BEAUTY BAY Reviews 170,813

TrustScore 4 out of 5

4.1

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.

Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers are very satisfied with the products offered, highlighting the wide range available, including brands not easily found elsewhere. People appreciate the reasonable prices, frequent offers, and discounts, especially on Beauty Bay's own brand. Consumers also value the high quality and pigmentation of the makeup, particularly the eyeshadow palettes. The delivery service is generally praised for its speed and tracking, with many reporting next-day delivery. The detailed product descriptions and ingredient lists are appreciated, especially by those with sensitive skin. The secure packaging and overall customer service also contribute to a positive shopping experience.

Based on these reviews

Rated 4 out of 5 stars

What I will say is that my next day delivery took 11 days to arrive however I don't think this was beautybays fault. BeautyBay were very helpful and quick to respond and raise an issue with evri.. my... See more

Company replied

Rated 4 out of 5 stars
Verified

Great products but delivery was terrible. Evri dumped the parcel at my doorstep, did not knock. I found it laying there when I opened my door, had no idea it had been left there, extremely unsafe. Ple... See more

Company replied

Rated 4 out of 5 stars
Verified

I updated my review as the error was on the courier part and, while they didn't try to help, the customer service of Beauty Bay did reach out to me within 24h. The product looks OK, only the package... See more

Company replied

Rated 4 out of 5 stars
Verified

The eyeshadow palette is great, came in 3 days. Didn't get notifications from EVERI (the delivery company) so didn't know what time it was coming. The eyeshadow palette is lovely, very pigmented WH... See more

Rated 5 out of 5 stars
Verified

Excellent service every time! I love that they offer next day delivery — it’s fast and reliable. Order updates are always clear and timely, and I’ve never had any issues. Truly amazing service from st... See more

Company replied

Rated 5 out of 5 stars

Driver was 10 minutes late but very apologetic very polite .parcel was in perfect condition not tried it yet but looking forward to trying the different shades .first time buying from beauty bay .the... See more

Company replied

Rated 5 out of 5 stars

beautiful range of items- have a few of the palettes and about to dive into Beauty Bay's own range with the lip stains and blushes- was introduced to the site by a friend an now we defo one of the ob... See more

Company replied

Rated 5 out of 5 stars
Verified

Great experience from Beauty Bay. Their online service is nice and easy to use and they have a good range of products on there too! Again delivery service was great too!

Company replied

Rated 5 out of 5 stars
Verified

Ordered 2 samples of Floral Street perfumes, oh my goodness they are gorgeous!!! Just arrived also with a free gift, what a lovely surprise, thankyou. Order with no problems, communication great wit... See more

Rated 5 out of 5 stars
Verified

I’m absolutely delighted, blown away and excited at my 3 new purchases. The neutral eyeshadow palette is packed full of brilliant colours with a large mirror on the inside of the palette box. The lon... See more

Rated 3 out of 5 stars
Verified

Always a relaxed shop with Beauty Bay. Always find exactly what I'm looking for. Free next day delivery and free gift this time. Unfortunately one item has arrived damaged. Awaiting response from cu... See more

Rated 5 out of 5 stars
Verified

Amazing array of products. I'm so impressed with the quality of Beauty Bay's own skincare products that I have swapped my Cleanser, Serum and body exfoliant balm for their brand. I'm equally pleased t... See more

Company replied

Rated 5 out of 5 stars

I’ve tried countless eyeshadow palettes, but this one has completely won me over! The pigmentation is absolutely stunning—one swipe gives full, rich color without any patchiness. The formula is bu... See more

Company replied

Rated 5 out of 5 stars
Verified

Looked EVERYWHERE for colourful eyeshadow palettes until I finally found beauty bay. They're super high quality for a really affordable price! I paid for next day delivery and they arrived on time wit... See more

Company replied

Rated 5 out of 5 stars
Verified

First time shopping with Beauty Bay, had some excellent discounts on products. Great descriptions, costs and easy to navigate the app. Delivery was earlier than expected which is always a bonus, deliv... See more

Rated 5 out of 5 stars
Verified

Fab products. Great offers. Especially beauty bays own eyeshadow. They are a must. Exceptionally pigmented, beautiful colours, why pay more when you can get these at fraction of the cost. Also, other... See more

Rated 3 out of 5 stars

The lip liner broke during the first use. When I tried to twist out more, either the mechanism didn’t work or it was simply faulty. I’m very disappointed because I didn’t even get the chance to see ho... See more

Company replied

Rated 5 out of 5 stars
Verified

Great palette Pigmented and lovely selection of colours So far chartreuse, mint teal and burgundy wine are the only colours not included Amazing value for money Great delivery Came in 5 days Bo... See more

Rated 5 out of 5 stars
Verified

I LOVE these themed box sets each month, I look forward to them, they’re great for trying out new products, I’ve never been disappointed! Can’t want to use the things inside. Also if you’re not keen o... See more

Rated 5 out of 5 stars
Verified

Beauty Bay palettes are the best I've ever tried. Highly pigmented,great quality, strong and sturdy packaging, blendable and the shimmers are next level. Also I ordered in the early hours of easter... See more

Rated 5 out of 5 stars
Verified

It’s been my very first experience with Beauty Bay I have bought bondi boost Everlast hair styler and I can not be happier. Delivery was free and next day! Communication perfect They informed me on ev... See more

Company replied

Rated 3 out of 5 stars
Verified

Arrived really quickly (12 hours between ordering and parcel being delivered) and didn’t pay extra for next day delivery because of a promotion which was good. But the box arrived open, the box ha... See more

Company replied

Rated 5 out of 5 stars

Very easy to order online, great prices! Kept up to date with delivery and arrived well packaged! Will definitely order from Beauty Bay again, very happy with my purchases!

Company replied

Rated 5 out of 5 stars
Verified

I was a little dubious about how good their own brand would be, but the products are really lovely and at a great price. Delivery costs are reasonable and although the items arrived a little slower t... See more

Rated 5 out of 5 stars
Verified

Fast delivery (like litrelly came within a week lol) [=•O and the products came well packaged and came with care ^O^ I espeally loved there brand items, worth every penny ^O^ Thier prices are reason... See more

Rated 5 out of 5 stars
Verified

Bought eye shadow pallets as a gift for my daughter (Put away for xmas) so I can't comment on the shadows themselves but my order was made after reading other reviews.what I can comment on is how be... See more

Company replied

Rated 3 out of 5 stars

Order YH3R-GFCC-L46I-N Order was left outside from front door and taken. There has been a miscommunication with Evri. I need beauty bay to customer service to contact me. Refund or replacement. Thi... See more

Rated 3 out of 5 stars

Ordered a product for £45... they sent it to the wrong address blaming 'their system and having wrong address in my payment method' even though I well was not informed about it during the buying proce... See more

Rated 4 out of 5 stars

Skeptical after reading reviews however I proceeded and order a make-up palette. The lack of being kept updated of the process of the delivery was a letdown having to keep checking for a tracking numb... See more

Rated 5 out of 5 stars

Ordered some k-beauty products on a Sunday night and thought nothing of it. Only to be pleasantly surprised with delivery next day! Super happy with my purchase using their skin type guide and produc... See more

Rated 5 out of 5 stars
Verified

Quality of their products are amazing in comparison to CT, Huda, etc. Very pigmented eyeshadow palettes, and, I now have 5 now. I also tried the chamomile balm which shocked me because, I rubbed i... See more

Rated 3 out of 5 stars
Verified

Everything about ordering and delivery of my product was perfect (easy and fast). My issue is with the product itself. I ordered a perfume/scent which although pleasant was not what I was hoping for.... See more

Rated 5 out of 5 stars
Verified

I was a bit annoyed having not received my previous order which I now believe EVRI have lost. My faith has been restored today when I received an order placed the day before extremely quickly and in g... See more

Rated 5 out of 5 stars
Verified

I ordered the mini LightWorks palette from Danessa Myrecks the 6pan one. You can place on the rest of the LightWorks VI and for a friend the Mini Gem 9 pan palette from their own brand. I life in... See more

Company replied

Rated 5 out of 5 stars

So far. very pleased The advent calendar is a gift, so I cannot make a comment wrt to the contents. But delivered super quick well packaged etc

Company replied

Rated 5 out of 5 stars

It was my first time shopping on Beauty Bay, and it was a good experience. All my products arrived without damage, and I am in love with the eyeshadow palette. I will definitely shop again ☺️🥰🥰

Company replied

Rated 5 out of 5 stars

Great prices and super fast delivery. Will definitely be shopping here again :) Thankyou for a smooth lovely purchase x

Company replied

Rated 5 out of 5 stars
Verified

I just love beauty bay mostly use at Xmas but do also use at random my fave place to shop for skin care haor care ext :) i just love beauty bay xxxx

Company replied

Rated 5 out of 5 stars

my order unfortunately went missing however they were so helpful and lovely and went above and beyond to make sure i either obtained my parcel or got a refund

Company replied

Rated 5 out of 5 stars

I was really wary of ordering from here due to feedback, however have placed 2 orders this week and both arrived next day in perfect condition. Wish I had ordered sooner as missed out on some palette... See more

Rated 5 out of 5 stars
Verified

Love Beauty Bay website. Thankfully it has a huge range of makeup for all women of colour. So impressed that it lists the ingredients, details & delivery information. My skin texture has changed for t... See more

Rated 5 out of 5 stars
Verified

Beauty bay always have great offers on and I can buy brands I can't get in superdrug from beauty bay at drugstore prices and brands from America which I can't get anywhere else without paying huge cus... See more

Rated 5 out of 5 stars
Verified

Beauty bay is saviour! If your looking for beauty on budget, look no further! Having the American brands on the website means you can order them without having to pay extortionate shipping and tax pri... See more

Rated 5 out of 5 stars
Verified

I order from Beauty Bay quite regularly, and their range of products is amazing! They often have offers or discounts across loads of things which makes shopping so easy! And their delivery, 10/10, e... See more

Company replied

Rated 5 out of 5 stars

They carry great brands I would normally not be able to get my hands on in my part of the world. I had a great experience overall. Super easy to order and track your package and it even arrived 2 days... See more

Rated 5 out of 5 stars

Fantastic,I ordered some hair products and was super fast delivery,🚚 not sure what happened to some of the reviews on here being bad! I’d give them 10 stars if I could maybe I was just lucky.But I’l... See more

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Company details

  1. #110 of 131 best companies in Cosmetics shop
  2. #204 of 240 best companies in Beauty product supplier
  3. #63 of 76 best companies in Cosmetics Industry
  4. #94 of 115 best companies in Hair product shop
  5. #57 of 63 best companies in Skin care clinic
  6. #68 of 73 best companies in Wellness centre

Written by the company

BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.


Contact info

4.1

Great

TrustScore 4 out of 5

171K reviews

5-star
4-star
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1-star

Replied to 70% of negative reviews

Typically replies within 24 hours


Rated 1 out of 5 stars

Awful company

Awful company. Ordered products with next day delivery, items weren’t received as Evri had ‘lost’ my items - how convenient bearing in mind there was £100 worth of makeup in there. Had to wait nearly 2 weeks to get the matter resolved and was offered no compensation for the inconvenience. Take your custom elsewhere, there’s plenty of other companies out there.

18 August 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Excellent service and high quality…

Excellent service and high quality products. Highly recommend!

18 October 2024
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi
Thank you so much for your review! We’re thrilled you’re happy with our service and products, and we really appreciate your recommendation. Can’t wait to see you back at Beauty Bay!
Thanks
Beauty Bay

Rated 5 out of 5 stars

Absolutely shocking customer service…

Absolutely shocking customer service from this company.

My son placed an order for some perfume and was to be delivered by EVRi. When the small parcel was delivered through the letter box the was a complete tear across the jiffy bag and did not contain any item. It
appears the item was ripped open and the perfume taken.

My son then tried to contact EVRi regarding the delivery but was unable to contact anybody, this was despite entering the Customer Reference No.

He then contacted the company Beauty Bay who then tried to deflect it back to EVRi, he explained that a parcel arrived but did not contain any item, but they still refused to accept any responsibility for sending out the parcel.

He has now received another email from Beauty Bay to say they have completed their investigations into the parcel and are now closing down the case, no explanation as to where the item is....where its gone and who actually has taken responsibility for it.

Absolutely appalling behaviour from this company and from EVRi, a complete lack of customer service for the customer who ordered this item as a Birthday present and is now out of pocket by £50.00

My son the proceeded

30 July 2025
Unprompted review
Rated 1 out of 5 stars

Trash Company

Trash Company - Courier left my package in a PUB that’s not even close To my building. And refused to compensate me for MY missing package. Rubbish services, I do not recommend.

14 August 2025
Unprompted review
Rated 5 out of 5 stars
Verified

Always had a good service from Beauty…

Always had a good service from Beauty Bay, good prices and prompt delivery.

23 September 2024
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi
Thanks so much for your review! We’re delighted you’ve consistently enjoyed our service, prices, and speedy delivery. We look forward to welcoming you back to Beauty Bay soon.
Thanks
Beauty Bay

Rated 1 out of 5 stars

Having been a regulat customer of…

Having been a regulat customer of Beauty Bay for several years I have been very disappointed by their customer service. I have contacted them on several occasions now advising them that payment using PayPal on their app doesn't work. It works perfectly well logging in to their website. I have not received a courtesy of a reply. I guess they no longer value my loyalty or my custom.

14 August 2025
Unprompted review
Rated 1 out of 5 stars

Still waiting for "misplaced" item, 2 weeks from ordering

I ordered a gift on 30.07.25. Still haven't received this as has been "misplaced" by their courier, Evri.
Beauty Bay can't do anything to date, as they have to follow procedure and wait 9 working days for Evri to get back to them.
Unsure why companies use such a useless courier service.
Not impressed and won't be ordering from them again.

30 July 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic,I ordered some hair products…

Fantastic,I ordered some hair products and was super fast delivery,🚚 not sure what happened to some of the reviews on here being bad! I’d give them 10 stars if I could maybe I was just lucky.But I’ll be ordering again for sure thank you beauty bay.Ill let you know how it goes next time 😅

13 August 2025
Unprompted review
Rated 3 out of 5 stars

Order YH3R-GFCC-L46I-N

Order YH3R-GFCC-L46I-N

Order was left outside from front door and taken. There has been a miscommunication with Evri. I need beauty bay to customer service to contact me. Refund or replacement. This hasn't been resolved.

11 August 2025
Unprompted review
Rated 2 out of 5 stars

Delivery was late

Delivery was late. Customer service difficult to contact. Also it's 2 day delay for a reply so no human contact.

Packaging could be better Delivered in an oversized box and a sheet of crumpled paper thrown in as an after thought.

Using EVRI is a mistake. Poor carrier at the best of times. Certainly not to be trusted with a next day delivery which I paid for but didn't receive

10 August 2025
Unprompted review
Rated 1 out of 5 stars

Fraudulent company!!!

Notification that product was delivered to outbuilding. The problem is that I do not have an outbuilding and there's no delivery photo.
I fear I have lost my money ad this seems to be a fraudulent company

9 August 2025
Unprompted review
Rated 1 out of 5 stars

Awful company

Awful company! Item hasn’t arrived and they are telling me I have to wait another 9 days until courier tries to locate the item!!! Avoid avoid!!

8 August 2025
Unprompted review
Rated 1 out of 5 stars

Avoid this company

Placed my order with them over a month ago and never received it. They stopped to reply to my emails as well. It’s extremely frustrating and disappointing to be ignored after paying for a product. Based on my experience, I would strongly advise others to avoid this company.

7 July 2025
Unprompted review
Rated 1 out of 5 stars

Terrible

Hi Beauty Bay Ltd directly and explain that your Revolut account is being closed and can no longer receive funds, which is why the refund was returned to them.i need to provide my new bank details for this order.

8 July 2025
Unprompted review
Rated 5 out of 5 stars

10/10 Customer Service

10/10 Customer Service, they took care of everything! I kicked back and waited for my haul and was so excited with my new products. Love the stock, love the brands, I won’t shop anywhere else 💗

6 August 2025
Unprompted review
Rated 1 out of 5 stars

The worst customer experience I've had

The worst customer experience I've had.

Placed an order, for some reason didn't update to my new address. There was absolutely no way of amending this once the order was placed - which is absurd, considering I doubt the warehouse packs my order 30 seconds after it's made.

I contacted support to change the delivery address, as I have no contact or way of getting to the old address. I was told they'd try their best, but the orders are just packed *so quickly* they might not be able to cancel or amend the order. What?! Trying to reframe their incompetence as mindless efficiency is a new one.

It has been 4 business days and the order is still not confirmed as cancelled, as such I have had no acknowledgement of the money I'm refunded. One more day and I'll be looking at my legal options.

Avoid this website at all costs, there are plenty of higher quality websites selling the same products. I get the feeling BeautyBay is on its last legs, and it's what the company deserves.

5 August 2025
Unprompted review
Rated 1 out of 5 stars

They didnt pack my item and deny liability

Terrible I ordered the brazillian bum cream and the hair and body spray to match. I recieved the bum bum cream but the spray wasn't in the box. I reached out to beauty bay and they say my missing item claim is rejected because they 'checked the weight of the box' the bum bum cream is heavy! The body spray was missing and I wouldn't lie. I spent a lot of money on this site on makeup. And I wanted to treat myself to a one off of the brazillian range , and they didnt pack it properly. I dont have a lot of money cant afford to buy it again. Im really upset and disappointed.

1 August 2025
Unprompted review

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