their lack of professionalism is apalling.

15 October 2025
Unprompted review
Rated 1 out of 5 stars

If I could give zero stars I would

If I could give zero stars I would! They quite clearly delivered my parcel to the wrong house and left photographic evidence of this and when I contacted customer service they were completely useless and refused to give me a refund or investigate. I’m still without my parcel and yet they have deducted the money. I will not be shipping there anymore which is sad as I was a regular customer, very disgraceful way to treat a loyal customer and with photographic evidence as well.

14 October 2025
Unprompted review
Rated 1 out of 5 stars

Never again

Ordering and delievery fine but … customer service 😳
Firstly instruction on how to return are hard to follow.
Secondly order info disappeared once refund requested
Thirdly found eventually no label print out due to paperless.
Fourthly scanned at PO
Fifthly parcel… was returned to me after six days!
In addition there is no evidence of my order in my account online or in the app.
Furthermore no order confirmation sent to email or delivery link. So now stuck with purchase! Oh did I say I contacted them? At 11.41 I spoke a au assistant, who referred me to a live advisor … I was 69th in the queue. When linked to him… no interaction ( must have not been live) chat then got closed down supposedly due to inactivity but I was asking questions. On new chat aI assistant forwarded me to live assistant… 91st in the queue. Eventually live assistant unable to help due to missing info so asked for someone higher… put in a queue! By this time it was 14.32 but got sane assistant. Suddenly chat was closed down at 14.39 and …. Still no resolution to the problem, still have the parcel and no refund.
Won’t be using asos again. Really gone down hill. 😔

15 October 2025
Unprompted review
Rated 1 out of 5 stars

Shocking customer care

I bought New Balance (brand partner) trainers from ASOS. Ordered UK 6 received USA 6 which is a UK 4. Trainers were now out of stock so asked if they could price support another pair. ASOS cannot support as NB is a brand partner. Contacted NB as they shipped the goods & was met with poor CS again & told they cannot help & to contact ASOS!
Checked again & the size I needed was back in stock (most likely another unhappy customer return with the wrong size) so I ordered another pair as I had my heart set on these. They have just arrived in the wrong size AGAIN!
Contacted ASOS to be met with the same response & to be told there was clearly an issue with NB so not to try ordering again for a while!!! I asked if they would contact NB on my behalf to be told no & my only option is to return them to NB.
I’m appalled at the lack of customer care here from a company this size who clearly can help but just simply don’t want to. Last time I order from there now!

15 October 2025
Unprompted review
Rated 1 out of 5 stars

Cannot contact customer service!

Inpost says they delivered my return back to asos, but asos says it hasn't arrived yet. I've been trying for days to email them but it says their inbox cannot take messages because it's constantly full and the chatbot doesn't have an option for my issue, so I literally cannot get my refund.

15 October 2025
Unprompted review
Rated 1 out of 5 stars

CON ARTISTS

No customer service whatsoever. Managed to speak with head office who said they could not help as I have not received my order. He said he would put me through to someone and then the phone went dead!! Absolutely disgusting. WOULD NEVER USE AGAIN - BEWARE !!!!!

15 October 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking customer service

Absolutely shocking customer service! Parcel never arrived, advised it had been taken to local pick up point. Went to collect it the next day and was advised they don’t have it! I’ve emailed asos 5 times now and they just state ‘I can see our carrier have your parcel and it will be delivered today’ 6 days later and nothing! Cannot speak to anyone but AI Chat! Will never shop with ASOS again!

15 October 2025
Unprompted review
Rated 1 out of 5 stars

Asos is now a CON



0 if i could Asos has become a scam!
Dont not buy with them, they say you have 15 mins to cancel an order, the button doesnt show! I asked customer care within the time frame oh we cant do it... then i said cancel the whole thing as i needed next day and paid next day... only some things qualify... wtf. Then when i said cancel the premium oh it has to go to their "specialist team" whatever! To cancel it you need to do so before the you get a delivery.... now if you do it for next day how the hell are you meant to cancel it. Set up to fail. i found you can complete a withdrawal from but suprise suprise on the form the email doesn't work and the address is general meaning it could get lost... not to mention you only have 14 day to do this! CON CON CON

14 October 2025
Unprompted review
Rated 1 out of 5 stars

Return scam

Almost every return has had to be chased and requested well over the 10 working day periods. I now believe that they don’t issue refunds on purpose to see what they can get away with. It is only when I have chased a refund that they seem to process it.

14 October 2025
Unprompted review
Rated 1 out of 5 stars

Worst online experience EVER

NEVER EVER again will I shop here. They have twice sent out the incorrect item, I ordered a dress from & other stories and they sent a totally different cheap and tacky dress, I sent this back and they sent a replacement and AGAIN sent totally the wrong item this time again wrong brand, smelly, no label, looked like it had been sitting around on the warehouse floor for the past 10 years. Again have returned, now received an email saying the return has been rejected??? As it is in an unsuitable condition I KNOW ITS UNSUITABLE THIS IS THE WHOLE ISSUE.. have tried so many times to resolve with emails and online chat and it’s like talking to a brick wall they just will not resolve the issue.. at this point I think ASOS is actually operating as a fraudulent scam company sending out old items with no label and then refusing to refund when they are returned.. one way to get rid of old unwanted stock I suppose.. I have reported them to trading standards. I would strongly advise against ordering I don’t know what happened as they used to be a good place to shop which I trusted as I said never again.

29 September 2025
Unprompted review
Rated 2 out of 5 stars

Next day delivery is non existent

I used to rate ASOS so much. Their next day delivery was always reliable but my last two orders have been disasters. Despite paying for the premier next day delivery annually, my last order was 3 days late. The items were for a wedding and their customer service team really didn't care that it was late. It was near impossible to raise a complaint to the point o gave up. I thought I'd give them one last chance and my current order has still not arrived (I ordered before 4pm yesterday). I have been buying with ASOS for over a decade and unfortunately this is the last time.

30 September 2025
Unprompted review
Rated 2 out of 5 stars

Only ordered because I had a voucher.

Only ordered because I had a voucher. Quality of products low. Bag cost was high for something of low quality. After reading reviews about returns and bad customer service I won't bother with the hassle.

14 October 2025
Unprompted review
Rated 1 out of 5 stars

Ordered from ASOS for the first time in…

Ordered from ASOS for the first time in years as I had a gift voucher. They sent me the wrong item and refused to send me the item I originally ordered. Instead, they asked me to return the item and said they would inspect it after 10 days and give me a refund. Customer service is terrible too. Avoid!

14 October 2025
Unprompted review
Rated 1 out of 5 stars

From UAE experienced disgusting customer service…

What a disgusting customer service experience!

Asos received Over 45 negative reviews in the week alone.

My experience:

I placed an order from UAE and arranged a return online for collection - received no email with the QR code.

I contacted their live chat customer service the despicable persons name (Michael) tells me asos returns can’t send to my Hotmail because they’re having technical problems sending to customers with Hotmail. Then asked me for an alternative email address yahoo or something - I said no I don’t have another such email and to find another solution.

This person tells me “oh thats a problem then how can I send it if you dont have another email”

I asked to forward to the manager - he/she then tells me

“If that’s the case you don’t want to cooperate, you may simply return the parcel on your own”

And ended the chat.

I had to open another chat where I then reported that agent to (Raymart) the new cs agent who simply provided me with the QR code in that same chat. It was that simple.

Absolutely gross customer service that person needs to be sacked immediately and never given any cs jobs because trust me when I say I never want to shop at asos again due to this.

14 October 2025
Unprompted review
Rated 1 out of 5 stars

Faulty goods - not fit for purpose - Do not rely on ASOS

Would not give them one star but no alternative....I tried to return several faulty items just two days after ASOS’s return window expired. They refused to issue a return label, ignored emails to their legal team (even with photos of the faults), and abruptly ended a live chat halfway through. Appalling service — I am now forced to escalate under the Consumer Rights Act. Do not rely on ASOS to handle faulty goods fairly.

4 September 2025
Unprompted review

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